...success mainly due to the contributions from a number of people. First and foremost, we take this opportunity to thank Prof. Sridhar Telidevara, the faculty guide for the project, for his continuous support and valuable insights without which the project would not have been successful. We are also thankful to all the faculty members of T. A. Pai Management Institute for their guidance and co-operation in all the stages of the project. A special word of thanks also goes out to our friends, seniors and colleagues at TAPMI who helped us in conducting this research, for being all that they are, a steadfast source of optimism and reassurance. Without their active support and involvement, this project would not have materialized. EXECUTIVE SUMMARY MARKET RESEARCH PLAN FOR...
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...Methods In Environmental Accounting Research Abstract Purpose: To explore how the combination of quantitative and qualitative methods can enhance a study on the environmental reporting decisions made by Malaysian companies using the emergent stakeholder theory. Methodology/approach: The paper provides an illustration of how the descriptive, exploratory and explanatory type of research is entrenched with the objectives of the research and how the combination of quantitative (statistical regression and weighting/mean ranking) and qualitative (archival analysis, qualitative interviews) methods may enhance accounting research not only from results that corroborate. Findings: The three-fold objective of this study, corresponding to its three phases, illustrates that combining qualitative and quantitative methods involves considerations at each phase of the investigation. The research design shows that when the researcher work with different types of data within the same project, the way data is used varies according to the objective and type of each phase (descriptive, explanatory and/or explanatory) of the research project. Each phase may have a particular aim and may address different concerns. However, taken together, the quantitative and qualitative findings may either corroborate, elaborate, complement or even contradict each other. Originality/value: The paper claims that the enhancement of...
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...VIVA Telecom | Marketing Research 420 | Group #1 | | Ali Bin-Shaibah 205113540Sulaiman Al-Fraih 206217072 | Table Of Content Part I: Executive Summary P.3 Part II: Company Background P.4 Part III: Research Plan P.9 Part IV: Plan Execution P.12 Part V: Results & Managerial Implications P.19 Part VI: Conclusion P.22 Work Cited P.23 Appendix -A- P.24 Appendix -B- P.26 Appendix -C- P.28 Appendix -D- P.30 **Part I: Executive Summary** Our project is about viva telecom and the problems that it is facing in its operations in the Kuwaiti market. With this project we will clarify and resolve these problems by using various techniques. Viva is a telecom service provider, which is relatively new in Kuwait providing telecom products and services in order to satisfy the market’s needs. Yet, like any new company it faces many operational problems. These problems will be addressed and resolved through an analytical research study using surveys and computer software (SPSS) so that viva can overcome its current situation. We defined the problems facing viva telecom and formulated the research questions that would enable us to address and solve them properly. After acquiring primary and secondary information about the...
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...1 CHAPTER 2 The Marketing Research Process: 11 Processes ü ü ü ü ü ü ü ü ü ü Establishing the need for marketing research Define the problem Establishing research objectives Determine research design Identify information types and sources Determine methods of accessing data Design data collection forms Collect data Analyze data Prepare and present the final research report Differences between managers and researchers ü ü Custom marketing research should begin with a thorough problem definition. Managers’ and researchers’ backgrounds differ markedly. Area of difference Organizational Position Responsibility Training Disposition toward knowledge Research motivation Line To make profit General decision making Wants answers to questions To make symptoms disappear ü ü Despite their difference, managers and researchers must develop a working relationship. The manager and researcher should develop a partnership. To find the truth Managers Staff To generate information Technique applications Wants to ask questions Researchers Research brief A research brief is a document prepared by an organisation commissioning research. Typically it contains the following sections: 2 ü ü ü ü ü ü ü Background Rationale Budget Timescale Objectives Methods Reports Hague (2004) suggest using a series of questions as a framework in order to make sure a through brief. ü ü ü ü ü ü ü ü ü These are: Why do this research? What action will be taken when the research is completed? What...
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...But what is exactly product development? We define it as the set of processes that will bring a concept or an idea to product that is used by the final customer, in volume. Other definitions can be found in the literature. We should note that Product Development can be applied to very different domain. Physical (or hardware) products (like the two examples stated above) are the first to come to mind. This category also encompasses products like a new molecule in the biotech industry or a new aliment for the pet-food industry. Millions of new products are launched every year. The time to market, the quality, the fit with the customer need, the integration with the other parts of the company (Customer Service, Manufacturing) are all critical to the success of this new product. It is no surprise that both the academic and industry world committed to develop better processes to handle Product Development. Until the mid-eighties, the usual development paradigm was the phase gate concept (or cascade approach). This approach implied -very logically- that all the steps the development must be known at the beginning of the project and that a phase should have been completed before moving to the next. In 1986, Hirotaka Takeuchi and Ikujiro Nonaka exposed in a seminal paper (The New New...
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...facilitate the research design process? 8. What ethical issues arise when selecting a research design? AUTHOR’S NOTES: CHAPTER FOCUS This chapter provides an overview of research design. A definition and a classification of research designs are presented. The differences between exploratory and conclusive research designs are discussed. The three basic types of research designs, namely exploratory, descriptive, and causal, are described and a comparative analysis of these designs is presented. The potential sources of errors in research designs are covered in some detail. The budgeting and scheduling of a marketing research project, as well as the preparation of a marketing research proposal, are covered. This chapter is similar to competing texts with regard to the material on the basic types of research designs. It is different in that it presents a comparative analysis of these designs and also gives a unified treatment of errors associated with research designs. This chapter could be taught by focusing on the opening questions sequentially. Greater emphasis could be placed on the differences between exploratory and conclusive research (Opening Question 2) and on the material on exploratory, descriptive, and causal research (Opening Question 3). The potential sources of errors in a research design should be...
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...Exploratory research: The chief purpose of exploratory research is to reach a better understanding of the research problem. This includes helping to identify the variables which should be measured within the study. When there is little understanding of the topic it is impossible to formulate hypotheses without some exploratory studies. For example, crop residues such a straw are high in lignin (a wood-like substance) and low in nutrients. This makes them a poor animal feed since the lignin acts against digestibility and the low nutrient content means poor food value. However, if treated in a strong alkali, plus a little heat, the lignin breaks down and the nutrient content increases. A company was established to exploit this technology and did so successfully for 4 seasons. After this period sales began to slow down. Three other manufacturers had entered the market by this time. The company, Animal Feed Systems, did not know whether the whole industry had slowed down or if only their product was suffering. Nor did they know if the problem was temporary in that perhaps the market comprised of "early adopters" had been saturated but it was only a matter of time before other farmers began to buy their systems when they saw how well they worked. It was also possible that if a problem did exist it could lie in any one of a number of areas: animal populations might be declining, distributors may not be promoting the product aggressively, customers may be experiencing difficulties in...
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...1 | P a g e State of the Mobile Nation Switching Attitudes and Behaviours of Mobile Phone Service Providers in Australia Final Report Dr David Gray Dr Steven D’Alessandro Dr Leanne Carter Macquarie University Department of Marketing and Management. March, 20122 | P a g e Table of Contents Executive Summary...........................................................................................6 (i) Introduction ..........................................................................................6 (ii) Objectives of the research ....................................................................6 (iii) Methodology ........................................................................................6 (iv) Key findings .........................................................................................6 (a) The performance of the mobile phone services market..........6 (b) Switching behaviour and savings achieved.............................7 (c) Consumer satisfaction with mobile carriers .............................7 (d) Major reasons for switching carriers.........................................7 (e) Switching costs..........................................................................8 (f) The role of inertia in limiting switching......................................8 (g) The reasons for not switching...................................................8 (h) Bill shock....................................................................
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...Factors and Treatment Outcomes: An Exploratory Secondary Analysis Sharon H. Stoess Grand Canyon University NRS-433V March 27, 2011 The Association Between Foster Care and Substance Abuse Risk Factors and Treatment Outcomes: An Exploratory Secondary Analysis “The child welfare and substance abuse systems are integrally linked through the children and families they serve (Blome, W., Shields, J., & Verdieck, M., 2009). There is a dearth of knowledge, however, on how children who have experienced foster care fare when they are treated for substance abuse issues as adults” (Blome, W., Shields, J., & Verdieck, M., 2009). “In addition, the funds available for in-depth, comprehensive research in child welfare are limited” (Blome, W., Shields, J., & Verdieck, M., 2009). “Data collected for one purpose can potentially be used to answer other questions” (Blome, W., Shields, J., & Verdieck, M., 2009). “Secondary analysis involves the use of data gathered in a previous study to test new hypotheses or address new questions” (Polit & Beck, 2009, p. 295). “The issue, however, is that the original researchers may not have collected all the data needed to answer the current question” (Blome, W., Shields, J., & Verdieck, M., 2009). “This article presents an exploratory study using the Alcohol and Drug Services Study (ADSS) study set” (Blome, W., Shields, J., & Verdieck, M., 2009). “This study pursues a set of exploratory questions which compares children...
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...The Impact of Social Media use on Academic Performance at one Urban University: A Pilot Study Sam Mozee, MPPA Mississippi Urban Research Center Abstract. The purpose of this study was to begin exploring the possible impact of social media use on the academic performance of students attending one urban university. The study's primary goal is to identify key themes, trends, and/or perceptions that can be used as a foundation for more in-depth empirical research, and can be used to develop policy recommendations to deal with this growing phenomenon. A qualitative research design was used, and three preliminary research questions were formed to guide this study: (1) How common is the use of social media (i.e., Facebook, MySpace, Twitter, and LinkIn) among college students? (2) For those students who do utilize social networking sites, on average how much time do they spend on those sites collectively per day and/or per week? and (3) How does the academic performance of students compare between students who utilize social media sites and students who do not use social media sites? Findings from this study seem to confirm perceptions of high student usage of social media among college students; however, they also seem to contradict other research literature findings regarding intensity of usage and gender-usage inclinations. Introduction Recently, there has been considerable discussion regarding the frequent use of social media tools (e.g., Facebook, MySpace, Twitter, Xanga, Friendster)...
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...MARKETING RESEARCH TERM PAPER PROJECT Overview Throughout the semester you will be working in research teams of three to four students each. Your role is that of a marketing research (MR) supplier or research consultant who works for a client organization requiring research information to help make marketing decisions. Each team will prepare a written MR report based on survey research—gathering information from a sample of people from a target population using a questionnaire. Each research team will plan the research design, conduct the fieldwork, analyze the data, and write a research report. This project is designed to provide a major "hands-on" experience since MR is best learned by doing. It will enable you to apply the concepts covered in the textbook and in class and to integrate the inter-related series of steps in the MR process. Research Problem/Opportunity In every presidential election since 1964, young voters between the ages of 18 through 24 have consistently voted at lower rates than all other age groups, although young-adult voting rates have fluctuated from one election to another. Overall, America’s youngest voters have moved towards less engagement over time, as 18- through 24-year-olds’ voting rates dropped from 50.9percent in 1964 to 38.0 percent in 2012 (see Fig. 1). Voting rates have also historically varied according to gender. In every presidential election since 1996, women have voted at higher rates than...
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...Construction skills development in the UK: transitioning between the formal and informal Paul W Chan Northumbria University, Newcastle upon Tyne, UK paul.chan@unn.ac.uk ROBERT C MOEHLER Northumbria University, Newcastle upon Tyne, UK robert.moehler@unn.ac.uk RESEARCH REPORTED HERE IS PART OF A WIDER STUDY THAT SEEKS TO EXAMINE THE PRACTICES INVOLVED IN ENCOURAGING AND ENABLING EMPLOYERS TO ENGAGE WITH THE SKILLS DEVELOPMENT AGENDA. A SERIES OF EXPLORATORY INTERVIEWS AND ETHNOGRAPHIC OBSERVATIONS REVEAL POTENTIAL DISCONNECTIONS BETWEEN SKILLS POLICIES AT THE GOVERNMENTAL LEVEL AND WHAT ACTUALLY HAPPENS IN EMPLOYER PRACTICES REGARDING SKILLS DEVELOPMENT. ON THE ONE HAND, THE FORMAL EDUCATION AND TRAINING SYSTEM FOCUSES ON SUCH TARGETS AS THE ATTAINMENT OF NARROWLY-DEFINED OCCUPATIONAL STANDARDS, LEVELS OF COMPETENCE, AND QUANTITATIVE PERFORMANCE MEASURES LIKE COMPLETION RATES. ON THE OTHER HAND, THE SOCIALISED CONCEPT OF SKILLS DEVELOPMENT TAKES PLACE INFORMALLY AT THE WORKPLACE THROUGH ON-THE-JOB TRAINING AND MENTORING RELATIONSHIPS BETWEEN SENIOR AND JUNIOR EMPLOYEES. BOTH THE FORMAL AND INFORMAL SYSTEMS APPEAR TO CO-EXIST ALONGSIDE EACH OTHER, ALTHOUGH TENSIONS ARE MOUNTING IN TERMS OF CONFIDENCE THAT EMPLOYERS AND THE WIDER INDUSTRY PLACE ON THE EFFICACY OF THE FORMAL SYSTEM. Keywords: informality, skills development practices, skills policy, training and education. INTRODUCTION The UK construction industry faces an enduring problem of skills shortages...
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...DRUG DEVELOPMENT SCIENCE Obstacles and Opportunities for Collaboration Among Academia, Industry and Government January 13–14, 2005 Washington, DC David Korn, M.D. Donald R. Stanski, M.D. Editors DRUG DEVELOPMENT SCIENCE Obstacles and Opportunities for Collaboration Among Academia, Industry and Government Report of an Invitational Conference Organized by The Association of American Medical Colleges Food and Drug Administration Center for Drug Development Science, at the University of California, San Francisco January 13-14, 2005 Washington, DC David Korn, M.D. Donald R. Stanski, M.D. Editors DRUG DEVELOPMENT SCIENCE ACKNOWLEDGEMENTS This is the report of a conference convened by the Association of American Medical Colleges and the Food and Drug Administration in response to the FDA white paper entitled “Innovation or Stagnation: Challenge and Opportunity on the Critical Path to New Product Development”. The conference was partially supported by the FDA. The AAMC acknowledges with gratitude the additional support provided by Abbott Laboratories, Cephalon, Inc., Eli Lilly and Company, GlaxoSmith Kline, Merck & Co. Inc., and Pfizer, Inc. The conference planning committee consisted of Drs. David Korn, Joel Kupersmith, Carl Peck, Donald Stanski, and Janet Woodcock. Figures 1 and 2 are taken from the FDA white paper. The back cover composite is derived from charts presented at the conference by Dr. Peter Corr, Pfizer, Inc. The report was designed by Douglas Ortiz, AAMC...
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...Marketing Research Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year. As such, the attributes that create value cannot simply be deduced from common knowledge. Rather, data must be collected and analyzed. The goal of marketing research is to provide the facts and direction that managers need to make their more important marketing decisions. To maximize the benefit of marketing research, those who use it need to understand the research process and its limitations. Marketing Research vs. Market Research These terms often are used interchangeably, but technically there is a difference. Market research deals specifically with the gathering of information about a market's size and trends. Marketing research covers a wider range of activities. While it may involve market research, marketing research is a more general systematic process that can be applied to a variety of marketing problems. The Value of Information Information can be useful, but what determines its real value to the organization? In general, the value of information is determined by: * The ability and willingness to act on the information. * The accuracy of the information. * The level of indecisiveness that would exist without the information. * The amount of variation in the possible...
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...VIEWPOINT An Evaluation of E-Learning on the Basis of Bloom’s Taxonomy: An Exploratory Study LEILA A. HALAWI AMERICAN UNIVERSITY IN DUBAI DUBAI, UNITED ARAB EMIRATES RICHARD V. MCCARTHY QUINNIPIAC UNIVERSITY HAMDEN, CONNECTICUT SANDRA PIRES BOWLING GREEN UNIVERSITY BOWLING GREEN, OHIO ABSTRACT. Universities have rushed to expand their delivery of courses through ABSTRACT. e-learning environments. But is e-learning effective? The authors conducted an exploratory study to evaluate e-learning through WebCT on the basis of Bloom’s taxonomy. The authors distributed 75 questionnaires to investigate whether individual or instructional factors play an important role in learning when using WebCT. On the basis of analysis of surveys from undergraduate students at a medium-sized university in the southeastern region of the United States, the authors determined that individual and instructional factors do not play a major role in the learning process. Keywords: Bloom’s taxonomy, e-learning, WebCT Copyright © 2009 Heldref Publications worldwide drastic change occurred in the educational system at the end of the 20th century. Various institutions have tried to bring change to the educational system and to bolster student accomplishments by focusing on schools, teachers, and students responsible for academic learning and achievement (Rothman, 1995). E-learning is an increasingly common form of instructional delivery available in academic and business arenas. E-learning environments...
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