According to Neil Postman, the main difference between a typographic culture and a visual culture is the content delivered by each medium. The content shapes the kind of audience each medium requires and creates a format that is used to deliver information. In a typographic culture, the audience is accustomed to constantly judge the oral delivery of information, which was primarily based on print. Mr. Postman used the debate of Abraham Lincoln and Stephen A. Douglas to demonstrate how content creates an analytical audience. In a typographic society, the oral delivery is based entirely on writing, which by definition is expected to deliver coherent content and organized ideas while using the same type of writing that was used in its written