Ultimate Gaming Technology (UGT) Marketing Plan
MKT 500

UGT Marking Plan

Executive Summary

The video game console market is a fast growing market. The UGT Mega B0x competes together with Sony’s PlayStation 3, Nintendo’s Wii and Microsoft’s Xbox 360 for the market leader position. Compared with these competitors, the Mega B0x includes the newest technologies and provides the highest variety of functionalities. Therefore, our strategy is to target customers who focus on high technologies and multimedia-entertainment. This involves that the Mega B0x competes not only with console manufacturers, but also with other multimedia producers such as PC manufacturers.

Rather than reduce the retail price, UGT seek to maximize the value of the Mega B0x and to aggressively market it as not only a powerful video game console but also an affordable home entertainment hub. The most important marketing tool is the Internet for promoting the Mega B0x. Blogs, MySpace, YouTube and other kind of websites enable an area-wide promotion of the game console and especially, it is done by consumers. Finally UGT financing objectives are to sell over 20 million consoles in the first year and to achieve total sales revenue of $10 million dollars.

Company Overview

Ultimate Game Technology (UGT) strives to become a worldwide developer and distributor of the gaming console called the Mega B0x. UGT designs and delivers innovative products with the information needed to use them. The Mega B0x will be unique, versatile, and reasonably priced. The console will not be the lowest price console in the industry nor the