...technology. With TZOA, we want to bring air quality data to every person on Earth - whether you're concerned about the air in your home, on your commute, or in your community. b) 5 Forces Analysis * Threat of New Entrants Since it has insert laser sensor device, it has high capital requirements so that TZOA team doesn’t have enough capital to establish their own production line; Plastic raw materials makes low cost for products, so it allows TZOA has high cost advantage; TZOA is unique because of large market lack and portable and wearable. And it also focuses on specific small scar; TZOA has it own patent and it has high legal and regulatory barriers. * Bargaining Power of Suppliers We’re sorry that we haven’t found TZOA’s supplier yet. But we think that materials are common and suppliers are not in lack. So we assume that TZOA has low bargaining power of suppliers. Btw we’ll keep on contacting with TZOA team. * Bargaining Power of Buyers We think that our target consumers are majority individuals so it has lower bargaining power of buyers. Buyers can not switch to another product without high switching cost because they don’t have other alternative options. * Threats of Substitute Product Now our substitute product is large size household equipment and TZOA is unique because of portable and wearable attribute. So we don’t think TZOA has strong threats of substitute product * Intensity of Rivalry Among Competitors TZOA has potential competitors...
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