...TO DO: 1. Begin drafting formal business plan document 2. Primary research through a user survey on google forms 1. explain who we polled, why we did it, and what we found 1. Who is our customer (in and out) 1. age, salary, hobbies, skills, activities, schedule, location, goals, etc 1. What are our customer acquisition costs? 1. time 2. $1000 for like Bruin Plaza, flyers, trainers (for the Bruin plaza day), free snacks, apparel 1. App mock-up 2. Who are partners vs. customers (do we have both?) Updates to presentation: * More photos - high quality (get a shutterstock subscription?) * Facebook, linkedIn, googleplus accounts * Make numbers stand out * Get a logo * Beginning of presentation * Start with photo and no logo and begin to tell story * Then show a number slide that explains a problem that our market faces * Show SpotMe slide - the solution to the above problem and explain what it is * Add citations like 30001 * 1 what does the number 3000 mean, what is the source * put actual website source in appendix * Remove numbers about how much money was invested in health apps * Instead quantify the benefits of using an app like SpotMe i.e. the health benefits and compare that to how much it costs $5 * divvy up bullet points/numbers to different slides * currently there is too much text on the slides * MAKE THE BULLET POINTS MEAN SOMETHING →...
Words: 420 - Pages: 2
...Ronald Reagan UCLA Medical Center, Los Angeles, CA HSM 310 2012 Scarlett Vidaurre Professor Lee 8/5/2012 The mission of the Ronald Reagan UCLA Medical Center is to provide excellent patient care in support of the educational and scientific programs of the schools of the UCLA Center for the Health Sciences. Ronald Reagan UCLA Medical Center was built in response to the damage incurred by the old hospital structure during the 1994 Northridge earthquake. The new hospital, which replaces the 1955 facility, is one of the first hospitals in the state to meet the latest California seismic safety standards. This state-of-the-art building will serve as a pillar of strength to the local community, even during those times when acts of nature test the community. Architects designed the building to withstand a greater than 8.0 Richter Magnitude earthquake with no significant structural failures and no elements of the exterior cladding falling off the building. In addition, the hospital will remain fully operational, independent of outside resources, for the crucial 72 hours following a major earthquake. Basic performance standards require the building to withstand winds of 70mph and driving rain conditions. | The hospital's design is open and light-filled, organized in pavilions with glass walls facing outdoors, and includes gardens and gathering places that surround the new building. Individual patient rooms all feature windows that afford panoramic views and also bring...
Words: 1179 - Pages: 5
...Known as “arguably the best basketball coach ever, with a record 10 national titles as the [head] coach of [UCLA basketball] and the distinction of being the first person to be voted into basketball’s Hall of Fame as both a player…and coach,” John Wooden is a great leader to take a look at and examine (Leadership Lessons). Coach Wooden believed that “leadership itself is largely learned [and] most of us have a potential far beyond what we think possible” (Wooden 4). Furthermore, John Wooden stated, “those who aspire to be leaders can do it [and] those who wish to become much better leaders can also do it” (Wooden 5). Coach John Wooden falls within the category of a much better leader and his leadership skills were learned through a variety of experiences. John Wooden’s journey to becoming a great leader can be traced back to the single most important person in his life, his father Joshua Wooden. Wooden stated multiple times that his father was “at the core of [his] philosophy of leadership (Wooden 6). More specifically, the “character and achievements of John Wooden can largely be traced to a piece of paper his father gave him on the day he graduated [grade school],” a “defining moment” if you will (Williams and Denney 26). Joshua Wooden handed a young John a small card with a seven-point creed to which he asked his son to live by. The seven points contained on the card were: “1. Be true to yourself. 2. Help others. 3. Make each day your masterpiece. 4. Drink deeply from...
Words: 1176 - Pages: 5
...3-5 * REFERENCES 6 Scripped.com Sunil Rajaraman UCLA Anderson School of Management Genesis of the idea: In 2006, Sunil Rajaraman was set to join UCLA Anderson School of Management (Los Angeles). On the drive to visit his parents, just before joining the management school, he was thinking about helping his friend Zak Freer. Freer was an aspiring screenwriter but he was not able to figure out how to get his work in front of Hollywood executives. He did not have any contacts in the Hollywood to get a break. The two of them thought about putting it online. They realized that there might be tons of other aspiring and talented screenwriters without any Godfather in Hollywood. Soon , Ryan Buckley, an MIT MBA, joined the team, and the idea for Scripped.com was born. About the baby: The site is a marketplace for developing, buying, and selling screenplays. The software -- called Scripped Writer -- functions like a word processor that formats and catalogs each screenplay element according to industry standards. Once a script is uploaded, the online community can add suggestions and edits, and producers can purchase the content. The website currently offers three services: script writing, script registration and script coverage. There are plans to start a service in which different screenwriters can collaborate among themselves for a particular script. Taking off: Coming up with the idea, as Rajaraman entered UCLA was perfect timing. In an interview he said "Anderson literally...
Words: 668 - Pages: 3
...Question # 1 Explain the importance of creating building brand strategy. Provide an example of a company that has developed a strong branding strategy. The real impact and strength of a brand is in the thoughts, feelings, images, beliefs, attitudes, and experiences that exist in the minds of existing or future customers. This so called “brand knowledge” affects how those customers respond to products, prices, communications, selected channels and other marketing activities (ultimately, impacting brand value). A brand strategy is the proactive effort to use advertising tools to position a given brand relative to competitors, so targeted customers are convinced that the brand offers greater value than competing brands – goal is to positively impact those thoughts, feels, etc. of consumers. Thus, effective positioning is most important to attract customers, gaining marketing share and building a loyal following. Companies use a variety of strategies to establish strong, favorable, and unique associations for their brands. One needs to understand consumer behavior and how consumers make decisions about whether a brand is likeable or not. Thus, need to be clear about a) unique features of a brand (points-of difference) that are favorably seen by consumers, and b) features that are shared with other brands (points-of parity). Furthermore, marketing managers need to develop the right, memorable brand elements (name, logo, slogan, packaging, etc.) that customers can associate...
Words: 1859 - Pages: 8
...While the classical debate rages in classrooms across the country as to whether true leaders are born or made, I posit that anyone who follows the guiding principles set fort by Wooden and Jamison will immediately become a stronger and more persuasive leader. Spiced with interesting anecdotes from past players and assistant coaches, Wooden on Leadership details the techniques of John Wooden, former UCLA Bruins basketball coach whose leadership guided the Bruins to a remarkable 10 national titles in 12 years. The book begins with a discussion of Wooden’s “Pyramid of Success” – his 15 building blocks for leadership. Even Wooden’s definition of success is refreshing and unique: “Success is peace of mind which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you are capable.” Unlike most leadership texts that are highly academic and contain a few “nuggets” that must be diligently mined, this book provides page after page of real-world examples of leadership through the eyes of a coach – or a “teacher,” as Wooden prefers to call himself. Each example is shared through basketball coaching experiences, but carefully applied back to everyday life and business. Wooden discusses the importance of budgeting every minute of practice time, setting his players’ sights on personal improvement rather than victories, and choosing hard-working team players rather than the most talented athletes. Taught to spurn emotion and never focus on the...
Words: 408 - Pages: 2
...intro to health services mgmt | What Makes a Top 100 Hospital | Ronald Regan UCLA Medical Center, Los Angles | | | 9/20/2012 | A brief over-view of one of Americans Top 20 Hospitals. Los Angeles’s own heart and soul of the city, the Ronald Regan UCLA Medical Center, Ranked BEST In The WEST 1990-2013 and No. 3 in the Nation. The mission of the Ronald Reagan UCLA Medical Center is to provide excellent patient care in support of the educational and scientific programs of the schools of the UCLA Center for the Health Sciences. ("About UCLA health," 2012) | This nation is full of hospitals with caring and loving doctors, nurses, nursing assistants and other medical staff, but a hospital that stands out from the crowd is California’s own Ronald Reagan UCLA Medical Center. This hospital is located right in the heart of Los Angeles’s metro area, serving over one million outpatient visits and eighty-thousand hospitalizations and countless interactions with the community physicians. The Ronald Reagan Medical Center is one out of four of UCLA’s medical facilities located in California, that serve its’ patients with the most comprehensive and advanced health care systems in the world. For over fifty years the UCLA Health System has provided the best in health care and the latest in medical technology to the people of Los Angeles and the world. Comprised of the Ronald Reagan UCLA Medical Center its wide-reaching system of primary care and specialty care offices throughout...
Words: 1053 - Pages: 5
...the set A forms a proper subset of B and write A ⊂ B . Dorota M. Dabrowska (UCLA) Biostatistics 255 September 21, 2011 1 / 49 In what follows all sets will be subsets of a larger set Ω. The complement of A in Ω is denoted by Ac and represents elements of Ω which do not belong to A: Ac = { ω ∈ Ω : ω ∈ A} / The complement of the set Ω is given by the empty set ∅. Dorota M. Dabrowska (UCLA) Biostatistics 255 September 21, 2011 2 / 49 For any sets A ⊆ Ω, B ⊆ Ω, we denote by A ∪ B and A ∩ B their union and intersection. The union represents points which belong to A or B : A ∪ B = {ω ∈ Ω : ω ∈ A or ω ∈ B } while intersection corresponds to points which belong to both sets A ∩ B = {ω ∈ Ω : ω ∈ A and ω ∈ B } If A and B are disjoint sets, i.e. A ∩ B = ∅, then their union will be denoted by A + B . Finally, the difference and the symmetric difference are defined as B − A = B ∩ Ac = {ω : ω ∈ B and ω ∈ A} − difference / A∆B = (A − B ) ∪ (B − A) − symmetric difference Dorota M. Dabrowska (UCLA) Biostatistics 255 September 21, 2011 3 / 49 The operations of union and intersection are governed by certain laws. They are given by (i) identity laws: A∪∅ = A and A∩Ω = A (ii) domination laws: A∪Ω=Ω and A∩∅=∅ A∪A = A and A∩A=A A∪B =B∪A and A∩B =B∩A (iii) idempotent laws (iv) commutative laws: Dorota M. Dabrowska (UCLA) Biostatistics 255 September 21, 2011 4 / 49...
Words: 3741 - Pages: 15
...After reviewing the hospital and health system, and analyzing its services and organizational structure, I think Ronald Reagan UCLA Medical Center is one of the top 100 hospitals because they are No. 1 among state and local hospitals, and placed in the top five nationally, according to a U.S. News & World Report survey. Additionally, they are ranked 'Best in West' for 23rd consecutive year in annual survey. The architecture of UCLA Medical Center is new and replacing their older facilities around the same area because it was suffered moderate interior structural damage. It was a disaster that led to several hospitals severely damaged and injured many people. This new hospital is named after the late President of the United States and Governor of California Ronald Reagan. There is a reason why they are the top hospitals in United States and that Ronald Reagan UCLA Medical Center is one of the top 3 that provides 15 specialties. These additional centers were added because of a “strong record of high performance … in one or more specialties,” according to the U.S. News Best Regional Hospitals website. Ronald Reagan UCLA Medical Center has research centers covering nearly all major specialties of medicine as well as dentistry and is the primary teaching hospital for the David Geffen School of Medicine at UCLA. UCLA's was the only heart transplant program in the U.S. to be ranked at the silver level. Among the 744 solid-organ donation programs ranked by the Health Resources and...
Words: 494 - Pages: 2
...Zach Gibson Dr. Tom Capozzoli OLS 284 2 April 2014 John Wooden John Robert Wooden was born in 1910 in the town of Hall, Indiana. His parents, Roxie Anna and Joshua Hugh Wooden, moved his family to a small farm in Centerton in 1918. Their farm had neither running water nor electricity and money was often in short supply. In 1924, the Woodens, like many farm families, went bankrupt and lost their farm. The family moved to Martinsville, a small town that, like so many in Indiana, took great pride in the performance of its high school basketball teams. One of Wooden’s role models was Fuzzy Vandivier of the Franklin Wonder Five. The Franklin Wonder Five was a legendary Indiana high school basketball team that compiled an 89-9 record and won three straight state championships from 1920 to 1922. Wooden went on to star on his high school team, leading them to the state championship three years in a row. Wooden won the state title in 1927 and was named an All-State selection three times, a feat matched only by Fuzzy Vandivier, Oscar Robertson, and George McGinnis. After graduating in 1928, Wooden went on to attend Purdue University. He went on to letter all four years in basketball and was the first player ever to be a three time All-American. Wooden earned the nickname “The Indiana Rubber Man” for his fearless play and tenacity diving for balls on the court. He led the Boilermakers to the 1932 National Championship, which was then called the Helms Athletic Foundation National...
Words: 1180 - Pages: 5
...and nursing aides. MPTF experiences very low employee turnover. Earlier last year, there were negotiations regarding nurse patient ratio. The staffing levels mandated by the California Department of Public Health (CDPH) on a daily basis is 1 caregiver for every 10 residents, MPTF maintains a staffing level of 1 caregiver to 7 residents. MPTF surrounds the core health care staff which improves on CDPH mandate with higher levels of ancillary staff like care coordinators, activities and social workers. The staffing challenges are to retain the current number of employees. Due to financial constraints, employees were asked to double their healthcare premiums and to accept a freeze in retirement contributions. Opportunities and Threats MPTF-UCLA has several opportunities in planning the programs, outreach, philanthropy and growth around five important factors. These causes will develop a framework to a current structure such as engaging the industry members in keeping themselves healthy, provide a safety net of support for those in the industry who need a helping hand and increase social engagement for industry seniors. MPTF will convene the entertainment community around challenging and relevant issues. One of the biggest threat in the industry is the survival. Although MPTF has a good reputation for providing high quality and compassionate care but one of the biggest threat is the changing healthcare system. The fluctuations in healthcare provisioning; maintaining an independent...
Words: 912 - Pages: 4
...The UCLA Housing and Roommate Matching System The UCLA Housing Services aim to create students a pleasant living and learning environment though providing various housing facilities and dining services that enable students to peruse academic success and enjoy campus life. We will further discuss about the operation of the UCLA housing system and the process of allocating students into different housing facilities. Moreover, we will design our own sample data with focus on first-year students (freshmen and first-year transfer students) and make analysis to attest the success of the UCLA Housing Services in applying an economic algorithm in the housing allocation process. The UCLA housing matching is a 10-13 day process in which the housing system categorizes students into three groups that include returning students, freshmen students and transfer students, and match them with various buildings and rooms based on their declared preferences on their housing applications. The UCLA Housing Services surveys on the assignment preference to identify the three important preference criteria for best housing matching, which are Facility/Room Type, Roommate Requests, and Lifestyle Preferences. Facility/Room Type is the most important criterion for the matching process, which makes it the first step in the housing application. During the application, the student ranks his/her top three choices based on Building Type and Room Type. Building Type is weighted more heavily...
Words: 758 - Pages: 4
...of animal experimentation is still a controversial issue. Many people argue that it contradicts moral and ethical values because it makes innocent animals suffer or even die. As a result, social activists declare that animal testing must be forbidden on the legislative level, due to the negative consequences which it can cause on the health of animals. However, one cannot agree with the statement because animal testing is the essential condition of the scientific progress and innovation in the medical area. First of all, it must be stated that due to the use of animal testing, scientists managed to find treatment for some serious or even mortal human diseases, including cancer, Alzheimer’s disease, schizophrenia, and childhood blindness (UCLA Newsroom). Without experiments on animals, it would be not possible to have any approvements in existing diagnoses or treatments. Much emphasis must also be placed on the fact that there are still no alternatives, which could replace animal testing and demonstrate such reliable results at the same time (Nogrady). Secondly, experts stress that when evaluating the relevance and impacts of animal testing, the majority of people are not quite aware of modern methods of experimentation, and therefore, are guided by social stereotypes (McNally). While some people believe that animal testing means unbearable suffering or murder of animals, it is simply not true. In fact, the medical progress has also influenced the way of conducting medical experimentations...
Words: 1420 - Pages: 6
...My interest in healthcare develops from my desire to address real world issues that affect the quality and availability of healthcare to our communities. In December, I will earn a Bachelor’s Degree in Public Health from California Baptist University, which helped establish my understanding of the role of a healthcare administrator, and their need to implement policies to assist with the improvement of healthcare delivery systems. Throughout my journey in pursing an Executive Master of Health Administration degree, I hope to gain knowledge, advance in my career, and extend my network. USC’s EMHA degree is the best program for me, as it not only offers courses taught by excellent faculty and USC has strong alumni and student networks, but the...
Words: 551 - Pages: 3
...Environmental Scan Paper MGT/498 June 18, 2015 Environmental Scan Paper The purpose of an environmental scan is to examine the internal and external environment of a company, in an effort to identify needs, plan improvement tasks and monitor the changes. This process is essential when the company is planning to conduct a reorganization in an effort to improve productivity and reduce costs. If the environmental scan is conducted properly, it will help to align the organization with the desired objectives of the company. On a positive note, the environmental scan can point out competitive advantages and strategies currently in place. The scan is a pretty well-rounded in that it can also assist in the creation of business strategies, which will continue benefit the organization and keep it at a competitive level. The final area that the environmental scan benefits the organization is in the monitor and control region. The process reviews the methods in which the company measures the effectiveness of the strategies in place. Internal and External Environments Completing the environment scan aids in identifying the organization’s in-house needs, assets, and values. The scan will also provide insight into the external environment (the industry) that the company operates within. Ultimately, the scan will help the company form a vision while also identifying their strengths, weaknesses, opportunities, and threats (SWOT) (Barnat, 2014). A SWOT analysis uses internal and external...
Words: 1344 - Pages: 6
