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Tsunami

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Submitted By nolan2
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sanjay
EN102.22566
Prof. Decker
9/26/2013
Ad Analysis Essay Global Warming

Global warming is one of the serious issues which is being discussed and studied by scientist around the world. It is one of the causes for most of the catastrophic natural accidents. The temperature of earth is constantly rising because of different harmful gases emitted to environment through different ways. It is responsible for major climate changes we are facing now and major serious changes which we might face in near future. The recent advertisement of World Wide Fund for Nature (WWF) for global warming presents the effects of global warming by comparing the natural destruction with a man-made destruction. It compares between two unforgettable tragedies: 9/11 attack on US where 2,993 people were killed and Tsunami in Indian Ocean that occurred in 2004 which killed more than 230000 people. This advertisement was published by WWF Brazil. WWF is an international non-profit organization which works on issues regarding preservation, research and restoration of environment. WWF has become a symbol for nature lovers who are working hard to preserve and restore natural environment. What this ad really does is create the awareness about natural disasters which can happen anytime, anywhere and also encourages people to conserve the environment.
This advertisement by WWF is an appeal to everyone to preserve nature. This ad presents New York City which is surrounded by hundreds of planes which look like they are going to attack New York similarly as 9/11 attack. It looks so scary just by imagining what would happen if all those planes hit New York City. No one wants to see incident like 9/11 again. But what WWF really tries to tell is that a single tsunami which occurred in Indian Ocean was as big as 100 times the 9/11 attack which becomes clear by the text written in upper right corner of the ad. It states, “Tsunami killed 100 times more people that 9/11”. Also small text which says, “The planet is brutally powerful. Preserve it. Respect it”. By comparing such massive tragedies, WWF tries to convenience everyone to become more responsible to preserve natural environment and hence prevent global warming.
In this advertisement, New York City is used as symbol as 9/11 attack was a catastrophic tragedy for all Americans and people across the world. When people see many planes which are likely to hit buildings in New York, it dramatically brings sensation into one’s mind. It is very powerful to attract the viewers. It makes people think twice to skip the ad. The planes, New York City, World Trade Centre, the ocean surrounding the city and the powerful text on subtitle not only attract the audience but also convince the audience that nature is super powerful and nothing comes ahead of it. This ad does not only represent a certain part or a country, it goes global because global warming impacts whole world. It is not restricted to certain part or a country.
At one point, when someone just looks at the picture in advertisement, it is not clear what the ad is about. It looks like some terrorist attack, like 9/11, with hundreds of planes which are ready to hit New York. It is scary to see so many planes which are about to hit New York City but it has nothing to do with global warming. The message that WWF tries to deliver is not clear until one reads the text on advertisement. But the text, which says tsunami killed 100 times more people than 9/11, makes it all clear. Also the text in it asks viewers to respect the nature and preserve it. It compares two mega destructions which are so different but guides its viewers to one conclusion which is to preserve the nature. The combination of picture and text in it is so powerful that it suddenly makes people think twice about nature.
This WWF advertisement tries to convince people to be more responsible about nature and help preserve it. Global warming is one of the complicated problems we are facing currently. It is one of the cause for mega destructions like tsunami which happened in Indian Ocean killing 100 time more people than 9/11 attack. This ad is so effective because it is compares two destructions which can never be forgotten. If we do not preserve the nature, incidents like tsunami will happen again and again. Nature is more powerful than anything. The main point of this advertisement is, “If we don’t preserve nature, no one can preserve us.” When nature turns violent, there will be destruction everywhere. To prevent world from mega destruction like tsunami in Indian Ocean in 2004, everyone should take a step forward to preserve the nature.

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