...I. Titleo f the case study: TOPICAL HUT II. Time Context Tropical hut is one, if not the oldest, fast food joint in the Philippines. It started in 1962 when the Que family had this Idea of putting up a coffee shop within the confines of their supermarket, thus,Tropical Hut Hamburger was born. Now, it has more than 50 branches nationwide and still growing,proving that it can hold its stance in the fast food arena. In 1962, the business has grown into a grocerystore and expanded rapidly into a Supermarket. It was also in this year that the concept of a CoffeeShop within the Supermarket was launched with the introduction of Tropical Hut Hamburger. III. POINT OF VIEW IV. STATEMENT OF THE PROB. Before Jollibee, before McDonald's, before Burger King, before anyone else, it seems, there is Tropical Hut Hamburger. And hamburger it is, indeed the best it could ever be. But that was long ago. Now, Tropical is just a vestige of its former self. Everyone suspects that their hamburger is where Jollibee's came from - They almost have the same taste. Their fried chicken is also just like Jollibee's, but this time it wasT ropical who copied it. Tropical has other food selections, like Bistek (a local version of beef steak or strips) and other sandwiches. However, the place is not world class. It is not as clean or as well kept as McDonald's or Jollibee. And they have a very poor image. Although food is good . ...
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...research seems to suggest that the obvious strategy choice for SMEs, given the fact that they do not have plentiful resources, is to is to seek market niches. However, the very fact that SMEs do not have plentiful resources may mean that they would not be able to niche successfully beyond the short term. The bigger firms who have initially neglected the niches may try to wrestle the niche away from the SMEs, especially if the SMEs have successfully developed the market into a size that is sufficiently big and profitable. A better strategy choice for the SMEs might be to offer products/services that are substitutable to, but differentiated from, that offered by the incumbent bigger firms. This paper, through the use of deductive logic and actual case examples, shows why a substitution strategy might indeed be a better strategic choice for the SMEs. Introduction Conventional wisdom (see for examples Perry, 1987; Waterworth 1987; and Kotler, 1996) suggests that niching is the strategy choice of SMEs given that SMEs have limited resources. They do not have plentiful financial resources, and very often are also short on manpower especially those with the necessary managerial skills and marketing expertise. However, it is this very lack of resources that may impede the SMEs' ability to niche successfully and sustain its market entry in the long run This is because, in following the niching strategy, the SMEs must possess some sustainable competitive advantages, advantages that often require...
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...Research Proposal in Technical Writing Tropical Design: An Eco-Friendly and Energy Saving Design for Residential Structure Submitted By: Gutierrez, Shiella Mae DL. Submitted To: Mr. Jesus Escuro 1st Semester 2011 Introduction Background of the Study “Do not fight forces, use them.” - (R. Buckmister Fuller) Tropical design is an environmentally conscious design technique in the field of architecture or simply described as designing with nature. This design minimizes the environmental impact of the building by enhancing efficiency and controls the use of materials, energy, and development space. There is an attempt to preserve air, water, and earth by choosing economically friendly building materials. Tropical design could contribute to the environment through its sustainable properties which minimizes too much use of electricity by using the natural energy as alternative. This research is conducted because it is a proof that both man and his natural environment can live in perfect harmony. The tropical conditions in the Philippines affect the high temperature, and low air flow which affect on the comfortable indoor environment. With this design approach, it can contribute to a sustainable lifestyle and culture. Tropical architecture can be a solution in preventing global warming because of its eco-friendly materials used in construction and the design itself. This design is important especially for those who are living in the tropics like the Philippines...
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...maximum number of people that may visit a tourist destination at the same time, without causing destruction of the physical, economic, socio-cultural environment and an unacceptable decrease in the quality of visitor satisfaction” Introduction Lakshadweep known as the coral paradise of Arabian Sea constitutes a group of islands lying scattered as distance of 220 to 460 km away from South Indian cost. The Lakshadweep archipelago is the smallest union territory of India, the mainland city of Cochin in Kerala. The early settlers in the islands were Hindus and Budhist, who were converted in Islam by around 7th centuary.Lakshawdeep remains as the only union territory of India whose local resident are entirely Muslims. Lakshadweep has a tropical climate with summer temperature ranging from 35 to 22 degree centigrade The traditions lifestyle and language of the people of island have close resemblance with that of Kerala. Due to large social backwardness, remoteness from the mainland, low levels of resources and development potential, and the population of these islands is classified as scheduled tribe. During the time of British rule, these islands were administered from Mangalore (South India).After Independence administration headquarters shifted to South India (Calicut, Kerala) in 1964 it is shifted to capital Kavarati. The Union Territory was formed in 1956 and it was named Lakshadweep in 1973.There are 36 islands (Including 12 atolls,3 reefs and 5 submerges...
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...CHAPTER 1 The importance of understanding consumer behaviour CHAPTER CONTENTS Introduction Defining Consumer Behaviour Consumer Behaviour in Context Consumer Behaviour and the Marketing Mix Consumers and Relationship Marketing Consumers and Marketing Planning Antecedents of Consumer Behaviour Neuroscience Psychology Sociology Summary Key points Review questions Case study revisited: Pizza Case study: Center Parcs Further reading References LEARNING OBJECTIVES After reading this chapter you should be able to: Explain how the study of consumer behaviour has evolved. Show how consumer behaviour relates to marketing decision-making. Explain why relationships are harder to establish in business-to-consumer situations than in business-to-business situations. Describe the scope and nature of psychology and sociology. Describe the scope and nature of anthropology. Describe the relationship of economics with the study of consumer behaviour. Explain the role of exchange in improving people’s welfare. Explain how the terms ‘luxury’ and ‘necessity’ relate to consumer behaviour. Introduction Customer Someone who makes the decision to buy a product 01-Blythe-Ch-01-Part-1.indd 3 Every day we buy things. We exchange our money for goods and services, for our own use and for the use of our families: we choose things we think will meet our needs on a day-to-day basis, and we occasionally make buying decisions which will affect our lives for ...
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...CHAPTER 2 HISTORICAL BACKGROUND TO THE RHODESIAN NOVEL BEFORE AND AFTER 1890 The history of Zimbabwe shows that land was at the centre of the people’s lives (as everywhere else in the world), before the arrival of white people; and at the centre of controversy from the time that the white people colonised the country in 1890. It is still at the centre of controversy as I write towards the end of the 20th Century because land has not been adequately redistributed among the black people. The history of Zimbabwe before the advent of the 1890 colonial experience also reveals what Chinua Achebe calls his fundamental theme. This fundamental theme is that “African people did not hear of culture for the first time from Europeans, that their societies were not mindless but frequently had a philosophy of great depth and value and beauty, that they had poetry and, above all, they had dignity. It is this dignity that many African people all but lost during the colonial period and it is this that they must now regain.” 1 The pre-colonial history of Zimbabwe further emphasises that “African societies of the past, with all their imperfections, were not consumers but 2 producers of culture.” This is because although the country was not 1 . Chinua Achebe, “The Role of the Writer in a New Nation” in G.D. Killam, ed., African Writers on African Writing (London, Ibadan and Nairobi: Heinemann Educational Books, 1973) 8. 2 . Ibid 13 27 politically organised...
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...Table of Contents The Impact of Globalisation on Multinational Companies 2 Introduction 2 McDonalds’ Introduction 3 Globalisation and McDonald’s 3 Globalisation strategy of McDonald 5 1. Think Globally but Act Locally 7 2. Pricing 8 3. Advertising/Promotional strategies 8 4. Social responsibility 9 Challenges for McDonald 10 Conclusion 11 Reference 12 The Impact of Globalisation on Multinational Companies Introduction Globalization is a term used to describe the trend of growth; trade practices between undertakings perform beyond the geographic and economic boundaries, so that they exist (Waters, 2001 Brinkman, Brinkman, 2002). Globalization is used to describe the nature of the dominant international trade and business, as they are no longer limited to serving specific groups of consumers in the country (Levy, Hammond and Gross, 2003), the globalization of the increase is due to the expansion of economic and capitalist drive to achieve growth, and taking existing resources , improve the degree of efficiency of the operation. Thus, globalization is also very closely related to the outsourcing companies seeking to existing units, the production moved to another country, economically sensitive wage labour. A typical example of this is the first McDonald's in 1955 as a company in California, opened in 2013, is now in 195 countries and has more than 30,000 restaurants. This process, because it is difficult to control, some multinational companies responsible...
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...Identification. Christopher Columbus landed in Puerto Rico in 1493, during his second voyage, naming it San Juan Bautista. The Taínos, the indigenous people, called the island Boriquén Tierra del alto señor ("Land of the Noble Lord"). In 1508, the Spanish granted settlement rights to Juan Ponce de León, who established a settlement at Caparra and became the first governor. In 1519 Caparra had to be relocated to a nearby coastal islet with a healthier environment; it was renamed Puerto Rico ("Rich Port") for its harbor, among the world's best natural bays. The two names were switched over the centuries: the island became Puerto Rico and its capital San Juan. The United States anglicized the name to "Porto Rico" when it occupied the island in 1898 after the Spanish-American War. This spelling was discontinued in 1932. Puerto Ricans are a Caribbean people who regard themselves as citizens of a distinctive island nation in spite of their colonial condition and U.S. citizenship. This sense of uniqueness also shapes their migrant experience and relationship with other ethnoracial groups in the United States. However, this cultural nationalism coexists with a desire for association with the United States as a state or in the current semiautonomous commonwealth status. Location and Geography. Puerto Rico is the easternmost and smallest of the Greater Antilles, bordered by the Atlantic Ocean to the north and the Caribbean Basin to the south. Puerto Rico is a crucial hemispheric access...
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...Preserving and Revitalizing Filipino Architecture Thru Museum Chapter 1 INTRODUCTION A. The Problem and Its Setting a. Background of the Study Various cultural influences are here in our country, there’s the Chinese, Indian, Islamic, Spanish and even American traditions left their trademarks on the Filipino culture that plays a part on country’s architecture. Different traditions, motifs and even culture are merged with our identity. Identity that had struggled for centuries by Filipino especially in designing and architecture. Many of us are wondering with these questions: Does Philippine Architecture really exist? Is there Filipino architecture?People said that our architecture is an adaptation of Asian architecture. Our very own bahay -kubo, our mountain region dwellings are said to be similar with the other countries. Architecture, as an art, It is “subject to social, political or cultural influences”. It reflects the values of the society. we should provide an opportunity of more accommodating for the presentation, promotion and development of this art. The aim of this study is to give us the information about the architectural background of our country, not to prove that, but to give the facts and knowledge of our architecture. b. Statement of the Problem Major problem: Filipino architecture is not that recognized. Sub-problems: Non existence of architectural museum in our country. Several people are asking about the country’s architecture...
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...PROJECT REPORT ON CONTENTS OF THE PROJECT: * Acknowledgement * Executive Summary * Objective of the Study * Quick Service restaurant in India * Key drivers in Indian quick service restaurants * History * Introduction * Strategies taken by Domino’s * Service Blueprint of Domino’s * 7P’s of Domino’s * Flower of Services of Domino’s * Service marketing triangle of Domino’s * Methodology of conducting Primary survey * Analysis of the Survey * Suggestions & Conclusion * Appendix: Questionnaire ACKNOWLEDGEMENT The satisfaction and euphoria that accompany the successful completion of any task would be incomplete without mentioning the name of the people whose constant guidance and encouragement has crowned all our efforts with success. As the students of the IILM-GSM, we would like to express our sincere thanks to Mrs. Tripti Ghosh, who helped and guided us to structure the project. EXECUTIVE SUMMARY This report is based on services offered by dominos and also to test the quality of service dimensions of Domino’s. India's quick service restaurant market worth $13 billion is growing 25-30 percent a year on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant...
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...Promotion Strategy 36 Module 14: Selecting an International Pricing Strategy 38 Module 15: Determining Organizational Financial Results 41 Module 16: Measuring International Business Success 42 Conclusion 43 Bibliography EXECUTIVE SUMMARY (Created by John Isles) During the course of this business plan, many of the benefits of opening up a Subway restaurant in Colombia will be illustrated. Among the first items presented will be an analysis of startup costs. After a brief summary of the initial costs required, these costs will be broken down into what actually goes in to opening a restaurant with the Subway name. Recurrent expenses and revenues, which all Subway franchisees can expect, will also be explained. As is the case with the primary upfront costs, these frequent incomes and outflows of money will be categorized. Supplementing this data will be the per-store expenses and revenues from 2008, 2009,...
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...'LORD OF THE FLIES' by William Golding “Revision notes can never replace knowing the books thoroughly” J.W.Evans These notes should be used as pointers to the directions that your thoughts might take. They are not meant to replace your reading of the novel, you must still do that yourself.. CHARACTERISATION Never forget that we are talking about a group of boys whose maximum age is twelve. RALPH Does he represent all that is good in people? Tall, fair-skinned, blond hair, very athletic, natural leader although not that good a leader as many of his decisions are questionable, which ones?. He is middle-class, father a naval officer. Elected leader but not forceful enough to maintain position. Eventually he loses support and is reduced to the status of an outcast who must flee for his life. Ralph is an idealist and a dreamer. He needs Piggy to think for him. He finds the Conch but Piggy tells him how to use it. At the end of the book, he is a disillusioned realist who now sees his world and its inhabitants for what they are. JACK MERRIDEW Does he represent the worst in people? He is thin, tall, with red hair, light blue eyes and freckles. Leader of the choir, he becomes the leader of the hunters. Increasingly in conflict with Ralph and more particularly, Piggy, he breaks away, forms his own tribe and splits the group. He manages to get the support to do this by offering the boys the attraction of the hunting life and then by terrorising them. In the...
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...Mauritius ASSINGMENT COUNTARY: MAURITIOUS Submitted To: Prof. AMNA SHAFQAT Submitted By: HASEEB IFTIKHAR L1F07BBAM0208 ABDULLAH ISHFAQ L1F07BBAM0201 REHAN AKRAM L1F07BBAM MAURITIOUS CONTENTS * THE COUNTRY 1. LAND AND CLIMATE 4-5 2. HISTORY AND GOVERNMENT 6-10 3. ECONOMY 10-11 4. EDUCATION 11-15 5. TRANSPORTATION 16 6. HEALTH 16-18 * THE PEOPLE OF THE COUNTRY 1. POPULATION 18-19 2. LANGUAGE 19 3. RELIGION 20 4. HOLIDAYS ...
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...IGOROTS * Home * IGOROT SONGS * IGOROT DANCE * IGOROT TRADITIONS * MONEY ON THE MOUNTAIN IGOROT TRADITIONS IGOROT TRADITIONS When we talk about Igorot identity and culture, we also have to consider the time. My point is that: what I am going to share in this article concerning the Igorot culture might not be the same practiced by the Igorots of today. It has made variations by the passing of time, which is also normally happening to many other cultures, but the main core of respect and reverence to ancestors and to those who had just passed is still there. The Igorot culture that I like to share is about our practices and beliefs during the "time of Death". Death is part of the cycle of life. Igorots practice this part of life cycle with a great meaning and importance. Before the advent of Christianity in the Igorotlandia, the Igorots or the people of the Cordilleran region in the Philippines were animist or pagans. Our reverence or the importance of giving honor to our ancestors is a part of our daily activities. We consider our ancestors still to be with us, only that they exist in another world or dimension. Whenever we have some special feasts (e.g., occasions during death, wedding, family gathering, etc.), when we undertake something special (like going somewhere to look for a job or during thanksgiving), we perform some special offer. We call this "Menpalti/ Menkanyaw", an act of butchering and offering animals. During these times we call them...
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...ingredients of which arose first in Eurasia. The book’s premise is that those ingredients required the development of agriculture. Agriculture also arose first in Eurasia, not because Eurasians were superior in any way to people of other continents, but because of a unique combination of naturally occurring advantages, including more and more suitable wild crops and animals to domesticate, a larger land mass with fewer barriers to the spread of people, crops, and technology, and an east-west axis which meant that climate was similar across the region. The book is well written and contains not only information about the history of cultures around the world, but excellent descriptions of the scientific methodologies used to study them, from how archeologists study the origin of agriculture to how writing evolved to how linguistics can trace the movements of peoples across huge geographic areas. There are useful examples, maps and charts throughout, which make principles discussed in the body easy to visualize and compare. The appendix includes a chapter by chapter list of further readings on topics discussed. By the time of the beginning of Europe’s worldwide expansion (1500 AD), cultures on different continents showed huge differences in political and technological...
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