...October 23, 2012 and Andrea Tierney owner and operator of Aradia Fitness London, a pole-dancing fitness studio. Andrea would like to introduce TRX classes into her studio as a complement to the existing pole programs. TRX suspension training was a form of resistance training that develops upper body and core strength, as well as enhancing flexibility. Core- provides you with health and strength Actual: TRX training sessions Augmented: women’s only, lounge and relaxation facility, one-on one training Problem Statement It was October 23, 2012 and Andrea Tierney owner and operator of Aradia Fitness London, a pole-dancing fitness studio. Andrea would like to introduce TRX classes into her studio as a complement to the existing pole programs. TRX suspension training was a form of resistance training that develops upper body and core strength, as well as enhancing flexibility. Andrea needs to make a decision on how to implement, price market and promote the new TRX suspension program while maximizing her business potential. SWOT Analysis | Case Fact | Implication | Strengths | 1. Female aspect 2. TRX training 3. One-on-one sessions 4. Relaxing and lounge like facility similar to a spa | 1. Can benefit from being the only exclusive all female training center 2. Their pole dancing fitness classes complements the TRX tranining | Weaknesses | 1. Flexibility 2. Weak brand name | 1. Is not a big enough facility to compete with the 24 hour availability...
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...Extended Campus Las Vegas, Nevada Jan 2015 PROCESS DESIGN MATRIX AND SUMMARY This paper introduces the process design aspect and business of 24hour fitness. This summary will also focus on some of the services and product features that make 24hour fitness stand out and be successful in the competitive fitness industry. 24hour fitness has separated itself by becoming the leader in the fitness industry. The company excels in providing outstanding customer service. Their business model and process design have many areas that are current with todays technology. The main results as defined in the process design display a range of competitive amenities and services along with high overall member satisfaction. 24hour fitness has personal training services and products that offer many avenues of communication and interaction. The gym is able to offer its services through face-to-face client interactions but also using social media, email, and phone. The company also offers a self-service feature. For example, members can check themselves into the gym and visitors are able to print out a guest pass before coming into the gym. 24hour fitness does everything they can to cater to the clients needs and make the client feel important and valued. Their customer service is top notch. The upper management is focused on the customer and is willing to entertain suggestions and ways they can improve. One of the things they did to achieve this was to have a company survey. The results of...
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...Marketing plan for a new entrepreneurial venture Mantziaris Ioannis and Naidenis Anastasios Executive Summary The following project represents a marketing strategic plan for a new type of gym. Firstly, it is essential to describe the market analysis throughout the business canvas, a useful managerial tool to comprehend the structure of any business plan. Besides of that it is critical to penetrate each element separately to get a concrete view of business environment. Afterwards, the authors analyze Porter's 5 forces framework, evaluating the level of competition is going to be addressed. Finally, the research mention specific target groups as well as the initial and future objectives, concluding the reasons why should the company approach them. Introduction During the last five years in Greece, it is observed an unprecedented economic downturn put pressure in many aspects in society. Considering this fact, consumer attitudes have dramatically changed. However, the enterprises focus more to quality in a long term as their competitive edge are the most sustainable as Donnelly states (1989 cited by Anon, 1989). Additionally, establishment to a strategic location combining with innovative features consists three major components of success. All things considered it is appropriate idea to invest in something close to trends. A Gym seems to be a convenient solution to fulfill people requirements for an alternative way of entertainment but also emerge a buffer after turbulent...
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...Jim Hart 11.16.13 New York Sports Clubs and the UXF Brand When searching for a product, I wanted to pick something that was different and unique. I was looking for something that was not necessarily going to be stocked on a shelf or available for purchase at a local retailer. I wanted something dynamic. It is for those reasons that I chose UXF, or the Ultimate Fitness Experience, which is a product marketed by New York Sports Clubs, which also happens to be the company that I work for. The Ultimate Fitness Experience, or UXF as we will call it for the remainder of this paper, is aimed at competing directly with the ever growing and extremely popular new fitness craze of CrossFit. CrossFit is a strength and conditioning workout that challenges even the most physically fit athlete. The program is based on functional movements and pits the athletes against others and against themselves for repetitions of certain exercises completed over time. CrossFit began in early 2000 and was founded by a former gymnast names Greg Glassman. The brand began with approximately 18 gyms nationwide and has grown exponentially to over 3000 estimated locations in the United States. These gyms are usually dark and dingy places with very few amenities and ancillary services offered. They are a “no frills” approach to health and fitness. These CrossFit gyms are also only for the physically fit, and individuals who are just starting out or individuals who have injuries or limitations...
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...2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast 2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast This is our 11th annual Trends Forecast, and I have never been more excited about the spa and wellness industry. So many of the trends we predicted over the past decade are now coming to fruition…helping businesses thrive and helping people live more healthfully every day. At the same time, we are seeing new, provocative ideas that will have a dramatic impact around the globe. The 2014 trends reflect an industry that is reimagining core elements of spa and wellness and exploring brave, new directions. It is gratifying to see a healthy dose of healthy travel in several of the trends; bold new ideas in mainstays like aromatherapy and hot springs take hold; and the development of new models for classic destination spas. It is also rewarding to watch trends in technology, beauty and fitness shape how we will live (and look)—and even take note of how the industry will help people address dying, illness and major life changes. And finally, there is a trend we forecasted in 2013 that continues to capture our imagination: mindfulness. We feel strongly that it is important to watch how this is evolving, and you’ll see a short synopsis of this “über trend” in the report. Spafinder Wellness 365™’s Trends Forecast reports on what is happening in our industry, but we also strive to present a true forecast of what lies ahead. Some ideas are still on...
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...Bodyweight Strength Training Anatomy Bret Contreras Human Kinetics Library of Congress Cataloging-in-Publication Data Contreras, Bret, 1976Bodyweight strength training anatomy / Bret Contreras. pages cm 1. Bodybuilding--Training. 2. Muscle strength. I. Title. GV546.5.C655 2013 613.7'13--dc23 2013013580 ISBN-10: 1-4504-2929-7 (print) ISBN-13: 978-1-4504-2929-0 (print) Copyright © 2014 by Bret Contreras All rights reserved. Except for use in a review, the reproduction or utilization of this work in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including xerography, photocopying, and recording, and in any information storage and retrieval system, is forbidden without the written permission of the publisher. This publication is written and published to provide accurate and authoritative information relevant to the subject matter presented. It is published and sold with the understanding that the author and publisher are not engaged in rendering legal, medical, or other professional services by reason of their authorship or publication of this work. If medical or other expert assistance is required, the services of a competent professional person should be sought. Acquisitions Editor: Tom Heine Developmental Editor: Cynthia McEntire Assistant Editor: Elizabeth Evans Copyeditor: Annette Pierce Graphic Designer: Fred Starbird Graphic Artist: Kim McFarland Cover Designer: Keith Blomberg Photographer (for cover and interior illustration...
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