...Marmara Universität Fakultät für Wirtschafts- und Verwaltungswissenschaften Deutsprachige Abteilung für Betriebswirtschaftslehre Die Einflussfaktoren von virtuellen Gemeinschaften über Kaufverhalten– am Beispiel der Produktkategorie „Technologische Produkte” Abschlussarbeit Vorgelegt von: Zeynep DAGALTI Matrikel Nummer: 041000038 Studienbezeichnung: BWL/ Marketing Vorgelegt bei: Yrd. Doç. Dr. Gülpınar Kelemci Schneider Istanbul, Juni, 2010 INHALTSVERZEICHNIS ABBILDUNGSVERZEICHNIS ABKURZUNGSVERZEICHNIS TABELLENVERZEICHNIS 1.WEB 2.0 1. Definition 2. Grundbegriffe des Web 2.0 3. Typologie von Web 2.0 4. Bedeutung des Web 2.0 5. Problemstellung und Ziel der Arbeit 6. Ablaufplan der Arbeit 2. VIRTUELLE GEMEINSCHAFTEN 2.1. Perspektiven 2.1.1.Soziologisch und Sozialpsychologisch 2.1.2.Technologisch 2.1.3.Kommerziell 2.1.4.Gesellschaftlich 2.2. Definition und Merkmale 2.3.Besonderheiten von Online Communities 2.3.1.Bedürfnisse und Ziele 2.3.2.Rollen 2.3.3.Mehrwerte 2.4. Klassifikation von Online Communities 2.5.Zukunftliche Aspekte von Online Communities 3. ONLINE COMMUNITIES ALS INSTRUMENT DES MARKETINGS 3.1. Bedeutung von Online Communities für das Marketing 3.2. Negative und Positive Buzz Beispiele auf Online Communities 3.3. Online Brand Communities 3.3.1. Die Vorteile vom Online Brand Community...
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...Ana Gordina Application Paper - BUAD 307 April 20, 2015 Self-Driving Taxis (Uber): Secondary Market Research Proposal Description: Self-driving taxis will be provided by Uber and would create an additional type of transportation offered to consumers. These taxis will not require a human driver to be present at the wheel. The car will include the latest technology, including GPS systems and smart traffic control, which will get the customer from point A to point B upon request and with minimal delays. The concept of self-driving cars has become very popular in the recent years. About 10 years ago, people were suspect about the safety and overall feasibility of the self-driving machines, let alone self-driving taxis. Today, as more tech companies, like Google, are coming up with these cars and testing their performance, people become more willing to give up their seat at the wheel (Emarketer). Whenever new technology comes out in the market, marketers manipulate on how a specific customer segment will react to the product. Take for example, personal computers or internet and how nobody could have predicted that these products would become a commodity. Yet, today, people can’t picture living without them. Knowing what are the benefits and costs of the product make it easier to create a marketing plan for the product. Thus, this report will cover the following subtopics: 1. Benefits and costs of self-driving taxis 2. Potential pricing strategies and costs to the...
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...1. Introduction Uber is an organization that has come up with a technological startup to provide transport services through facilitating linkage between the drivers and passengers. It functions through worldwide smartphone application which integrated with Google maps (Rahul, 2014) The employment of this application has enabled the company to operate in many cities and made it possible for customers to interact with drivers very effectively, as customers can request and track rides and also provide up-to-date feedbacks. (Hall and Krueger, 2015.) In recent years, Uber had been witnessed a rapid development as it provides convenient and affordable service compared to conventional taxi services, but this company does not stop here, it is also in the process of expanding into separate services. For instance, Uber had ventured into food delivery industry, and they have launched an app named UberEATS, which offers food delivery services to customers within a short period through collaborating with local restaurants. (Huet, 2015) Nowadays, Uber has launched its services in over thousands of cities around the world, and this company had also been valued at over 40 billion dollars, which means its value is more than the full US taxi and limousine industry. (Makos, 2015) what is undeniable is that Uber has turned into a firm that cannot be looked down. 2. Strategic analysis Globally, there is increasing concerns about how to implement proper strategic options to cope with strategic...
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...CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION Customer loyalty is both an attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or simply familiarity and comfort with the brand. Customer loyalty encourages consumers to shop more consistently, spend a greater share of wallet, and feel positive about a shopping experience, helping attract consumers to familiar brands in the face of a competitive environment. Types of Loyalty To understand customer loyalty one must recognize there are different types and degrees of loyalty. There is monogamous loyalty and there is polygamous. There are also behavioral and attitudinal aspects. A look at these concepts will clarify what “customer loyalty” really is, and this is important because having a solid understanding of the concept is critical if one hopes to design a reward program where loyalty enhancement is the primary objective. Monogamous vs. Polygamous Loyalty We live in a world of polygamous, not monogamous loyalty. For example, a person might shop at Safeway, Thrifty Foods and Save-on-Foods and unfailingly shop at all three. The person is then loyal to them, but not to others, and yet 100% loyal to none. In their book Loyalty Myths, Keiningham et al. (2005) suggest that “loyalty can in part be thought of as the probability a customer will purchase a brand on any particular purchase occasion. For example, a customer...
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...Robert C. Lieb Professor of Supply Chain Management D’Amore-McKim School of Business Northeastern University Boston, MA Dr. Kristin J. Lieb Associate Professor of Marketing Communications Emerson College Boston, MA January 2016 The Current Status and Future Prospects of the Third Party Logistics Industry in North America: The 2015 3PL CEO Survey This paper is based upon a 2015 survey of the CEOs of 15 of the largest thirdparty logistics companies serving the North American marketplace. The survey was the 22nd iteration of this annual study, and it addressed such topics as the major dynamics driving change in that marketplace and the opportunities and problems facing 3PLs in that region. It also focused on such issues as the recent wave of largescale mergers and acquisitions in the 3PL industry, shipper and 3PL problems related to labor problems at West Coast ports, E-commerce marketplace dynamics and their impact on 3PLs, Amazon’s continued expansion into logistics services and the possibility of Uber offering 3PL-like services. The CEOs also provided one-and three-year forecasts of company and regional 3PL industry revenue growth, while identifying the major changes they believed would occur in the regional 3PL industry during the next year. The implications of the data to 3PLs and their customers are also discussed. The global third-party logistics (3PL) industry continues to evolve as an important...
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...Phase 5 3.1.1 Stakeholder analysis 7 3.1.2 Action plan 10 3.2 Research & Preparation Phase 11 3.3 Action & Evaluation Phase 13 3.4 Review Phase 14 4. Project manager skills 15 5. Lessons learned 17 II. Reference List 19 III. Appendix 19 Exhibit 1: ‘Campus Live – Infoveranstaltung für Unternehmen’ 19 Exhibit 2: Draft questionnaire ‘Bewerbungsvorlieben’ 20 Exhibit 3: Info letter for student assistants 21 Exhibit 4: Questionnaire ‘Fragebogen Jobbörse 2013’ 22 Exhibit 5: Presentation ‘PPT Jobbörse’ 24 Exhibit 6: Poster ‘T-shirt raffle’ 25 2 1. Introduction On April 23rd of this year the annual job fair ‘firstcontact’ was held at the Stadthalle Deggendorf. Over 150 firms used this opportunity to present themselves to the students of Deggendorf University of Applied Sciences(First Contact e.V., 2013). This job fair is the chance for the students to get in contact with company representatives and inform themselves about job opportunities, trainee programs and much more for the life after their graduation. The fair is organised by the student’s club First Contact e.V. of Deggendorf University of Applied Sciences. Back in March of this year, at the beginning of the summer term, I applied for a job as a student assistant for the career service at HDU Deggendorf. I was hired shortly after for the summer term 2013. In my contract the task I was supposed to carry out in my new function was stated: Conduct a research study on the topic of recruiting amongst the students of Deggendorf...
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...the producers will certainly be different. The team believe that these changes will affect billions of people – from soccer moms to automotive executives, from taxi drivers to investment bankers. The data tells us that consumers are demanding greener, safer, more convenient and affordable cars. Most of these new consumers will come from emerging markets like China and India. Consequently, new trends will force car producers to modernize their supply chain, become more competitive and make lighter cars. Moreover, technology will play a huge part in changing the overall automotive landscape. Self-driving cars, car-cab services (Uber, Lyft, etc.), car pooling and the Internet of Cars all seemed like science-fiction will not remain not so long ago. Now many of them have become reality. There were a lot of data available online since countless research is being carried on cars. Major data source was data.gov for example, the website had an entire section on transportation data. Unsurprisingly, cleaning the data took a lot of time. Most of the data came from many different sources and each dataset required a few hours to clean. Rest all other data are searched & linked accordingly in the story. There are many parts of the database which are collected. It was divided into four parts. These are the internet technology which will affect the future of cars, the convenience and safety of the passenger, the emission control and weight of the future cars and...
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...der Beitrag den Fra-gen nach, wie Unternehmen diese Konversationen im Web 2.0 für die Entwicklung von neuen Produktideen nutzen oder auch initiieren können und welche Vorteile dies gegenüber klassischen Marktforschungsinstru-menten bringt. 1. Einleitung Mit der Verbreitung von Web 2.0 Anwendungen, sogenannter Social Software, hat sich das Kommunikationsverhalten von Konsumentinnen und Konsumenten radikal verändert. Die Möglichkeiten, im Internet einfach Informationen zu publizieren und sich dabei unabhängig von Institutionen und klassischen Medien auszutauschen, hat eine kreative Revolution ausgelöst. Über Social Software findet ein zunehmend interaktiver Austausch zwischen der Kundschaft und Unternehmen statt. Konsumentinnen und Konsumenten publizieren im Kommunikationsraum Internet ihre Meinungen und Erfahrungen, nehmen Bewertungen vor und diskutieren über Produkte, Trends und Entwicklungen. Diese nutzergenerierten Inhalte bieten ein bislang noch weitgehend unausgeschöpftes Potential für die Erkenntnisgewinnung in Unternehmen, denn aus diesen Konversationen können wertvolle Informationen zur Entwicklung von neuen sowie bestehenden Produkten und Dienstleistungen gewonnen werden. Dieser Beitrag befasst sich mit den Möglichkeiten, die der Kommunikationsraum Internet für die...
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...PSY/400 | Social Psychology Definition Paper | Julee Poole | | Jamie Uber | 7/29/2013 | In this paper I want to explain what the meaning of social psychology is and how social psychology differs from other fields, such as clinical psychology, general psychology, and sociology. Also I will explain the methods used to research social psychology. | Social psychology is the branch of psychology that deals with social interactions, including their origins and their effects on the individual. Social psychology looks at all different types of social interactions, including group behavior, social perception, leadership, nonverbal behavior, conformity, aggression, and prejudice. One thing to know about social psychology is that it does not just deal with social influences, but they are vital to understand it. Social psychology has been around since the 1800’s, but wasn’t really used until the horrors of the Holocaust; it led researchers to study more on the effects of social influence, obedience, and conformity. Also the government wanted to use social psychology to influence the citizens; it has grown since then and more and more are interested in understanding social experiences and behaviors. Social psychology differs from sociology because it deals with social behavior of an individual and uses more experimentation, when compared with personality psychology; it tends to focus less on an individual and more on how they affect one another. Social psychology tends...
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...1]Main articles: Statistical mechanics, thermal fluctuations, and statistical physics Albert Einstein's first paper[88] submitted in 1900 to Annalen der Physik was on capillary attraction. It was published in 1901 with the title "Folgerungen aus den Kapillarität Erscheinungen," which translates as "Conclusions from the capillarity phenomena". Two papers he published in 1902–1903 (thermodynamics) attempted to interpret atomicphenomena from a statistical point of view. These papers were the foundation for the 1905 paper on Brownian motion, which showed that Brownian movement can be construed as firm evidence that molecules exist. His research in 1903 and 1904 was mainly concerned with the effect of finite atomic size on diffusion phenomena.[88] General principles He articulated the principle of relativity. This was understood by Hermann Minkowski to be a generalization of rotational invariance from space to space-time. Other principles postulated by Einstein and later vindicated are the principle of equivalence and the principle of adiabatic invariance of the quantum number. 2] Main article: History of special relativity Einstein's "Zur Elektrodynamik bewegter Körper" ("On the Electrodynamics of Moving Bodies") was received on 30 June 1905 and published 26 September of that same year. It reconciles Maxwell's equations for electricity and magnetism with the laws of mechanics, by introducing major changes to mechanics close to the speed of light. This later became known as...
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...Civil Society in Poland Agnes Arndt: Premises and Paradoxes in the Development of the Civil Society Concept in Poland Dariusz Gawin: Civil Society Discourse in Poland in the 1970s and 1980s Discussion Paper Nr. SP IV 2008-402 ISSN 1860-4315 Wissenschaftszentrum Berlin für Sozialforschung gGmbH Social Science Research Center Berlin Reichpietschufer 50, 10785 Berlin Federal Republic of Germany Telefon: +49/30/25491-0 Telefax: +49/30/25491-684 E-Mail: wzb@wz-berlin.de Internet: http://www.wz-berlin.de Agnes Arndt ist Historikerin. Sie ist Promotionsstipendiatin der Gerda Henkel Stiftung am Berliner Kolleg für Vergleichende Geschichte Europas“ an der Freien Universität Berlin sowie Gastwissenschaftlerin der Forschungsgruppe „Zivilgesellschaft, Citizenship und politische Mobilisierung in Europa“. Agnes Arndt is Historian. She is PhD fellow at the “Berlin School for Comparative European History” at the Free University Berlin and associated research fellow of the research group “Civil Society, Citizenship and Political Mobilization in Europe". Dariusz Gawin ist Direktor am Museum des Warschauer Aufstands in Warschau. Dariusz Gawin is director at the Warsaw Rising Museum, Warsaw. Zitierweise: Agnes Arndt and Dariusz Gawin, 2008 Discourses on Civil Society in Poland Discussion Paper SP IV 2008-402 Wissenschaftszentrum Berlin für Sozialforschung (WZB) Agnes Arndt: Premisses and Paradoxes in the Development of the Civil Society Contents: Abstract ................................
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...Without sustained action, road traffic crashes are predicted to become the seventh leading cause of death by 2030. Most of the drivers are overconfident and unaware of their reckless driving habits. Additionally, some abnormal driving behaviors are unapparent and are easily ignored by drivers. To eradicate the risky driving habits and to ensure safe driving, the driver’s behaviour should be monitored. In this paper, we will take a detailed look at some research works, which monitor the drivers’ behaviour. After conducting the survey, we have proposed a novel system to classify the driver habits as risky or safe. Keywords: Abnormal driving behavior, Road Safety, Accident Prevention, Intelligent Transport System, Smartphones, Sensors, Machine Learning Algorithms. Department of Computer Engineering MITCOE, Pune . Chapter 1 ̊INTRODUCTION According to WHO [1], more than 1.25 million people die every year as a result of road traffic crashes. Road traffic injuries are the leading cause of death among people aged between 15 and 29 years. Without sustained action, road traffic crashes are predicted to become the seventh leading cause of death by 2030. WHO has mentioned the main reasons...
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...Der Einfluss der Unternehmensstruktur auf den Innovations- und Unternehmenserfolg The Impact of Organizational Structure on Innovation and Company Success Ines Strohm 15. August 2012 Erstkorrektor: Prof. Dr. Jörg Wöltje Zweitkorrektor: Prof. Dr. Ivica Rogina .XU]IDVVXQJ GHU $UEHLW ,QQRYDWLRQHQ VWHOOHQ IU HLQ 8QWHUQHKPHQ HLQHQ ZLFKWLJHQ )DNWRU GDU GHU (LQIOXVV DXI GHQ 8QWHUQHKPHQVHUIROJ KDW 'DEHL KDW GLH 8QWHUQHKPHQVVWUXNWXU HLQHQ HQWVFKHLGHQ GHQ (LQIOXVV DXI GHQ (UIROJ YRQ ,QQRYDWLRQHQ $QKDQG HLQHU 6WXGLH EHL GHU E|UVHQJH OLVWHWH HXURSlLVFKH 8QWHUQHKPHQ EHIUDJW ZXUGHQ ZXUGH GLH :LUNXQJ GHU =HQWUDOLVDWL RQ GHU 6R]LDOLVDWLRQ XQG GHUHQ ,QWHUGHSHQGHQ] DXI GLH ,QQRYDWLRQVOHLVWXQJ HLQHV 8Q WHUQHKPHQV EHUSUIW $OOHQ )DNWRUHQ ZXUGH HLQ SRVLWLYHU (IIHNW DXI GLH ,QQRYDWLRQVOHLV WXQJ QDFKJHZLHVHQ 'LHV HU|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...econstor Budzinski, Oliver; Aigner, Gisela www.econstor.eu Der Open-Access-Publikationsserver der ZBW – Leibniz-Informationszentrum Wirtschaft The Open Access Publication Server of the ZBW – Leibniz Information Centre for Economics Working Paper Institutionelle Rahmenbedingungen für internationale M&A-Transaktionen: auf dem Weg zu einem globalen Fusionskontrollregime? Marburger volkswirtschaftliche Beiträge, No. 2004,09 Provided in Cooperation with: Faculty of Business Administration and Economics, University of Marburg Suggested Citation: Budzinski, Oliver; Aigner, Gisela (2004) : Institutionelle Rahmenbedingungen für internationale M&A-Transaktionen: auf dem Weg zu einem globalen Fusionskontrollregime?, Marburger volkswirtschaftliche Beiträge, No. 2004,09 This Version is available at: http://hdl.handle.net/10419/29869 Nutzungsbedingungen: Die ZBW räumt Ihnen als Nutzerin/Nutzer das unentgeltliche, räumlich unbeschränkte und zeitlich auf die Dauer des Schutzrechts beschränkte einfache Recht ein, das ausgewählte Werk im Rahmen der unter → http://www.econstor.eu/dspace/Nutzungsbedingungen nachzulesenden vollständigen Nutzungsbedingungen zu vervielfältigen, mit denen die Nutzerin/der Nutzer sich durch die erste Nutzung einverstanden erklärt. Terms of use: The ZBW grants you, the user, the non-exclusive right to use the selected work free of charge, territorially unrestricted and within the time limit of the term of the property rights according to the terms specified at...
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...TEAM CONTRACT Team Name: Team G 1. Identify a role for each team member. How will this structure allow the team to be more effective? The first two roles must be filled. Other roles could include facilitator, team members, note taker, timekeeper, and reviewer/publisher. (Note: There must be a team leader as well as someone designated to compile (a compiler) the handbook in addition to the remaining roles listed above.) Role | Team Member Name | How will this structure allow the team to be more effective? | Team Leader | Stacie Powell | Set-ups up conference calls, keeps group organized | Handbook Compiler | Ninfa Crews | Organizes the entire paper to ensure fluidity | Notetaker | Sabrina McCane | Keeps team informed of what was discussed and decided upon during meetings | Timekeeper | Tina Long | Updates and reminds team of deadlines to ensure that everyone is staying on track for the goals | Reviewer | Roberto N | Ensure that each section is written properly and grammatical correct | Facilitator | Raeline Berry | Makes sure we have the information needed, will bethe point of contact if we need to have someone get in contact with the course mentors. | 2. Identify at least three team goals. 1. Pass the task on first submission 2. Work effectively as a team. 3. Timely completion of team goals and due dates as well as course deadlines. 3. Review and discuss weekly assignments and deadlines outlined below. Week | Weekly Assignments...
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