...GM614 Global Advertising Professor Christin Walth Jenessa Carder, Chia-Ying Chen, Fango Lin, Yi-Hsuan Su, Ya-Ling (Claire) Wang, Winette Yee May 5, 2010 Swatch: The Global Watch The IMC Plan in Brazil, Japan, and Switzerland 1 Statement of Purpose Swatch (‗Swiss‘ + ‗watch‘) watches, created under the management of Nicolas Hayek, are fashion statements and pop-culture icons. They feature witty, outlandish designs that use intense colors and are youthful, provocative, stylish, and unpredictable. The mission of the IMC campaign is to tie the brand image with creative art in order to tell the brand story, strengthen Swatch‘s brand identity among the target audience (young students or professionals, aged 18-25) globally, and consistently incorporate different and relevant mediums (print ad, website, MTV – user-generated content, and online communities) to reach the target audience. The multi-country marketing analysis of The Swatch Group will aid in developing the IMC strategy and campaign for Swatch‘s CreArt (‗creativity‘ + ‗art‘) Collection in the following three countries: Brazil, Japan and Switzerland. When reading this, please be aware that Swatch did not impose an integrated marketing campaign in Brazil; rather, they only held one event and communicated to customers through Twitter. Therefore, the Brazil section is composed mostly of what The Swatch Group should do in order to meet their objectives. Furthermore, the cultural dimensions and components that will affect...
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...ork2012 - 2013 Catalog A Message from the President “Sullivan University is truly a unique and student success focused institution.” I have shared that statement with numerous groups and it simply summarizes my basic philosophy of what Sullivan is all about. When I say that Sullivan is “student success focused,” I feel as President that I owe a definition of this statement to all who are considering Sullivan University. First, Sullivan is unique among institutions of higher education with its innovative, career-first curriculum. You can earn a career diploma or certificate in a year or less and then accept employment while still being able to complete your associate, bachelor’s, master’s or doctoral degree by attending during the day, evenings, weekends, or online. Business and industry do not expand or hire new employees only in May or June each year. Yet most institutions of higher education operate on a nine-month school year with almost everyone graduating in May. We remained focused on your success and education, and continue to offer our students the opportunity to begin classes or to graduate four times a year with our flexible, year-round full-time schedule of classes. If you really want to attend a school where your needs (your real needs) come first, consider Sullivan University. I believe we can help you exceed your expectations. Since words cannot fully describe the atmosphere at Sullivan University, please accept my personal invitation to visit and experience...
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...CHAIRMAN’S NOTE EXECUTIVE SUMMARY MODULE 1: ECONOMIC PERFORMANCE OF THE INDUSTRY Malaysian Economic Performance – Overview for the Year 2012 3 6 11 13 C&M Industry Performance – Overview 2012 Global and Malaysian GDP Growth Communications Services Contribution to Growth Bursa Malaysia ACE Market – An Overview of Licensees C&M Industry Financial Performance Overview Telecommunications Companies Broadcasters Trends of C&M Companies Financial Performance Digital Signature C&M Revenue by Services Market Segment ARPU Comparison Contribution of the C&M Industry to Bursa ...
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...Donald Bradman From Wikipedia, the free encyclopedia "Bradman" redirects here. For other uses, see Bradman (disambiguation). Page semi-protected Sir Donald Bradman DonaldBradman.jpg Personal information Full name Donald George Bradman Born 27 August 1908 Cootamundra, New South Wales, Australia Died 25 February 2001 (aged 92) Kensington Park, South Australia, Australia Nickname The Don, The Boy from Bowral, Braddles Height 5 ft 8 in (173 cm)[1] Batting style Right-handed Bowling style Right-arm leg break Role Batsman International information National side Australia Test debut (cap 124) 30 November 1928 v England Last Test 18 August 1948 v England Domestic team information Years Team 1927–34 New South Wales 1935–49 South Australia Career statistics Competition Tests FC Matches 52 234 Runs scored 6,996 28,067 Batting average 99.94 95.14 100s/50s 29/13 117/69 Top score 334 452* Balls bowled 160 2114 Wickets 2 36 Bowling average 36.00 37.97 5 wickets in innings 0 0 10 wickets in match 0 0 Best bowling 1/8 3/35 Catches/stumpings 32/– 131/1 Source: Cricinfo, 16 August 2007 Sir Donald George Bradman, AC (27 August 1908 – 25 February 2001), often referred to as "The Don", was an Australian cricketer, widely acknowledged as the greatest Test batsman of all time.[2] Bradman's career Test batting average of 99.94 is often cited as the greatest achievement by any sportsman in any major sport.[3] ...
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...Asian Journal of Business Management 2(4): 110-120, 2010 ISSN: 2041-8752 © M axwell Scientific Organization, 2010 Submitted date: August 30, 2010 Accepted date: October 09, 2010 Published date: December 10, 2010 Strategic Innovation Management in Global Industry Networks: The TFT LCD Industry Guenter Boehm and 2 L.J. Fredericks Strategic Marketing, Samsung Electronics Co. Ltd., Yongin-449-711, South Korea 2 The Center of Poverty and Development Studies, Faculty of Economics and Administration, University of M alaya, Kuala Lumpur-5060 3, M alaysia 1 1 Abs tract: This study examines the strategic innovation management of the business creation process across the technology industry value chain in the global thin-film-transistor (TFT) liquid-crystal-display (LCD) industry based on an anonymous online survey of employees in the industry value chain and outside exp erts (universities, consultants, etc.). The study confirms that technology strategy formulation and a strategic center position are key industry concerns. It also affirms the utility of the industry value chain framework to manage technological innovations transcending that of a single company, and that strategic innov ation m anag eme nt in global high technology industries incorporates a shared business creation process structure involving as many industry value chain partners as possible. Key words: Global high technology industry networks, strategic innovation manageme nt, TFT L CD industry INTRODUCTION Globalization...
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...to enact a proper reporting framework for their sustainability efforts and that is the focus of this thesis. The objective is to understand how well the organizations‘ have been using CSR and the goal is to look at their behavior within their supply chain processes and their environmental focus. We will then benchmark them according to the sustainability measurement framework called Global Reporting Initiative (GRI). GRI is a framework widely used by the top global companies today and as it has a diversified perspective on CSR; it can expand the views of CSR from the consumer and the corporate perspective to a global reporting perspective. That perspective is unbiased and globally accepted. The conclusions drawn in the end of the thesis, shows the similarities and differences of the companies CSR actions and the gap that they need to fill to really strengthen...
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...Working Paper No. 201 Determinants of Competitiveness of the Indian Auto Industry Badri Narayanan G. Pankaj Vashisht January 2008 INDIAN COUNCIL FOR RESEARCH ON INTERNATIONAL ECONOMIC RELATIONS Contents Foreword............................................................................................................................. i Executive Summary .......................................................................................................... ii 1. Literature Review ..................................................................................................... 1 1.1 Introduction......................................................................................................... 1 1.2 Literature Review................................................................................................ 2 1.2.1 Global Comparisons ................................................................................... 3 1.2.2 Policy Environment and Evolution of Indian Auto Industry....................... 4 1.2.3 Productivity................................................................................................. 7 1.2.4 Aspects Related to Supply Chain and Industrial Structure......................... 7 1.2.5 Technology and Other Aspects ................................................................. 10 1.3 Contributions of the Study ................................................................................ 13 Supply Side Features of...
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...CONSUMER CREDIT IN AUSTRALIA DURING THE 20TH CENTURY Pierre van der Eng School of Management, Marketing and International Business College of Business and Economics Copland building 24 The Australian National University Canberra ACT 0200 Australia Fax +61 2 6125 8796 E-mail: pierre.vandereng@anu.edu.au Working Paper No: 489 ISBN: 0 86831 489 7 January 2008 JEL codes: D14, E21, E51, G23, N27 Keywords: Consumer Credit, Finance, Household Expenditure, History, Australia Consumer credit in Australia during the 20th century Pierre van der Eng1 School of Management, Marketing and International Business, Australian National University, Canberra, Australia Abstract This article surveys the growth of consumer credit in Australia during the 20th century, particularly after World War II. Until the 1970s, the regulation of Australia’s financial market caused formal consumer credit to be provided mainly by finance companies under hire-purchase contracts, largely for the purchase of cars and household durables. Deregulation of the financial market since the 1960s allowed banks to gain a dominant share in the market for personal loans. Quantification of long-term trends is difficult, but broad estimates suggest sustained growth in per capita indebtedness during 19452007. JEL classifications: D14, E21, E51, G23, N27 Key words: consumer credit, finance, household expenditure, history, Australia Introduction Living standards improved considerably in Australia during the 20th century...
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...Impact of changing bridal selection criteria on Women ' s empowerment in Bangladesh A Dissertation by Shegufta Yasmin I D 05362001 Approved hy: Supervisor: Dr. Ferdous Jahan Academic Coordinator BRAC Development Institute, BRAC University --------------Director Professor Syed M. Hashemi BRAC Development Institute BRAC University Acknowledgement 1. Shegufta Yasmin bearing ID 05362001 am expressing my heart full gratitude to Almighty Allah for giving me the capability to complete this dissertation successfully. Next I am cordially grateful to Dr. Ferdous Jahan. Development Studies Program, BRAC University for her sincere help to give me a chance to complete my dissertation. Without her support it was impossible for me to complete this dissertation. Abstract A woman I girl is usually it burden for it family in our country . Generally no mother or father feels happy if they give birth of a baby girl. Then and then they start to do worry for the baby if it is not have fair skin colour . Parents start thinking of its marriage . This is the scenario of it girl. An infant also has to suffer for her beauty. A girl's journey starts just after her birth . In it teenage a girl can understand her parent ' s tension for her marriage . She starts to suffer in inferiority complex or superiority complex for her complexion etc. Both are harmful . Its like a poison for it girl's mind that she thinks herself outcast only for her physical beauty . On the...
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...Jaramillo CERTIFICATION This research entitled “CAUSES OF DROPOUT RATES AT THE COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY AS PERCEIVED BY THE FIRST YEAR BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION STUDENTS OF THE UNIVERSITY OF NORTHERN PHILIPPINES” in the COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY, UNIVERSITY OF NORTHERN PHILIPPINES, TAMAG, VIGAN CITY, ILOCOS SUR prepared and submitted by Genafril Mae A. Benzon, Danna Marie Tabuada, Jaidee M. Rosario, Kim L.Umnas, Reynaldo Deocales Jr., Virgette Lavanar, Karen Jaramillo, Ruth Jane Castro in partial fulfillment of the requirements for the 1st Semester of Statistics I, have been reviewed and recommended for acceptance and approval for final defense. Novie Ada Urbis, MAT-Eng Critic Rhea Benzon, MAME Statistics Instructor APPROVAL SHEET Approved by the Panel of Examiner on final defense with the grade of___________. Gilbert Valdez, MBA Panel member Mr. Erwin Tolbe Coordinator for Research, CBAA Chairman Accepted and approved in partial fulfillment of the requirements for the 1st Semester of Statistics I school year 2012-2013 Rhea Benzon, MAME Statistics Instructor Date: ACKNOWLEDGEMENT The researchers wish to express their sincerest...
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...Cultural Moves AMERICAN CROSSROADS Edited by Earl Lewis, George Lipsitz, Peggy Pascoe, George Sánchez, and Dana Takagi 1. Border Matters: Remapping American Cultural Studies, by José David Saldívar 2. The White Scourge: Mexicans, Blacks, and Poor Whites in Texas Cotton Culture, by Neil Foley 3. Indians in the Making: Ethnic Relations and Indian Identities around Puget Sound, by Alexandra Harmon 4. Aztlán and Viet Nam: Chicano and Chicana Experiences of the War, edited by George Mariscal 5. Immigration and the Political Economy of Home: West Indian Brooklyn and American Indian Minneapolis, by Rachel Buff 6. Epic Encounters: Culture, Media, and U.S. Interests in the Middle East,1945–2000, by Melani McAlister 7. Contagious Divides: Epidemics and Race in San Francisco’s Chinatown, by Nayan Shah 8. Japanese American Celebration and Conflict: A History of Ethnic Identity and Festival, 1934–1990, by Lon Kurashige 9. American Sensations: Class, Empire, and the Production of Popular Culture, by Shelley Streeby 10. Colored White: Transcending the Racial Past, by David R. Roediger 11. Reproducing Empire: Race, Sex, Science, and U.S. Imperialism in Puerto Rico, by Laura Briggs 12. meXicana Encounters: The Making of Social Identities on the Borderlands, by Rosa Linda Fregoso 13. Popular Culture in the Age of White Flight, by Eric Avila 14. Ties That Bind: The Story of an Afro-Cherokee Family in Slavery and Freedom, by Tiya Miles 15. Cultural Moves: African Americans and the Politics of...
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...The LEGO Company in Asia 1 2 INTRODUCTION .................................................................................................................. 3 THE LEGO GROUP ............................................................................................................. 6 2.1 PRESENTATION ................................................................................................................ 6 2.2 HISTORY ............................................................................................................................ 7 STRUCTURE OF THE PROJECT ..................................................................................... 11 3.1 INTRODUCTORY PART .................................................................................................. 11 3.2 THEORETICAL PART ...................................................................................................... 12 3.3 EMPIRICAL PART ............................................................................................................ 12 3.4 ANALYTICAL PART ......................................................................................................... 13 METHODOLOGY ............................................................................................................... 14 4.1 CHOICE OF THEORY ...................................................................................................... 14 4.2 EMPIRICAL CHOICES .......................................
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...Polynomials: Operations 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 Integers as Exponents Exponents and Scientific Notation Introduction to Polynomials Addition and Subtraction of Polynomials Multiplication of Polynomials Special Products Operations with Polynomials in Several Variables Division of Polynomials Real-World Application Total revenue of NASCAR (National Association of Stock Car Automobile Racing) is expected to be $3423 million by 2006. Convert this number to scientific notation. Source: NASCAR This problem appears as Exercise 64 in Section 4.2. ISBN:0-536-47742-6 Introductory and Intermediate Algebra, Third Edition, by Marvin L.Bittinger and Judith A.Beecher.Published by Addison Wesley. Copyright ©2007 by Pearson Education, Inc. Objectives Tell the meaning of exponential notation. Evaluate exponential expressions with exponents of 0 and 1. Evaluate algebraic expressions containing exponents. Use the product rule to multiply exponential expressions with like bases. Use the quotient rule to divide exponential expressions with like bases. Express an exponential expression involving negative exponents with positive exponents. 4.1 a a a a INTEGERS AS EXPONENTS Exponential Notation An exponent of 2 or greater tells how many times the base is used as a factor. For example, a 4. In this case, the exponent is 4 and the base is a. An expression for a power is called exponential notation. an This is the exponent. This is the base. EXAMPLE 1 ...
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...band name to what How many rings on the Olympic flag What colour is vermilion a shade of King Zog ruled which country What colour is Spock's blood Where in your body is your patella Where can you find London bridge today What spirit is mixed with ginger beer in a Moscow mule Who was the first man in space What would you do with a Yashmak Who betrayed Jesus to the Romans Which animal lays eggs On television what was Flipper Who's band was The Quarrymen Which was the most successful Grand National horse Who starred as the Six Million Dollar Man In the song Waltzing Matilda - What is a Jumbuck Who was Dan Dare's greatest enemy in the Eagle What is Dick Grayson better known as What was given on the fourth day of Christmas What was Skippy ( on TV ) What does a funambulist do What is the name of Dennis the Menace's dog What are bactrians and dromedaries Who played The Fugitive Who was the King of Swing Who was the first man to fly across the channel Who starred as Rocky Balboa In which war was the charge of the Light Brigade Who invented the television Who would use a mashie niblick In the song who killed Cock Robin What do deciduous trees do In golf what name is given to the No 3 wood If you has caries who would you consult What other name is Mellor’s famously known by What did Jack Horner pull from his pie How many feet in a fathom which film had song Springtime for Hitler Name the legless fighter pilot of ww2 What was the name of inn in Treasure Island What was Erich Weiss better...
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...GMO MYTHS AND TRUTHS An evidence-based examination of the claims made for the safety and efficacy of genetically modified crops Michael Antoniou Claire Robinson John Fagan June 2012 GMO Myths and Truths An evidence-based examination of the claims made for the safety and efficacy of genetically modified crops Version 1.3 by Michael Antoniou Claire Robinson John Fagan © Earth Open Source www.earthopensource.org 2nd Floor 145–157, St John Street, London EC1V 4PY, United Kingdom Contact email: claire.robinson@earthopensource.org June 2012 Disclaimer The views and opinions expressed in this paper, or otherwise published by EOS, are those of the authors and do not represent the official policy, position, or views of other organizations, universities, companies, or corporations that the authors may be affiliated with. GMO Myths and Truths 2 About the authors Michael Antoniou, PhD is reader in molecular genetics and head, Gene Expression and Therapy Group, King’s Cols: lege London School of Medicine, London, UK. He has 28 years’ experience in the use of genetic engineering technology investigating gene organisation and control, with over 40 peer reviewed publications of original work, and holds inventor status on a number of gene expression biotechnology patents. Dr Antoniou has a large network of collaborators in industry and academia who are making use of his discoveries in gene control mechanisms for the production of research, diagnostic and therapeutic products...
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