...environment. The corporate objectives are at the heart of the marketing planning process (Brassington et al, 2000). The marketing plan will contribute to the corporate plan by developing specific functional strategies and tactics to achieve the corporate objectives. Figure 1.1 demonstrates the process. THE AGEs corporate plan is ‘to build on profits from the previous year and continue to be Britain’s number one quality selling newspaper’. From this, the marketing plan could be ‘to increase the number of subscribers’. Marketing planning process diagram A common framework to use in the planning process is the SOSTAC model, see figure 1.2 Marketing planning process • • Situational Analysis – The first stage of the planning process is to look at where the THE AGE is now - Britain’s number one selling quality newspaper with 340k subscribers. Objectives – Where we want to go. The objectives should be based on SMART objectives Specific, Measurable, actionable, realistic and time bound. Ensure the newspaper stays as Britain’s number one selling newspaper by increasing subscriptions. Strategy – Choose a method to achieve the objectives. Ansoffs matrix or porters generic strategies could be used. What market segment...
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...Assessment 2. Presentation Briefing Financial and Marketing Analysis of Company Submission The presentation will take place during normal seminar hours. Attendance is compulsory. You are required to use PowerPoint for the presentation. All group members must present on the day. In addition to doing the presentation in class all students must submit an electronic version of their presentation individually online by using a separate link on the Blackboard. All group members must submit the same PowerPoint slides. The deadline for the group presentation in class is Semester 1 Week 10, Monday 30th November or Tuesday 1st December 2015 depending upon your timetable. The deadline for online individual submission of the PowerPoint presentation is Wednesday 2nd December 2015 at 1:00pm. Additional instructions on submission will be posted on Blackboard close to the deadline. You may save the PowerPoint slides and their explanation notes as MS Word or PDF before submitting it. If you have a financial hold situation a hardcopy plus electronic version will be accepted via the WBS Registry Coursework Lobby before the deadline. Please do not email your module leader or your seminar leader your coursework unless you have been asked to do so. The Registry does not accept such a submission in most cases. If you are having technical difficulties on the date of submission please email Evgeniya Macleod (e.macleod@westminster.ac.uk) and call FixIt. We strongly advise that you submit...
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...Slide 4. 1 Chapter 4 E-Environment David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide 4. 2 Learning Outcomes • Identify the different elements of an organization macro-environment that impact on an organization‟s e-business and e-marketing strategy • Assess the impact of legal, privacy and ethical constraints or opportunities on a company • Assess the role of macro-economic factors such as economics, governmental e-business policies, taxation and legal constraints. David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide 4. 3 Management Issues • What are the constraints such as legal issues placed by the e-environment on developing and implementing an e-business strategy? • How can trust and privacy be assured for the customer while seeking to achieve marketing objectives of customer acquisition and retention? • Assessment of the business relevance of technological innovation. David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 1 Slide 4. 4 Activity 4.1 Introduction to Social, Legal and Ethical Issues • List all the social, legal and ethical issues that the manager of a sell-side e-commerce website needs to consider to avoid damaging relationships with users of his or her site or which may leave the company facing prosecution. You can base your answer on issues which may concern...
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... Integrated Communication Strategy • Integrated marketing communications (IMC): a strategic business process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time with targeted audiences. • The important thing to understand about this concept is the need for, and benefit of consistency between components of the program. Advertising Personal Selling Communication Idea • The question: how much should an organization spend on its integrated marketing communications program, and how do you know when it is working? Direct Marketing Public Relations Sales Promotion 16-2 Multi media, multi tasking, multi message, multi channels…. telephone cinema newspaper tv webtv packaging magazines bill posting Signage mp3 iphone atm pop ups pop events & sponsorship website outdoor pda direct mail cd/dvd transit email Communication Mix Adver&sing Direct Brand Situation IMC Objectives Consumer & Channel TM & Audience Public Relations Sales promotion Events / sponsorship Personal Selling Customer Service Press/print, Television, Radio Internet, Outdoor / transit, Ambient Direct response formats Direct mail, telephone selling, Catalogue selling Corporate & Brand PR, Publicity Consumer Franchise vs Non-franchise building Sponsoring (participating, creating) Social, Sporting, Cultural/Arts, Industry Person-to-person interactive, Lead generation and conversion Dissonance...
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...* 1. Introduction Next PLC is a UK based public limited company. It fostered its name in 1986 from J Hepworth & Son which was a dowdy men's clothing chain established in Leeds in 1864 and became public in 1984 (Nexis® UK, 2009). Afterwards, the company bought Kendalls with 78-store women's clothing chain. George Davies who was hired by the chairman of retail group Storehouse Terence Conran positioned the company as a fashion type clothing provider with a mainstream price and came up with the word Next as up-to-date. Since then the company has expanded its business and bought Grattan (a British mail-order company) in 1986, retail chain Combined English Stores Group and the Dillons-Preedy chain of newsstands. In 1987 Next launched Childrenswear.. and it became one of the leading retail companies in the United Kingdom. Nowadays Next owns a significant number of retail shops in the UK and many franchise stores overseas (Nexis® UK 2009). The company specialises in stylish clothes, shoes and accessories for women, men, and children. Presently, the retail industry is going through many difficulties caused by a number of factors. These factors have both direct and indirect effects on Next PLC and led to a reduction in its market share. The goal of this study is to: 1. Examine Next´s relative decline in sales 2. Compare the strengths and weaknesses of the Next brand with its main competitors 3. Identify the benefits of Next clothing from the perspective of consumers ...
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...referencing style has many varieties. This version has been developed to ensure conformity with the basic Harvard referencing conventions and in relation to feedback from HBS lecturers and students. Accurate referencing is ESSENTIAL because: 1) Your work must be ‘evidenced' with references to appropriate academic theory and practitioner experience. 2) Your reader must be able to see which ideas and words are your own and which are not. 3) Your lecturer must be able to check your sources and see which ones you have used to support your assertions. 4) Your lecturer needs to see if you have read and understood course material and how you have used the work of others to develop your own ideas. 5) Other readers might want to find and read some of the sources you have used. 6) If you do not reference, you might be accused of stealing the work/ideas of others - this is plagiarism. Revised: 03/10/14 1 © HBS CASE, 2014. HBS CASE Guide to Harvard Referencing You should note that Harvard is a modern ‘author-date’ referencing system and should not be used in the same document with the older numerical /footnote systems that use numbers in the text and corresponding footnotes. The Harvard referencing system requires referencing in two places in your work. First, you must give a partial reference within your work (referred to as an in-text citation or reference) and secondly, you must give a full reference in a final list of references. BASIC ORDER OF INFORMATION...
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...• Introduction Portibuild is a private construction company, owned by the Farmer family. They major in designing and producing modular buildings that they made from many parts arranged and linked into the complete works easily, for example temporary offices, class rooms, temporary building for larges events, emergency buildings. Office Event Classroom (Modular and Portable Buildings from Portakabi, Portakabin 2010, modular building images. Retrieved on December 20th, 2010 from http://www.portakabin.co.uk) Within the UK market is mature; Portiduild still occupies market leading position with 17.8% of the overall UK market and hold 5.2% over the world. However, in the period of providing much but not having much demand, keeping its growth steadily is not easy, but required task is: to increase market share from 5.2% to 8.8% in the coming year. Let’s make an assumption the Manufacture and Construction Industry in Europe is €100 billion, and MS of Portibuild 5.2% means €5.2 billion, now, €3.6 billion is what we must achieve to reach €8.8 billion. First, we need to work out the plan to define what we need to do and how to achieve them. Base on Ansoff’s Growth Strategy that offers strategic choices to achieve the objectives. • Ansoff’s Growth Strategy (Ansoff's Matrix - Planning for Growth, Ansoff’s Growth Strategy image. Retrieved on December 20th, 2010 from http://marketingteacher.com/lesson-store/lesson-ansoff.html) ...
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...The Oriflame Manager Success Plan Executive Director THE SUCCESS TREE Regional Director 11 10 • EXECUTIVE CAR ALLOWANCE £5000pa A Dynamic Income Opportunity • DIRECTOR CAR ALLOWANCE £5000pa • As RD + Opportunity to join International Gold Director Incentives If you plan to succeed “The sky is the limit!” • RM Allowance + All UK Trips • £120000 sales 4 x Regional Managers • As RD + 0.125% on all 5th line RM’s • As SRM + 0.25% on 4th level RM’s • FREE PRODUCTS • FREE PRODUCTS • FREE DELIVERY • FREE DELIVERY • 30% Discount District Manager • £80000 sales 3 x Regional Managers • 30% Discount 6 • DM Allowance • £5000 sales 2 x Group Managers Regional Manager • As GM + 4.5% on all teams 8 Senior District Manager • FREE PRODUCTS • FREE PRODUCTS • FREE DELIVERY • 30% Discount • £40000 sales 2 x Regional Managers • As SDM + 2.5% on 2rd line DM’s + 2.5% on 1st level RM & 1% on 2nd level RM • Commission as DM + 6% on down line DM’s • RM Allowance + New Projector • £15000 sales 2 x District Managers • £10000 Team Sales 1 x District Manager • CAR ALLOWANCE £4000pa • RM Allowance + NEW Laptop • SDM Allowance • 30% Discount 9 • CAR ALLOWANCE£3000pa 7 • FREE DELIVERY Senior Regional Manager • As RM + 0.5 % on 3rd level RM’s • FREE PRODUCTS • FREE DELIVERY • FREE PRODUCTS Senior Group Manager • 30% Discount • FREE DELIVERY ...
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...[pic] Westminster International College Module Title: Marketing Management Programme: BABS Semester: Four Academic Year Period: February 2015 - May 2015 Lecturer: Reena Nadarajah Date of Completion and Submission: 16 April 2015 Presentation dates will be scheduled later on and will be communicated once the registration period is over along with the group membership One copy of the report must be submitted onto Turnitin before the 16th of April 2015 Submission Method: Online via Turn It In Assessment Type: Group presentation and report Assignment Question: You have joined HMV’s marketing department in the UK and have been asked to recommend a marketing plan for HMV to ensure continued growth in the future. You should think about new ways in which HMV can distribute music and create alternative revenue streams. You have agreed the plan will include: ➢ An audit of the marketing environment; o This will include an overview of the internal and external marketing environment as well as an analysis of competition; o A SWOT analysis; ➢ SMART Objectives; o To clarify what HMV will achieve ; ➢ A clear segmentation, targeting and positioning (STP) strategy; o To indicate your chosen market and how HMV will stand out from the competition; ➢ Proposals for each of the 7Ps; o Your report will explain how you will use or adapt the tools of the marketing mix; ➢ Control and evaluation; o Which...
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...[pic] MKT 4100 Strategic Marketing Management Module Handbook Academic Year 2012/2013 Dubai Coordinator: Dr. Doug Young School of Business |Student Name: | | | OR |Student Number: | | | |Seminar Class Details: | |Name of Seminar Tutor: | |Day: | |Time: | |Room: | Lectures: Tuesday from 6:30 - 9:30 PM in KV Block 17, Room 009 ...
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...based in the UK, provides foodgrains and powdered milk to families where children are at risk of malnourishment or starvation. It has provided food to families in the small South Pacific Island nation of Papua Tuyua for the past eight years, utilizing the school system as the means of identifying needy children and distributing the food. The Minister of Education in Papua Tuyua has approved the involvement of the school system in this project, though each year the process of approval has become more cumbersome and drawn out. Sarah Britton has arrived from London for a one week visit as the representative from Food for the Children sent to negotiate the arrangement, and she quickly comes to the opinion that the Education Minister is delaying the process in hopes for a bribe. The local school officials are eager for the food supplies and assure Sarah that they can distribute the food on their own with or without the Minister’s approval. Sarah sends an email to the executive committee in London requesting instructions on what she should do. The food has to be supplied within the next several days before the monsoons come. ROLE PLAY. You are members of the executive committee. What should Sarah do? CASE #2. Combatting AIDS can be fun—or not? Jessica Eager is a young American working with a group of international interns in the President Clinton AIDS-Awareness Campaign—a US-based educational NGO operating in Africa—that has sent the team out after a slide-show introduction...
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...Curtin University Library Put in Your APA Referencing Heading Last updated March 2010 This guide is primarily for students doing assignments at Curtin University. It is not for those publishing using the APA 6th style. For those publishing in the APA 6th style, please consult the APA publication manual: American Psychological Association. (2009). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author. 1. It is important that you check the assignment guide of your Department or School as some details may vary from the guidelines on this sheet. You may be penalised for not using the referencing style that is required by your School/Department. 2. The APA manual states that “you are encouraged to provide a page or paragraph number” when paraphrasing. You must provide a page number when quoting. Again, refer to your School/ Department’s guidelines, or consult your lecturer or supervisor. What is Referencing? Referencing is a standardised method of acknowledging sources of information and ideas that you have used in your assignment in a way that uniquely identifies their source. Direct quotations, facts and figures, as well as ideas and theories, from both published and unpublished works, must be referenced. There are many acceptable forms of referencing. This information sheet provides a brief guide to the APA referencing style for in-text citations and for creating the Reference List (examples are below). Within the text of the...
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...explains some of the more common applications of the author–date (Harvard) style of referencing. It is based on the Style manual for authors, editors and printers, 6th edn, 2002, pp. 188–208 and pp. 220–32. You should always check your unit guide and/or with academic staff (unit chair, lecturer or tutor) to make sure that this is the recommended style for your unit. Note that some units, courses and disciplines use variations of the style described here. You must reference all material you use from all sources and acknowledge your sources in the body of your paper each time you use a fact, a conclusion, an idea or a finding from someone’s work. This establishes the authority of your work and acknowledges the researchers and writers you have drawn upon in your paper. It is necessary to cite your sources each time you: • reproduce an author’s exact words (quote); that is, copy word for word directly from a text. Page numbers must be included in the in-text citation when quoting directly. • use your own wording (summarise or paraphrase) to explain or discuss what someone has said. Page numbers should be provided if the summarised or paraphrased material appears in specific pages or sections of a work. If you copy an entire table, chart, diagram or graph or if you take only some of the data contained in such sources, you must provide a reference. Sources such as journals, books, encyclopedias, computer programs and software, information from the internet, reports, newspapers, interviews...
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...Unit 21: Human Resource Management Module Instructor: Mehfuzul Haque Email: mhaque1902@hotmail.com Module started: ............... Assignment hand-in date: ..................... Submission deadline: ...................... HND in Business Date:………………………… Assignment Reference: K/601/1264 1 Learner’s name and statement of authenticity Unit 21 Learner’s name:……………………………………………….. Learner’s ID:…………….... Human Resource Management Date handed in:………………….. HND BUSINESS I certify that the work submitted for this assignment is my own. Materials taken from other sources have been duly credited and acknowledged in the bibliography. Edexcel BTEC Signature:………………………… Level 5 2014 Unit 21: Human Resource Management 2014 Learning outcomes and assessment criteria Recruiting and retaining staff of the right caliber contributes to the achievement of organizational purposes. Staff must make a valued contribution to the work of the organization. Eventually they will leave, more often than not because they find alternative employment or retire. Occasionally, however, employment has to be terminated. This unit considers how human resource management deals with these aspects of working. However, the focus of human resource management has moved beyond personnel management towards a more proactive approach that, in addition to the traditional roles associated with staff management, also considers how to get the best people and the best...
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...PROJECT REPORT ON TRAINING AND DEVELOPMENT AT PRABHAT KHABHAR, RANCHI SUBMITTED IN PARTIAL FULLFILLEMENT OF THE REQUIREMENTS FOR AWARD OF THE DEGREE OF BACHELOR IN BUSINESS ADMINISTRATION IN ST. XAVIER’S COLLEGE, RANCHI Submitted by: DIBYANSHU PRAKASH DEPTT. OF BBA HR SPECIALISIATION ROLL NO 10PBBA015822 ACKNOWLEDGEMENT The joy of ingenuity!!! This is doubtlessly what this project is about. Before getting to brass tacks of things,I would like to add a heartfelt word for the people who have helped me in bringing out the creativeness of this project. To commence with things I would like to take this opportunity to gratefully and humbly thank to Mr. NAVEEN SINHA, HR, PRABHAT KHABAR, RANCHI, for being appreciative enough by giving me an opportunity to undertake this project in PRABHAT KHABAR .It is my glowing feeling to place on record my best regards, to Mr.SUJIT KUMAR for his continuous support, encouragement and support. I place on record, my sincere gratitude to HOD Mr. ABHIJEET DEY, BBA Department, for his constant encouragement. My parents need special mentions here for their constant support and love in my life. I also thank my friends and well wishers, who have provided their whole hearted support to me in this exercise. I believe that this Endeavor has prepared me for taking up new challenging opportunities in future. Yours Faithfully DIBYANSHU PRAKASH INDEX TOPIC | PAGE NO. | Chapter-1 Print Media - Introduction | 4-8 | ...
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