Advertiming: ad buys that include a schedule that runs the advertisement primarily at times when customers will be most receptive to the message. Watching TV and saw this Turbo Tax commercial. https://www.youtube.com/watch?v=3WNlWyFgLCg This commercial was running in March and early April right before tax time of April 15. I saw this commercial and related to this concept of advertiming, because customers who use Turbo Tax or have not done their taxes yet. The commercial demonstrates how easy it is to do your taxes online through their website. Advertiming is a concept that is used all the time in advertising. Consumers are more willing to buy something if it is that time or the year. For example consumers will buy Christmas decorations right …show more content…
Shopping at Hy-Vee this weekend to stock back up on food.
Consumers that buy basic needs and goods for survival use the utilitarian shopping value concept, because consumers need food to survive and by grocery shopping you fill this need. A consumer that comes into a grocery store and leaves with food will feel accomplished and successful, because they are filling a need for themselves and possibly their family. Checking out of a store with the products you desire is a successful task completed.
While shopping at the waterfront Hy-Vee I realized that I was completing the utilitarian shopping value, because I was completely out of food and was hungry. I don’t enjoy grocery shopping, so there is no hedonic value I receive from grocery shopping, but I do feel accomplished when I leave with a lot of groceries. As a consumer it is important that you realize what you enjoy and what you do not enjoy when making a buying decision. Understanding who you are can only inform you to make better buying decisions. I felt like I did this why shopping at Hy-Vee this weekend, I accomplished a task and I bought food that I need to survive, but the experience only gives me a utilitarian value, because I do not enjoy shopping, but I know that I need food to …show more content…
Restaurants take full advantage of the olfactory concept by usually opening the door to their restaurant to try to get the smell from their food to attract foot traffic customers. The physical location of the smell can affect consumer, because if the smell is within distance for the consumer to intrigue them, than the producers has a better opportunity of attracting the consumer. Processing the smell is another important aspect of olfactory, because if the consumer has to take the time to process the smell and think about the smell, that can be just enough to get the consumer to walk through their