...originally transported overland by donkey or camel caravans. For almost 5000 years, Arab intermediaries controlled the spice trade, until European explorers discovered a sea route to India and other spice producing countries in the East. 1.2 Background of the Study The report has done to complete the partial fulfillment of Effective Business Communication for Managers (EMBA_504) course. The entire report is done under close supervision and instruction of our honorable course instructor Engr. Kamrul Hassan. We have completed our report based on a comparative study between Open Powder Spice and Branded Spice taking Spice as generic product in our consideration. We focus on the consumption pattern of spices, health benefit of spices, spice consumption level in our country, advantage and disadvantage of open and branded spice. We also focus on consumer trend of using spices. Spice as powder form found in open market and in packed condition. These two the...
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...Table of Contents 1. Market Description a. Target Market 4 b. Company’s Position 5 c. Major Segmentations 6 d. Why Customers Buy Radhuni Powdered Spices 7 2. Product Review a. Product 8 b. Images of Products 9 c. Prices 11 d. Product Life Cycle 12 e. Implementation of Product 13 f. Brand Share 14 3. Review of Competition a. Major Competitors 15 b. 4 Ps of Competitors 18 4. Review of Distribution 20 5. Threats & Opportunities Analysis a. SWOT Analysis 21 b. Problems 22 c. Solutions 22 6. Objectives & Issues a. Company’s Mission Statement 23 b. Company’s Marketing Objectives 23 7. Conclusion 24 Target Market: Initially for target the market we will go for women who are living in urban areas. In this case, we followed geographic segmentation and the demographic segmentation as well. They can be either housewives or service holders. The causes behind of targeting urban women are – First- The price of the product, as the price of this product is a bit high which is only affordable by the urban people. Because we all know that the people...
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...7/24/2011 Group | Aquamarine | EAST WEST UNIVERSITY MKT 101 Term Paper | [Square consumer products] | Submitted To: Mashruha Zabeen Dept. of Business Administration Submitted By: Salma Parvin Mahim (2010-2-10-) Aninda ( Adiba( Sumaiya ( Zubair ( Shatil Hasan (2010-3-10-166) Executive Summery Square Group is one of the largest groups of Bangladesh who provides a large range of product & service to its customers. Square group has been founded in 1991 and competing in the international market since 2002 and it is still developing day by day. They have been producing quality product in cheaper price and they have a variety of products. The Square group has been living to their name and improving the image of Bangladesh in front of the world. They provide authentic information for their customers and are devoted towards customer satisfaction. We have learnt a lot of things from them and wish them good luck for their journey to prosperity. Table of Contents Title Page 04 05 10 12 15 15 17 19 20 12 22 23 1.0 Introduction 2.1 Objectives 2.0 Company Profile 3.0 SWOT Analysis of Square Consumer goods (Radhuni) 4.0 Competition Analysis 4.1 Identifying Competitors 4.2 Assessing Competitors 5.0 Marketing Mix 5.1Product 5.2 Product Quality 5.3 Price 5.4 Place 5.5 Promotion 6.0 Success Factor of Radhuni 7.0 End Note 1.0 Introduction SQUARE...
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...Turmeric: The Ayurvedic Spice of Life ©2003 Prashanti de Jager Great Healers, in one form or another they are sought out by all of us. Somewhere inside we all seek balanced happy lives and so we seek that which will grant us health and joy. This article is about Turmeric, one of the planet’s great healers. This healer is not obscured in some esoterica and not distanced by a cosmic price tag. As usual with great healers, it is very close to you and readily accessible, in fact, it is probably in your house right now, though it may be hard to believe that such a common item is one of the world’s best all around herbs. The core of its worldwide ubiquity is found while walking through the bazaars of India where you are bound to find a masala wallah, a spice seller, with mounds of Turmeric that he is selling by the kilo. It is a great sight in the midst of mountains of clove buds, black pepper fruits, coriander seeds, cinnamon bark, cardamom pods and all these marvelous colorful spices that the world has loved since Silk Road days. Ayurveda is as full of commonsense as it is humming of the mystical and so, especially since it is an oral tradition, it is with the common people of India, like the spice sellers and the village mothers, that many traditions of herbal knowledge are learned and passed from elder to child for countless generations. In this way the ability of Turmeric is proven and its legacy grows. I have learned so much about ‘common’ herbs from ‘common’ people that I could...
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...Terrm Paper Performance dynamics of an industry enterprise in Bangladesh. A case study of Square Pharmaceuticals Ltd. By Nisith Kumar Mondal ID no.- 10415004 MBA Program, Summer-2011 School of Business University of Information Technology and Sciences Baridhara Campus Dhaka-Bangladesh 2011 Historical Background |ABOUT US | | SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. SQUARE Pharmaceuticals Limited is the largest pharmaceutical company in Bangladesh and it has been continuously in the 1st position among all national and multinational companies since 1985. It was established in 1958 and converted into a public limited company in 1991. The sales turnover of SPL was more than Taka 11.46 Billion (US$ 163.71 million) with about 16.43% market share (April 2009– March 2010) having a growth rate of about 16.72%. LOOKING BEYOND THE HORIZON SQUARE Pharmaceuticals Limited has...
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...AN ORGANISATIONAL STUDY AT EASTERN CONDIMENTS PVT LTD: cochin ( Submitted to the kerala University, in partial fulfillment of the requirements for the award of Master of Business Administration) Submitted by; MAYA TV INSTITUTE OF MANAGEMENT AND TECHNOLOGY (Affiliated to Kerala University) Submitted to: Mrs.Deepa (Assistant faculty and mentor for organisational study) OCTOBER 2011 DECLARATION I hereby declare that the dissertation entitled ‘Organization Study at EASTERN CONDIMENTS PVT LTD, KERALA’ submitted to INSTITUTE OF MANAGEMENT AND TECHNOLOGY in partial fulfillment of the requirement for the award of the degree of M.B.A (Master of Business Administration), is a record of original work done by me under the supervision and guidance of Ms.ANN,HR officer , and the project work has not formed the basis for the award for any degree or other similar title to candidate of any university. Place: PUNNAPRA Date:27/10/2011 ACKNOWLEDGEMENT I am deeply indebted to EASTERN CONDIMENTS PVT LTD, for giving me this opportunity to complete my project work in their esteemed organization. I express my gratitude to MR JOHN HR MANAGER for granting me permission to complete my project work at EASTERN CONDIMENTS PVT LTD I am extremely grateful to Ms.ANN,PROJECT GUIDE, for all her guidance, assistance and support. CHAPTER 1 ...
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...MBA PROGRAMME Affiliated to Gujarat Technological University Ahmedabad 1 STUDENTS‟ DECLARATION We are (Rahul Paghdal & Mehul Valengar), hereby declare that the report for Summer Project entitled “CONSUMER BEHAVIOUR TOWARDS MASALA IN ARACHHA AREA IN SURAT” is a result of our own work and our indebtedness to other work publications, references, if any, have been duly acknowledged. Place: (Signature) Date: Rahul Paghdal Mehul Valengar 2 INSTITUTE‟S CERTIFICATE Certified that this Summer Project Report Titled “CONSUMER BEHAVIOUR TOWARDS MASALA IN VARACHHA AREA IN SURAT” is the bonafide work of Mr. Rahul Paghdal (Enrollment No.117460592036) and Mr. Mehul Valengar (Enrollment No117460592024), who carried out the research under my supervision. I also certify further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate. Prof. Pratima Shukla 3 PREFACE A practical study is an important part of M.B.A. programme. It gives us an opportunity to relate theoretical knowledge with real corporate situation. It also helps to improve our analytical skills, communication skill and knowledge. The...
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...Bixa Orellana Linn. Seeds (Achuete) as a Source of Pigment in Making a Milk Base Paint A Research Proposal Submitted to: Mrs. Irene F. Delios Submitted by: Axel Xamniel Llorente VI - Pearl ABSTRACT Paints make houses and buildings beautiful and colorful which makes them attractive. This study was to determine the effectiveness of Bixa Orellana Linn seeds (Achuete) as a source of pigment in making a milk based paint. The achuete was chosen for the study because it is rich in tannin and can easily be found or bought in the market and found in high land areas. It contains tannin that composes in a pigment that is used in making paint. Achuete seeds contain 70-80% of tannin. Some of the sub-problems were to judge the color of the finish product made out of pigment from achuete seeds so 30 female respondents will be asked to observe the finish product and judege and qualify its color. The researchers gathered all the materials and assured all were cleaned. Achuete seeds were pounded and the powdered form is now the pigment. For the binder, the researchers used skim milk to produce casein which acts as the binder. The pigment were soaked and the skimmed milk was boiled to form a precipitate. Results show that Bixa Orellana...
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...the Asian countries including Malaysia, Singapore, Brunei, Thailand, Philippines and as extra. We are choosing satay as our main product because we try to differentiate it by adding seven types of flavor on that satay which is including black pepper, white pepper, honey, curry powder, kurma, chili pepper, and paprika powder. We try to offer something different from the other competitors product because as we know consumer are like to taste and try a new product, so we offer a different taste of satay. That satay will be mixed together with those flavors that make that product taste is very special from the original satay. 2.0 Objectives 2.1 To satisfy the customer need and wants First objectives that we want to achieve are by satisfied and meeting the customer need and wants. We want offer something that make customer feel they are choosing the right food to eat and they feel that they are consuming on the right thing without feel unsatisfied and feel of wasted. 2.2 To offer something different from others We are trying to offer unique product on satay by adding a seven flavor such as black pepper, white pepper, chili powder, honey, paprika powder, and lastly is curry powder. We try to make the consumer does not feel bored with the same product and only one taste. By adding a different flavour we can make...
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...Impact of Visual Communication in Rural Markets Submitted By: Name: Sujit Mishra Course: PGDM- Marketing Roll No: 056 Under the guidance of: Dr. Ramkishen. Y Faculty in Marketing K J SIMSR K J Somaiya Institute of Management Studies & Research IV Trimester, 2012 Abstract: Rural marketing involves addressing around 700 million potential consumers, over 40 per cent of the Indian middle-class, and about half the country's disposable income. According to a NCAER study the consuming class households in rural equals the number in urban and awareness The recent NCAER publication "The Great Indian Middle Class" further reveals that the Indian middle class consisted on 10.7 million households or 57 million individuals of which 36 per cent lived in rural areas. Companies are always looking for tools and ways to increase the brand visibility and communication. Brand communication to the consumers is always an important marketing goal of marketers. In doing so, they spend a lot through their marketing services firm, which provides the advertising and communication services to the client firms. Promotion of brands in rural markets requires the special measures. Due to the social and backward condition the personal selling efforts have a challenging role to play in this regard. Going by some of the characteristics of the rural public, which are high brand loyalty, low income influenced by seasonal fluctuations, low...
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...Traditional Home Remedies Of Guyana By Dmitri Allicock “A wise man should consider that health is the greatest of human blessings, and learn how by his thought to derive benefit from his illnesses” [Hippocrates -father of Western Medicine] If you grew up in Guyana you would certainly be acquainted with some of these common over the –counter- medicines and remedies that brought relief for various afflictions and ailments. Corner stores carried a wide array of medicines found only in the Caribbean and Guyana. These were augmented with herbal medicines and treatments before a visit to the doctor was attempted. Home remedies have been around for thousands of years. Even these days about 30 per cent of prescription drugs are still synthesised from plants. In fact, the word 'drug' comes from an old Dutch word, drogge, which means 'to dry' - which is how many plant medications were prepared. However, it is always wise to remember, just because something is "naturally" growing from a tree, doesn't mean it's safe to consume. Our grandparents and older folks would swear of the healing properties of herbs, leaves, roots and seeds that cured diseases which they contracted. The fact that our ancestors survived proved that some of the many remedies used then, did work and have increasing practical applications today. Arrowroot is a common plant of Guyana. Napoleon supposedly said the reason for the British love of arrowroot was to support the commerce of their...
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...Report on Employees Reflection of PRAN Export Limited BUS 400 (Internship) Submitted To: Showvonick Datta Lecturer BRAC Business School Submitted By: Mia Mohammad Irfan (09204036) Date of submission: 9th March, 2014 Letter of Transmittal March 9, 2014 Showvonick Datta Lecturer BRAC Business School Subject: Acceptance of internship report. Dear Sir, It gives me immense pleasure in preparing this report that was assigned to me in fulfillment of my course requirement. This report has been valuable to me as it assisted to unite the practical experience to theoretical knowledge. I would like to mention that I am extremely grateful to you for your valuable guidance, extreme understanding effort and constant attention as and when required in accomplishing the report. I shall be very pleased to answer any query you think necessary as and when needed. Sincerely Yours, Mia Mohammad Irfan ID: 09204036 BRAC Business School Acknowledgement I acknowledge my heartiest gratefulness to all who have extended their hands of cooperation in preparing the report. At first I express my gratitude and acclaim our indebtfulness towards my relevant course instructor Showvonick Datta for his overall guidance, advice and support in encouraging our reponsibilities consciously while creating this report. I would like to express gratitude towards Mr. Faijullah Zisan, Assistant Manager Export, PRAN Export Limited for his assisting approach and effort to provide me the necessary information and...
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...For other uses, see Emami (disambiguation). Emami Limited | Type | Public Ltd Company | Industry | FMCG | Founded | 1974 | Founder(s) | R. S. Agarwal and R. S. Goenka | Headquarters | Kolkata, West Bengal, India | Key people | R. S. Agarwal and R. S. Goenka (joint chairmen) | Products | Hair care, skin creams, soaps and lotions, talcum powder, Ayurvedic health care products | Revenue | Rs 1400 crores (2011–12) | Website | emamiltd.in | Emami Limited is an Indian producer of fast moving consumer goods (FMCG), such as cosmetics and health and baby products. The company is based in Kolkata. Contents * 1 Products * 2 Subsidiaries * 3 History * 4 Controversies * 5 References * 6 External links Products In 2008 the company announced that it intended to offer baby care products.[1] The company's health products unit offers tonics for colds and coughs as well as nutraceuticals.[2] Subsidiaries The company has the following subsidiaries:[3] * Emami Paper Mills Limited * Emami Chisel Art * CRI Limited * South City Projects (Kolkata) Ltd * Advanced Medicare & Research Institute Ltd (AMRI) * Frank Ross Limited * Emami Realty Limited * Emami Retail Pvt Limited (Starmark) * Emami Biotech Limited * Emami Cement Ltd History The inception of Emami Group took place in the mid 1970s when two childhood friends, Mr. R.S. Agarwal and Mr. R.S. Goenka, left their management jobs with the Birla Group to set...
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...ORGANIC FOOD IN GROCERY SHOP Final Report On Organic Food in Grocery Shop Course name: Business Communication Course code: MBA 310 Sec-02 Submitted To: Nafees Ahmed Imtiazuddin Senior Lecturer University of Liberal Arts Bangladesh (ULAB) Submitted By: Date of Submission: 22/12/2014 Letter of Transmittal 22 December, 2014 Nafees Ahmed Imtiazuddin Senior Lecturer University of Liberal Arts Bangladesh Subject: Submission of final report on “Organic Food in Grocery Shop.” Dear Sir, Here is the final report on “Organic Food in Grocery Shop” that you asked us to prepare as a part of our study (course MBA 310) The preparation of the final report was a real exciting one and I enjoyed every moment of it. I tried to follow the instruction you have given and fulfil all the requirements necessary. I have tried my best to gather all necessary information relevant to the areas of my chosen project. There may be some mistakes or lack of relevant information. But I hope that this report will provide the necessary information on the chosen topics. If there is any mistake or lack of information in this report, I hope you will consider that and inform me about the mistake. If you should need any assistance in interpretation this report, please call on me. I will be grateful to you if you help me overcome the lacking and to know more about this final report. Sincerely, …………………………………………………… Name: ID: ULAB Acknowledgement At first we desire to express our deepest sense of...
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...The Prevention of Food Adulteration Act & Rules (as on 1.10.2004) CONTENTS PRELIMINARY SECTION 1. 2. 2-A Short title, extent and commencement Definitions Rule of construction PAGE 1 1 10 MISCELLANEOUS SECTION PAGE 14. Manufacturers, distributors and dealers to give warranty 35 14-A Vendor to disclose the name, etc, of the person from whom the article of food was purchased 36 15. Notification of food poisoning 36 16. Penalties 36 16-A Power of Court to try cases summarily 39 17. Offences by companies 43 18. Forfeiture of property 45 19. Defences which may or may not be allowed in prosecutions under this Act 46 20. Cognizance and trial of offences 47 20-A Power of Court to implead manufacturer, etc. 53 20-AA Application of the Probation of Offenders Act, 1958 and Section 360 of the Code of Criminal Procedure 1973. 54 21. Magistrates power to impose enhanced penalties 54 22. Protection of action taken in good faith 54 22-A Power of Central Government to give directions 54 23. Power of Central Government to make rules 55 24. Power of the State Government to make rules 58 25. Repeal and saving 59 THE PREVENTION OF FOOD ADULTERATION RULES, 1955 Part I PRELIMINARY RULE PAGE 1. Short title, extent and commencement 60 2. Definitions 60 vi CENTRAL COMMITTEE FOR FOOD STANDARDS AND CENTRAL FOOD LABORATORY 3. 3-A 4. 5. 6. 7. The Cental Committee for Food Standards Appointement of Secretary and other staff Central Food Laboratory GENERAL PROVISIONS AS TO FOOD Prohibition of import...
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