...When I first heard about Twitter—a tool for instantly broadcasting the minutiae of your day and following the trifles of others—I couldn’t imagine a bigger waste of time. Why would anyone care about what I had for lunch, or whether someone was headed off to the gym? Why would any business person add more noise to the signal to noise ratio? Or—thought I—maybe Twitter is the inevitable conclusion for a culture fascinated by fame, fed by sound bites, and forced to short attention by an overwhelming amount of data. Well, as is often the case, Twitter is not the end of civilization as we know it; it may in fact be a glimpse into the future of communication. Because, at its heart, Twitter is just a communication tool. Like the Web, and the phone and the telegram before it, it’s just a tool to let one person connect with another. How Does Twitter Work? Twitter users–often called Tweeple (or worse)–have 140 characters to answer the question, “What are you doing?” If you join Twitter you can “follow” other tweeple, which causes their updates to appear on your home page. In turn, they can follow you, a form of permission-based marketing. You can also direct message them, but always in 140 characters or less. Twitter communications can be viewed and updated on the Web, through desktop apps, and on mobile devices. Although I use all three methods, I prefer twhirl, a desktop app that has some nice added features and updates my incoming tweets in the background while I work. A quick...
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...Microblogging tools such as Twitter have a useful information function in business. ‘The Internet is becoming the town square for the global village of tomorrow’ (Gates 2003). Over the past decade we have witnessed this statement slowly coming to fruition. We are in the age of social media, networking, and more specifically in the business world; microblogging. How has this changed business so far, and what are its prospects for the future? I will be looking at its wide ranging effects, positive and negative, and plan on evaluating the story so far. I intend to analyse the applications for the small and large businesses, including the use of SMM (social media marketing) whilst looking at the pitfalls that people and companies have, and will continue to, come across. Many small businesses are taking advantage of the social networking scene by using it as their primary medium for updating their customers. It presents a unique opportunity to keep connected to customers, wherever they may be. Not only does the consumer benefit through keeping in touch with the stores products and availability, but they may also take advantage of ‘twitter only’ promotions. According to a recent survey of 1000 users of social networking, ‘44% of those following brands on twitter said they did so because of the exclusive deals the firms offered to users’ (Economist, 2010). Straight away it can be seen how the ever important business-consumer relationship is working. In return for free, willing...
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...Twitter is an Excellent Marketing Tool to Promote a Small Business Twitter is an Excellent Marketing Tool to Promote a Small Business W W Good marketing can lead to a business being successful, but there will never be any guarantees that this is the case. Many new business owners are short on capital at the beginning and do not have enough financial resources to hire a marketing firm. As a result, many new business owners want to try to market the business themselves. Nowadays, businesses can go to social media such as Twitter because it is one of the best marketing tools which any owner can use to reduce cost and time in getting their business up and running. “Twitter is a social networking service; it has gained popularity because it is relatively simple to use.” It is about discovering interesting people around the world who might be interested in what the company is selling. It also builds followers who are interested in a company’s services, and then providing people with some kind of knowledge, based about the company’s news every day. People advertise recruiting services, consulting businesses, and retail stores by using Twitter. Twitter is a platform that actually works because companies can market their products and services in a fast, easy way with as little cost as possible. There is no cost to use it, and small businesses do not need to have large followers to be effective. For marketing purposes, Twitter is useful for connecting...
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...The Twitter Case Final for Advanced Business Structures Ivana Paraca April 30, 2013 Table of Contents List of Figures 3 List of Tables 3 Introduction 4 Business Background and Specifications 4 Product and service lines by revenues and profit margin 4 Twitter’s Rise in Revenue 5 Twitter’s products and services 6 Twitter Business Model 7 Geographical distribution of Twitter services 7 Competitor analysis (sales, products and geographical distribution of services) 9 Size of the Marketing and Communication budget of Twitter and that of its competitors 10 Twitter’s Business Strategies 10 Define and characterize the type of control strategy Twitter uses 11 Company Policies 12 Define and characterize the type of change 12 Identify the growth and differentiation policies of the company 13 Twitter and Virtual Teams 15 Innovation and Improvements 16 Wholefoods and Twitter 16 Improvements for stakeholders 17 Conclusion 17 References 19 List of Figures Figure 1: Twitter Ad Revenues Worldwide, 2011-2015 (In millions USD and % change) 6 Figure 2: Global Distribution of Twitter Users 8 Figure 3: Twitter Users Created, 2006-2010 9 Figure 4: Porter's Generic Strategies 11 Figure 5: Twitter's Product Differentiation 14 List of Tables Table 1: Twitters Financials 5 Table 2: Facebook's Marketing and Sales Costs 10 Introduction Without a doubt social media has greatly altered the way people, companies...
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...Week Four Case Analysis: Twitter Emerges as a Digital Marketing Tool MRKT 5000 Online Course Julia Huelsmann Twitter Emerges as a Digital Marketing Tool Case Summary: According to Twitter’s website, ‘Twitter is an information network that brings people closer to what’s important to them”. The company was started by Biz Stone and Evan Williams . The idea behind the business was to create podcasts, but very quickly it turned into more of social networking system we know today. Any user, whether individual using for personal purposes, or business can send out ‘tweets’ or short messages about any topic. Anyone who chooses to follow the user will have access to read all the ‘tweets’ from that user. Business can also ‘tweet’ on Twitter about their products. Not only can Twitter be used for marketing , but it can also be a tool for gathering marketing information through ‘listening’ to others who are ‘tweeting’ about the business, competition or the industry in general. Key Marketing Issues * Using Twitter marketing just to use it – Many companies are aware of the need to evolve its marketing strategies as the technology and social media evolve. Not all companies, though, understand how to use these social networking sites to really market their products. Companies need to ‘listen’ first and then implement a Twitter strategy. By ‘listening’, or paying attention to their consumers who are ‘tweeting’ or other companies in their respective industries, companies...
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...Vally Rumao BUS 590: Business Strategy Professor Giang Biscan September 9 , 2015 CASE 1: Facebook vs. Twitter: The Coming Facebook-Twitter Collision CASE ABSTRACT Facebook, the popular social media site, has 150 million users. Most people who follow Facebook believe that it competes with MySpace for the youth market and with LinkedIn for the adult market. The writer of this article argues that while all three – Facebook, MySpace, and LinkedIn – aim to connect people, Facebook’s real competition is the microblogging site, Twitter. Both Twitter, with its 6 million users, and Facebook have some features in common and yet are different. They seem to be embarked on a collision course. KEY POINTS • The impact of a changing competitive environment on business strategy (Chapter 4: External Environment) • The importance of strategic leadership (Chapter 12: Leadership and Culture) RELATED CHAPTERS Chapter 1: Strategic Management, Chapter 2: Company Mission, Chapter 4: External Environment, Chapter 6: Internal Analysis, and Chapter 8: Business Strategy QUESTIONS FOR ANALYSIS 1. Why does the author feel that Facebook’s real competition is Twitter and not MySpace or LinkedIn? The Author feels that Facebook’s real competition is Twitter because both have a huge market share and in future Facebook and twitter will help Individual to network and grow their business. Compared to MySpace or LinkedIn, Twitter business model is similar and based...
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...productivity loop that enables Walmart to operate for less so the company can drive prices even lower for its customers •Being even more disciplined about operating expenses and capital spending; •Investing to serve more customers globally and accelerating the vision of anytime, anywhere access by bringing together best-in-class online, mobile and social capabilities and our more than 10,700 stores; and •Benefiting our communities and having a world class compliance organization. Walmart has been the giant of brick and mortar retailers having topped the Fortune 500 list on more than one occasion. Several business news agencies have notde that Wal-Mart is stumbling into E-Commerce market as it attempts to adapt its click and mortar business strategies to its E-Commerce business. According to CNN Money Wal-Mart plans to become an online juggernaut, but its online business numbers have been disappointing. Walmart’s E-Commerce has come up with a plan to do e-commerce right. The • Walmart began recruiting top Silicon Valley talent and acquiring start-ups last year. For instance, Walmart acquired Kosmix, a company that specializes in making web design more seamless, for $300 million. That team has been working for over a year to fix Walmart's systems and improve its website. • Walmart is investing in the "social gifting" market. A year ago, Walmart launched "Shopycat," which makes gift recommendations based on friends'...
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...1. Is Twitter just a bright idea or a real business opportunity? To what extent does Twitter’s situation reflect the past record of its founders? In my opinion, I think twitter is a good business opportunity. Like other internet service, twitter has a large number of users, which provide a potential revenue foundation. At present, twitter’s priority is to find a revenue model to transfer the abundant of users to money. If twitter finds thus a model, it will become another internet service giant in the world. At present, Twitter’s functional model is not original intention of the founder, William, which is an incident idea. After that, the founder notice that this model is suitable with people’s wants, allowing to disseminate information to others in real-time. The founder has a good idea for establishing company but not having a good idea to earn profit from the business. 2. A). what is Twitter’s Advantages and challenges given it chosen technology configuration? First, Twitter is easy to use. Twitter only focus on using text to communication. Users can easily to use twitter without learning or training. The challenge for the method is that text is dull. Some of users would feel twitter is not attractable. Second, web-based platform is another advantage for Twitter. Users can use Twitter service by accessing website from different systems. In my opinion, open source platform will bring twitter a great potential. Users can develop own application on Twitters...
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...The Entrepreneurs at Twitter: Building a Brand, a Social Tool or a Tech Powerhouse? MID-TERM ASSIGNMENT A Paper Presented in Partial Fulfillment of the Requirements of the Robert Kennedy College MBA Course Nr. 57582 - Entrepreneurship Prof. Francois Therin October 27, 2010 1 Declaration of originality of work I affirm that the attached work is entirely my own, except where the words or ideas of other writers are specifically acknowledged according to accepted citation conventions. This assignment has not been submitted for any other course at Robert Kennedy College or any other institution. I have revised, edited and proof-read this paper. th Signed the student, October 27 2010 Certification of authorship I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and fully disclosed in this assignment/paper/examination. I have also cited any sources (footnotes or endnotes) from which I used data, ideas, theories, or words, whether quoteds directly or paraphrased. I further acknowledge that this written work has been prepared by myself specifically for this course. Signed the student, October 27th 2010 Word count: 1952 without title pages, index of contents, executive summary and bibliography 2 “If you don’t know where you’re going, any road will get you there.” The Cheshire Cat in “Alice’s Adventures in Wonderland” by Lewis Carroll 3 Index of contents Executive Summary ...........................
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...branding your business and became one of the efficient ways in figuring out your company’s target audience. Stone Goose Creek Company can benefit through the use of going through the use of the various social media platforms available. Entail in this proposal are the key elements on why Stone Creek Company should take this implementation. This could lead the company to more generated revenue, profits, new customers, brand awareness, and can help open doors to new opportunities. What are the types of Social Media available? There are many types of social media platforms. Such as videos, blogs, pictures, and texts. Some of the most popular social media companies that is popularly use are Instagram, Facebook, Vine, and Twitter. The best approach for Stone Creek Company would be Facebook and Twitter. “The best part about social media marketing is that it can be deployed without spending millions. If businesses handle it on their own, it costs nothing but the time of the person doing the updates” (Hendricks, 2014). The only thing when it comes to maintain and keeping up with these type of social media profile, hiring a social media manager to keep this in order will be beneficial. This will help cut down marketing costs as other forms of advertising wouldn’t be much needed as social media advertising. Facebook “Over a billion people use Facebook to connect. Based on their location, age and more, we can introduce you to the people who’ll love your business. Reach people...
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...September 12, 2013, Twitter confidentially filed for an I.P.O. with the S.E.C., but made it publicly known through its own website (Sommer, 2013). It does not seem to be a coincidence that they have timed their offering with the rise of Facebook’s stock and the overall market. Wisely, Twitter has waited to make the offering until the disaster of last year has begun to dissipate, but it is possible that it will crash and burn at the beginning just like Facebook. Twitter decided to take advantage of the confidentiality provision within the JOBS Act that allows companies to “limit transparency” by keeping company financial information private up until three weeks before the company promotes its offering. However, the only companies who can use this provision are those that have annual revenue less than $1 billion. This gives us a little insight into how well Twitter is doing financially (Sommer, 2013). The confidentiality provision in the JOBS Act was intended for entrepreneurial firms who want to avoid too much attention and “prying eyes that might deter them from going public and growing to maturity”, said Kate Mitchell, a former chairwoman of the private I.P.O. Task Force. When asked about why the limit was set at $1 billion she stated, “We did that because we wanted I.P.O.’s to succeed. Had the limit been lower, it might have given smaller companies an incentive to rush to take advantage of it too soon, before their revenues had grown and, maybe, without a business plan that worked”...
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...Social Media Promotion Social media used as a marketing technique is proving to be an essential and necessary tool used in today's business environment. Some of the advantages of using social media as a marketing technique include: increase in brand awareness, increase in sales revenue, increase in customer service, and increase in free marketing. Social media marketing is growing and it must be taken advantage of by business or else they will fall behind. Marketing through social media has became an integral part of the marketing plan for companies so much that 92% of marketers in 2014 believed that social media marketing played an important role in the business. The big name social media websites such as Facebook, Instagram, and Twitter are only a few of the many ways that marketers take advantage of such a growing marketplace. Although Instagram and Snapchat are on the rise in the social media world, Facebook and Twitter will be the primary focus of social media promotion for Pirates Disc Golf & Recreation. Social media marketing is being referred to as, "the next big thing" and most definitely needs to be taken advantage of (DeMers, 2014). Facebook Facebook provides an incredible opportunity as a social media website for business to promote and create company exposure. Business would not believe some of the ridiculous facts and statistics about Facebook usage and activity. Currently there are over 1 billion Facebook users and because of this crazy statistic Facebook's...
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...Twitter and Brands with Word of Mouth Marketing Word of mouth marketing is rapidly becoming part of marketing’s plan when it comes to brand building. Twitter was first introduced in April 2006 as a social platform that provided one’s status updates; four years later Twitter’s strategic direction integrated its business users with Twitter for business (Promoted Tweets, Twitter Ads) in April 2010. I was at first skeptical about Twitter because of the limited number of characters per message and I didn’t see the advantages in microblogging at first. These days, when I am on Twitter my game plan is simply I follow topics I want to know about and receive updates on, then check back for messages (or tweets). Speaking for myself, I eventually discovered how to enjoy tweets on events and topics that interested me. Nevertheless, Twitter presently has over 75 million accounts, so I would tend to agree that there’s a lot of personal marketing one can accomplish with it if it’s done right. This seems to be the case with Twitter’s other market: companies, advertisers, and marketers who seem to be able to make marketing sense with it. Social networks like Twitter have forced marketers to spend more time studying social trends and behaviors to improve or develop their targeting strategies. It’s been shown that television and social media are correlated. Research has concluded that consumers love using social media while they watch TV (see illustration[2]). Twitter is able to...
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...Radisson SAS. But now with the new 99% renovated Radisson Blu, a new strategy plan that has been applied by focusing on the business sector in Kuwait. Our goal is to target business owners and businessmen who are visiting Kuwait to choose the Radisson Blu for their accommodation and their business meetings. As a result of this campaign, we are expecting increase in reservation of the meeting rooms and also an increase in booking rooms for businesses that are looking to set meetings and to have a 100% pleasant stay for their visitors. Also we would expect an increase in restaurant and lounge visitors as there is one of Kuwait’s favorite Chinese cuisine called the Peacock. MEDIA: * Facebook * Instagram * Twitter Activity Date Date | Post | 22/10/2013 | Twitter post #1 | 22/10/2013 | Instagram post #1 | 23/10/2013 | Twitter post #2 | 23/10/2013 | Instagram post #2 | 23/10/2013 | Facebook post #1 | 24/10/2013 | Instagram post #3 | 24/10/2013 | Twitter post #3 | 24/10/2013 | Twitter Post #4 (Arabic) | 25/10/2013 | Twitter post #5 | 25/10/2013 | Facebook post #2 | 26/10/2013 | Facebook post #3 | 26/10/2013 | Twitter #6 afternoon | 26/10/2013 | Twitter #7 Game night (Barcelona.vs.Madrid) | 26/10/2013 | Instagram #4 | 27/10/2013 | Facebook #4 morning | 27/10/2013 | Facebook #5 Night | 27/10/2013 | Twitter #7 morning | 27/10/2013 | Instagram #5 | 28/10/2013 | Facebook #6 | 28/10/2013 |...
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...Technology has pushed humans into a new age of communication and has taken control of the way we interact with each other. Social media platform's like Twitter are just one of the many ways humans have evolved to communicate with. Social media isn't a new concept known to man. Social media is a computer-based technology that allows its users to share ideas and information on different networks and platforms. The earliest forms of communicating by man were documented by Neanderthals in prehistoric times with drawings and symbols in caves. Since then the way we communicate as a society has advanced, but the concept is still the same. As humans we long for social interaction and social media provides that. Social media was originated as a tool...
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