...RESPONSIVE MARKETING COMPANY 1 Comparison of Two Companies in the Same Industry Using the Same Basic Functions of Marketing Octavia J. Saunders UMSL-MRKT 3700: 10398 E 01 RESPONSIVE MARKETING COMPANY 2 Comparison of two companies in the same industry using the basic functions of marketing Wal-Mart and K-Mart are two companies in the same industry. They both run chains of discount stores across the world. Wal-Mart is the largest discount store in the world while KMart is third. One of the reasons why Wal-Mart has been more successful than K-Mart is the use of responsive marketing technique. Through the use of this technique, the company seeks to acquire immediate feedback from the customers. The response, feedback and purchase of the customer are then measured and individual advertisements attributed to them (Evans & Berman, 2010). One of the main reasons why this method has been successful is because there are no intermediaries in the discount chains and the seller is able to interact directly with the buyer. This makes communication easier and the client is able to give a response or feedback more easily. However, K-Mart falls short of being a responsive marketing company. The company does not emphasize much on acquiring the feedback of the customer. On the contrary, the company stocks all manner of goods and services and the customer is left with the choice of taking up the one that pleases him or her. This might be a good method since the customer is given a...
Words: 362 - Pages: 2
...MGT 330 WEEK 1 DQ 1 SURF SHOP COMPARISON – NEW To purchase this, Click here http://www.activitymode.com/product/mgt-330-week-1-dq-1-surf-shop-comparison-new/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 330 WEEK 1 DQ 1 SURF SHOP COMPARISON - NEW 1)Access the web sites of Ron Jon Surf Shop (http://www.ronjonsurfshop.com/) andHilo Hattie (http://www.hilohattie.com/aloha/). Explain how the two companies are similar and how they are different. Can you find elements of organizational planning, organizing, staffing, leading, and control in their web content? Provide specific examples. Respond substantively to two other learners. Ron Jon’s and Hilo Hattie’s are similar in quite a few ways. They both started as retail stores selling products to consumers. They both have adapted to the changing of the times. They both now offer other services. For example, Hattie’s now offers coffee and food in one of their locations. Ron Jon’s offers a variety of services to include a resort and surf school. The companies are different in many ways as well. Hattie’s has a total of seven stores while Ron Jon’s has 12 different establishments. MGT 330 WEEK 1 DQ 1 SURF SHOP COMPARISON – NEW To purchase this, Click here http://www.activitymode.com/product/mgt-330-week-1-dq-1-surf-shop-comparison-new/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 330 WEEK 1 DQ 1 SURF SHOP COMPARISON - NEW 1)Access the web sites of Ron Jon Surf Shop (http://www.ronjonsurfshop.com/) andHilo Hattie (http://www...
Words: 961 - Pages: 4
...Statements Project You have been requested by your CFO to find a suitable available-for-sale security for your company to purchase. She would like you to analyze two companies and determine which one would make the better investment. Select two publicly traded companies whose businesses are similar. Some examples might be Walmart and Target; Chico’s and Sacks Fifth Avenue; General Mills and Kraft Food. Select companies in which you have some personal interest. Locate the most recently released annual reports of both entities. They should be the same year. Using this financial information, please complete the following: * Horizontal analysis of the 2 most recent years for the balance sheets and the income statements for each company * Comparison of the results of the horizontal analyses of the two companies * Vertical analysis of the balance sheets and income statements producing common-size percents for the current year * Comparison of the results of the vertical analyses of the two companies * Ratio analysis for the current year of your 2 companies using 4 liquidity and efficiency ratios, 2 solvency ratios, 4 profitability ratios, and the price-earnings ratio Prepare a report for your CFO presenting these analyses (see exhibits 17.8 and 17.9) and a comparative chart of your ratios. Your report should include a discussion of both companies and their strengths and weaknesses. You must present your recommendation of which stock to purchase which...
Words: 322 - Pages: 2
...Corporate Culture Comparison 1 Running head: CORPORATE CULTURE COMPARISON BETWEEN MICHAELS Corporate Culture Comparison Between Michaels and A.C. Moore Jeff Bowing Business 508 1820 Cross Vista Drive Cary, NC 27606 Telephone: 919-765-5152 Email: czin@yahoo.cm Instructor: Dr. Glenning Corporate Culture Comparison 2 Abstract Corporate culture was compared between Michaels and A. C. Moore determining how they differ from one another. Three different ways each unique culture has benefited by the others competition will be discussed. A discussion of how each company will continue to thrive if its current corporate culture would need to change in the near future. Corporate Culture Comparison 3 A corporate culture comparison between Michaels and A.C. Moore will be discussed in this paper. Corporate culture is extremely important to the success of any business. Every business has a distinct corporate culture with not one being alike. The chief executive or owner sets the tone for corporate culture. Spot states “the corporate culture is the operating environment that is set and shaped by the executive: • the way people dress • the way people act • the way people present themselves • they way people conduct their work • the way supervisors are encouraged to manage departments • the way customers are treated and served • the way workers interact with supervisors • the...
Words: 1513 - Pages: 7
...A PROJECT REPORT ON “COMPARITIVE FINANCIAL STUDY OF TOP THREE TWO WHEELER COMPANIES” FOR HEROHONDA, BAJAJAUTO, TVSMOTOR. SUBMITTED TO TILAK MAHARASHTRA UNIVERSITY IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE MASTER OF BUSINESS ADMINISTRATION (MBA) Submitted By: IRFANHUSEN BHORANIA (Batch 2008-10) Guided By: Prof.R.GANESHAN 1 MAHARASHTRA COSMOPOLITAN EDUCATION SOCIETY’S PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE CAMP PUNE-411001 CERTIFICATE This is certify that BHORANIA IRFANHUSEN student of PAI international centre for management excellence, Maharashtra Cosmopolitan Education society, Pune has completed his field work report on the topic of COMPARATIVE FINANCIAL STUDY OF TOP THREE TWO WHEELER COMPANIES and has submitted the field work report in partial fulfillment of MBA of the college for the academic year 2008-2010. He has worked under our guidance and direction. The said report is based on bonafide information. Project guide name Prof. R Ganesan Designation Director 2 PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE Maharashtra Cosmopolitan Education Society DECLARATION I hereby declare that the project titled “COMPARATIVE FINANCIAL STUDY OF TOP THREE TWO WHEELER COMPANIES” is an original piece of research work carried out by me under the guidance and supervision of Prof.R.GANESHAN. The information has been collected from genuine & authentic sources. The work has been submitted in partial fulfilment of the requirement...
Words: 8258 - Pages: 34
...analysis in times of economic crisis, but adjustments must be made. The first adjustment involves adding two more criteria – profit margins and cash flows. The second adjustment involves redefining the breaking points between the high and low of the relative market share and market growth rate averages of the industry and/or the company. The third adjustment is to add two more strategies – freeze and cut. Using all these adjustments provides better flexibility for BCG matrix analysis in a shrinking economy and recession. 1 ANZMAC 2009 Page 2 of 6 Adjusting the BCG Matrix for the Recession Introduction The BCG matrix has been used in the real world in a variety of ways for such business analysis tasks as analyzing value, business strategy toward customers, segmentation (Dibb 1995) and brand portfolio analysis. As a result of the current financial crisis, which has affected strategic market planning decisions, businesses and practitioners are using the BCG (Boston Consulting Group) matrix in a flexible manner. This paper provides several adjustments to the BCG matrix in order to adjust it to the current economic crisis. Decisions and Business Strategies The idea of the BCG matrix is that managers are able to evaluate their businesses according to objective criteria and to develop strategies appropriate to the status of the business. The BCG matrix uses three criteria, two of them based on a high/low rating: a high/low relative market share indicates the strength of the business...
Words: 2059 - Pages: 9
...Oct 16, 2011 Value Line Publishing There are two leaders for retail building-supply industry: Home Depot and Lowe’s, the two companies captured more than third of the total sale of the industry. Home Depot hold 22.9% market shares of the industry and Lowe’s hold 10.8% market share. Two companies are head to head competitor but focus on different market, Home Depot focused on large metropolitan areas and Lowe’s focused on rural area. Two companies both maintained online stores. Lowe’s has its own Web site: “Accent & Style” and focused on professional customer. Home Depot developed new type of retail stores in urban area and provide products and services in a compact format. Home Depot developed its first international retailer in 1994 and 10% of Home Depot international stores were built in global area at the end of 2001. Home Depot has 1,333 stores and 256,300 employees in 2001 and Lowe’s has 744 stores and 108,317 employees in the same period time. Return on equity shows how well a company uses investment funds to generate earnings growth. Generally a return on equity between 15% and 20% are considered desirable. Home Depot’s five year returns on equity all between 15% and 20% and Lowe’s five year returns on equity mostly less than 15%. The data prove Home Depot got higher net earnings than Lowe’s. Gross margin can use to determine the value of increasing sales. The higher gross margin means the company does a better job on turning material into the income...
Words: 1709 - Pages: 7
...of judging the financial performance of an organization. The financial ratio revealed on the basis of different financial records and figures for a particular organization, indicates the existing status of the company. In addition to this, there are a number of different types of financial ratios for a company which are aimed to show different aspects of financial performance of the organization namely profitability, Efficiency, and financial stability of the organization for a long term. From the perspective of an investor or a share holder, it is quite crucial to have proper information regarding existing financial ratio of the company before making worthy investment within an organization (Gitman, and McDaniel 2008). In context to this, the paper shade some intensive lights over thorough interpretation of different ratios of two prominent airlines companies namely Virgin Australia Holdings Ltd, QANTAS Airways Ltd. The primary objective of the paper is to reflect financial performance of both the organizations for last two financial years (i.e. 2010 and 2011) on the basis of the interpretation and review of financial ratio of both the organizations. Analysis of financial performance The analysis of financial performance of both the companies can be taken into under different categories discussed as below: Profitability Profitability ratios show the existing performance of the organization in terms of its profitability over a certain...
Words: 3139 - Pages: 13
...2011 ISBN: 978-0-06-212099-1 Authors’ Bios: Jim Collins studies and teaches how great companies endure, specifically – how they grow, how they attain superior performance, and how good companies can become great companies. Having invested nearly a quarter of a century of research into the topic, Jim has authored and co-authored six books that have sold more than ten million copies worldwide. The books include: the classic Built to Last, a fixture on the Business Week bestseller list for more than six years; the international bestseller Good to Great, translated into 35 languages; and How the Mighty Fall, a New York Times bestseller that examines how some great companies destroyed themselves. Morton T. Hansen is a management professor at the University of California, Berkeley (School of Information), and at INSEAD. Formerly a professor at Harvard Business School, Morten holds a PhD. from Stanford Graduate School of Business where he was a Fulbright scholar. He is the author of Collaboration and the winner of the Administrative Science Quarterly Award for exceptional contributions to the field of organization studies. Previously a manager with the Boston Consulting Group, Morten consults and gives talks for companies worldwide. Authors’ Big Thought: Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to find out: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research...
Words: 4078 - Pages: 17
... II. Profitability/Risk Ratio Calculations and Analysis a. Kellogg (K) i. Risk ii. Profitability b. Kraft (KRFT) iii. Risk iv. Profitability c. Industry Comparison v. Current Ratio vi. Quick Ratio vii. Days Accounts Receivable Outstanding viii. Profitability 1. Return on Assets 2. Return on Common Equity d. Competitor’s ix. Kellogg’s x. Kraft III. Conclusion IV. Appendix I e. Kellogg’s xi. Kellogg’s Annual Report and Form 10-K 2014 3. Income Statement 4. Cash Flow Statement 5. Balance Sheet f. Kraft xii. Balance Sheet xiii. Statement of Income xiv. Statement of Cash Flows V. References I. Introduction This analysis on Kraft (KRFT) and Kellogg (K) will include multiple facets.Kraft Foods Group, Inc. operates as a consumer packaged food and beverage company. It is also one of the largest company in the North America and the second largest in the world. It operates through six segments: Cheese, Refrigerated Meals, Beverages, Meals & Desserts, Enhancers & Snack Nuts, and Canada. The company provides natura, cream, processed, grated and shredded, and cottage chesses, as well as sour creams; cold cuts, hot dogs, bacons, and protein packs; lunch combinations, pickles, and meat alternatives; coffees, hot beverage...
Words: 1753 - Pages: 8
...that is based on the item-by-item comparison that are consisting of two or more comparable alternatives. Which also are processes, products, qualifications and are important to listing sets of data and systems which they consist. Purpose would be to present together to detect the emerging trends in the company’s operations and results. In a ratio analysis knowing that in all in accounting can help a company keep score in dollars, stake holders may desire further analysis on those set of numbers. In accounting ratios allow stakeholders to determine how well a company operates in specific segments the base purpose and importance of a ratio analysis allows for much deeper review overall and comparison of a company’s operations. The difference between a comparative and ratio analysis are that in a comparative analysis in assessing the financial performance within a company, investors are interested in the core which are sustainable earnings of a company. So to add, investors are interested in making comparisons from period to period. There are three types of comparisons to improve the decision usefulness of such financial information. One way is Intracompany basis; comparisons within a company are often useful to detect changes of in relationships that are significant trends. Another would be intercompany basis; comparisons with other companies provide insight into a company’s competitive position held. And last would be industry averages, comparisons with industry averages they provide...
Words: 363 - Pages: 2
...There are some weaknesses we found in the Apple company web site that we need to improve. As we know, the weakness of the Apple Company websites ( www.apple.com.my ) are less promotion event, lack of introduction video on every product, the comparison system and others. Therefore, Apple Company should take action as soon as possible on their weakness to become their strength and compete with their competitors. So there are several ways to improve the weakness of the Apple Company website which are increase promotion in Apple company web site, add video that can explain more specification information about the product and have comparison system with other company product. Firstly, the way to improve problem of less promotion event is increase promotion in Apple company web site. As we know Apple products are very popular among people especially teenagers even products of Apple are very expensive but have high quality. Even though Apple did promotion on their official website before this such as Back To School Promotion 2014 but it’s only limited to some countries (Apple Rebate, 2015). So, Apple should do more promotions that open for all countries. Besides, do more promotions of devices and accessories on Apple webpage. Apple products costlier as compared to other brands but have high quality so, people will take the opportunity to purchase Apple products when there are promotions especially promotion in the website. Secondly, add video that can explain more specification information...
Words: 549 - Pages: 3
...have fully documented references to the works of others, and that the material contained in this assignment has not been submitted previously for assessment in any other formal course of study. Check this box to certify your declaration: X ------------------------------------------------- MANAGING FINANCE Analysis of Financial Statements 2014 Prepared for : Vivienne Buss. Subject: Managing Finance. Submitted: 28 May 2014 Prepared by: Bradley Hall GS 715 Executive Summary The subject company of this report is the Burson Group, within this report the user will be provided with an overview of the automotive aftermarket industry in which Burson operates, an analysis of the financial year 2013 performance of the Burson Group and a comparison of this period to the 2012, 2011 and 2010 reporting periods. Additionally comparisons will be drawn to the financial performance of the Coventry Group and ARB Corp, two companies that trade within the same industry. Conclusion will be drawn on the performance and opportunities for the Burson Group. The automotive aftermarket industry encompasses mechanical repair & modification services, manufacturing, re-manufacturing, wholesaling, distribution and retailing of all vehicle parts, accessories, tools, equipment and services. This industry provides products and services to an estimated 9.2 million vehicles. The Burson Group operates within the distributing and retailing segment of this industry. The...
Words: 3342 - Pages: 14
...Effect of Unethical Behavior Denek Waller ACC/291 – Principles of Accounting II July 25, 2012 Malcolm Mumford Companies prepare the statement of cash flows differently from the three other basic financial statements. First, it is not prepared from an adjusted trial balance. It requires detailed information concerning the changes in account balances that occurred between two periods. An adjusted trial balance will not provide the necessary data. Second, the statement of cash flows deals with cash receipts and payments. As a result, the company must adjust the effects of the use of accrual accounting to determine cash flows. The information to prepare this statement usually comes from three sources: • Comparative balance sheets, indicates the amount of the changes in assets, liabilities, and stockholders’ equities from the beginning to the end of the period. • Current income statement, helps determine the amount of cash provided or used by operations during the period. • Additional information, includes transaction data needed to determine how cash was provided or used during the period. (Kimmel, P.D. Weygand, J.J. & Kieso, D.E., 2009) A company must convert net income from an accrual basis to a cash basis. The indirect method adjusts net income for items that do not affect cash. Companies favor the indirect method for two reasons: (1) It is easier and less costly to prepare, and (2) it focuses on the differences between net income and net cash flow from...
Words: 461 - Pages: 2
...Comparison of eBay.com and Alibaba.com Thomas Liquori o h T a m i L s o u q . i r e m Digitally signed by Thomas Liquori DN: cn=Thomas Liquori, email=thomasliquori@a ol.com, o=thomasliquori.me, l=New York, NY Date: 2010.09.05 16:57:16 -04'00' 12/16/2009 Professor Reddi: BUS451 By: Thomas Liquori, Danauda Benjamin, and Anca Barbu EBay.com Introduction ................................................................................................................................. 3 EBay.com Products and Services .................................................................................................................. 5 TABLE OF CONTENTS Comparison of eBay.com and Alibaba.com Ebay.com Financial analysis .......................................................................................................................... 6 Ebay.com Last Three Year Financial Graphs ................................................................................................. 7 EBay.com TOWS Matrix Analysis .................................................................................................................. 9 EBAY.com TOWS Matrix Graph ................................................................................................................... 13 Competitive Forces for ebay.com ............................................................................................................... 14 EBay.com Industry Rivalry...
Words: 12768 - Pages: 52
