...A Report in to the Tunisian wine industry Introduction This report will focus on the attractiveness of the Tunisian wine industry, and will determine whether the country is a suitable investment option, using Porters national diamond to analyse certain determinant factors. These include: Factor conditions, demand conditions, supporting industries, rivalry, structure and culture, chance and the impact of the government as seen in figure 1.Porter argues that the competitive advantage of certain industries in different nations depends upon four main aspects which form the diamond (Peng, 2014). The report will also consider contemporary management issues and suggest a mode of entry. Figure 1 Porters national diamond Tunisia is a country located in Northern Africa, bordering Libya and Algeria. It has a mixed economic system, with some private freedom along with a centrally planned economy, including some strict government regulation. Tunisia is a member of the African Union (AU) and Council of Arab Economic Unity (CAEU) (Global Edge, 2014). It also has close trading relations with Europe. Key exports include mechanical and electrical industries, textiles and apparel, food products, petroleum products, chemicals, and phosphates. Almost 70% of Tunisia’s exports go to the European Union (US Commercial Service, 2014). Part one: Porters national diamond (Extended version) Factor conditions: According to standard economic theory, factors...
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...components. IMC is therefore not just a concept relating to consistency or synergy—it is also a strategic process (Van Zanten & Bruwer 2002a). This is in particular the case of when and how IMC manifests itself at the wine region level, in which case the integration of all the marketing communication efforts of the wine region in order to achieve a strong brand identity is of the utmost importance. The Coonawarra wine region (Geographical Indication) is located in the South East corner of South Australia and is famed for its unique terra rossa soil and bold-flavoured red wines, in particular Cabernet Sauvignon. About 5,000 hectares of vineyards comprise the Coonawarra grapegrowing area. The region currently boasts 16 operating (production-type) wineries and 22 cellar door sales facilities. Around 700 people (full-time equivalent) are employed in the vineyards, wineries and cellar door facilities. The region produces on average about three and a half million cases of wine per annum. A significant portion of Coonawarra wine COMMUNICATIONS INTERNAL INTRA-REGIONAL unplanned messages product & service messages ) initiated by planning group ( planned messages ( planning group ) CONFIRM SAY DO community support, unsought local media support, industry and government body support workshops and seminars, liaison...
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...102 JULY–AUGUST 2003 > VOL 18 NO 4 > WINE INDUSTRY JOURNAL M A R K E T I N G Rob van Zanten, Johan Bruwer and Karen Ronning FUNDAMENTALLY, Integrated Marketing Communications (IMC) refers to the process of integrating and coordinating the various communication elements commonly known as the ‘promotional mix’. The promotional mix is usually considered to consist of advertising, sales promotion, personal selling and public relations, although some marketers may add other elements such as publicity, direct marketing or sponsorship as major components. IMC is therefore not just a concept relating to consistency or synergy—it is also a strategic process (Van Zanten & Bruwer 2002a). This is in particular the case of when and how IMC manifests itself at the wine region level, in which case the integration of all the marketing communication efforts of the wine region in order to achieve a strong brand identity is of the utmost importance. The Coonawarra wine region (Geographical Indication) is located in the South East corner of South Australia and is famed for its unique terra rossa soil and bold-flavoured red wines, in particular Cabernet Sauvignon. About 5,000 hectares of vineyards comprise the Coonawarra grapegrowing area. The region currently boasts 16 operating (production- type) wineries and 22 cellar door sales facilities. Around 700 people (full-time equivalent) are employed in the vineyards, wineries and cellar door facilities. The region produces on...
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...This report has been written by the Boston Consulting Group and uses Porter’s national diamond analysis model to evaluate the attractiveness of investment opportunities in the Tunisian wine industry. Also discussed are two key management issues that need to be taken into account before developing operations in Tunisia followed by recommendations on two strategies for entry into the Tunisian wine industry market. In terms of background to this report, it should be noted that the global market for wine industry is changing significantly with substantial differences in the structure of the wine industry around the world. For instance, there are 232,900 wine producers in France but the top 10 brands control only 4% of the market. In contrast, four firms control over 75% of the Australian wine market. Hence there is a marked difference in industry structure when comparing the “New World” producers (e.g. Australia, Chile, United States) to the “Old World” firms. These structural differences are driven by institutional diversity and contrasting patterns of historical development in countries. However, they are also driven by the competitive strategies employed by particular firms which are determining factors discussed in Porter’s Diamond model. Porter's diamond model allows an analysis of why some industries within nations are more competitive than others and takes into account the home base...
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...Marketing Assignment. KOHINOOR BASMATI RICE MARKET ENTRY STRATEGY FOR TUNISIAN MARKET. Submitted By: Samik Sarkar MIB 2nd Semester. KOHINOOR BASMATI RICE MARKET ENTRY STRATEGY FOR TUNISIAN MARKET. Choice of Market: Accelerating India's export growth to the Middle East and Africa (MEA) provides an opportunity to add 1-2 percentage points of GDP growth to our economy. India's exports to MEA went up seven times over the 2004 level to about $60 billion in 2010. This was significantly faster than India's overall exports, which went up about five times to $250 billion at the same time. The share of this region in India's total exports has gone up from about 18% to almost 25%. We still have barely scratched the surface of MEA's true potential. In years when retaining the 8%+ GDP growth is such a challenge, focusing on MEA exports makes a whole lot of sense. Currently, our exports to MEA are lopsided, with about half our exports going to a single country, the UAE. This fact seems odd, considering the UAE is one of the smallest countries in MEA in terms of population, till we understand that the UAE plays a role as a trade conduit to other countries in the region. However, it also shows the enormous potential we have if we market our products and services directly to these countries. In Middle East we have countries like Iran , Iraq and Sudan. Iran, which is one of the largest markets in the region, contributes a tiny $2 billion, or 3%, to our exports to the region. Iran has...
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...Case 1134: CISG 35 - Australia: Supreme Court of Victoria, Delphic Wholesalers (Aust) Pty Ltd v Agrilex Co Limited [2010] VSC 328 (6 August 2010) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Case 1135: CISG [1]; [6] - Australia: Supreme Court of Australia, Attorney-general of Botswana -v- Aussie Diamond Products Pty Ltd [No. 3] [2010] WASC 141 (23 June 2010) . . . . Case 1136: CISG 8 - Australia: Supreme Court of New South Wales, Franklins Pty Ltd v Metcash Trading Ltd [2009] NSWCA 407 (16 December 2009) . . . . . . . . . . . . . . . . . . . . . . . . . . . Case 1137: CISG 7; 8; 9 [relevant but court considered domestic Australian law] - Australia: Supreme Court of South Australia, Vetreria Etrusca Srl v Kingston Estate Wines Pty Ltd [2008] SADC 102 (14 March 2008) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Case 1138: CISG 35; 38; 39; 50; 46; 78; Limitation Convention 3; 8 - Serbia: Foreign Trade Court of...
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...TERM PROJECT – FSM 2085 HOTEL FOOD & BEVERAGE OPERATIONS By Chia-Yi Liu Meng-Chieh Chan George Fisher Yihong Xu LinhDan Nguyen Johnson & Wales University Class Title and Number Term Date Matthew J. Samel Table of Contents Title page 1 Table of Contents 2 SECTION I Project Introduction 4 Explanation and Definition of Hotel Outlet 4 Explanation and Description of Sample Hotel’s Chosen 4 Summary and examples of what “others” have said about the Outlet 7 SECTION II Standardized Recipes, Converting and Costing 10 Introduction; The importance of Standardized HACCP Recipes and Cost Cards 10 Standardized HACCP Recipes 11 Cost Cards 21 Comparison of MMP and Selling Price 26 SECTION III Equipment & Cooking Methods 28 Introduction; The importance of Selecting Equipment & Cooking Methods 28 Equipment Needed to Produce and Serve 28 Cooking Methods and Techniques Used 30 ?? Outlet: Do the Selected Cooking Methods and Techniques Work? 30 & Suggestions for Improvements based on Outlet and Target Guest SECTION IV Ingredient Category Research 32 Introduction: Definition and Description of the Ingredient 32 Trends Associated with the Ingredient 33 Impact of the Trend on the Hotel, Foodservice, or Outlet. 34 SECTION V Purchasing Specification 36 Introduction: Define and Describe Purchasing Specifications 36 Purchasing...
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...France (officially the French Republic) is a country located in Western Europe. Here are some fun facts about France. * The most popular sports in France are football (soccer), rugby league and rugby union. Handball and basketball are also popular in many parts of France. * Well known sporting events held annually in France are the Tour de France (the best known road bicycle race in the world) and the French Open (one of the four Grand Slam tennis tournaments) * French literature is very popular and well known. Charles Perrault was one of France’s most influential children’s writers. He wrote books such as Cinderella, Sleeping Beauty and Puss in Boots. * The French healthcare system was ranked number one in the world back in 1997. Average life expectancy in France is currently 79.73 years. * 54% of French people identify themselves as being Christians, while 31% of people stated that they were not religious. Islam, Buddhism and Judaism are all practised by a minority (just over 1%) of the population * It is estimated that there are between 200,000 and 1 million illegal immigrants in France * France has an estimated population of 64.5 million, making it the 19th largest country (in terms of population) in the world. * France is the most popular tourist destination in the world. Nearly 82 million people traveled to France for holidays in 2007. Spain was the second most popular tourist destination with 58.5 million visitors. * In 2004, only 68...
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...ETIHAD AIRWAYS Assignment I Contents INTRODUCTION 2 BACKGROUND 3 ETIHAD’S CORE VALUES 4 COMMITMENT 4 VISION AND MISSION 5 HISTORY 6 LOYALTY PROGRAM 6 FINANCIAL PERFORMANCE 9 FINANCIAL POSITION 9 FINANCING ACTIVITIES 11 EXTERNAL ENVIRONMENT 11 GENERAL ENVIRONMENT 12 EXTERNAL ENVIRONMENT ANALYSIS 41 INDUSTRY ENVIRONMENT ANALYSIS 44 1. Porter's 5 forces model 44 COMPETITOR ANALYSIS 65 INTERNAL ENVIRONMENT 68 COMPETITIVE ADVANTAGE 90 VALUE CHAIN ANALYSIS 92 IMPORTANT ENVIRONMENTS THAT ETIHAD NEEDS TO BE AWARE OF: 108 ARE THE VISIONS AND MISSIONS CLEAR AND MEASURABLE? 110 REFERENCES 111 INTRODUCTION Strategic management is the comprehensive collection of ongoing activities and processes that organizations use to systematically coordinate and align resources and actions with mission, vision and strategy throughout an organization. Strategic management activities transform the static plan into a system that provides strategic performance feedback to decision making and enables the plan to evolve and grow as requirements and other circumstances change (Dess, Gregory G., G.T. Lumpkin and Marilyn L. Taylor, 2005). Our group decided to work upon Etihad Airways, the flag carrier airline for United Arab Emirates. The name ‘Etihad’ is derived from an Arabic word which means ‘union’. In addition to its main activity of passenger transportation, Etihad controls Etihad cargo and holidays. Aside from that, they have stakes in many other airlines...
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...Innovative Business Practices Innovative Business Practices: Prevailing a Turbulent Era Edited by Demetris Vrontis and Alkis Thrassou Innovative Business Practices: Prevailing a Turbulent Era, Edited by Demetris Vrontis and Alkis Thrassou This book first published 2013 Cambridge Scholars Publishing 12 Back Chapman Street, Newcastle upon Tyne, NE6 2XX, UK British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Copyright © 2013 by Demetris Vrontis and Alkis Thrassou and contributors All rights for this book reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. ISBN (10): 1-4438-4604-X, ISBN (13): 978-1-4438-4604-2 TABLE OF CONTENTS Chapter One ................................................................................................. 1 Knowledge Hybridization: An Innovative Business Practices to Overcome the Limits of the Top-Down Transfers within a Multinational Corporation Hela Chebbi, Dorra Yahiaoui, Demetris Vrontis and Alkis Thrassou Chapter Two .............................................................................................. 17 Rethinking Talent Management in Organizations: Towards a Boundary-less Model Carrie Foster, Neil Moore and Peter Stokes Chapter Three .......
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...HUMAN RESOURCES Conference Paper Abstracts A CHANGE RECIPIENT PERSPECTIVE ON TRAINING AND COMPETENCE DEVELOPMENT DURING ORGANIZATIONAL CHANGE Olsen, Trude Hogvold; Harstad U. College; trude.olsen@hih.no Stensaker, Inger G.; NHH Norw.Schl of Economics and Business Adm.; inger.stensaker@nhh.no As organizations change and adapt to pressures in the external and internal environment, managers and employees are required to learn new competencies and skills. Ideally, new skill requirements should be identified and developed early in the change process in order to ensure that managers and employees are ready to face their new tasks and roles when the changes are implemented. However, despite good intentions at the top management level, employees and middle managers often report uncertainty and a lack of the necessary skills required to implement change. In this paper, we report from a qualitative study of two planned organizational change initiatives in the public sector. The changes involved new work tasks and managerial roles for a group of middle managers. Although the skill requirements appeared to be clear and formal training was initiated, a number of uncertain and ambiguous issues emerged among the change recipients. We examine the types of uncertainty and ambiguity that emerged and how change recipients attempted to handle these challenges. Our findings suggest that although necessary and important, formal training procedures are not adequate for resolving competence-related...
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...Dictionary of Travel, Tourism and Hospitality By the same author Britain – Workshop or Service Centre to the World? The British Hotel and Catering Industry The Business of Hotels (with H. Ingram) Europeans on Holiday Higher Education and Research in Tourism in Western Europe Historical Development of Tourism (with A.J. Burkart) Holiday Surveys Examined The Management of Tourism (with A.J. Burkart eds) Managing Tourism (ed.) A Manual of Hotel Reception (with J.R.S. Beavis) Paying Guests Profile of the Hotel and Catering Industry (with D.W. Airey) Tourism and Hospitality in the 21st Century (with A. Lockwood eds) Tourism and Productivity Tourism Council of the South Pacific Corporate Plan Tourism Employment in Wales Tourism: Past, Present and Future (with A.J. Burkart) Trends in Tourism: World Experience and England’s Prospects Trends in World Tourism Understanding Tourism Your Manpower (with J. Denton) Dictionary of Travel, Tourism and Hospitality S. Medlik Third edition OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Butterworth-Heinemann An imprint of Elsevier Science Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington MA 01803 First published 1993 Reprinted (with amendments) 1994 Second edition 1996 Third edition 2003 Copyright © 1993, 1996, 2003, S. Medlik. All rights reserved The right of S. Medlik to be identified as the author of this work has been asserted...
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...Barbados Barbados is a North American sovereign island country located in the Caribbean. The capital of this state is Bridgetown. This state raised its head as an independent state in 1966 after being a Colony of the British Empire for almost 350 years. Category | Fact | Category | Fact | 1.Size | 439 Square km | 4.Religion | Christianity | 2.Population | 277,821 | 5.Currency | Barbadian Dollar | 3.Language | Barbadian | 6.GDP Rate | $16,653 | The main resources of Barbados are Petroleum, Fish, Natural gas, Sugarcane etc. The national symbols of Barbados are Neptune's trident, pelican, and Red Bird of Paradise flower (also known as Pride of Barbados). In Barbados Queen Elizabeth II is the Head of the State and represented locally by Governor General which is at present Elliott Belgrave. These two heads are advised by the Prime Minister of Barbados who is also the Head of the Government on matters of Barbadian state. The current Prime Minister of Barbados is Freundel Stuart. ...
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...This page intentionally left blank An Introduction to Islamic Law The study of Islamic law can be a forbidding prospect for those entering the field for the first time. Wael Hallaq, a leading scholar and practitioner of Islamic law, guides students through the intricacies of the subject in this absorbing introduction. The first half of the book is devoted to a discussion of Islamic law in its pre-modern natural habitat. The author expounds on the roles of jurists, who reasoned about the law, and of judges and others who administered justice; on how different legal schools came to be established, and on how a moral law functioned in early Muslim society generally. The second part explains how the law was transformed and ultimately dismantled during the colonial period. As the author demonstrates, this rupture necessitated its reinvention in the twentiethcentury world of nation-states. In the final chapters, the author charts recent developments and the struggles of the Islamists to negotiate changes which have seen the law emerge as a primarily textual entity focused on fixed punishments and ritual requirements. The book, which includes a chronology, a glossary of key terms and lists for further reading, will be the first stop for those who wish to understand the fundamentals of Islamic law, its practices and its history. w a e l b . h a l l a q is James McGill Professor in Islamic Law in the Institute of Islamic Studies at McGill University. He is a worldrenowned...
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...ight Right Word Wrong Word Words and structures confused and misused by learners of English L. G. Alexander LONGMAN Addison Wesley Longman Limited Edinburgh Gate, Harlow Essex CM20 2JE, England and Associated Companies throughout the world. © Longman Group UK Limited 1994 All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the Publishers. First published 1994 Fifth impression 1997 Illustrated by Chris Ryley British Library Cataloguing in Publication Data Alexander, L. G. Right Word Wrong Word: Words and Structures Confused and Misused by Learners of English. - (Longman English Grammar Series) I. Title II. Ryley, Chris III. Series 428.24 ISBN 0-582-21860-8 Library of Congress Cataloging-in-Publication Data Alexander, L.G. Right word wrong word: words and structures confused and misused by learners of English/L.G. Alexander. p. cm. Includes bibliographical references and index. ISBN 0-58221860-8 1. English language-Usage. 2. English language-Errors of usage. I. Title. PE1460.A48 1993 428.2'4-dc20 93-11963 CIP We have been unable to trace the copyright holder of the text for Exercise 52 Everybody, Somebody, Anybody, Nobody and would appreciate any information that would enable us to do so. Set in Times New Roman, TrueType Produced through Longman Malaysia, ETS ISBN 0 582 21860 8 ...
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