...more self-directed approach to reach their audience the way in which they want at the volume that they choose. The two case studies featured in this essay are Frankie Boyle’s twitter activity and television shows in relation to son of Katie Price, Harvey. Twitter is increasingly widespread and debatably the most interactive form of social media available. Twitter’s main significance comes through user’s ability to communicate freely with each other and the retweet system allows for content to spread on a much larger, faster scale than social media sites like Facebook. These retweets basically have the likely ability to snowball if found popular enough to the public and celebrity side of Twitter, and from this comes the chance interaction between both members of the public as well as some of the most world renown celebrities. However as I am going to explore Twitter can often act as a dangerous tool and because of the nature of social networking it can be difficult to maintain efficiently and at an effective enough speed. The potential for pervasive offence to be spread via television seems much less likely due to the non-live nature and ambience that it possesses. Ofcom regulators are expected to cut anything from television shows that is deemed too offensive and unwatchable for general audiences prior to the show being aired. However this is not always the case. TV During Frankie Boyle’s Channel 4 show Tramadol Nights Boyle made a violent sexual slur targeting Katie Price’s...
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...Lesson 1 Case Study Vally Rumao BUS 590: Business Strategy Professor Giang Biscan September 9 , 2015 CASE 1: Facebook vs. Twitter: The Coming Facebook-Twitter Collision CASE ABSTRACT Facebook, the popular social media site, has 150 million users. Most people who follow Facebook believe that it competes with MySpace for the youth market and with LinkedIn for the adult market. The writer of this article argues that while all three – Facebook, MySpace, and LinkedIn – aim to connect people, Facebook’s real competition is the microblogging site, Twitter. Both Twitter, with its 6 million users, and Facebook have some features in common and yet are different. They seem to be embarked on a collision course. KEY POINTS • The impact of a changing competitive environment on business strategy (Chapter 4: External Environment) • The importance of strategic leadership (Chapter 12: Leadership and Culture) RELATED CHAPTERS Chapter 1: Strategic Management, Chapter 2: Company Mission, Chapter 4: External Environment, Chapter 6: Internal Analysis, and Chapter 8: Business Strategy QUESTIONS FOR ANALYSIS 1. Why does the author feel that Facebook’s real competition is Twitter and not MySpace or LinkedIn? The Author feels that Facebook’s real competition is Twitter because both have a huge market share and in future Facebook and twitter will help Individual to network and grow their business. Compared to MySpace or LinkedIn, Twitter business...
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...Week Four Case Analysis: Twitter Emerges as a Digital Marketing Tool MRKT 5000 Online Course Julia Huelsmann Twitter Emerges as a Digital Marketing Tool Case Summary: According to Twitter’s website, ‘Twitter is an information network that brings people closer to what’s important to them”. The company was started by Biz Stone and Evan Williams . The idea behind the business was to create podcasts, but very quickly it turned into more of social networking system we know today. Any user, whether individual using for personal purposes, or business can send out ‘tweets’ or short messages about any topic. Anyone who chooses to follow the user will have access to read all the ‘tweets’ from that user. Business can also ‘tweet’ on Twitter about their products. Not only can Twitter be used for marketing , but it can also be a tool for gathering marketing information through ‘listening’ to others who are ‘tweeting’ about the business, competition or the industry in general. Key Marketing Issues * Using Twitter marketing just to use it – Many companies are aware of the need to evolve its marketing strategies as the technology and social media evolve. Not all companies, though, understand how to use these social networking sites to really market their products. Companies need to ‘listen’ first and then implement a Twitter strategy. By ‘listening’, or paying attention to their consumers who are ‘tweeting’ or other companies in their respective industries, companies...
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...Unit 3 Assignment 1. Conduct a SWOT analysis on the case study company's mission statement. 2. Create a case study analysis focusing on the company's statement (core values, Purpose and Goals. RUNNING HEAD: <INSERT NAME OF CASE> Unit <Number> <insert name of case> Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Author: <insert your name> Professor: Dr. Dryce Date: March 9, 2010 Introduction <start here and indent 5-7 spaces; then one inch margins all around; enter content; double-space between sentences and paragraphs> Synopsis of the Situation <start here and indent 5-7 spaces; then one inch margins all around; enter content> Key Issues <start here and indent 5-7 spaces; then one inch margins all around; enter content> Define the Problem <start here and indent 5-7 spaces; then one inch margins all around; enter content> Alternative Solutions <start here and indent 5-7 spaces; then one inch margins all around; enter content> Selected Solution to the Problem <start here and indent 5-7 spaces; then one inch margins all around; enter content> Implementation <start here and indent 5-7 spaces; then one inch margins all around; enter content> Recommendations <start here and indent 5-7 spaces; then one inch margins all around; enter content> Conclusion <start here and indent 5-7 spaces; then one inch margins all around;...
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...RUNNING HEAD: CASE 1, FACEBOOK VS. TWITTER Unit 3, Facebook vs. Twitter Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Author: Jennifer Sikes Professor: Dr. Sokol Date: July 25, 2011 Introduction Facebook is a social networking website launched in February 2004. Facebook has gained in, as Sarah Lacy calls it, “some made-up social media war”, on its’ at one time rivalries: MySpace and LinkedIn. However, Twitter, another, very similar, social networking site, was started in 2006, and has forced Facebook onto a collision course. Synopsis of the Situation The Facebook vs. Twitter case concerns the two similar social networking websites, and Facebook facing the upcoming threat by Twitter. The case presents similarities between Facebook and Twitter, as well as the advantages of each. Key Issues Issues identified in the Facebook vs. Twitter case, regarded Twitter’s advantageous characteristics: its so-called asynchronous nature and stellar search technology (Lacy, 2009). Another issue involves Facebook marketing Twitter, in a sense. Define the Problem The problem concluded from this case is Facebook’s burden to bear. Facebook does not permit one-way relationships with individuals. Nor does Facebook offer the capability of tracking real-time information. Facebook is threatened with losing users to a less acquainted, social networking website. Alternative Solutions The...
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...The Twitter Case Final for Advanced Business Structures Ivana Paraca April 30, 2013 Table of Contents List of Figures 3 List of Tables 3 Introduction 4 Business Background and Specifications 4 Product and service lines by revenues and profit margin 4 Twitter’s Rise in Revenue 5 Twitter’s products and services 6 Twitter Business Model 7 Geographical distribution of Twitter services 7 Competitor analysis (sales, products and geographical distribution of services) 9 Size of the Marketing and Communication budget of Twitter and that of its competitors 10 Twitter’s Business Strategies 10 Define and characterize the type of control strategy Twitter uses 11 Company Policies 12 Define and characterize the type of change 12 Identify the growth and differentiation policies of the company 13 Twitter and Virtual Teams 15 Innovation and Improvements 16 Wholefoods and Twitter 16 Improvements for stakeholders 17 Conclusion 17 References 19 List of Figures Figure 1: Twitter Ad Revenues Worldwide, 2011-2015 (In millions USD and % change) 6 Figure 2: Global Distribution of Twitter Users 8 Figure 3: Twitter Users Created, 2006-2010 9 Figure 4: Porter's Generic Strategies 11 Figure 5: Twitter's Product Differentiation 14 List of Tables Table 1: Twitters Financials 5 Table 2: Facebook's Marketing and Sales Costs 10 Introduction Without a doubt social media has greatly altered the way people, companies...
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...ANALYTICS WITH TWITTER Aug 23, 2012 Marti Hearst & Gilad Mishne WHAT IS TWITTER? TWITTER AS CULTURAL PHENOMENON Some 15% of online adults use Twitter as of February 2012, and 8% do so on a typical day. Although overall Twitter usage has nearly doubled since the Pew Research Center’s Internet & American Life Project first asked a stand-alone Twitter question in November 2010, the 15% of online adults who use Twitter as of early 2012 is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day.1 The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter. TWITTER STATS Twitter usage over time % of internet users who use Twitter 40% 20% 13% 8% 5% August 2011 Total 8% February 2012 15% 12% 0% 2% November 2010 4% May 2011 Typical day Source: Pew Research Center's Internet & American Life Project Winter 2012 Tracking Survey, January 20February 19, 2012. N=2,253 adults age 18 and older, including 901 cell phone interviews. Interviews conducted in English and Spanish. Margin of error is +/-2.7 percentage points for internet users (n=1,729). Several demographic groups stand out as having high rates of Twitter usage relative to their peers: TWITTER STATS ...
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..."Services" or “Twitter”), and any information, text, graphics, photos or other materials uploaded, downloaded or appearing on the Services (collectively referred to as "Content"). Your access to and use of the Services are conditioned on your acceptance of and compliance with these Terms. By accessing or using the Services you agree to be bound by these Terms. 1. Basic Terms You are responsible for your use of the Services, for any Content you post to the Services, and for any consequences thereof. The Content you submit, post, or display will be able to be viewed by other users of the Services and through third party services and websites (go to the account settings page to control who sees your Content). You should only provide Content that you are comfortable sharing with others under these Terms. Tip What you say on Twitter may be viewed all around the world instantly. You are what you Tweet! You may use the Services only if you can form a binding contract with Twitter and are not a person barred from receiving services under the laws of the United States or other applicable jurisdiction. If you are accepting these Terms and using the Services on behalf of a company, organization, government, or other legal entity, you represent and warrant that you are authorized to do so. You may use the Services only in compliance with these Terms and all applicable local, state, national, and international laws, rules and regulations. The Services that Twitter provides are always...
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...Facebook vs. Twitter Unit 3 Facebook vs. Twitter Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Helen Corbett Professor: Donna DiMatteoGibson August 23, 2011 Introduction Facebook is a social networking website launched in February 2004. Facebook has gained in, as Sarah Lacy calls it, “some made-up social media war”, on its’ at one time rivalries: MySpace and LinkedIn. However, Twitter, another, very similar, social networking site, was started in 2006, and has forced Facebook onto a collision course. It is clear that the monopoly of social networking that is held by face book appears to be now threatened by twitter. Facebook in the pass was once threatened by MySpace and LinkedIn but has since gained momentum in the years gone by. Synopsis of the Situation The Facebook vs. Twitter case concerns the two similar social networking websites, and Facebook facing the upcoming threat by Twitter. The case presents similarities between Facebook and Twitter, as well as the advantages of each. In spite of the networking monopoly that Facebook seems to have they still being threatened by twitter in reference to their social networking strategies. This case in its entirety illustrates the similarities among the two. They also depict their differences as well. Key Issues Issues identified in the Facebook vs. Twitter case, regarded Twitter’s advantageous characteristics: its so-called asynchronous...
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...with RStudio and ATLAS.ti Amy Kochert, Alex Showalter, and Sara Spiers Problem In general, twitter is a platform that allows individuals and organizations to tweet their reactions or opinions to a specific event. Twitter is also used as a medium where current events can “trend”. To trend on twitter means, a “hashtag, a keyword or phrase that is precede with a pound sign (#), has become immediately popular” (Doctor, 2012). Some of these trending topics trend long enough that they are picked up by popular news outlets (i.e., CNN, Fox, MSNBC) and brought to the attention of non-twitter users. This is one-way controversial conversation propels itself from a narrow audience to a broader audience. Making a Murderer,...
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...‘Discourse’ is a complicated concept that has developed numerous discourse analytical theories. Discourses are abundant throughout society. Society itself is built upon discourses. Two differing discourses social, and cultural discourses are used to discuss the differences between Twitter and Facebook in the use of branding. Depicting the “social discourse” is “Twitter vs Facebook: Which is more valuable for brands?” an article by Megan O’Neill. The opposing discourse of “culture” is portrayed through “Social Networking: Twitter vs Facebook,” a blog post by Jessica Kim. Firstly, it should be notable that there is no utter definition of discourse. The study of discourse is a vast field, and the nature of its complexity stands as enough of an explanation. On that note, this essay will attempt to define discourse in the way it has been understood. Discourse could be defined as any given theme derived from any given body of text. According to Michel Foucault (1997), discourses are “socially constructed knowledge’s of some aspect of reality” (Theo p.94). Discourses provide us with a port of reference and a way to interpret the world, allowing our knowledge to be influenced and created through certain discourses. Specific notions on a chosen topic have been constructed according to our social contexts; our knowledge of a particular object and are influenced and created through discourses. (Theo p.94) In the Foucauldian conception, Discourse is seen as “more than just a way...
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...300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in...
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...Twitter and Brands with Word of Mouth Marketing Word of mouth marketing is rapidly becoming part of marketing’s plan when it comes to brand building. Twitter was first introduced in April 2006 as a social platform that provided one’s status updates; four years later Twitter’s strategic direction integrated its business users with Twitter for business (Promoted Tweets, Twitter Ads) in April 2010. I was at first skeptical about Twitter because of the limited number of characters per message and I didn’t see the advantages in microblogging at first. These days, when I am on Twitter my game plan is simply I follow topics I want to know about and receive updates on, then check back for messages (or tweets). Speaking for myself, I eventually discovered how to enjoy tweets on events and topics that interested me. Nevertheless, Twitter presently has over 75 million accounts, so I would tend to agree that there’s a lot of personal marketing one can accomplish with it if it’s done right. This seems to be the case with Twitter’s other market: companies, advertisers, and marketers who seem to be able to make marketing sense with it. Social networks like Twitter have forced marketers to spend more time studying social trends and behaviors to improve or develop their targeting strategies. It’s been shown that television and social media are correlated. Research has concluded that consumers love using social media while they watch TV (see illustration[2]). Twitter is able to...
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...CASE PROJECT 3 SOCIAL NETWORKING SITES A STRATEGIC RECOMMENDATION REPORT Table of content Content Page 1. Introduction.................................................................................................... 3 1.1 Definitions 1.2 Purpose 1.3 Limitations 2. Implementation.............................................................................................. 5 2.1 Selections Criteria 2.2 Methodology 3. Social Networking Sites................................................................................. 9 3.1 Facebook 3.2 Twitter 3.3 LinkedIn 4. Recommendation......................................................................................... 14 5. Conclusion.................................................................................................... 15 6. Tables I. Figure 1............................................................................................ 7 II. Figure 2............................................................................................ 14 INTRODUCTION The rapid and continuous growth of Social Networking website (SNS) has presided over the greatest increase in social media market exposure capabilities as has been seen in the last decade; this growth has also gone through so many changes in the same period making it difficult for organisations to set a comprehensive strategy to continue to harness this extensive potential...
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...Twitter. Facebook. These names stir up feelings, opinions, and experiences in just about all of us. Some love Twitter or Facebook more than life itself, while others merely have a passing fancy in these services. Regardless of the level of involvement, there is no denying the immense popularity of Facebook and Twitter. In July, many websites reported that basketball player Lebron James began a Twitter account just days before he announced his free agency destination. He drew 150,000 followers in 7 hours. Not to be outdone, pop sensation Lady Gaga became the first person on Facebook to reach 10 million fans. As these services rise in popularity, libraries have begun to use them to reach out to patrons. Some libraries use Twitter but not Facebook. Some use Facebook but not Twitter. Some use both Facebook and Twitter, while others use neither. Yes, the popularity of these social networking services does warrant implementation as a way to reach patrons. But, as I had always preferred using Facebook, was there room for Twitter at the table? As I struggled with this issue, many questions occupied my thoughts when discussing libraries and social networking. Should a library choose one over the other? What are the major differences, if any? Does one service have greater value or return on your investment? Was there an easy way to do both? In May 2010, Illinois’ Fremont Public Library, where author Curt Tagtmeier is a reference librarian, began a project that started a Facebook...
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