Executive Summary

TST Auto repair provides car repair services to their customers. It also sells a few automobile of replacement parts, and products of DIY.

TST is a regional company. Most consumers in this region are Asian which included 90% Chinese who can afford the cost and do not know about cars. They include 85%White collars, 15%Blue collar and 5%student.

Since 2000, more and more Chinese came to America. Research shows that the chinese population growth rate was 47.5% per year through 2000-2006 in America. In the cities around Los angels, the growth rate is 104.1% per year. They are here for academic career or immigration. According to the research, It forecasts more and more chinese who could be our customers.

While there are currently eight businesses offering pet sitting in West Vancouver, only three of these offer on-site pet care and none offers “pet visit” services for working pet owners.

There are nine competitors in this region. Most of competitors are focus on auto repair and only one competitor has body repair service. In these nine competitors, some have more repair efficiency, but some do not, which all depends on how many labors they hired.

TST Auto repair's marketing strategy is to emphasize the high-quality, efficiency and good reputation. We are looking for a strong relationship with our customers and trying to maintain them as our regular clients. Our current customers are primary white collars. We are suppose to expand our business by attracting more students and families.

With the high growth rate of the population, we anticipate 20% growth rate per year on average and plan to hire 3 more mechanics in 3 years and rent other workplace to increase our competence and to meet the increasing demand by the end of third year.