Department of Wood and Paper Science Wood Products Extension

An Example Business Plan Model For Resorts Design & Build, Inc., a Manufacturer Focusing On Under Utilized Minor Eastern Hardwood Species
By Harry W. Watt Business Improvement Specialist Wood Products Extension North Carolina State University Raleigh, North Carolina 27695

For the Under Utilized Species Marketing Project Wood Education and Resource Center USDA US Forest Service Princeton, West Virginia

June 3, 2010 New Business Ideas Workshop

Discrimination Policy Statement

The work upon which this project is based was funded in whole or in part through a grant awarded by the Wood Education and Resource Center, Northeastern Area State and Private Forestry, U.S. Forest Service. In accordance with Federal Law and U.S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age, or disability. (Not all prohibited bases apply to all programs.) To file a complaint of discrimination, write USDA, Director, Office of Civil Rights, Room 326W, Whitten Building, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (202) 720-5964 (voice and TDD). USDA is an equal opportunity provider and employer.

TABLE OF CONTENTS
Topic Executive Summary Business Description Products/Services Management and Personnel Business Strategy Elements Page 2 2 3 3 4 4 4 4 4 4 4 4 4 5 5

Marketing Sales Goals Product Lines Target Markets Main Marketing Strategies Competitive Strategy Promotional Strategy Pricing Strategy Market Budget Financial Plan Equipment Facilities

Executive Summary
The design and build business strategy for value-added wood products combines a showroom design center with an adjoining wood products manufacturing operation. Resorts Design & Build, Inc., or RDB, Inc, is such a wood products manufacturer