...in Pakistan | Case Study | Submitted by: S.M. Ahtashamul Hoque April 12, 2013 HISTORY OF KFC Historically fast food industry had emerged in the 1920’s to cater the needs of American busy lifestyle. “White Castle” is generally considered the first fast food restaurant started in 1921. Later on, many other fast food brands have launched their operation & became successful. Basically fast Food Industry boom took place during the period of 1950s to 70s in which many successful global brands started their operation. Globally some famous fast food brands are KFC (1952), McDonald (1940s), Burger King (1954), Arby’s (1964), and Wendy’s (1974). Kentucky Fried Chicken (KFC) is founded by Colonel Harland Sanders is one of the most recognized fast food chains in America. Recently it is owned by PepsiCo and became the part of their Tricon Global Restaurant Division, now a day known as “Yum Brand”. KFC operates in more than 80 countries & territories with over 11000 outlets today serving some 8 million customers every day. Along with core product line fried chicken, they have been satisfying customers with Chicken Nuggets, Popcorn chicken, Hamburgers, Pork ribs & a variety of desserts. KFC- PAKISTAN: KFC launched its operation in Pakistan in 1996, opening its 1st outlet at Gulshan e iqbal, Karachi in January’ 1997. It has got a tremendous market in Pakistan & currently operating in 11 cities with 40 outlets nationwide. The franchise right of KFC Pakistan has...
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...14 December 2009 Child Health in Pakistan The subject of this paper is the child health in the country of Pakistan. We got to choose any topic from the book of Three Cups of Tea that we wanted and write and informative paper on it. Being interested in the field of medicine I chose to do what kinds of treatment the kids had in a developing country like Pakistan. I wanted to let people know what it is like today in a country like that. It is shocking what they have to go through and no one does anything about it. It is not all the fact that Americans do not care, it is the fact that no one knows about what is going on. There are so many different health issues that are not an issue here in the U.S. They have problems that range from water contamination to bathing and from their food to waste. Things that we do not have to worry about anymore are everyday worries for these people. The intended audience would be high school teachers and professors. We were supposed to take the topic we chose, and infrom these teachers so they would be able to teach their kids on it. I did a good job on this aspect because I was able to name a lot of specific diseases and statistics. The author's main claim is "The children of Pakistan are suffering greatly through factors such as their food and drinking water". You can tell that she is concerned about the nature of the kids conditions. According to the author, "The children of the nation of Pakistan make up amost half of the population...
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...efficiency than the multilayered supply chain thus helping them to improve their business: By offering them a one-stop solution for their purchases, by helping them to improve their assortment, by offering them high quality products at reasonable and transparent prices and by offering them a consistent supply source. What does METRO offer? METRO Cash & Carry is a reliable partner for more than 20 million professional customers worldwide. It gives them a clear competitive advantage in their own markets. Professionals can purchase everything they need to run their business: A restaurant owner, for example, can buy food like fish or vegetables as well as kitchen equipment and office supplies. METRO Cash & Carry offers an exceptionally wide range of highquality products under one roof. Depending on the size and type of wholesale center, the assortment includes up to 20,000 items in the food range and 30,000 items in the nonfood sector. As the name implies, METRO Cash & Carry customers select their own items and take them with them to their restaurants and shops. With this unique business-to-business concept, the company has grown to become a leading international player in self-service wholesale. Company History METRO Cash & Carry is a leading international company in selfservice wholesale and operates more than 600 outlets in 29 countries. With over 100,000 employees worldwide, the company achieved sales of € 31.7 billion in 2007. By generating almost 50 percent of the total sales, METRO...
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...PAKISTANI FOOD FOOD Food is any substance consumed to provide nutritional support for the body. It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism and assimilated by the organism's cells in an effort to produce energy, maintain life, or stimulate growth. Historically, people secured food through two methods: hunting and gathering, and agriculture. Today, most of the food energy consumed by the world population is supplied by the food industry, which is operated by multinational corporations that use intensive farming and agriculture to maximize system output. FOOD SOURCES Almost all foods are of plant or animal origin. Cereal grain is a food that provides more food energy worldwide than any other type of crop. Maize, wheat, and rice - in all of their varieties - account for 87% of all grain production worldwide. Other foods not from animal or plant sources include various edible fungi, especially mushrooms. Fungi and ambient bacteria are used in the preparation of fermented and pickled foods like leavened bread, alcoholic drinks, cheese, pickles and yogurt. Inorganic substances such as soda and cream of tartar are also used to chemically alter an ingredient. PLANTS Many plants or plant parts are eaten as food. There are around 2,000 plant species which are cultivated for food, and many have several distinct cultivars. Seeds of plants are a good...
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...REPORT ON KFC KFC [Type the company address] [Type the phone number] [Type the fax number] 12/27/2012 Quartulain Shah BY :Abdul Moiz PREFACE This report focus on KFC marketing strategies, its marketing environment , demographic factor ,marketing factors. I designed a report to provide a brief description about its marketing mix & its major competitors in Pakistan. We also discuss four P’s of marketing & their marketing tools. In addition to it, this report includes a research base survey on KFC. We all have tried our level best to fulfil all the requirements mentioned to us. Now its depend upon the reader to read it carefully and understand what we want to communicate. This report provides a brief knowledge about KFC in Pakistan. ABOUT KFC Introduction Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants Worldwide. Quality, service and cleanliness (QSC) represents the most critical success factors to KFC's global success. Food, Fun & Festivity, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for the Chicken Loving Nation. Be it Colonel Sanders secret Original Recipe Chicken or the Hot & Spicy version, every bite brings a YUM on the face. At KFC we proudly...
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...existing products. This strategy is used by most organizations while thinking of expanding their business because it is low in risk since it requires little capital investment. There are many possible approaches such as follows: • New geographical areas and export markets. • Different packaging sizes for products so that both those who buy in bulk and those who buy in small quantities are catered for. • New distribution channels to attract new customers. • Differential pricing policies to attract different types of customer and create new market segments. In this project, I have been asked to analyze the main characteristics that could influence McDonald’s market development strategy or in other words international market entry strategy for the purpose of opening a fresh branch in Pakistan. In order to analyze these characteristics, at first we need to know about the background of McDonald’s business. McDonald’s is considered as the largest and best acknowledged worldwide food services vendor. It has around more than 30,000 restaurants in 121 countries. It was originated by two brothers, Richard and Maurice McDonald in 1950 by opening and running a hamburger restaurant in San Bernardino, California which later inspired Mr. Ray Kroc to convert this restaurant into the McDonald’s Corporation in 1955. The first restaurant was opened in Des Plaines, Illinois. Some of the main characteristics are as follows: 1. SWOT Analysis. 2. PESTEL Analysis. 3. Market segmentation of McDonald’s ...
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...Tea has a rich culture in Pakistan from the decades and part of our daily lives. People love its aroma, color and especially the most important is taste. Tea is becoming social day by day as it is offered to guests as a minimum. Results were compared with the previous researches and questionnaires were given to students who were also from other provinces than Punjab. So, mostly respondents think that tea is easily affordable and accessible. Consumption of tea increases as population increases day by day. Introduction Tea is a beverage that with a huge diverse aroma and taste, commonly prepared by pouring hot and boiling water over curd leaves of tea plant. Different regions throughout the country have their own different flavors and varieties, giving Pakistani tea culture a diverse blend like doodh chai patti in Punjab and masalah chai in Karachi. In present day tea is consumed in morning, at lunch time in office hours and evening time at home with snacks like biscuits and cakes. Tea is going to become a social symbol day by day. It is served at both professional and social gatherings. Tea is a part of a culture in a sense that it is offered to guests as a minimum. Tea is symbolically a drink that has been used by upper, middle and lower classes and commonly available everywhere easily in Pakistan. Tea is a symbolic representation in Pakistan. There are several different occasions...
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...oils derived from different plants, amongst which the famous are olives, peanuts, and sunflower. Cooking oil is used to prepare food, fry food and also used for salad dressing. It has been around for thousands and thousands of years. The Chinese and Japanese have been using cooking oil since 2000 BC. Many other civilizations have used cooking oil before and after that. Therefore, to track the exact date of the invention is impossible. The Chinese were fond of Soy Cooking Oil and have been using it for a long time. Vegetable oil, a type of cooking oil, began to be processed by old civilizations, utilizing whatever food they had. Early civilizations learned to use the sun, to heat, oily plant until the plant exuded oil that could be collected. In Mexico and North America, peanuts and sunflower seeds were roasted and beaten into a paste and then boiled in water. The oil that rose to the surface was then skimmed off. Africans also grated and beat palm kernels and coconut meat and then boiled the resulting pulp, taking the hot oil off the water. Due to technological advancements, we now have new types of vegetable oil. Corn oil was extracted first in the 1960s. Cotton oil, grapeseed oil, watermelon seed oil, and many others are now considered as beneficial. Earlier, they were treated as waste. Improvements with time: In the early days, people used stone mortar and pestle, or they used to simply use their feet to crush vegetable. Later the Greeks and Romans improved this...
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...SOCIO CULTURAL CHANGEs IN PAKISTAN Acknowledgement All praises and thanks are for Almighty ALLAH Who is the source of all knowledge and wisdom endowed to mankind and to the humanity as a whole. And a great thanks to our coordinator and instructor, Mr. Mehmood Hussain. The encouragement and assistance of our parents and friends are gratefully acknowledged. Sociocultural changes in Pakistan Question: Make a list of all the recent (last 20 years) sociocultural changes in every aspect/field (Business, Environment, Technology, Education, Politics etc.) of Pakistani Society, which people consider desirable and undesirable? Discuss with logical reasoning and related example from Pakistan. Table of Contents Change in Politics.................................................................................. 3 Change in Family System ..................................................................... 5 Change in Job Opportunities ............................................................... 8 Change in Business ............................................................................. 10 Change in Thoughts About Religious People .................................... 11 Change in the Pattern of Infrastructure ............................................ 12 Change in Marriage Patterns ............................................................. 13 Changes in Social Get Together ......................................................... 14 Changes in Health Awareness...
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...Internship Report (Almas Foods Industries) BBA Program Summer 2014 Submitted To Prof. Nisar Ahmad By Rao Shafae Ali Khan L1F11BBAM2047 UCP Business School University of Central Punjab Welcome Almas Foods Industries – 5 KM Qazi Wala Road, Haroon Abad Punjab, Pakistan Tel: +0092-63-2017280 Email: Almas_foods@live.com Acknowledgement The internship opportunity I had with Almas Foods Industries was a great chance for learning and professional development. Therefore, I consider myself as a very lucky individual as I was provided with an opportunity to be a part of it. I am also grateful for having a chance to meet so many wonderful people and professionals who led me though this internship period. Bearing in mind previous I am using this opportunity to express my deepest gratitude and special thanks to the MD Mr. Awais Sharif who in spite of being extraordinarily busy with his duties, took time out to hear, guide and keep me on the correct path and allowing me to carry out my internship at their esteemed organization. I express my deepest thanks to Mr. Awais Sharif, for taking part in useful decision & giving necessary advices and guidance and arranged all facilities to make life easier. I choose this moment to acknowledge his contribution gratefully. It is my radiant sentiment to place on record my best regards, deepest sense of gratitude to Prof. Nisar Ahmad for his careful and precious guidance which was extremely valuable for my internship...
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...that area, paper goods, chemicals, and a pharmacy. We will also be proposing using this location to test the effects of Square Wallet application on sales. Number of pages, including title page: 40 Team members: Name Country Did Not Participate (Please make a note if this teammate did not contribute during the project, has not replied to emails, etc.). La’Keisha Shaw United States-NC Logan Healy United States-DC Renata Ortiz Jafet Brazil Hafiz Asjad Ali Pakistan Did Not Participate Chye Boon Check Malaysia Table of Contents: 1. Executive Summary 3 2. The Organization 5 3. Product/Service 9 4. Market Opportunity Analysis 11 5. Basic Characteristics of the New Market 18 6. Economic Environment 21 7. Political and Legal Environment, Government 26 8. Cultural Environment 29 9. Entry Mode 32 10. Staffing 34 11. Marketing 37 12. Appendices 38 Executive Summary • The organization: We would like to develop an economically viable international business proposal for Wal-Mart. • Product/service: We are proposing Wal-Mart to build a new store in a location that consumers do not have access to one. In this particular store, we want Wal-Mart to focus on grocery goods that are specific for that area, paper goods, chemicals, and pharmacy. We will also be proposing using this location to test the effects of Square Wallet application on sales. • Key market characteristics...
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...2010 II Project Report On CD Page III Approval Sheet Vice Chancellor : ______________________ Prof.Dr.Anwar Hassan Internal Supervisor : ______________________ Prof.Dr.Zain Yousafzai External Supervisor : __________________ Department of Business Administration Preston University Peshawar IV Preface This report focus on KFC marketing strategies, its marketing environment , demographic factor ,marketing factors. I designed a report to provide a brief description about its marketing mix & its major competitors in Pakistan. We also discuss four P·s of marketing & their marketing tools. In addition to it, this report includes a research base survey on KFC. We all have tried our level best to fulfill all the requirements mentioned to us. Now its depend upon the reader to read it carefully and understand what we want to communicate. This report provides a brief knowledge about KFC in Pakistan. _____________________________________________________ V Acknowledgement With profound sense of gratitude and regard, I express my sincere thanks to my guide and mentor Prof.Dr.Zain for his valuable guidance and the confidence he instilled in me, that helped me in the successful completion of this project...
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..."GENETICALLY MODIFIED ORGANISMS (GMOs): FOOD SECURITY OR THREAT TO FOOD SAFETY." Pakistan Journal of Science 64.2 (2012): 6.-12. Santa Rosa Junior College Academic Search Complete. Web. 12 Oct. 2015. <HTTP://santarosa.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=78909697&site=eds-live&scope=site>. This article examines how Biotechnology is a vital issue that impacts all of us and the Development of genetically modified organisms is one of the greatest discoveries through this recent technology. The author believes that many types of transgenic FOODS will be ready for commercialization, including varieties with that come with, greater tolerance of bio-tic and a-bio tic stresses, resistance to herbicides, improved nutritional quality, and novel pharmaceutical proteins. The only downfall is that Information is scarce about health hazards in GM crops. Therefore urgently need publicly available ecological assessments of the risks and benefits of transgenic crops before new varieties are released The authors this article are Khan S.J., Muafia S., Nasreen, Z, Salaryia, A.M. Who wrote this for the Pakistan Journal of science. This site is peer reviewed and covers topics extensive in biology, chemistry, physics, geology and mathematics. This article was published through the science journal "Transgenic Research' in affiliation with Biotechnology and Food Research Center, PCSIR laboratories,Pakistan for scholarly and educational purposes...
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...Preface This report focus on KFC marketing strategies, its marketing environment , demographicfactor ,marketing factors. We designed a report to provide a brief description about itsmarketing mix & its major competitors in Pakistan. We also discuss four P’s of marketing & their marketing tools.In addition to it, this report includes a research base survey on KFC. We all have triedour level best to fulfill all the requirements mentioned to us. Now its depend upon thereader to read it carefully and understand what we want to communicate. This report provides a brief knowledge about KFC in Pakistan. Acknowledgement In the name of Allah, the most beneficent & the Merciful.Firstly, we all likely to thank mighty Allah who provides us knowledge, energy & skillsto get opportunities & to increase our knowledge & experience by completing this project.Secondly, we especially thank to our instructor Ms. RAHEELA ZULFIQAR who guidesus at every step & every aspect of this report, so that’s competed successfully.Finally, thanking management of KFC, for providing us with helpful knowledge needed.After that we are able to complete this report with hard working & cooperation. EXECUTIVE SUMMARY In September 2007, Ms. RAHEELA ZULFIQAR assigned us a project. We are asked toexplain how our chosen product is being marketed, and how environmental factors, buying behavior, market segmentation, demographic trends, target market, positioningstrategies, marketing mix, market planning & brands are relevant...
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...Preface This report focus on KFC marketing strategies, its marketing environment , demographic factor ,marketing factors. We designed a report to provide a brief description about its marketing mix & its major competitors in Pakistan. We also discuss four P’s of marketing & their marketing tools. In addition to it, this report includes a research base survey on KFC. We all have tried our level best to fulfill all the requirements mentioned to us. Now its depend upon the reader to read it carefully and understand what we want to communicate. This report provides a brief knowledge about KFC in Pakistan. Acknowledgement In the name of Allah, the most beneficent & the Merciful. Firstly, we all likely to thank mighty Allah who provides us knowledge, energy & skills to get opportunities & to increase our knowledge & experience by completing this project. Secondly, we especially thank to our instructor Ms. RAHEELA ZULFIQAR who guides us at every step & every aspect of this report, so that’s competed successfully. Finally, thanking management of KFC, for providing us with helpful knowledge needed. After that we are able to complete this report with hard working & cooperation. EXECUTIVE SUMMARY In September 2007, Ms. RAHEELA ZULFIQAR assigned us a project. We are asked to explain how our chosen product is being marketed, and how environmental factors, buying behavior, market segmentation, demographic trends, target market, positioning strategies, marketing mix...
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