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The Marriott
Hotels and Motels in the United States
MW 6:00-7:55pm
Team Marriott

Justin Alvarez
Pritesh Bhakta
Erick Cabrera
Alexander Garza
Michael Keys
Tony Lopez

The hotels and motels in the hospitality industry are establishments that provide lodging and other accommodations and foodservice. Three of the most important firms in the industry are: The Marriott, Hilton World Wide (private), and Starwood (i.e. Sheraton, Four points, etc.). Out of the three, only two of these firms are publicly traded with Marriott having revenues of upwards of $11 billion. Revenue per available room (RevPar) would have to be the metric used in this industry to measure a firm’s success. It measures the period –over-period change in room revenues for comparable properties. The keys points we will be talking about are Porter’s five forces, which are: the threat of new entrants, threat of substitutes, buyer power, supplier power, and competitive rivalry. This will help us determine whether or not the industry is attractive or not for current firms (players).
New Entrants: Moderate Although the hospitality industry is very broad, and strongly influenced by travel and tourism trends, the economic downturn has had a negative effect on the industry’s performance, causing it to search for demand generators and rely on direct sales to impact revenues (to make up for the losses left by the economy). However, the growth forecast is positive, which may possibly boost the risk of new entrants in the future. Just about anybody could enter into this industry in a relatively low-key way by opening up a small, independent hotel or motel as a sole proprietor. However, the industry is capital intensive (one that relies on fixed capital in relation to productivity), and for a large-scale entrance, investment in buildings, décor and furnishings, ICT infrastructure and staff can get

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