...of current movies on the market today most likely have one thing in common, Computer Generated Imagery, or CGI. Imagine how crude a movie would be without the use of computers and the quality they would posses if these technologies didn’t exist. From Star Wars to The Matrix and even a vast majority of all the more recent animated films such as Toy Story or Monster’s Inc have all used computers to enhance the experience of the movie. Movie goers have been enjoying the quality that these technologies have been adding to movies for years, maybe even longer than some might know of. It’s said that John Whitney, Sr. was the first to bring computer graphics to the film industry with his slit-scan technology creating the visually powerful “into the monolith” imagery of 2001: A Space Odyssey. Over the years computers would keep proving there worth in movies such as Tron, the film many people associate with the birth of Hollywood computer graphics. In 1985 Pixar produced what is said to be the first CGI character animation in film with the stained glass window come to life effect in the Young Sherlock Holmes. Disney, the maker of popular children’s movies of all kinds would later acquire Pixar and take animated movies from the classic sketched scenes of Cinderella and Bambi to the first full length CGI movie, Toy Story. Toy Story changed the way of viewing for animated movies making the characters seem more realistic and giving more detail to the worlds created in the movies. Another...
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...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Best Global Brands 2013 Sector Leadership 86 BISH 10 Creative Leadership 70 Methodology 120 China’s New Brand Leaders 74 Contributors 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership...
Words: 44812 - Pages: 180
...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership roles...
Words: 44781 - Pages: 180