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...|Southern States Communication Association | |Integrated Marketing Communication Plan | | | When: May 6, 2011 Time: 3:00 p.m. Location: University of North Carolina Wilmington Communication Studies Department Leutze Hall 125 Studio via video TABLE OF CONTENTS I. The Consumer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 A. Target Buying Incentive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 B. What is the key customer insight? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 C. What do the customers want that they are not getting now?. . . . . . . . . . . . . . . . . .4 D. Which would best achieve the IMC goal: message, incentive, or both? . . . . . . . . 5 II. Does the product or service fit the group? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 A. What is the reality of the product or service? . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 B. How does the customer perceive the product or service? . . . . . . . . . . . . . . . . . . .10...
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...RISK MANAGEMENT IN ISLAMIC BANKING AND FINANCE: THE ARAB FINANCE HOUSE EXAMPLE Bilal A. Fleifel A Thesis Submitted to the University of North Carolina Wilmington in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration Cameron School of Business University of North Carolina Wilmington 2009 Approved By Advisory Committee Howard Rasheed Cetin Ciner William H. Sackley Chair Accepted By DN: cn=Robert D. Roer, o=UNCW, ou=Dean of the Graduate School & Research, email=roer@uncw. edu, c=US Date: 2010.01.21 15:02:51 -05'00' ________________________ Dean, Graduate School TABLE OF CONTENTS TABLE OF CONTENTS ..................................................................................................... ii ABSTRACT........................................................................................................................ vi ACKNOWLEDGMENTS .................................................................................................. vii DEDICATION .................................................................................................................. viii LIST OF TABLES .............................................................................................................. ix LIST OF FIGURES...............................................................................................................x GLOSSARY .............................
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