QUESTIONNAIRE FORM – MIXER GRINDERS TRADE
Name of the Dealer: - _______________________________________________________________________________ Location: - ________________________________________________________________________________________ ________________________________________________________________________________________ Date: _______________________________________________________________________________________
Signature: - _______________________________________________________________________________________
Dear Sir, We would be extremely pleased to have your valuable response on the following.
1) Dealership Information a) Total Experience in Dealership 1-3 Years 4-7 Years 8-10 Years 10 and above Years
b) How long are you associated with TTK Prestige? 1-3 Years 4-7 Years 8-10 Years 10 and above Years
Not Associated
c) Classification of Outlet Traditional Electronics/Appliances Supermarket Large Format Store
2) How many Mixer Grinders do you sell per month basis? 0-20 20-50 50 -100 100 and above
3) Which are the brands sold by you and how much month basis a) Prestige _______________________ b) Philips _______________________ c) Panasonic _______________________ d) Maharaja _______________________ e) Bajaj _______________________ f) Kenstar _______________________ g) Others _______________________ Total ______________________
TTK Prestige Limited, (Corporate Office): 11th Floor, Brigade Towers, 135, Brigade Road, Bangalore - 560 025
.
4) What are the type of Mixer Grinder do you sell and the quantity a) Simple 3 Jar b) Mixer with Juicer Jar c) Innovative Mixers (MUJ) d) Other
___________________________________ ___________________________________ ___________________________________
Mention __________________________________
5) What makes you buy the aforesaid brand of Mixers? (Kindly rate in a 10 point scale where 1 being a poor attribute and 10 being excellent.) a) Brand
1 2 3 4 5 6 7 8 9 10
b) Product Quality
1 2 3 4 5 6 7 8 9 10
c) Margins
1 2 3 4 5 6 7 8 9 10
a) Innovativeness
1 2 3 4 5 6 7 8 9 10
b) Packaging
1 2 3 4 5 6 7 8 9 10
c) Pricing
1 2 3 4 5 6 7 8 9 10
d) Colour
1 2 3 4 5 6 7 8 9 10
e) Model Design
1 2 3 4 5 6 7 8 9 10
f) Special Features e.g. Multi Utility Jars
1 2 3 4 5 6 7 8 9 10
g) Trade Schemes and settlements
1 2 3 4 5 6 7 8 9 10
h) Sales man visits/Service
1 2 3 4 5 6 7 8 9 10
TTK Prestige Limited, (Corporate Office): 11th Floor, Brigade Towers, 135, Brigade Road, Bangalore - 560 025
.
i) Quick response from company/distributor to your issues
1 2 3 4 5 6 7 8 9 10
j) Others please mention below ______________________________________________________
6) When shopping for the Mixer Grinders what are the brands considered by customers Brand 1 _______________________ Brand 3 _______________________ Brand 2 ______________________ Brand 4 ______________________
7) Please tell us how the described product category would rate customer’s attractiveness to the following attributes when considering a purchase. g) Design and looks.
1 2 3 4 5 6 7 8 9 10
h) Features differentiating from competition.
1 2 3 4 5 6 7 8 9 10
i) Packaging and labelling.
1 2 3 4 5 6 7 8 9 10
j) Pricing.
1 2 3 4 5 6 7 8 9 10
k) After Sales Service.
1 2 3 4 5 6 7 8 9 10
l) Product Demo
1 2 3 4 5 6 7 8 9 10
m) Others please mention below _____________________________________________________ 8) Kindly let us what are the issues you come across when selling Mixer Grinders? (Be Specific) __________________________________________________________________________________ _________________________________________________________________________________
TTK Prestige Limited, (Corporate Office): 11th Floor, Brigade Towers, 135, Brigade Road, Bangalore - 560 025
.
9) What is the operating structure for the top two major brands you sell?
Brand
Models
MRP
DP
Scheme
NLC
MOP
10) What is the retention by selling this product? Brand ___________ Brand ___________ Brand ___________ % _____________ % _____________ % _____________
11) Which is the best promotional offer you can recall for selling this category? Kindly Mention __________________________________________________ Which among the following according to you is the most effective? Exchange Offer Pressure cooker free Price Off Other Gift Scheme
12) What way of communication do you consider best to reach consumers? Television Press Word of mouth in store Activity Others mention _________
13) How would you rate Prestige service to you in terms of Mixer Grinders? Excellent Very Good Good Average Poor
Your valuable suggestions are welcome
TTK Prestige Limited, (Corporate Office): 11th Floor, Brigade Towers, 135, Brigade Road, Bangalore - 560 025
. 