Marketing Plan for Canada
Emily Bosela, Paul Emig, Stephanie Fazio, Kara Stiger

Executive Summary
Udderly Smooth has been in business for 30 years located in Salem, Ohio. Udderly Smooth is ready to take their product internationally starting with Canada. Udderly Smooth wants to target the active consumers who enjoy the outdoors and individuals who suffer from skin conditions. The SWOT analysis contains the strength, weaknesses, opportunities, and threats for our product to enter the market.
Starting out Udderly Smooth will have a slow start to introduce the product and focusing on advertising costs. There will be very little product adaptation, but there will be some minor adjustments that may help their product sell quickly Udderly Smooth plans on using print advertising and local events to get our product out there. For distribution, Udderly Smooth plans on starting out in the homeland of Salem, Ohio. The best method for transporting Udderly Smooth to Canada would be by truck or by plane. Luckily, there is no modification to packaging necessary.
This marketing plan will explain why Udderly Smooth is perfect for the Canadian market. It will breakdown every aspect step by step from promoting, distributing, pricing, and selling. Udderly Smooth is targeting a great market with a lot of potential for a lot of sales growth. Canada has a lot of opportunity for Udderly Smooth to be a successful wealthy company.

A family owned and operated corporation, Redex Industries has sold and manufactured its Udderly Smooth products since the 1980’s. Located in Salem, Ohio and following the lead of CEO Bill Kennedy, it has grown from its original use on dairy cows to its now popular reputation as the best moisturizing product for those suffering from dry or chapped skin, diabetes skin care, shaving cream and as a chamois cream for bicyclists. Udderly Smooth is a typical