...1 Twitter mood predicts the stock market. Johan Bollen1, ,Huina Mao1, ,Xiao-Jun Zeng2 . : authors made equal contributions. arXiv:1010.3003v1 [cs.CE] 14 Oct 2010 Abstract—Behavioral economics tells us that emotions can profoundly affect individual behavior and decision-making. Does this also apply to societies at large, i.e. can societies experience mood states that affect their collective decision making? By extension is the public mood correlated or even predictive of economic indicators? Here we investigate whether measurements of collective mood states derived from large-scale Twitter feeds are correlated to the value of the Dow Jones Industrial Average (DJIA) over time. We analyze the text content of daily Twitter feeds by two mood tracking tools, namely OpinionFinder that measures positive vs. negative mood and Google-Profile of Mood States (GPOMS) that measures mood in terms of 6 dimensions (Calm, Alert, Sure, Vital, Kind, and Happy). We cross-validate the resulting mood time series by comparing their ability to detect the public’s response to the presidential election and Thanksgiving day in 2008. A Granger causality analysis and a Self-Organizing Fuzzy Neural Network are then used to investigate the hypothesis that public mood states, as measured by the OpinionFinder and GPOMS mood time series, are predictive of changes in DJIA closing values. Our results indicate that the accuracy of DJIA predictions can be significantly improved by the inclusion of specific...
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...Business & Economic Statistics 27, 417427. Baker, M. and J. Wurgler (2006). Investor sentiment and the cross-section of stock returns. Journal of Finance 61, 16451680. Baker, M. and J. Wurgler (2007). Investor sentiment in the stock market. Journal of Economic Perspectives 21, 129151. Baker, M., J. Wurgler, and Y. Yuan (2011). Global, local, and contagious investor sentiment. Journal of Financial Economics . Barberis, N., A. Shleifer, and R. Vishny (1998). A model of investor sentiment. Journal of Financial Economics 49, 307343. Ben-Rephaela, A., S. Kandela, and A. Wohla (2012). Measuring investor sentiment with mutual fund ows. Journal of Financial Economics 104, 363382. Bergsma, K. and D. Jiang (2013). Let's celebrate! cultural new year and stock returns around the world. Working paper, Florida State University. 30 Bodurtha, J. N., D. S. Kim, and C. Lee (1995). Closed-end country funds and u.s. market sentiment. Review of Financial Studies Vol. 8(3), pp. 879918. Bollen, J., H. Mao, and X. Zeng (2011). Twitter mood predicts the stock market. Journal of Computational Science 2 (1), pp. 18. Brown, W. G. and M. T. Cli (2005). Investor sentiment and asset valuation. Journal of Business 78(2), 405440. Campbell, J., S. J. Grossman, and J. Wang (1993). Trading volume and serial correlation in stock returns. Quarterly Journal of Economics 108(4), 905939. Choi, H. and H. R. Varian (2009). Predicting initial claims...
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...According to the Small Business Administration the number one reason why small businesses fail is due to a lack of experience, (“African American Business Grants”). The Small Business Administration states the number two reason why small businesses fail is due to insufficient capital. What’s more, many black entrepreneurs face racism and discrimination from lenders when applying for financing. An entrepreneur is one who uses their skill to transform their originality into economic goods. The most obvious form of entrepreneurship is the starting of a new business. The start of the new business may involve uncertainty, in regards to creating something new and exposing it to the world. Most commonly, it involves creating a new business market for the retail world. Industry refers to the production of an economic good (either a material or a service) within an economy. Ownership is the exclusive rights and control over property such as an object, or property (Wikipedia). Personal ownership and/or individual ownership states assets and property belong to an individual. Common ownership states that assets and property are held in common by all members of society. In the United States, there were 1.9 million black owned firms in 2007, up sixty three percent from 2002. States with the largest number of black owned businesses were New York (204,093), Georgia (183,876), Florida (181,469), Texas (154,255), and California (137,876). California had the largest gross sales...
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...Welcome to the new millennium, where the world has been taken over by social media. When talking about social media, one cannot discredit the fact that Facebook has become the industry leader. Besides the fact that Facebook has the largest following across the world they now have become a publicly traded company. Nearly a decade ago Mark Zuckerburg set out to connect his fellow classmates at Harvard in a way that no college student has seen before. Well through all of his hard work and dedication Zuckerburg has created the largest social networking site that has forced all others to close their doors. In the industry that Facebook is in there are many competitors that have come along and tried to match what they have been able to accomplish but many have fell short, others have been able to stick around because they have not tried to compete but rather co-exist in the same world and use the same users. 1. Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates. When thinking of the segments of the general environment in relation to Facebook, there are two main segments that make sense. For Facebook the social environment would rank the highest right alongside the technological environment. These two segments mean everything to this company because of the industry they are in. Let us begin with the social environment...
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...MARKETING & DIRECT MARKETING MODULE NOTES Code | 50121621 A | Course | Rural and Development Marketing | Topic | Division | | | What are rural markets? Is there a uniform identity? Global trends impacting rural behavior (only India)- WTO, technology and social behavior | Nikita Naina Kumar | | | India's rural communities- disparities, segmentation and social factors | Trishla Jhaveri | | | Media penetration, impact and costs in rural India | Shayan Roy | | | Psychographics, demographics and societal impact on the rural consumer | | | | Profiling the rural male consumer | | | | Profiling the rural female consumer | | | | The rural business model- distribution, pricing, packaging, promotion- in rural markets | | | | Branding and brand management in rural India | | What is Rural Marketing? Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. Rural markets have emerged as an important growth engine in the Indian consumption story. With about 70 per cent of the Indian population residing in the hinterlands, rural markets seem to be a significant opportunity for business conglomerates. Rural areas of the country or countryside are areas that are not urbanized, though when large...
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...Table of contents: EXECUTIVE SUMMARY .................................................................................................................. 3 BACKGROUND ................................................................................................................................... 4 PROBLEM STATEMENT ................................................................................................................ 4 DATA ANALYSIS ............................................................................................................................... 4 MANAGERIAL CHALLENGES ....................................................................................................... 5 OWNER-OPERATOR RELATIONSHIP .................................................................................. 5 ORGANIZATIONAL STRUCTURE ........................................................................................... 6 TECHNOLOGY INTEGRATION. KEY CARDS ...................................................................... 8 QUALITY ......................................................................................................................................... 9 HOTEL LAYOUT ........................................................................................................................... 9 F&B FACILITIES ........................................................................................................................ 10 ANALYSYS OF ALTERNATIVES.......
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...etingGRADUATION THESIS SOCIAL MEDIA MARKETING AND THE FASHION INDUSTRY By Lisanne van Rietschoten Amsterdam Fashion Institute GRADUATION THESIS Social Media Marketing and the Fashion Industry WHAT IS SOCIAL MEDIA MARKETING AND HOW ARE FASHION BRANDS APPLYING SOCIAL MEDIA AS A MARKETING TOOL AND COMMUNICATION CHANNEL? By Lisanne van Rietschoten International F&M Student Graduation Coach: Marco Mossinkoff Amsterdam Fashion Institute, May 10,2010. PRODUCT THE PRODUCT IS INSPIRED BY THE DIFFERENT APPLICATIONS OF TACTICS AMONG FASHION SEGMENTS TO ACHIEVE SOCIAL MEDIA GOALS. THE LINK BETWEEN GOALS AND TACTICS IS ACCORDING TO MY RESEARCH AN IMPORTANT PART OF SOCIAL MEDIA SINCE IT PLAYS A CRUCIAL ROLE IN A BRAND’S SOCIAL MEDIA COMMUNICATIONS. MY AIM WITH THE PRODUCT IS TO MAKE FASHION BRANDS AWARE OF MY FINDINGS ON GOALS AND TACTICS. INSTEAD OF GIVING AWAY PRINTOUTS OF MY +15,000 WORD THESIS, THE PRODUCT IS HANDY AND ACTS AS A VISUALISATION OF MY MOST INTERESTING RESEARCH OUTCOMES. MY PRODUCT COMES IN A FORM OF A BROCHURE AND A MAP. IF MY THESIS PROVES TO BE SUCCESSFUL, I AM PLANNING TO SEND OUT THE BROCHURE AND MAP TO COMPANIES ALONG WITH MY CV TO APPLY FOR A FULL-TIME OR PART-TIME JOB IN THE FIELD OF DIGITAL MARKETING. ABSTRACT Social media may sound like a new concept, but it is actually based on the most authentic marketing tool we know: word-of-mouth marketing. The speed of online word-of-mouth goes enormously fast, making social media highly attractive...
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...Marketing DeMystified A Self-Teaching Guide Donna Anselmo New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-173718-0 MHID: 0-07-173718-9 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-171391-7, MHID: 0-07-171391-3. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is not engaged in rendering legal,...
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...Business and management terms dictionary 21-Gun Salute - Traditional honour given to royalty and heads of state, derived from the old signal of peaceful intent, when multiple firing practically removed capability for immediate threat due to re-loading time. 24-Carat/Karat - The purest form of gold (karat is US-English spelling, too soft for jewellery, hence gold jewellery is made of 22-carat, 18-carat, or 9-carat gold, etc., in which other metals such as copper are mixed. Carat is a measure of purity in which 24 parts equate (virtually) to 100% gold. 18-carat is therefore 75% gold. Less than 10-carat gold is generally not sold as gold. The carat measure of diamonds is different, for which carat is a measure of weight (1 carat = 200mg). 24-hour Society - Refers to a way of life available to many in the modern world in which people can work socialize, shop, bank, etc., 24 hours a day. The phenomenon has caused significant new thinking in business, management, marketing, etc., and continues to do so. ...
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...Chapter 1 Case1: "Lessons for 'Under Cover' Bosses" This exercise contributes to Learning Objectives: Define organizational behavior and identify the variables associated with its study, Explain the relationship between personality traits and individual behavior, Describe the factors that influence the formation of individual attitudes and values, Discuss the importance of individual moods and emotions in the workplace, Apply the study of perception and attribution to the workplace; Learning Outcomes: Define organizational behavior and identify the variables associated with its study, Describe the factors that influence the formation of individual attitudes and values, Apply the study of perception and attribution to the workplace, Define diversity and describe the effects of diversity in the workforce, Describe the nature of conflict and the negotiation process, Describe best practices for creating and sustaining organizational cultures, and Describe the components of human resource practices; AACSB Learning goals: Communication abilities, Analytic skills, and Reflective thinking skills Executive offices in major corporations are often far removed from the day-to-day work that most employees perform. While top executives might enjoy the perquisites found in the executive suite, and separation from workday concerns can foster a broader perspective on the business, the distance between management and workers can come at a real cost: Top managers often fail to understand the...
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...to De Ta ve lo ct an pY dT ou ip s rB us i O n nes lin s e ics Media 101 hr r Yo The Social is B r r og an ng au th or of C N k e A im s t T u ts s e s e nt b g s li el T ew Praise for Social Media 101 “Dismissing social media is not an option, but neither is recruiting a small army of consultants to move your business forward. If you need a crisp view of what’s relevant and how to implement what’s measurable and meaningful today do not miss Social Media 101. Chris Brogan has clearly established himself as the “Social Media Compass” for the rest of us. By the time you finish reading this sentence, there’s something new to tweet about, but you can count on Chris to keep you headed in the right direction.” —Beth Dockins Director, Customer Service, Scotts “Social media is a new and fascinating playground for the complexities of human nature. Chris Brogan understands social media because he puts in the time—observing, understanding, and most importantly, taking action in ways that work.” —Brian Clark Owner/Publisher of Copyblogger.com “Social Media 101 is packed full of the kind of actionable information I wish I’d had starting out in the game.” —Darren Rowse Publisher of Problogger.net “It’s terrific to see Chris Brogan capturing so many of his thoughts on social media in one resource. He’s a person who I follow just for that reason. He offers clever insights and is always at the front of the learning...
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...YE AR S CE L EB RA TIN G6 HISTORY HISTORY A World Transformed II: World in Flux E D I TOR PW AA -TA ST IC Y EA R S! RESOURCE Tania Asnes A L PACA-IN-CHIEF 2 0 1 2 Daniel Berdichevsky the World Scholar’s Cup® ® HISTORY | 1 History Resource 2012: A World in Flux Table of Contents Preface: A Swiftly Texting Planet ................................................................. 2 I. The Determinators....................................................................................... 4 Toward a model for technological change............................................. 5 I’m on Team IDUAR ................................................................................ 6 Disruptive technologies..............................................................................8 Classic Technologies ...................................................................................9 The time of wheels ..................................................................................9 How the stirrup stirred things up ......................................................10 Print all about it: the printing press ................................................... 11 II. Transformations in Everyday Life .......................................................... 13 Turning on the lights ................................................................................. 13 Picking up the telephone .......................................
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...by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2013, 2011, and 2009. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4 ISBN 978-0-07-786254-1 MHID 0-07-786254-6 Senior Vice President, Products & Markets: Kurt L. Strand Vice President, Content Production & Technology Services: Kimberly Meriwether David Managing Director: Paul Ducham Executive Brand Manager: Michael Ablassmeir Executive Director of Development: Ann Torbert Senior Development Editor: Laura Griffin Digital Product Analyst: Kerry Shanahan Marketing Manager: Elizabeth Trepkowski Senior Marketing Specialist: Elizabeth Steiner Director, Content Production: Terri Schiesl Manager, Content Production: Mary Conzachi Senior Buyer: Michael R. McCormick Design: Lisa King Cover Image: © Thomas Vogel/Getty Images Senior Content Licensing Specialist: Jeremy Cheshareck Typeface: 10/12 Janson Text LT Std Compositor: Laserwords Private Limited Printer: R. R. Donnelley...
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...E-Business Group Project (BAHACC3 & BAHHRD3 & BAHBMD3) Project Title: Securing an e-business channel for WitnessFit Word Count: Module: E-Business Lecturer Name: Table of Contents Project Introduction 4 WitnessFit 4 The Plan 6 The Future 6 Business Model 7 Business to Business (B2B) Model 8 Business to Consumers Model (B2C) 8 Business to the Employees (B2E) 9 Conclusion and proposition of business model for our company 9 Revenue model 10 Subscription access to content 11 Advertising 11 Affiliation Marketing 11 Transaction fee 12 Access to customer for online research 12 Future Cash Flow Projections 13 Porters 5 Forces Model 14 Threats of New Business 14 The Threat of Substitute 14 Bargaining Power of Customers 14 The Bargaining Power of Suppliers 15 Rivalry 15 WitnessFit Interview (See appendices for full Interview) 16 WitnessFit Survey (See appendices for further detail on our survey) 16 Choosing URL and Generating Traffic 17 Choosing URL 17 Generating Traffic 18 Build a banner strategy 18 Displaying Ad placement 18 Long Tail Keywords 18 Give Freebies 18 Write Articles in Rich Content 19 Build Good Links 19 Security Risks for an e-business 21 Acts of human mistakes or failure 21 Spear phishing 21 Hacking 22 Tactics to Decrease the Possibility of Risks 22 Project Plan to Roll out The New Channel 23 Gantt Chart 24 Conclusion 25 Appendices 26 Appendix 1 26 Appendix 2 27 ...
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...Economist readings 1. It pays to give Allowing consumers to set their own prices can be good for business; even better if the firms give some of it to charity http://www.economist.com/whichmba/it-pays-to-give?fsrc=nlw|mgt|01-12-2011|management_thinking [pic]IN OCTOBER 2007 Radiohead, a British rock group, released its first album in four years, “In Rainbows”, as a direct digital download. The move drew a fair bit of attention (including from this newspaper) not only because it represented a technological thumb in the eye to the traditional music industry, but also because the band allowed listeners to pay whatever they wished for it. Some 60% of those who seized the opportunity paid nothing at all, but the band seemed pleased with the result; one estimate had it earning nearly $3m from the experiment. One group outside the music industry taking an interest was a trio of professors then at the Rady School of Management at the University of California, San Diego: Ayelet Gneezy, Uri Gneezy and Leif Nelson (who is now at the Haas School of Business at the University of California, Berkeley). Inspired, they designed a series of experiments to gauge whether pay-what-you-want pricing would work for other businesses. Their most recent experiment, co-authored with Amber Brown of Disney Research and published in Science, also stirred in a new element: would it make any difference if firms donated some of the pay-what-you-want fee to charity? The authors set up their pricing experiment...
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