...Trung Nguyen Coffee By TruongM | Studymode.com TABLE OF CONTENT Contents INTRODUCTION In quarter 1 (2012), instant coffe G7 leaded the share market (40%) and experts predicted Trung Nguyen will stay in the number one position in next few years. According to the NCTT statistic, in 2009, 49% customers picked Trung Nguyen for daily using. From 2009 – 2011, Trung Nguyen was the number one brand-name which the largest market shares (10million/17 million families) in which 65% coffee consumers agreed with the feedback: “I prefer buying Vietnamese brandname” In quarter 1 (2012), instant coffe G7 leaded the share market (40%) and experts predicted Trung Nguyen will stay in the number one position in next few years. According to the NCTT statistic, in 2009, 49% customers picked Trung Nguyen for daily using. From 2009 – 2011, Trung Nguyen was the number one brand-name which the largest market shares (10million/17 million families) in which 65% coffee consumers agreed with the feedback: “I prefer buying Vietnamese brandname”. Being one of the most famous brands in Viet Nam, Trung Nguyen has been being confirm its position not only in VietNam but also in the world. With the successes Trung Nguyen has achieved so far, now this brand name confidently can expands and competes with any other top brands. Today we are going to discuss Trung Nguyen Coffee “A Vietnamese brand, an International brand”. CHAPTER 1 THE MANAGERS’ MACRO ENVIRONMENT THE MANAGERS’ MACRO ENVIRONMENT I-/ The...
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...5 models focus on Trung Nguyen Company: Introduction The main goal of our report is based on 5 models have learned to introduce an overview and analysis of business situation of the Trung Nguyen company - one of the leading coffee companies in Vietnam with a prestigious brand name, famous history and high growth possibility the next few years. It is a need to explore the industrial performance, business Scope, company's strategies. I shall also base on economic conditions, and company's ability to forecast the direction that the company is taking in the future. Demonstrating on the strengths and weaknesses, hence find the way to maintain competitive among other traditional coffee shop models in the market. As for the first part of the report, I'll introduce more about Trung Nguyen cooperation, their history, their steps… Following by the analysis of their internal (BSD Model), external environments (PESTEL model), Use Five -Forces model of Competition, and SWOT… we will have a complete picture about the business situation of one of Vietnam's leading companies. History: Trung Nguyen has been in Vietnam since 1996, more than a decade passed and the company has been achieving a numerous of entrepreneurial prizes and recognitions from Vietnam government, Vietnamese Young Enterprise Association… Trung Nguyen now is recognized worldwide as the best coffee brand. Let take a closer look of Trung Nguyen steps: • 1996 – Trung Nguyen Coffee Company established Starting from 1996...
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...[pic] Coffee, Cooperation and Competition: A Comparative Study of Colombia and Vietnam Authors:[1] Adriana Roldán-Pérez Maria-Alejandra Gonzalez-Perez Pham Thu Huong Dao Ngoc Tien Research assistants (Colombia): Franz Xaver Riegler Stephanie Riegler Catalina Tabares Melissa Eusse Research assistant (Vietnam): Nguyen Thu Hang Table of contents List of figures 4 List of tables 4 Acronyms, abbreviations and definitions 6 Weights and measures 6 Abstract 7 1 Introduction 8 1.1 Research objectives 9 1.1.1 General objectives 9 1.1.2 Specific objectives 9 1.2 Research methodology 9 2 Literature review on the global value chain (GVC) of coffee 11 2.1 Theory of global value chains 11 2.1.1 Introduction to the value chain concept 11 2.1.2 Global commodity chains 12 2.1.3 Value chain analysis 13 2.1.3.1 Definition 13 2.1.3.2 Methodological aspects of value chain analysis 15 2.1.4 Governance 15 2.1.5 Barriers to entry and rent 16 2.1.6 Upgrading in value chains 16 2.2 Overview of the world coffee market 17 2.2.1 World coffee production 17 2.2.2 Production by type of coffee 18 2.2.3 Coffee producing countries 19 2.2.4 Stocks in producing countries 20 2.2.5 World coffee exports 21 2.2.6 World coffee consumption 24 2.2.7 The International Coffee Organisation and coffee prices 29 2.2.8 Mapping the global value chain of coffee 31 3 Analysis of Colombia and Vietnam’s participation in the coffee value chain 33 3.1 Vietnam’s...
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