...1. Conceptual model and hypotheses The research is to investigate whether or not health choice of fast food can promote the sales volume, and how to increase sales when the suppliers are faced with other competitors. We will focus on two hypotheses. Sales volume per year of fast food industry Sales volume per year of fast food industry H2 H2 Health diet provided by fast food industry Health diet provided by fast food industry H1 H1 Diversify food of different culture provided by fast food industry Diversify food of different culture provided by fast food industry Customer Exception/Preference Customer Exception/Preference Dependent variables: Sales volume per year of fast food industry Independent variables: Health diet, diet culture integrate Moderating variables: Customer Exception/Preference Hypothesis1: Can the fast food industries increase sales volume if they change the type of food with health choice? According to previous research, most fast food has high energy density and low nutritional value. Indeed, fast food consumption is linked to obesity and cardiovascular disease, leading causes of preventable death. (American Journal of Public Health, 2010, Vol 100, No. 6) Furthermore, we believe most of people have acquired knowledge of certain health effects of fast foods, the research conducted by Sukhothai Thammathirat Open University shows over 60% of interviewed consumers were aware of fast food without much nutritional value, but they...
Words: 554 - Pages: 3
...awdawdawdtttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttt awdawdawdtttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttt awdawdawdtttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttt awdawdawdtttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttt awdawdawdtt ttttttttttt tttttttttttttttttttt t ttttttttttttttttttttttttttttttttttttttttttttttt awdawdawdtt ttttttttt tttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttt awdawdawdtt tttttttttttt tttttt tttttttt ttttttt tttttt ttttttttttttttttttttttttttttttttttttttttt awdawdawdttttttttttttttt ttttt ttttt t ttt ttt t ttttt ttttt tttttttttttttttt ttttttttttttttttttttt awdawdaw dtttt tttt tttt ttttt ttt tttt tttttttt ttt ttttt ttttttttttt tttt tt tttttttttttttttttttttttt awdawdawd tttttttt ttttttttt ttttttttt ttttt tttttttt tttttttttt ttttttttttttttttttttttttttttttttt swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag swag ...
Words: 301 - Pages: 2
...ttttttt Ethical Systems: Which is Best? Good, bad, right, wrong…how do we know? Ethics is the study of how we determine what is right or wrong, good or bad (Mosser, 2010). While there are many ethical views, I focused on the three classical approaches for this paper. Utilitarianism states when given a choice between two acts, the one that creates the greater happiness for the greatest number of people is the ethical choice. Deontology stems from obligation or duty. This view takes the position that one has a duty to choose the right or moral act. Virtue ethics focus on the character of the individual rather than the act. If the individual has the proper balance of virtuous characteristics, they are ethical. While all three approaches have merit and all three have weaknesses, I believe that the deontological approach is the most convincing ethical view. In the following paragraphs, I will discuss my view and an opposing view and explain why I have chosen my position. Let’s start with a more in-depth understanding of deontology. Philosopher Immanuel Kant is most often associated with deontology. The premise for this view ignores the consequence of an action and evaluates only the act. This is not to say that a deontologist denies that actions have consequences, but the consequence does not define whether the act is right or wrong. The act itself is defined as right, wrong or neutral based on a set of moral rules. The individual has...
Words: 1052 - Pages: 5