...________________________________________________ Page 5 Methodology ______________________________________________ Page 6 Findings/Results ________________________________________ Page 7 – 16 Conclusion/Recommendation _________________________________ Page 17 References _________________________________________________ Page 18 List of Tables and Diagrams Table 1: “Key Financials and Employees” (FAME database) ___________________________ page 7 Table 2: “Number of passengers travelled through UK airports for the years 2007 till 2011” ______________________________________________________________________________ page 9 Table 3: “Interest Rates” _____________________________________________________ page 10 Table 4: “Estimated increases in rate of APD paid by a family of four” __________________ page 11 Table 5: “Percentage of people aged 65 and above”__________________________________ page 11 Table 6: “Change from a year earlier in visits abroad by UK residents” __________________ page 12 Table 7: “Overweight or obese population in percentage”_____________________________ page 13 Table 8: “Unemployment”______________________________________________________ page 13 Table 9: “Flybe Employees and costs”___________________________________________ page 14...
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...21510 Global Context of Management Online Travel Agency – UK Table of Contents Introduction 3 Global View 4 PESTEL Analysis 5 Porters Five Forces 6 Appendix 1: PESTEL Analysis 7 Political & Legal 7 Economic 8 Social/Cultural 9 Technological 10 Environmental 11 Appendix 2: Tables & Graphs 12 Appendix A 12 Appendix B 12 Appendix C 13 Appendix D 13 Appendix E 14 Appendix F 14 Appendix G 15 Appendix H 15 Appendix I 16 References 17 Introduction This report aims to analyse the online travel agency industry in the United Kingdom (UK). It does so using a variety of techniques: 1. Offering a global view of the industry across four chosen countries – China, India, United States and the UK 2. PESTEL analysis – a summary is included in this executive summary, with the full analysis as an appendix at the back. 3. Porter’s 5 Forces analysis The online travel industry in the UK has been established for some years now and is reaching maturity. As it reaches maturity, the rapid growth it saw leading up to this point will cease to continue. This will increase competition and make it increasingly difficult to operate an agency. This economic climate will cause further difficulties for online travel agents as consumers look to find value for their money, and spend time seeking the lowest price. In saying that there are enormous opportunities on the technological front with m-commerce beginning to come...
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...oldest currency in the world, which is known as the pound. The first pound coin was established in 1489, under King Henry the VII, but its name was different at the time, it was called Sovereign. This same type of currency is still in use today, and it has become one of the most powerful currencies in the world. Its exchange ratio compared to the U.S. dollar is an amazing one dollar and fifty cents per one pound. The United Kingdom has being ranked in the top 10 Global Fire Power index for the past 25 years, becoming number 5 in the world in 2015. With an active duty personnel of 146,980, 407 tanks, 936 aircrafts and a defense budget of $51,500,000,000. The United Kingdom has been established again as a force to be respected around the...
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...1 ABSTRACT This coursework discusses the control of the airline and the air passenger travelling experience on the ground in a point-to-point domestic flight. It also takes into consideration other factors that are not directly controlled by an airline that have a major impact on the passenger journey experience. INTRODUCTION Airlines, airports, handling agents, government authorities and technology providers constantly have to work together to develop a speeder airport by simplifying passenger travel experience and reducing their travelling time. Some major programmes have been developed: the SPT” Simplifying Passenger travel program” from ACI and “Fast Travel program” from IATA. Travel processes for passenger have been simplified by the introduction of new technology (Haridasani, 2011): -Self check-in kiosk, (where passenger are not using the check-in desk); check-in online (passenger are printing their boarding card at home); mobile check-in, and the next generation check-in using the RFID technology (without the need of a boarding card, simply swiping the card in the kiosk reader from the check-in until the boarding gate) - Self-service Bag drop machine , which has been adopted at Amsterdam’s Schiphol airport, where passenger scan their boarding pass on a reader, enabling them to take charge of tagging their bags the luggage system is automated and sends their bag directly on the convey belt for loading DISCUSSION The table below illustrates the control of the airline...
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...Executive summary: The tourism marketing strategy has been prepared with realistic, achievable goals and objectives that will maximise the opportunities provided to tourism operators within UK. It is constructed in a manner that provides linkages with the marketing strategies of major industry stakeholders. Britain tourism industry profile: Tourism is the UK’s sixth largest industry – amounting to £105bn in revenue each year. It has employed over 1.3m people, generates £20bn per annum in foreign exchange and contributes an estimated £24bn per annum to the Exchequer through VAT and other taxation. Value of tourism industry in UK: There is great potential to increase the tourism industry in UK. The table shows the value of tourism in UK both in terms and percentage. Table: 1 value of tourism (real terms) Sectors | 2010 | 2020(expected ) | Inbound tourism | £20 bn | £36 bn | Domestic tourism | £70bn | £112 bn | Outbound tourism | £15bn | £24bn | Total | £105bn | £172bn | Table: 2 value of tourism industry (%) Sectors | Percentage (%) | Inbound tourism | 19% | Outbound tourism | 14% | Domestic (day visitor) | 46% | Domestic (overnight) | 21% | 14 Advising tourist on product, contract Transport to the destination Providing accommodation food, etc. Organise event, experience Transport from the destination Travel Agent Transport Company Hotel, Restaurant Site Operator, Cultural...
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...Planning Process Case Study: Brittany Ferries Brittany Ferries is a French-owned car ferry operator, running ships across the Western Channel between south-west Britain and ports in Brittany and Normandy. The company also operates between Ireland and Brittany, running ferries from Roscoff to Cork. Brittany Ferries was formed as a result of Britain joining the Common Market in 1972. The local farming co-operatives in Brittany joined with the Finistere Chambre du Commerce to create the company, mainly with the aim of shipping artichokes and cauliflowers from Brittany to Britain. The farmers recognised the huge potential market in Britain. At the time, the UK was a net importer of food, whereas France was (and still is) a net exporter of food. The Chambre du Commerce recognised an equally tempting potential for tourism from the UK. Brittany was a somewhat remote part of France, a long way from the Eastern Channel crossing point between Dover and Calais or Boulogne sur Mer, and not well-served by airports. In 1978, the company took the brave step of starting a direct route to Spain from Plymouth, making the crossing to Santander. This route opened up the possibility of taking one’s car to Spain without having to make the long drive through France, which in 1978 would typically take two days. 24 hours on a ferry seemed a much better alternative, albeit somewhat expensive. In 2009, the ferry (the Pont Aven) set a new record for the crossing between Portsmouth and Santander, making the...
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...enlarging its promotions of cheap services (Ryanair 2013). Ryanair ‘s objective is to increase the quantity of customers using its services while focusing on mintining low cost operations and improving itsefficincies (Ryanair 2013). Ryanair has around 26 bases in Eroupe, the favorite destenation for passengers from the uk and vice versa. In additon to that , Ryanair is using unified fleet of boieng 737-400s , which means the company does not have totrain maintance crews on maintianing new areoplanes. What is more, thse areoplanes can easily fly to the USA without any refulling problems. All these strong points has made marketing rayainrair services is esy task. The company can cover all lesiure destinations t no extra cost. At the same time, the company can offer cheap flights to the USA , s part of the new open skies- pact. The 262 planes the comapy owns can provide a lot of sechulde flights to ny destination . that could become really hany if we know that the company is starting to merchindise its products through online booking. How can Ryanair can develop its markrting strrtegy the focus of any marketing strategy development should focus on enlarging the number of passengers using its...
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...and evaluates the potential for EasyJet to continue to be competitive in the UK and Europe but also the opportunity to expand into India INTRODUCTION – THE COMPANY AN OVERVIEW Easyjet Airline was established in 1995 by Sir Stelios Haji-Ioannou a Greek Cypriot as part of EasyGroup Holdings Ltd. He envisaged it as a low cost airline which could impact on the existing domestic market in the UK which was at the time dominated by large British companies such as British Airways and British Midland. The Company started with two leased airplanes and began operating from London Luton to Glasgow and Edinburgh In 1996 they began operating from Luton to Amsterdam and now in 2014, operate on 633 routes across more than 30 countries and own 217 Airbus aircraft. They employ over 8,000 people including 2,000 pilots and 4,500+ cabin crew and in 2013 they flew over 60 million passengers They now claim that “over 300 million people within a one hour drive of an EasyJet airport” (Easyjet About Us 2013) The obvious move for the airline for further growth may now be outside of Europe and India may be the best market to consider. PESTLE Analysis Political/Legal Up to April 1997 the European Airline Market was regulated strictly and each county controlled their own airline companies. After 1997 and deregulation the European market opened up for carriers and subsequently for example an Irish low cost carrier like Ryan Air was allowed to operate between two other European countries. Since then European...
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...changes made to transport policy by the Conservative-Liberal Democrat Coalition Government and looks at some of the long term transport challenges the government is likely to face over the course of this Parliament. It complements and updates House of Commons research paper 10/28, Transport policy in 2010: a rough guide. Louise Butcher Matthew Keep Recent Research Papers 11/05 Social Indicators 18.01.11 11/06 Scotland Bill [Bill 115 of 2010-11] 19.01.11 11/07 Estates of Deceased Persons (Forfeiture Rule and Law of 19.01.11 Succession) Bill [Bill 8 of 2010-11] 11/08 Unemployment by Constituency, January 2011 19.01.11 11/09 Fixed-term Parliaments Bill: Commons Stages 21.01.11 11/10 UK Defence and Security Policy: A New Approach? 21.01.11 11/11 Health and Social Care Bill [Bill 132 of 2010-11] 27.01.11 11/12 Economic Indicators, February 2011 01.02.11 11/13 Anonymity (Arrested Persons) Bill [Bill 9 of 2010-11] 02.02.11 11/14 Education Bill [Bill 137 of 2010-11] 03.02.11 11/15 Budget Responsibility and National Audit Bill [HL] 08.02.11 [Bill 143 of 2010-11] 11/16 The Local Government Finance Settlement 2011-13 08.02.11 11/17 Legislation (Territorial Extent) Bill [Bill 10 of 2010-11] 08.02.11 11/18 Wash-up 2010 11.02.11 11/19 Unemployment by Constituency, February 2011 16.02.11 11/20 Protection of Freedoms Bill [Bill 146 of 2010-11] ...
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...For the most, the auto is a vital share of routine life. Automobile has moulded our beliefs besides our scenery. The industries that shape and serve autos formulate a strategic chunk of a country economy. The auto is not deprived of its responsibilities, nevertheless autos frequently are cloaked by the designing, presentation in addition added characteristics which make today’s automobiles thus desired. Nonetheless, while an invention is broadly used, its culpabilities can count to immense undesirable consequences. At the conference Transport (2007) Meyer compared only 21% in 2000, approximately 23% of worldwide carbon emanations from energy-consumption blameable for universal transportation energy usage. Annex I proves, apart from the vehicle (+24.4%) also energy industry division (+7.6%), in compare with the current developments in sum totalled greenhouse gas emanations. There is a generally deterioration from 1990 to 2004 in main energy-use segments. Considered that scenario would set up a melodramatic rise in emanations of added 85% from 2000 to 2030. To scrutinize, venture universal decentralized auto stock claims besides allied CO2 emanations equal to the year 2050. Meyer, on the other hand, proposes on-motorway automobile subsidizes a bulk portion: that is nearly 80% of entire worldwide auto energy demand correspondingly, interrelated CO2 emanations are emitted encompassing commuters and freight conveyance. Global Warming on the Road maintained to clinch to the core...
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...The Making of a Successful Duty-Free Retail in the newly privatised International Airports in India – ‘Major Challenges and Strategies’ Vinay Bhuwania M.M.S., University of Mumbai Dissertation presented in partial fulfilment of the requirements for the degree of MSc. In Retail Management, University of Stirling University of Stirling 2006-2007 Declaration VINAY BHUWANIA 1. I confirm I have submitted an electronic version of the dissertation and give my permission for the Department of Marketing to run this through a programme which will check for plagiarism. I also give my permission for the Department of Marketing to reserve the right to place my dissertation on the University website for future students to access and view. 2. Signature: ………………………………… Date: ………………………………………. i Acknowledgements Firstly I would like to thank to my parents for their unwavering trust and wholehearted support; thanks to them I had the opportunity to live one of the most wonderful and unforgettable year of my life. Many thanks, to all my seniors and colleagues in all the organisations that I have worked, for their encouragement. I am also deeply grateful to my wife Preeti (Tofu), for her heartfelt support all throughout. I take this opportunity to express my gratitude to my supervisor, Dr. Paul Freathy, for his support and guidance and enhancing my knowledge on the subject of airport-retailing. Also wish to thank Cathy Butts - Resource Centre Manager, University...
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...Environmental Market Failure Negative Externalities Costs imposed on a 3rd party not involved with the consumption or production of the good (the external cost) Divergence between private and social cost MSC=MPC+MEC The MEC = the negative externality The free market price is less than the optimum price leading to over consumption Welfare loss Q: The market generated quantity (where privates crosses private) Q1: The optimum quantity (where social crosses social) Over consumption of Q-Q1 Unequal Distribution Effects Citizens in poor countries are more likely to be affected by the consequences of global warming that those in rich countries E.g. drought/flooding They are also a lot less likely to have consumed the goods and services which caused the global warming And a loss less able to protect them selves e.g. through insurance policies There are inequities between those who contribute to global warming and those who suffer from it Citizens of developed (polluting) countries pay less for their goods and services than the social costs of their production MSC=MPC+MEC Government Intervention to correct Environmental Market Failure 2 main types: Market based measures Designed to modify the price mechanism using strategies such as taxes and subsidies Government regulation Sometimes referred to as “Command and Control”, designed to create incentives for firms to reduce harmful...
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...fall in aggregate demand and a shrink in the economy. Therefore to get economic growth, the government should decrease income tax which would have a positive effect on personal disposal income, businesses profits, investment and the economy. In addition, taxes affect the distribution of income. Progressive taxes take a higher percentage of a person’s income as their income raises. This makes the distribution of income after tax more equal than the distribution before tax. Taxes There are different types of taxes such as income tax, VAT, council tax, Vehicle Excise Duty, Air Passenger Duty, Excise Duty and Corporation Tax. Income tax is a direct tax on the income someone has. VAT is an indirect tax, which is on all goods bought in the UK. Vehicle Excise Duty is tax on vehicle owners for spending on road maintenance and new roads. Air Passenger Duty is tax on carriage of passengers leaving the UK. Excise Duty is tax on goods classed as ‘sin taxes’ such as tobacco, alcohol and...
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...qwertyuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmqwertyuiopasdfg hjklzxcvbnmqwertyuiopasdfghjklzxcv bnmqwertyuiopasdfghjklzxcvbnmqwe Strategic Management report for University of Sunderland rtyuiopasdfghjklzxcvbnmqwertyuiopa Ryanair sdfghjklzxcvbnmqwertyuiopasdfghjkl zxcvbnmqwertyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnmqwerty uiopasdfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfghjklzxc vbnmqwertyuiopasdfghjklzxcvbnmqw ertyuiopasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopasdfghjk lzxcvbnmqwertyuiopasdfghjklzxcvbn mrtyuiopasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopasdfghjk lzxcvbnmqwertyuiopasdfghjklzxcvbn 11/11/2011 xxxxxxxxxx SIM336 i “How has Ryanair managed to become number one airline in Europe” Table of Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction ..................................................................................................................... - 3 Company Background..................................................................................................... - 3 Competitive Advantage ................................................................................................... - 4 Porter’s five Forces ......................................................................................................... - 5 PESTEL Analysis ............................................................................................................ - 8 Porter’s generic strategies ..............................
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...Economic Analysis on Budget Airline—Taking Ryanair as an example . 1. Introduction Ryanair Ltd. is a pioneered Irish low-cost airline, located in Dublin, Ireland. In 2013, Ryanair was both the largest European airline by scheduled passengers carried, and the busiest international airline by passenger numbers, according to its annual report in 2013. From its official website, data shows that Ryanair operates more than 1,600 daily flights from 72 bases, connecting 184 destinations in 30 countries and operating a fleet of more than 300 new Boeing 737-800 aircraft. The latest news about Ryanair could be found on its corporate website (http://corporate.ryanair.com), saying that “Ryanair has recently announced firm orders for a further 280 new Boeing 737 aircraft, as well as options for 100 more Boeing 737 MAX 200s, which will enable Ryanair to lower fares and grow traffic from 90m this year to over 150m p.a. in 2024. Ryanair currently has a team of more than 9,500 highly skilled aviation professionals, and has an industry leading 30-year safety record”. It is a very typical case for economic analysis. The tragic news about the wreckage of Airasia QZ8501 hit the world on 28th Dec 2014, which put the budget airline in the front of the storm again since it is not the first news about airline crash in 2014. Budget airline is elastic in terms of the speed to repose to the demand change and it makes efforts to sell out its all seat using differentiated...
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