...STRATEGIC MANAGEMENT (EBS5103) CASE STUDY INSTRUCTOR: Dr. Ahmet Beşkese BAHÇEŞEHİR UNIVERSITY May 2015 1. INTRODUCTION This report is based on strategic analysis of JetBlue from it’s the establishment date to year 2003. In order to the analysis, a precise strategy is decided upon for JetBlue Company. 2. HISTORY David Neeleman was born in Brazil, Sao Paulo in 16 October 1959. He attended the University of Utah for three years then he dropped out university and served a mission for The Church of Jesus Christ of Latter-day Saints in Rio de Janeiro, Brazil for two years. He made his beginning in establishing own business by renting out condominiums in Hawaii. Then he established his own travel agency and began chartering flights from Salt Lake City to the islands. He was co-founder with June Morris of charter airline Morris Air, a low-fare airline. From 1984 to 1988, he was an Executive Vice President of Morris Air. From 1988 to 1994, he was the President of Morris Air Corporation. In 1993, Morris Air was then acquired by Southwest Airlines for $129 million. For 5 years, he worked on the Executive Planning Committee at Southwest Airlines. By 1994, he left Southwest Airlines after signing a five year noncompeting agreement. With his experience of aviation, he established a company named Open Skies which a touch screen airline reservation and check-in systems company that acquired by Hewlett Packard in 1999. At the same time, acted as a consultant to another start-up...
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...countries were awarded a score of at least 7 out of 10 for the criteria of sustainability checks despite none of them actually having a seperate check. This is because the scores are derived from the quality of each country's regulatory impact assessment (RIA) which assess a regulation’s impacts on socioeconomic and other indicators; according to the SGI codebook, a strong RIA "analyses consistently involve stakeholders by means of consultation or collaboration, results are transparently communicated to the public and assessments are effectively evaluated by an independent body on a regular basis" ( p57 Codebook, 2014). RIAs can include cost assesments of social, economic and environmental issues, thus implying that a seperate check is not necessary as it is already included in the RIA, as stated in the US 2014 country report "one could argue the U.S. regulatory impact assessment process...
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...Bloods………………………………………………………………………7 Female involvement in gangs……………………………………………………8 Conclusion…………………………………………………………………………8-9 Abstract 1 The word “ Gang” at one point in time was only used to describe a group of people, now days the word “Gang” is associated with negative groups who commit crime and violence. According to the FBI over 20,000 violent street gangs, motorcycle gangs and prisoner gangs currently exist throughout the United States, with over one million members (Federal Bureau of, 2009). Gangs are made up of all types and kinds of human beings from men, to woman, and even children. A good amount of the crime in several communities around the U.S. is victimized by the gang related activity. Gang activity is higher in cities like Los Angeles, Chicago, Arizona and New York, with more than half of all homicides thought to be gang related homicides (Muhlhausen, 2007). Overall organized crime is anywhere and every where, this is a very difficult area for law enforcement to keep control over, a none ending battle against something that will always gain new members. These new members join for many reasons and come from many backgrounds, mainly from distress and un-oriented families. Gangs...
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...Attainment of America’s Youth American students are not learning the skills and knowledge they need to succeed in today’s and tomorrow’s world, where technology and economies are increasingly interacting globally. U.S. students are continuing to trail behind their peers of industrialized nations, who have been dominating the academic achievement ranks, according to results from a key international assessment. In comparison, Finland, South Korea, and Singapore students are consistently the top performing students in the world according to their PISA scores. What is it that these three countries are doing that the U.S. isn’t, when it comes to educating their students? Compared to the U.S., Singapore, Finland, and South Korea only recruit teachers from the top 10% to 33% of their top high school and college students. And in the case of Singapore and South Korea, students attend school on average 60 more days a year than U.S. students. By implementing teacher reform and longer school year attendance, the U.S. can improve the educational attainment of its youth. Scores from the 2009 PISA (Program for International Student Assessment) show 15-year-old students in the U.S. performing about average in reading and science, and below average, in math (PISA 2009). The PISA exam is one of a handful of tests that compare educational levels across nations, and is considered to be the...
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...companies in the US. In 1987 the total sales of the company reached 6,500 billion dollars. Nowadays, the corporation’s operation includes nearly 361 hotels, provides food and services management to important institutions and corporations around the world, and owns important restaurant chains like Bob’s Big Boy and Roy Rogers. The general objective of this workshop is to determine an appropriate Cost of Capital for Marriott Corporation. To do so, we have based our assesment on the information and assumptions contained in the text of Dan Cohrs “Marriott Corporation: The Cost of Capital”. As stated in the lecture, Marriot Corporation is composed of three different divisions: lodging, restaurants and contract services. So, during this workshop we calculated a different cost of capital for each one of the three divisions. To determine the Cost of Capital for each division, we based our procedure in the Capital Assets Pricing Model and then in the Weight Average Cost of Capital, taking the risk free rate as the US Government Bond, the risk premium as the difference between the rmkt(based on S&P Index) and the rf, the tax rate as the average tax rate from 1978 to 1987, and the βU as a...
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...local operations in over 200 countries around the world.Although Coca-Cola was first created in the United States, it quickly became popular wherever it went. Our first international bottling plants opened in 1906 in Canada, Cuba and Panama, soon followed by many more. Today, Coca-Cola has a portfolio of more than 3,000 beverages. Coca-Cola has 92,400 employees worldwide. More than 70 percent of our income comes from outside the U.S., but the real reason we are a truly global company is that our products meet the varied taste preferences of consumers everywhere. The Coca-Cola Company which is often referred to as simply Coca-Cola or Coke.Coke is one of the world’s most recognizable and widely sold commercial brands. Coke History in Pakistan The Coca-Cola Company began operating in Pakistan in 1953. Coke, Fanta and Sprite are the brands with whom Coca-Cola is operating in Pakistan. The plants are in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahim Yar Khan, Multan and Lahore. The Coca-Cola Company in Pakistan has invested over $130 million (U.S) and coke has successfully provided 61 years of dedicated service to its customers in Pakistan. Since the beginning of Coke Company the firm has been continuously changing its slogans and that’s a very creative idea to get the attention of the customers. VISION STATEMENT * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio...
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...Matrix 17……………………………………… Performance Measurement and Control Approach 18……………………………………………………… Audit Process and Timetable 19…………………………………………………… Customer Review 20………………………………………………………Conclusion / Recommendation Executive Summary Through the use of personal computers, customized computer software, and unclassified databases, the Natural Resource Defense Council (NRDC) is now able to model nuclear conflict and approximate the effects of the use of nuclear weapons. For the first time, this allows nongovernmental organizations and scholars to perform analyses that approximate certain aspects of the U.S. The plan results from highly classified guidance from the President, the Secretary of Defense, and the Joint Chiefs of Staff. The Joint Chiefs of Staff then set requirements for how much damage our nuclear warheads must achieve. Most of the requirements call on U.S. Strategic Command to target Russia, but China and other nations are also viewed...
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...across the whole Earth. Nowadays the impact of the climate change can be seen around the globe - seasons are shifting, temperatures are climbing and sea levels are rising. And meanwhile, our planet must still supply us – and all living things – with air, water, food and safe places to live. Weather related consequences, caused by climate change, present challenges that threaten the understanding of extreme weather and natural disaster related damages. Many natural disasters (like floods, earthquakes, tsunamis and volcanic eruptions) all around the world have showed that people are now exposed to extreme weather events. The lack of financial preparation to face the risk of extreme weather events is particular concern at the moment. Many governments across the world are highlighting the problem of underinsurance or even the lack of insurance. It can be argued that such trend has resulted in many policy holders becoming bankrupt as a result of underinsurance. The total cost of claims due to natural disasters may show that inadequate financial measures...
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...ArcelorMittal 2011 Executive Summary The underlying challenge for human organizations in the 21st century is to build and preserve a sustainable combination/blend of economic, social, and environmental conditions in a progressive global and commercial society. However, it is a challenge that is not being met at present. Currently it is failing to meet even the basic needs of the society, or to protect its natural resources and the ecosystems that produce them, even as it creates unprecedented wealth and amenities for a few. The reasons for these failures lie in both economic and political institutions. Sustainable Enterprises pioneers established concepts and tools for implementing eco-efficiency measures and also show how to use them immediately to reap business worth. Business enterprises in turn must quantify themselves against a “triple bottom line” which includes social value, environmental and economic profit. ArcelorMittal is one such company that has implemented eco-efficiency measures and realized the business benefits. Monitoring Systems Monitoring is a systematic and on-going activity which involves collecting, recording and reporting information. Monitoring systems for any organisation should be developed for three dimensions based on the triple bottom line. Monitoring Systems for Planet Monitoring systems and eco-tracking help to answer some fundamental questions: What are the company‟s big environmental impacts? When and where do those impacts arise? During...
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...sub-Saharan Africa. Since the onset of the pandemic, over 15 million children have lost one or both of the parents to HIV and AIDS. The social- economic effects of AIDS pandemic have not only been experienced in the health sector but also in agriculture, transport, human resource, education and the economy as at large (UNAIDS 2010). HIV and AIDS is therefore a major burden and challenge to the social, health and economic development of the African continent. There can be no significant growth in the region as long as the issue of AIDS is not addressed urgently. The impact of HIV and AIDS in the African continent and the world at large cannot be down played. This means that immediate measures should be taken by the general public and governments in order to curb the ever increasing effects of HIV pandemic to the African continent. Due to the economic standing of the African continent coupled with socio-cultural practices, HIV continues to spread at an alarming rate. Any further delays to address this issue will turn out to be detrimental not only to the current generation, but also the generations to come. The main purpose of this paper is to try and unearth some of the negative impacts associated with the spread of HIV and AIDS in Africa as well as possible solutions to tone down the effects (Kathy & John, 2009). 1.1.1 Concept of HIV and AIDS HIV is the human immunodeficiency virus that...
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...‘’Gosse du Margaux’’ A name which in English translates into ‘’Child of Margaux’’. A wine that is created by Chateâu Margaux, one of the four wines that received the highest rank of Premier Cru. The third wine carries the same prestige and luxury that the Margaux clienteles adore. Although the price is moderate paralleled to the existing two wines, the consumers recognize the definition of ‘’child of Margaux’’. Index INDEX 3 1. INTRODUCTION 5 1.1. COMPANY INFORMATION 5 1.2. PROBLEM STATEMENT 5 2. EXECUTIVE SUMMARY 6 3. EXTERNAL AND MARKET ANALYSIS 7 3.1. MARKET ANALYSIS 7 3.1.1. Import and Export 7 3.1.2. Customer Trends 7 3.1.3. Demographics 7 3.2. MAJOR SEGMENTS 8 3.2.1. Fine wine buyers 8 3.2.2. Enthusiasts 8 3.2.3. Image seekers 8 3.2.4. Savvy Shoppers 9 3.2.5. Traditionalists 9 3.2.6. Satisfied sippers 9 3.2.7. Overwhelmed 9 3.3. COMPETITOR ANALYSIS 9 4. INTERNAL ANALYSIS 9 4.1. TARGET MARKET 9 4.2. POSITIONING 10 4.3. COMPETITIVE 10 4.3.1. Competitive advantage 10 4.4. MARKETING MIX 10 4.4.1. Product 10 4.4.2. Place 10 4.4.3. Price 10 4.4.4. Promotion 10 4.5. SALES & PROFITS 11 4.5.1. Sales 11 4.5.2. Profits/Loss 11 5. SWOT ANALYSIS 12 5.1. CONFRONTATION MATRIX 12 6. SEGMENTATION, TARGET MARKET, POSITIONING 13 6.1. TARGET MARKETS, SEGMENTATION 13 6.1.1. Enthusiasts 13 6.1.2. Image seekers 13 6.1.3. Savvy shoppers 13 6.1.4. Traditionalists 13 6.1.5. Satisfied sippers 13 6.1.6. Overwhelmeds 14 6.2. FUTURE PROSPECT...
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...CHAPTER I INTRODUCTION A person's education is one of the most important factors in determining whether or not they will become a productive member of society. That is why when considering an education the quality of the education is almost as important as the education itself. So when private schools came into the picture the debate then began between public and private schools. There have been many discrepancies between the values of a public school as opposed to a private school. Advocates of private school argue that the education received in one of these facilities is more valuable and rewarding than any other educational opportunity (Greifner, 2007). On the other hand, supporters of public schools feel that the students are better-rounded, both scholastically and worldly, when in public schools. Many feel that public exposes students to all types of diversity and situations that will make them better adapted for the real world (Kennedy, 2007). Statement of the Problem It seems most people are of the opinion that private schools are superior; the issue is simply if it is worth the money. However, this may not be the case. Therefore, how does one gauge the superiority of a school? This very difficult question has no easy answers. The most common and maybe the only way researchers can create and measure the effectiveness of a school is by measuring achievement. The American Heritage Dictionary seems to define achievement as “something that has been accomplished successfully...
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...Juvenile Justice: A Lost Child in a Failed System I remember one day when I was a child, I was about four years old and my sister was about 10 years old. We were on vacation with our parents in a beautiful resort. Our room was on the 15th floor of the Sea Coast Towers. Before I continue the story I have to make clear, my sister and have always been very close; we were inseparable. Until we read about Christian Fernandez, this story used to be a family joke. I had fallen asleep and my parents were going to take that opportunity to have a quick cocktail at the bar. Apparently I had woken up and began to cry uncontrollably. My sister did her best to try and get me to stop, but how do you stop a cry baby from crying? My sister remembers stepping out to the balcony because of her frustration and looking down; she says that in her head she was telling herself that it was not a long a fall and that I was so chunky that I would bounce. Thank goodness my parents came back to the room before she could entertain her thoughts! I first learned about Christian Fernandez about nine months ago. I was browsing through my AOL news when I saw the headline “Florida Boy to Be Charged as an Adult”. It immediately caught my attention. I began to read the story of a 12 year old boy, Fernandez who was left taking care of his 5 year old brother and his two year old brother. Fernandez pushed his two- year- old brother into a book shelf twice, knocking the toddler unconscious. When...
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...INTERNATIONAL MONETARY FUND AND THE WORLD BANK Managing Public Debt: Formulating Strategies and Strengthening Institutional Capacity Prepared by the Staff of the IMF and World Bank Approved by Christopher Towe, Danny Leipziger, and Kenneth Lay March 3, 2009 Contents Page Acronyms...................................................................................................................................3 I. Introduction ............................................................................................................................5 II. The Financial Crisis: Implications for Debt Managers .........................................................6 III. Work Program Linkages ......................................................................................................7 IV. Medium-Term Debt Management Strategy.........................................................................8 A. Developing the Framework.......................................................................................8 B. The Guidance Note..................................................................................................10 C. The Cost-Risk Analytic Tool ..................................................................................11 D. Preliminary Results from Early Application of the Framework .............................13 V. Debt Management Performance Assessment (DeMPA).....................................................15 A. The DeMPA Framework........
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...Page 1 – JPMorgan Depositary Receipt Guide 1. Introduction and market snapshot……………………………………………………………………….3 2. Depositary Receipt Structures……………………………………………………………………………..9 3. The JPMorgan Advantage…………………………………………………………………………….……..17 4. Establishing your Depositary Receipt Program…………………………………………….….22 5. Maintaining your Depositary Receipt Program……………………………………..…….….31 6. Legal and Regulatory Framework…………………………………………………………..………..38 7. Glossary……………………………………………………………………………………………………………….57 Page 2 – JPMorgan Depositary Receipt Guide Increasing globalization and investor appetite for diversification offer a unique opportunity to companies looking to tap a new investor base, expand awareness, or raise capital. By creating a depositary receipts program, you gain the flexibility and access you need to achieve your company’s strategic goals. Depositary receipts hold special appeal for investors because they make investing in a company beyond the investor’s home borders easy and convenient. That ease fuels investor appetite, which in turn has driven explosive growth in the depositary receipt market. Companies from more than 80 countries have gained new investors outside their home markets. More than 2,100 issuers have issued depositary receipts. 500 depositary receipt programs are listed on US exchanges, providing the issuing company with important access to new capital. Depositary receipts account for 16% of the entire US equity market.* Since JPMorgan established the first...
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