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Types of Advertisement

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Types of Advertisement
Clem University

Advertisement in general can best be described as a public display of a good or service with the intent to entice a consumer to purchase. There are seven popular ways in which advertisement is done; Brand advertising, Retail or local advertising, Direct-response advertising, Business-to-business (B2B) advertising, Institutional advertising, Nonprofit advertising, and Public service advertising (Moriarty 11). Though all shares a common goal, the way the common goal is reached differs from each type.
Brand advertisement is the most common type of them all, it focused heavy on the brand so that consumers will want their products. With this type of advertisement long term relationships are the normal outcome, people become accustom to the quality they receive from that brand. Some of the brands that I can think of is Polo, Apple, Windows, Blackberry and many more, their brand is trusted and thus it make is easier to attract and retain customers.
Retail or local advertising is one that I am most familiar with; this is when stores send out paper about sales that they are having. I received the Sunday paper and there is a section that contains sale ads from all the local stores and it gives me a good chance to compare the different offers. According to (Moriarty 11) the objective focuses on stimulating traffic to the stores; an example of this is Wal-Mart’s low prices.
Direct-response advertising can best be described as the consumer responding to the seller. EBay is a website that does a great job of this; ads may pop up when a person is searching something, the link open a page where the good is usually cheaper. While this is a great example the internet is not the only method used as long as the seller can send something to a buyer direct-response can be applied (Moriarty 11).
Business-to-business deals more on the level on

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