...PRESENTATION ASSIGNMENT CAR INDUSTRY “GENERAL MOTORS UK LTD.” Student Name: Muhamad Aaron Bin Maseri Student number: Seminar Tutor: Seminar Session: Wednesday (2.00 p.m. – 3.00 p.m.) C118 Date of submission: 22nd April 2015 by 3.00 p.m. Word count: 1093 words (+/- 10%) TABLE OF CONTENTS 1. Slides and Notes * Slide 1-10 3-15 2. Research notes * Slide 2: Contents 16 * Slide 3: Introduction 17 * Slide 4: Size and Corporate objectives 18 * Slide 5: Growth 20 * Slide 6: Strategic group and main competitors 21 * Slide 7: Economic environment 22 * Slide 8: Competitive/industry environment 23 * Slide 9: Internationalisation/international environment 24 * Slide 10: Conclusion 25 3. Annotated Bibliography 26-28 4. References 29-30 1. SLIDES AND NOTES Slide 1 Slide 2 This presentation will mainly assess about the General Motors UK Limited background, size and corporate objectives, growth, strategic group and main competitors, the economic environment, competitive or industry environment, and internationalisation or the international business environment. This presentation will end with a short conclusion. Slide 3 Introduction The General Motors Company bought Vauxhall for $2.5 million in 1925 and since then, the company operates under General Motors UK Limited (Hoovers...
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...Executive summary Inchcape is an independent international automotive retailer and distributor, which is operating in 26 Emerging and Developed markets. It has diversified multi-channel revenue streams comprising sales of new and used cars, spare parts, sales service, insurance and finance. Inchcape’s vision is to be the world’s most customer-focused automotive retail group and good operation of world’s famous automotive brands, such as BMW/Mini, Land Rover, Porsche, Toyota/Lexus, Volvo, Jaguar, Mercedes-Benz, Subaru, and Volkswagen. Inchcape, whose headquarter is in London and has around 14300 employees, has been listed on the London Stock Exchange since 1958 (Inchcape.com, 2011). Inchcape wants to acquire other automotive dealers to expend their market share. Pendragon is one of the most potential car dealers which Inchcape interested in. The main purpose of this report is to access Pendragon through knowing the main risk they face and analyzing their performance, financial status and evaluate whether Pendragon should be acquired by our company. According to the research and analysis covered, the contents have been divided into five parts: a. background b. context of Pendragon c. overview of Pendragon d. ratios of Pendragon e. evaluation of Pendragon CONTENTS 1. Background----------------------------------------------------------3 2. Context-------------------------------------------------------------3-4 3. Overview 3.1 survivors of...
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...Assignment Development of BMW into the leading car company in the UK for luxury class cars Abstract: The following report will examine the story of the German car producer BMW. Initiating from its inception to the modern day where BMW is a multinational concern. This report will highlight the internal and external circumstances to which BMW owes its current place as market leader for luxury cars in the UK. The subsequent analysis is based exclusively on sources collated from secondary research data. Research data consisted of chronicles and literature from BMW, domestic and foreign journals, marketing and market statistics, as well as published company reports. To reveal the success story of BMW, we will explore the concern with the aid of the SWOT-Analysis and of course using the 5-Forces according to Porter, to compare BMW with their competitors in the same product category. Furthermore we will use the PEST Analysis to scan the external macro-environment in which the company is operating. In addition to the outline above we will examine several important findings of our research. For example the strong dependency of BMW to foreign markets, these markets contribute 81% of the total turnover. (Schmid, Grosche et al., 2008, p. 16) Also, we can examine the reasons leading to a 4% increase in sales in the trading year 2012, operating within the premium segment of the UK to which they already had a lead (BMW Group, 2013). We will discover why the strategy of BMW is superior...
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...Buddy Berrevoets Studentennummer: 20071568 Groep: 3 E3 2009-2010 Sector report British Car Sector . Toegepaste Economische Wetenschappen - Bedrijfskunde Executive Summary This report elaborates on the most common trends and evolutions in the business environment of the car sector, as well as globally as in the United Kingdom. The United Kingdom is home to many car manufacturers as well as auto part producers. It is the most varied car sector in the world and is well known for its multinational companies as well as some of the more exclusive manufacturers that concentrate on a certain niche. The sector recently had to cope with the recession, as well as all other car sectors in the world. It is now in progress of recovering from its slump and progressing quite well. Investments are being made and some companies are even expanding. This report will give you a general idea of the investment possibilities in the British automotive sector, but one should keep in mind that there are numerous possibilities if one is interested in investing in a car sector. Most important is to be aware of the increasing regulations that manufacturers have to fulfill in regard to environmental measures and safety. These are emerging markets that should be taken full advantage of. The best way to do that is to invest in stocks of multinational manufacturers who have the capability of marketing their products and are able react quickly on this growing trend. Table...
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...International Marketing: Jaguar Cars MAM7A1.1 International Marketing Word count: 3381 Members of the Group: Brunissandre Baitzouroff- 1568714 Jacopo Bonaldi -1568179 Morgan Kimbel - 1541226 Divya Punjabi - 1567142 Date submitted: 3 December 2015 Table of Contents 1. Executive Summary ..…………………………………………………………...3 2. Introduction ……….…………………………………………………………….4 a. Overview of Automotive Industry in the UK b. Overview of Jaguar Cars 3. Situation Analysis…………………………………………....…………………..5 4. Branding Strategy and Management…………………………………………….6 5. Communication of the Jaguar Brand in the Market……………………………..9 c. Global Marketing Campaign d. Social Media Marketing e. Corporate Social Responsibility f. Same Essence, Different Market g. “The Art of Performance” 6. Conclusion………………………………………………………………………15 7. References……………………………………………………………………… 16 1. Executive summary This report aims to analyze the branding activities of Jaguar Cars and how the company is run with the help of its main global marketing activities. The report discusses and analyses the external business environment of the company using situational analytical tools such as the PEST analysis and Porter’s five forces. To better understand the branding of Jaguar Cars, the ‘Brand Onion’ tool has been used to analyze the company’s marketing mix. The report also compares and contrasts the way in which the brand image has been...
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... 7 C. Place 9 D. Promotion 11 4. Conclusion 13 5. References 14 1. Introduction Jaguar Land Rover Limited is a British car manufacturer whose main trade is described as “the design, development, manufacture and marketing of high performance luxury saloons and specialist sport cars” (Fame, 2015). Owned by Tata Motors since 2008, Jaguar is one of the leading luxury car brands in the UK, known for its rich British heritage....
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...tingResearch Report ABOUT Automotive AUTOMOTIVE The global automotive marketing report The evolution of automotive marketing and advertising 2005 edition by Glen Smale © ABOUT Publishing Limited 2005 The global automotive marketing report The evolution of automotive marketing and advertising 2005 edition ABOUT Publishing Group 21 Noel Street London W1F 8GP United Kingdom The global automotive marketing report: 2005 edition ABOUT Publishing Group 21 Noel Street London W1F 8GP United Kingdom T: +44(0)20 7434 1269 F: +44(0)20 7434 1545 Email: admin@aboutpublishing-auto.com www.aboutpublishing-auto.com Copyright © 2005 ABOUT Publishing Limited. All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of ABOUT Publishing Limited. The authors of ABOUT Publishing Group Research Reports are drawn from a wide range of professional and academic disciplines. All the information in the reports is verified to the best of the authors’ and the publisher’s ability, but neither can accept responsibility for loss arising from decisions based on these reports. © ABOUT Publishing Limited 2005 Contents ii ii iv 1 1 1 3 3 4 5 6 8 8 10 13 14 17 17 18 19 23 26 27 30 30 32 33 33 34 34 35 35 36 36 37 38 39 39 40 List of tables List of figures The author Chapter 1: Introduction...
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...Marketing BSP4064 (Individual Report) 11th March, 2014 Module Leader: Andrew Hunt Report By: Paras Mehta To begin with, the petroleum industry in the UK has mostly been stable but to make it a successful business we need to target our audience by delivering them with a product that can fulfill their expectations or rise above it. “The petroleum industry in the UK contributes £2.3 billion annually excluding the £9 billion from crude oil (IHS, 2013, pp. 7-50).” The product that we are selling is called UNLEASH, the features of this product is that it gets produced swiftly and helps the vehicle’s engine to last longer which other diesel products have failed to do. The main thing to notice here is that the changing environment is creating new demands and the continuing trend of light diesel fuel demand in the UK is rising, this could lead to an automatic increase in sales and decrease in consumption of gasoline. The main drivers of this operational shift are the revolution in private car ownership patterns that have been seen across the UK for the past twenty five years, which are anticipated to carry on, combined with balanced progression in commercial or everyday diesel demand for road transportation. The significant improvement in the quality and product range of diesel motorized cars together with the better economy of diesel vehicles versus petrol vehicles, this has been a major contributor in the dieselization of the number of cars on the road in the Europe over...
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...Internationalisation within the UK Car Industry and the Success of Jaguar Land Rover ADD REFERENCES PROPERLY AT END OF PARAGRAPHS SENTENCES CHECK THROUGH OUT!!! Introduction This report will critically evaluate the impact of globalisation on the UK car manufacturing sector. It shall provide a brief insight into the UK Car Industry; highlight the trade and non-trade barriers affecting UK car manufacturers and the adjustments they need to make regarding culture, language and regulatory frameworks as well as intellectual property protection. All information used to complete this research was contemporary information from 2007 to 2015. Then it will explain how multinationals such as Jaguar Land Rover can provide impetus to the UK Car Manufacturing Sector and critically analyse the success of the Jaguar Land Rover brand since 2008. (Check this introduction once report completed) UK Car industry background 1975 to Present In 1975 the UK produced 5% of the worlds Cars but by 2005 they had lost a significant share to Korea, Brazil, China, Spain, India who produce a significant amount of the worlds cars over see Figure 2 with the UK producing less than 2%. Figure 1 – World Car Production 1975 Figure 2 – World Car Production 2005 Source: Source: From 1996-2006 alone UK Car Production decreased by over 14% from 1.926 million to 1.65 million a dip of 10% from the previous year in 2005 was enough...
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...Executive Summary This report provides a strategic analysis on Tesla. The findings consist of an Internal and External analysis of the Automotive Industry focusing mainly on the UK, a resource based view and value chain analysis of Tesla, an analysis of two PR crises and to conclude an evaluation of Tesla’s strategies. 1. External Analysis The main findings from a PESTLE analysis found that legal and technological factors had the most significant affect on the UK automotive industry. In particular UK laws that enforce vehicle CO2 emission standards are forcing manufacturers to produce more eco-friendly cars. In addition, fast changing technology is increasing innovation and creating new market segments such as the Electronic Vehicle. The main findings from a Porters 5 Forces Analysis shows: The threat of new entrants is low, the risk of substitutes is low, the buyer bargaining power is high, supplier bargaining power is moderate and the intensity of rivalry is high. This concludes that the industry is still attractive and profitable for those who are already in it. 2. Internal Analysis An internal analysis of Tesla showed that their man competitive advantage comes from their vast amount of intellectual property and infrastructure. Tesla also has large amounts of capital being invested into the company to further boost production and innovation. 3. PR Crises The two examples of PR crises found that Tesla is a company who take CSR and brand reputation seriously. They are...
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...Class/Group: M2 Assessment Title: Business Management Report Assignment Title: Business Management Report Student ID Number: 201077450 Date of Submission: Friday 06/03/15 Word account: 2358 Contents 1.0 Introduction………………………………………………………………P4 2.0 BBC………………………………………………………………………P4,5 3.1 Brief history of BBC………………………………………………...P4 3.2 Aims and objectives of BBC…………………………………………P4 3.3 How BBC is funded………………………………………………….P5 3.4 Polices on social responsibility……………………………………….P5 3.0 Cancer Research UK…………………………………………………….P5,6,7 3.1 Brief history of Cancer Research UK………………………………P5, 6 3.2 Aims and objectives of Cancer Research UK……………………….P6 3.3 How Cancer Research UK is founded……………………………….P6, 7 3.4 Polices on social responsibility………………………………………P7 4.0 Jaguar Land Rover…………………………………………………………P7, 8, 9 4.1 Brief history of Jaguar Land Rover……………………………………P7 4.2 Aims and objectives of Jaguar Land Rover……………………………P8 4.3 How Jaguar Land Rover is founded…………………………………..P8, 9 4.4 Polices on social responsibility………………………………………..P9 5.0 More successful organization……………………………………………..P9 6.0 Conclusion…………………………………………………………………P10 7.0 Reference…………………………………………………………………..P12 1.0 Introduction The aim of this report is to analysis three different organizations. They are the public sector of the economy (BBC), the volunteer sector (Cancer Research UK) and Jaguar Land Rover. This report included these three organizations’ brief history...
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...UK AUTOMOTIVE AT A GLANCE UK AUTOMOTIVE INDUSTRY: PROFILE MANUFACTURING THE SOCIETY OF MOTOR MANUFACTURERS AND TRADERS MOTOR INDUSTRY FACTS 2014 REGISTRATIONS VEHICLES ON THE ROAD ENVIRONMENT CONTENTS WHAT IS SMMT? The Society of Motor Manufacturers and Traders (SMMT) supports and promotes the interests of the UK automotive industry at home and abroad. Working closely with member companies, SMMT acts as the voice of the motor industry, promoting its position to government, stakeholders and the media. SMMT represents more than 600 automotive companies in the UK, providing its members with a forum to voice opinions on issues affecting the automotive sector, guiding strategies and building positive relationships with government and regulatory authorities. As one of the largest and most influential trade associations operating in the UK, SMMT’s resources, reputation and unrivalled automotive data place it at the heart of the UK automotive industry. UK AUTOMOTIVE AT A GLANCE UK AUTOMOTIVE INDUSTRY: PROFILE MANUFACTURING REGISTRATIONS To find out how to join SMMT and for more information, visit www.smmt.co.uk/memberservices or e-mail membership@smmt.co.uk. VEHICLES ON THE ROAD ENVIRONMENT www.smmt.co.uk CONTENTS 02 CONTENTS UK AUTOMOTIVE AT A GLANCE ................................. 4-5 REGISTRATIONS ........................................................ 16 Cars by fuel type ......................................................
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...MINI COOPER: MARKETING STRATEGY, DIGITAL MARKETING, BRAND & ETHICS 10.2478/cris-2013-0005 MINI COOPER: MARKETING STRATEGY, DIGITAL MARKETING, BRAND & ETHICS MARIIA MOISEIEVA The report is designed to examine, analyse, and evaluate where appropriately the current Mini Cooper’s marketing strategy, its digital marketing initiative, branding, and the importance of ethical values in Mini Cooper as well as other organisations. That is important for understanding of the practical applications of marketing is achieved by applying theory to them. It is determined that Mini’s marketing strategy has shifted in terms of targeting and brand positioning. As previously it was an affordable iconic British car, now it has become a cool luxury car dominantly for a young segment. Its international marketing strategy is differentiated in a way that a brand is built up on the historical iconic image of Mini for the UK and associated market, but it is not associated with any values in the past for the US customers. Overall, Mini’s marketing strategy is considered to be innovative, creative, and sometimes ‘silly’, which is of great value for its young energetic target audience. Digital marketing initiative also corresponds to the latest IT and social trends worldwide by ‘digitalising’ marketing initiatives and active social networking with the consumers. Brand is a core competence and ‘everything’ for Mini. Marketing is centered on its brand, not vice versa. An analysis of the Mini’s strategy...
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...1. Source Problem -------------------------------------------------------------------------------- 2 2. Secondary Problem --------------------------------------------------------------------------- 3 2.1 Alarming attrition rate of executives ----------------------------------------------- 4 2.2 Poor brand image of the TATA Nano -------------------------------------------- 5 2.3 Unnecessary Expenses --------------------------------------------------------------- 6 3. Analysis ------------------------------------------------------------------------------------------- 7 3.1 Alarming attrition rate of executives ------------------------------------------- 8 3.2 Poor brand image of the TATA Nano ------------------------------------------ 9 3.3 Unnecessary Expenses 4. Criteria of Evaluation ------------------------------------------------------------------------ 10 5. Alternatives ------------------------------------------------------------------------------------- 11 5.1 Managing Employees’ motivation in challenging times -------------------- 12 5.2 Reduce attrition rate by increasing salary --------------------------------------- 13 5.3 Managing perceptions and TATA Nano ----------------------------------------- 14 5.4 False perceptions by means of prestige pricing ----------------------------- 15 5.5 Reducing costs by relocating production lines ------------------------------ 16 5.6 Country of origin...
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...Ngufor Chiawah Hilary NGUFOR CHIAWAH HILARY-000636368 Grade Awarded___________ Moderation required: yes/no For Office Use Only__________ Tutor______________________ Final Grade_________ Date _______________ ANALYSING THE IMPACT OF THE INTRODUCTION OF HYBRID CARS ON THE AUTOMOBILE INDUSTRY IN THE UK Abstract Hybrid cars are an emerging aspect in contemporary automobile technology. Hybrid cars have existed for over one hundred years. However the benefits from such cars have not been acknowledged for all this time until in recent years. Generally speaking a hybrid car is one which uses two power engines to pull the vehicle. The introduction of hybrid cars has been hailed greatly, mostly by international organisations, governments, nongovernmental organisations (NGOs,) and individuals. Many car manufacturers are continuously getting involved with the production of hybrid cars with Toyota being the highest producer of the cars and having the highest sales [1]. These cars are most used in Europe. Hybrid cars were introduced to combat the effects of the gasoline cars vis-a-vis environmental concerns, but also for political reasons. Research shows that the carbon emission from petrol and diesel cars has a depleting effect o n the ozone layer (a gas...
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