...Ford and Firestone Case Study Safety issues involving Firestone tire tread separations specifically on Ford Explorer SUV’s and resulting vehicle rollovers were brought into the public’s view in early 1998 as a result of several tragic accidents. Tire tread separation photo, Associated Press, 2000 One accident involved a junior high school girl named Jessica LeAnn Taylor from Mexia, Texas. Jessica was a passenger in a Ford Explorer with Firestone tires, during the accident the tire peeled off and forced the vehicle to lose control and proceed to roll. This young girl died from complications caused during this accident. Another accident involved a Ford Explorer driven by Victor Rodriguez from Laredo, Texas. The Firestone tire shredded off while Victor was driving. His car flipped and Mr. Rodriguez’s 10 year old son Mark Anthony died at the crash site. On February 7, 2000, Anne Werner, a reporter at KHOU-TV, in Houston, TX, introduced Cynthia Jackson, who described how her husband of a year and a half had died and how her own legs were amputated above the knee because their Ford Explorer fitted with the original Firestone Radial ATX tires flipped after the front tire came apart1. Firestone later reprimanded Robert W. Dechrd, CEO of A.H. Bello Corporation (owners of KHOU) and Peter Diaz, President and General Manager of KHOU, for airing the story which, according to them, “contained falsehoods and misrepresentations that improperly disparage Firestone and...
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...Tire Company Conflict Scenario Management 521 February 12, 2012 Just Right Tire Company Conflict Scenario Learning Team A was assigned a conflict scenario to assess for Week Three of our Management 521 class. The team reviewed and discussed issues with three members of a marketing team for Just Right Tire Company that worked well together in the past, but cannot find a suitable compromise for a current project, and their team is dangerously close to not meeting its deadline. In this paper, the learning team outlined some points from our discussion and our suggestions to resolve the conflict. Dream Team Becomes Living Nightmare Jan, Sally, and Mark were asked to develop an ad to promote a brand of tires with a new tire tread design that the company plans to launch in the fall. Jan specializes in developing ad ideas, Sally in graphics, and Mark in writing slogans. Together, this trio has created a string of successful ads and proven to be a very effective team for all their past completed projects. However, their newest project is not working out like past projects. Jan and Marc each began working on the project separately and now have two different ideas that fit their personal strengths, but do not complement each other’s specialty. Sally tried to play the role of mediator to her teammates, but when no simple compromise could be achieved, she gave up in frustration and began working on her own ad idea independent of the other two. First Step: All Hands...
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...car. He may be a loyal customer of Ford, so he may bias toward Ford and give favorable information and perspective for Ford. 2. My perspective as the analyst: Ford is one of my favorite brands because of its bold image. Therefore, I may be more interested in favorable facts and deny negative numbers of Ford. I don’t know much about automobiles, so I may not understand the consequences of tire tread separation when driving. B. State what you are bracketing: They would do bad things to lower the costs of tire which led to tire tread separation. They would have blamed each other and their customers for their own fault. They would keep all customers’ complaint and lawsuit private from public. They would continue to use low quality tires. II. The Situation : A. List the facts relevant to the issue(s) identified: • The first lawsuit against Firestone was in 1991. • Lori Lazarus was trapped in her car and rescued later because of roll-over • Jessica LeAnn Taylor died because of tire tread separation. • Victor Borriguez’s son was died because the tire tread shredded off. • Randy Robert filed a lawsuit against Firestone for its tire issue • By 1997, State Farm noticed a pattern of problems with ATX and Wilderness tires. • Randy won the lawsuit. • Firestone had to turn over confidential...
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...How do consumers purchase tires. Most consumers view tires as expensive necessities to keep a vehicle in driving condition and will purchase them only when aware of their need for the tires. Among all tire buyers, 53% of them did not know what brand of the tires they purchase; All tire consumers can be grouped into 3 types: 1) 41% price-conscious consumers, treating tires as a commodity purchase 2) 18% quality-conscious consumers and 3) 23% value-conscious consumers, for both type 2) and 3) consumer, they select tires based upon the product quality – the five most important attributes are tread life, wet traction, handling, snow traction and dry traction. Across the segments, all consumers place high importance on price when making their purchase decision and expect to buy their tires on sale. Finally, most tires consumers go to small independent tires dealers and mass merchandisers buying tires, which account for 40% and 23% sales individually. What Strategic roles did Aquatred play Why Aquatred is different? Aquatred is a tire with unique value proposition on wet traction performance, which differentiates it from tires in the replacement tire market. According to the performance test, cars equipped with Aquatreds traveling at 55 miles per hour stopped in as much as two-car-lengths-less distance than similar cars equipped with conventional all radials. Re-branding the Goodyear tires into a high-performanced image With the premium value proposition - outperformed...
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...Tips For Servicing Your Tires Before A Road Trip Before you head off on a cross-country road trip, you'll want to have your tires checked and serviced. This will reduce the risk of a flat or other problems while you're on the road. Good tires are not only important for safety, they also help your car get better gas mileage and they help your car handle better on wet roads. Here are some of the things you'll want your mechanic to check when your tires are serviced. The Depth Of The Tread Tread depth is important for safety. When the tread is worn down, your car doesn't grip the road as well and the tires become a safety hazard. Not only that, the tire is at increased risk of a flat or blow out. The mechanic can check the depth of the tread with a gauge and determine if the tires are fit for a long road trip. If not, you may need new tires before you head out. Signs Of Damage And Old Age...
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...Armco Inc. Armco Inc is a steel manufacturer that used to be the sixth largest in its industry in United States in 1990. The Kansas City Works within its Midwestern Steel Division was hit by the decline in the business in the US steel industry. The firm produces grinding media and carbon wire rod. The first on has been successful in the industry with its great durability compared to the competitors. Carbon wire rods on the other hand were non profitable and covered only some of its fixed costs through its production volume. The old performance measurement system used by Armco Inc did not work properly because it had some problems. First, it did not provide information on the product mix being produced while it provided data on total tonnage produced but didn’t breakdown what was produced. Second the measurement system compared actual to objective but didn’t provide data on what factors exactly caused variance. Third, the costs were not broken down by fixed costs, variable costs and relevant range. Also the reports were generated on the 15th day following every month ending so I think managers could not take immediate corrective actions which would have been sometimes very necessary. In my opinion, also the fact that the system did not measure Key Performance Index for each department such as the new system, is one important reason why the old system was inadequate. there was inconsistency with organization’s current strategy. The objective of Armco Inc. is maximizing profits...
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...Contractor Requirements The successful contractor will have a certified electrician on site whenever work is being done on or near electrical wiring. The successful contractor will be a certified installer of the infrastructure components being provided. All work must meet local, state, and federal regulation codes. The successful contractor will have a Registered Communications Distribution Designer (RCDD) onsite and supervising all work. Purpose of this RFP The purpose of this RFP is to detail the work that is to be done, from the beginning to end stages in order for various contractors to bid on this project. Any contractors bidding on this project must give technical and commercial proposals in accordance with the terms and conditions mentioned in this document. Cables, network equipment, and other infrastructure components that meet customer requirements will be purchased through outside vendors by the contractors. The source company reserves the right to negotiate the prices for the hardware and/or any software needed to complete this project. The bidder will furnish all labor, tools, and any other equipment needed to successfully complete this contract. Work Included The scope of this RFP covers the deployment of the following technology and service components, hardware/ storage infrastructure solution supply, installation & configuration of racks, switches and other devices. Any and all overtime or off-hours work required to complete the scope of work within...
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...rating Unshielded Twisted-Pair is copper wire that is used in a twisted pair. Which is two conductors of a single circuit that are twisted together to prevent crosstalk UTP typically have only one outer covering or jacket for one or more of the twisted pairs. Shielded Twisted-Pair is copper wire that is almost the same but also with the outer covering each twisted pair is also shielded separately and then shielded again before the outer jacket Fiber-Optic Cable bandwidth is dramatically higher than with copper speeds and it uses a strand of glass or plastic to transmit data using light pulses transmission distances are much further away it is not susceptible to outside EMI or crosstalk interference. It is more secure than copper wire it very hard to tap in to unlike copper wire. Dark Fiber is just a term used for unused or unneeded strands of installed fiber because you always want to install more than you need cause networks always grow. Coaxial Cable is widely used for cable tv it has solid copper core with a Teflon insulation around that either a foil sleeve of a braided wire mesh and then the outer jacket Plenum is the space between the deck ant the false ceiling when it is used for HVAC Riser is a vertical shaft that allows you to run wires between two floors Rip Cord is installed in some wire it is also called the slitting cord it is meant to make it easier to split the jacket on the cable when more than 2” of the wire needs to be exposed. Core in cabling is what...
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...Breaking Tradition Will fiber ever make it to the desktop? This article is basically is about the differences between copper network infrastructure cabling and fiber-optic cable. Although it is overall cheaper to install and obtain fiber-optic cable companies are still electing to us copper networking. The reason that copper is still on top is because the companies that manufacture it are making sure that copper wire is still being made specifically for certain infrastructures. Copper wiring also seems to be a lot easier to work with for the time being due to lack of engineering economical of the 24 or 48 port fibers switches. I think that quality of the information was short, sweet and to the point. This article was not overloaded with information. If also was not difficult for anyone person to understand the point of it. I do not know much about the in and outs of computers. Even less about the behind screens of putting the network and the hardware together. I think the way the article was presented was done very well. Personally, I think that it take time for people get on broad with new technology. In my opinion, this article seems to be well informative. Also in reading the material it was very descriptive in regards to the contrast between copper cabling and fiber-optic cable. It went into detail regarding both the pros and cons between for the use of fiber-optic cable. However at the end of the article the writer proceeds to states that he feels that...
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...Managing Operations is Sound Prioritization: The Mexicana Wire Works Case A case report presented to the faculty of the Master of Business Administration Far Eastern University In partial fulfilment of the requirements In Quantitative Analysis Submitted To: Professor Willy Cuason Submitted By: Jeancy Dela Rosa Joan Eclipse Gerra Lanuza Mark Nimeno Timmyleh Pocong Jerome Tumambing June 03, 2014 I. Case Background Mexicana Wire Winding, Inc. is a subsidiary of Westover Wire Works based in Texas which is a medium-sized producer of wire windings of electrical transformers. Ron Garcia is the new management trainee, who studied operations management in his MBA program but lacks any technical knowledge about the manufacturing process. He is tasked to help the company in solving the increase in booking orders for April.There will be new equipments coming in the next several months but these won‘t help them fill the April orders. (Render & Stair, 2012) To better understand the case the group researched on the sequence on how to produce wire windings as discussed in the case: 1. “Wire Winding- the metalworking process used to reduce the cross-section of a wire by pulling the wire through a single, or series of, drawing die(s). There are many applications for wire drawing, including electrical wiring, cables, tension-loaded structural components, springs, paper clips...
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...Set of Instructions Author Author Affiliation Abstract Instructions are set of guidelines that helps to perform a process or procedure. Making an USB fan is an easy “Do It Yourself” project. Anybody with access to a computer USB port can run a small fan. This paper describes instructions to be followed in order to make a USB fan. Title of Paper Equipment required: 1. Small 5 Volt dc Motor. 2. An adhesive glue, 3. A (exhausted) round shaped marker pen, 4. An USB cable, 5. Cutting tool like scissors or knife, 6. Wire stripper, 7. Tape, 8. Plastic gear available from any small toy car. 9. A circular piece of plastic of diameter 3” Instructions: 1. Firstly cut the USB cable at one end (it should be the end with female jack), 2. Locate red and black cables. Leave the rest. 3. Stripe out the copper wires using cable stripper, 4. Connect the red and black cable to that of the motor, 5. Attach the gear to the shaft of the motor, 6. Now make 8 cut to the center of the circular plastic. It would take small triangular shapes. Twist the triangular shaped wings of the fan slightly inwards, 7. Attach the circular plastic to the gear using glue, 8. Put the motor with the plastic on top of the marker and stick with the glue, 9. Now fix the other part of the marker on top of the cd vertically. 10. Connect the male USB jack to the USB port of a computer. The fan should move perfectly. Figure 1: Completed...
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...to meet those demands of mobility, and also for the life of the wire so that it does not crack, break, fray or short. We had a job at a university where we moved flat panels on a track system to create different screen sizes, and for that we had to make sure the cable would meet the demand. Capacitance Cat 6 is not always better than Cat 5. If a video extender is made for Cat 5e, using Cat 6 may cause you a problem. The electrical properties are different, and the circuitry inside may not be able to reconcile the increased capacitance. You should confirm with the manufacturer before making a substitute in a Category cable. Jacket What type of jacket does your cable need? You have plenum, riser, PVC/non-plenum and direct burial. Plenum cable is often required in commercial work, especially in buildings where there are open-air returns; it is essential to meeting code. Integrators will often use riser grade at the riser, and then transfer to plenum in the plenum space. This saves some cost, but I recommend you second-guess saving that few cents per foot in most cases. The chances of mixing up a box of cable and pulling riser in the plenum space may increase your liability as a company or cause you to re-pull cable when the inspector fails your install. If you only send plenum to site, you eliminate this possibility. A tennis ball would be a good makeshift tool because you can cut a hole in it to place wires...
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...types of cables and their abilities. The capabilities of these types of wires, prices, availability, and future uses are important factors to take into consideration when designing a layout for a building. Some other important variables to consider are how many people are trained to install the cabling and how durable that cabling is and how it can withstand long term use. Copper cabling is the widely used standard of today. It has been used as a communications line since the first telegraphs. Over the years it has developed into thin multi lined cables that can send an abundant amount of data. Since it has been around so long it is widely understood and taught to professionals as well as your average Joe. Category 5e and 6 are both capable of sending signal speeds much faster than we are able to produce at bandwidths that we haven’t reached yet. So at least for the near future copper cabling can still sustain Moore’s law. This law states that technology will double in capacity and for half of the price every two years. While copper is inexpensive now it becomes more expensive with its wide use. Also its abundance will degrade over time as it is used commercially worldwide. Some more of the flaws that are involved with copper are EMI, unnoticeable tampering, and potential. Electromagnetic interference can cause signal delay and corruption as it effects copper wiring. Tampering is easy to do since these wires are easily penetrated and will continue the signal down the trunk line...
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...signal loss and check for equipment that may cause interference and degrade network performance. The following paragraphs describe three (3) cable testers and how they work and which cable system(s) they are most suitable for. The first tester is the wire-mapper. Wire-mappers are used primarily with copper twisted-pair cable installations. These devices, according to Oliviero and Woodward (2011, p.422, 441) “Transmit signals through each pair in a twisted-pair cable to determine if it is connected correctly to the correct pin at each end.” The second tool is the tone generator. A tone generator is a two-piece unit that consists of a tone generator and a probe. This type of tester's primary function, amongst installers, is to identify specific locations in a punch-down block then label accordingly. According to Oliviero and Woodward (2011, p.442-443), these testers “Transmit[s] a signal, or, with an alligator clip, you connect the unit to an individual wire. The other unit is an inductive amplifier, which is a pen-like probe that emits an audible tone when touched to the other end of the conductor.” Primary functions are identify a particular cable within a bundle and to test for opens, shorts, and miswires of individual wires. Unfortunately, there is a disadvantage to using this device; time consuming. The third and final tester to be discussed are Multifunction Cable Scanners (commonly referred to as a certification tool). Alarmingly, these devices are highly expensive...
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...beginning with Layer 7. Application, Presentation, Session, Transport, Network, Data Link, and Physical. 6. Why is it important for operating system venders to consider the OSI/RM when developing networking software? The OSI/RM allows systems from various venders to communicate with one another. Significant deviance from the OSI/RM will result in communication failures. 7. What is the difference between routable and non-routable protocols? Routable protocols can pass through a router and can travel through LANs and WANs. Non-routable protocols use predefined routes that cannot be changed. 8. Name the two types of twisted-pair cable, and the two varieties of wire available for each. Shielded twisted-pair cable (STP) and unshielded twisted-pair cable (UTP). They both come in either stranded wire or solid wire. 9. What are the two major types of fiber-optic cables? Single mode and Multi Mode 10. A network administrator suspects a security problem on a wireless network, and has changed...
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