Running Head: NORDSTROM’S SUCCESS 1

“Nordstrom’s Success: Selling Just One Shoe”

NORDSTROM’S SUCCESS 2

Abstract

Nordstrom, an upscale retailer has been well-known for outstanding customer service for over

100 years. This company continuously offers customers the best possible service and products

when they visit our stores. Robert Spector, co-author of “The Nordstrom Way,” says his

favorite story is of a woman with one leg who jokingly bet a Nordstrom salesperson that he

would not sell her just one shoe. He was glad to split up the pair, though, to her astonishment,

Nordstrom gained a life-long customer in the process. According to Spector, “No one knows

how many times she has told that story.” I do think that it is worth the price of a shoe.

Let us consider the various things that make Nordstrom so successful.

NORDSTROM’S SUCCESS 3

1. Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics

it shares with other retailers of this type.

Nordstrom is classified as an