...Surfside Leisurescapes is a family-owned business that has been operating since 1983 in Newmarket, a little town located 45 kilometers north of Ontario that has a population of 75,100. The company’s current product mix involves backyard products, such as barbeques, patio furniture, pools and pool toys and accessories. A. Key Issue: Steve Jentzen, Surfside’s general manager, wants to change some of the company’s current marketing actions in the hot tub department because the company has failed to meet its projected sales every year. Hot tub sales represent around 25 percent of the company’s total revenue, making the hot tub division a critical one. Since Surfside has no current marketing strategy nor competitive plan, Jentzen wants make a viable one in order for the company to retain its market share and its ability to be competitive. In 2004, more than 12 competitors have moved to Newmarket’s area, and the current climatic conditions were not helping the hot tub’s seasonal business. The general manager previous efforts to motivate sales included incentives, performance appraisals, apprenticeships programs and a program termed “a marketing revolution”. Jentzen has thought about a number of options to make his hot tub lines more profitable. Some of his thoughts are regarding whether the company should carry both of hot tubs lines of not. He has also thought about if investing more in human resources or if changings to the floor plan of the retail store could help generate...
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...FASHION ADVERTISMENT Chapter 7: The Image-Makers Fashion Brands: Branding Style from Armani to Zara, Third Edition by Mark Tungate Kogan Page © 2012 Citation Overview There's inevitably something appealing about an imagined better world. The relationship between fashion brands and other product categories is rather like the one between celebrities and normal citizens: they are aware of one another's existence, they occasionally share the same space, but they rarely mingle. While other brands hire international advertising agencies such as J Walter Thompson, Saatchi & Saatchi or BBDO, fashion brands tend to work directly with a narrow pool of freelance talents. According to art director Thomas Lenthal, who has worked for brands such as Dior and Yves Saint Laurent, 'In fashion, there are probably only about a dozen well-known art directors, great photographers, stylists, make-up people, and so on. You don't need an advertising agency: you just need an address book with a handful of names in it.' Many upmarket fashion brands don't have a marketing department or even a person with 'marketing' in their job title. The designer – often known as an 'artistic director' – is responsible for advertising imagery too. For instance, while Louis Vuitton works with the advertising agency Ogilvy & Mather on several aspects of its communications, its fashion imagery is entirely under the control of the brand's designer, Marc Jacobs. With this in mind, a few years ago Hervé Morel...
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...CUSTOMER RELATIONSHIP MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENT SUBMITTED BY: AASTHA ANAND ALISHA KHURANA DIPIKA SHARMA PRACHI ARORA TANYA RAO YADUNANDANI GUPTA SUBMITTED BY: AASTHA ANAND ALISHA KHURANA DIPIKA SHARMA PRACHI ARORA TANYA RAO YADUNANDANI GUPTA INTRODUCTION Shopper’s Stop Ltd is a professionally managed and system driven organization promoted by K Raheja Corp Group, one of the leading players in the country in the business of real estate development and hotels. Pioneer of organized retail in India, Shopper’s Stop Ltd has been instrumental in bringing about revolution in India. Since it opened its doors, the chain has become the highest benchmark for the Indian retail industry. Since its inception in 1991, Shopper’s Stop Ltd has introduced various retail formats in India. “The tapestry of history has no point at which you can cut it and leave the design intelligible.” The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja group of companies, one of India's biggest hospitality and real estate players. The Group crossed yet another milestone with its lifestyle venture-Shoppers' Stop. With its immense expertise in the service industry and creditability, Shoppers' Stop today boasts of 61 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry. A benchmark for the Indian retail industry to follow, Shoppers' Stop has progressed...
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...VICTORIA’S SECRET MKT 2300 December 2, 2008 Intimate Brands, Inc. is the parent company of Victoria’s Secret which is headquartered in Columbus, Ohio (Glamorous, Intimate, Powerful, On-line posting). Victoria’s Secret is described as one of the hottest, sexiest, most glamorous stores in the world (Glamorous, Intimate, Powerful, On-line posting). They sell a variety of items that they refer to as “dazzling” and these products range from apparel, beauty products, sleepwear, hosiery, and what they are known for most, their intimate apparel (Glamorous, Intimate, Powerful, On-line posting). Victoria’s Secret’s net sales are 3.7 billion dollars, and they have over 1,000 stores throughout the United States (Glamorous, Intimate, Powerful, On-line posting). This company was established in San Francisco in the 1970’s, and acquired by Limited Brands, Inc. in 1982. It was not until the 1990’s when Victoria’s Secret began using hot super models to show off their sexy line of lingerie did they hit their stride (Victoria’s Secret, Par. 3). They have fashion shows periodically to showcase new and already existing items which get a large amount of publicity (Glamorous, Intimate, Powerful, On-line posting). The concept of Victoria’s Secret is to basically “establish a cozy, inviting atmosphere similar to that of a Victorian boudoir” (Glamorous, Intimate, Powerful, On-line posting). They showed an impressive comp-store sales growth...
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...according to which the latest trends move from the fashion shows to retail outlets very quickly. These trends are transformed into designs and manufactured quickly and cheaply so that the mainstream consumer can follow current trends at an affordable price. The world clothing and textile industry reached almost $2,560 trillion in 2010 where as the apparel, luxury goods and accessories portion of this market (which accounts for over 55% of the overall market) is expected to generate $3,180 billion in 2015, with an annual growth rate exceeding 4%.With a promising growth rate globally and growing trend of western apparel brands such as Mango, Splash, Quiz, etc in the Pakistani market, it is evident that the Pakistani apparel industry has substantial potential. An increasing panorama of fashion boutiques in Pakistan indicates that a number of people have shown a keen interest in this industry Also, with the emergence of designers in the Pakistani fashion industry it can also be seen that people are becoming more fashion conscious. With all such promising indicators we aim to launch Diva as the ultimate fast fashion brand in the Pakistani market. The following steps explain the entire production process for Diva: Reducing costs by keeping inventory close to zero This will be achieved by manufacturing a limited quantity of each style/design and also by never re ordering the same style/design. This artificial scarcity will...
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...World Page Cellular is dedicated to making communication products and services easy to understand allowing users to remain in control of their World Page Cellular experience. Finally World Page Cellular recognizes that that their interactions with society reflect their character as an organization and pledge to have those interactions to embody those characteristics they claim to possess. World Page Cellular, a vendor of prepaid wireless services in the United States, offers affordable prepaid services without borders. World Page offers maximum freedom through the avenue of choice, which most carriers do not offer customers. World Page Cellular plans to become the leading no-contract wireless service provider in South Florida providing the ultimate in customer satisfaction and service. World Page Cellular’s quest to seize market share comes with an emphasis on targeting those of international descent. Whether consumers are from European descent or Caribbean descent, the goal of World Page is to provide those individuals with the best wireless service possible allowing them to touch base with family and friends from their home countries. These individuals make up more than two-thirds of the South Florida population and it is critical that their needs be...
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...SBFZ ICT PROFILE (For Updating) SUBIC BAY FREEPORT ZONE: ICT HUB LOCATION PROFILE Page 1 SITUATIONAL ANALYSIS (INTERNAL LANDSCAPE) ANALYSIS: CURRENT PRODUCT - SUBIC BAY SPECIAL ECONOMIC AND FREEPORT ZONE Product Features, Benefits, and Appeals Subic Bay Freeport Zone (SBFZ) has a total area of 67, 452 hectares both land and water (water area has a total of 12,350 hectares and a land area of 55, 102 hectares as defined by Proclamation No. 532 of the Subic Special Economic and Freeport Zone SSEFZ) Metes and Bound. It is comprised by the City of Olongapo, Subic Town, San Antonio in Zambales and the former US Naval Reservation. The earliest predecessor to the USFAC Subic Bay was an un finished Spanish Naval Station, acquired by the U. S. in 1898, following the Spanish American War. During World War II, most of the original station was destroyed by American rear guard action and aircraft bombing attacks. Following World War II and the achievement of Philippine independence, a decision was made to establish a U. S. Naval Base at Subic Bay. Substantial construction efforts were begun and accelerated during the Korean Conflict, resulting in the establishment of the U. S. Naval Base, Subic Bay, in 1954. Much of the area now occupied by the Freeport was previously occupied by the City of Olongapo. At that time, the Commander of the Naval Base was also in control of the City of Olongapo. During the Vietnam Conflict, construction of the facilities was again accelerated, and...
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...Interdisciplinary Center Herzliya Raphael Recanati International School Term Paper Zappos by Daniel Silberberg – ID 329655716 Lior Stern – ID 201263910 Nimrod Stern – ID 302328992 February 23rd, 2014 Lecturer: Dr. Galit Dayan TA: Einat Brainin Organizational Behavior Part A. Introduction 1. We chose Zappos.com, an innovative and adaptive online shoe and clothing shop, due to its unique positive company culture, sky-high employee satisfaction and fascinating CEO, Tony Hsieh. Zappos is an organization that has committed itself to a fun, inspired and qualitative culture. The company CEO genuinely believes in delivering happiness to all employees, and working in an gratifying office environment. Tony Hsieh has built a remarkable reputation for himself by being an inventive leader unafraid to equip his staff with responsibility and control. 2. Zappos is one of the largest online shoe and clothing shops. Zappos offers approximately 50,000 types of shoes, providing a large variety of brands, sizes and colors. Their inventory also includes clothes, watches and kids’ merchandise. The concept is simple; it is a traditional eCommerce corporation. Orders are made online and transferred to their warehouse in Shepherdsville, Kentucky. The products are then packed and the order is updated with a tracking number and shipped to the customer. Zappos is especially known for their generous shipping policies. Indeed, the shipping and return costs are free...
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...ICD-10-CM External Cause of Injuries Index A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|R|S|T|U|V|W Abandonment (causing exposure to weather conditions) (with intent to injure or kill)NEC X58 Abuse (adult) (child) (mental) (physical) (sexual) X58 Accident (to) X58 - aircraft (in transit) (powered) —see also Accident, transport, aircraft - - due to, caused by cataclysm —see Forces of nature, by type - animal-rider —see Accident, transport, animal-rider - animal-drawn vehicle —see Accident, transport, animal-drawn vehicle occupant - automobile —see Accident, transport, car occupant - bare foot water skiier V94.4 - boat, boating —see also Accident, watercraft - - striking swimmer - - - powered V94.11 - - - unpowered V94.12 - bus —see Accident, transport, bus occupant - cable car, not on rails V98.0 - - on rails —see Accident, transport, streetcar occupant - car —see Accident, transport, car occupant - caused by, due to - - animal NEC W64 - - chain hoist W24.0 - - cold (excessive) —see Exposure, cold - - corrosive liquid, substance —see Table of drugs and chemicals - - cutting or piercing instrument —see Contact, with, by type of instrument - - drive belt W24.0 - - electric - - - current —see Exposure, electric current - - - motor (see also Contact, with, by type of machine) W31.3 - - - - current (of) W86.8 - - environmental factor NEC X58 - - explosive material —see Explosion - - fire, flames —see Exposure, fire - - firearm missile —see Discharge, firearm by type - - heat (excessive) —see Heat...
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...By: Ateeba Abid MBA (HRM) Internship Report submitted in partial fulfillment of The requirements for the degree of MBA Department of Business Administration GC University, Faisalabad 1 Masood Textile Mills CERTIFICATE BY THE RESEARCH SUPERVISOR I certify that the contents and form of internship report submitted by Mr./Mrs………………………………, Roll No………….. has been found satisfactory and according to the prescribed format. I recommend it be processed for evaluation by the External Examiner for the award of the degree. Signature…………………................. Name: .............................................. Stamp………………………. Chairperson Dean, Faculty of Management Sciences, GC University, Faisalabad. 2 Masood Textile Mills 3 Masood Textile Mills 4 Masood Textile Mills I would like to dedicate this project report To my beloved parents and respected teachers, because whatever i am today is all due to their prayers and their support 5 Masood Textile Mills Preface It is the age of information & competition. The scientific advancement has made the life more dynamic & competitive worldwide. So one must have practical knowledge and trained enough to live successfully in present competitive situation because it is becoming difficult to survive without creating changes & adapting ourselves according to these changes. The students of MBA receive knowledge during their study, has completely theoretical base. Their ideas remain unsaturated,...
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...LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training BRAND AWARENESS OF HCL LEARNING - CDC (Career Development Centre) -A Study in Chandigarh- Submitted to Lovely Professional University In partial fulfilment of the Requirements for the award of Degree of Master of Business Administration Submitted by: Gaurav Sharma University Registration No. 3450070065 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR-NEW DELHI GT ROAD PHAGWARA PUNJAB Acknowledgment This project was result of my life’s best efforts till now and ultimate industry and corporate world experience. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I wish to express my sincere gratitude to my Training Coordinator, Mr. Ashwani Panesar and my Mentor and project guide for Summer Training, Ms. Mandakini, Lecturer in Management Department of Lovely Professional University, for providing me an opportunity to do my Six week Summer Training Project on “BRAND AWARENESS OF HCL LEARNING-CDC” in “HCL Infosystems Ltd., PHASE-8, MOHALI.” I am highly indebted to my project guide in HCL Infosystems Ltd, Mr.Tarun Kumar, Business manager-North, HCL Infosystems Ltd. for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing...
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...Corporate Histories History of Under Armour Under Armour is currently an athletic apparel, footwear, and accessory brand with the mission “to make all athletes better through passion, science, and the relentless pursuit of innovation” (Under Armour website). The brand was founded in 1996 by University of Maryland football player Kevin Plank in the basement of his grandmother’s house in Baltimore, Maryland. Based on his own athletic experience, Plank was inspired to create a sweat-wicking undershirt that did not get moisture-laden with sweat during games and practice. The company gained initial success with grassroots marketing among the athletic community. Under Armour did not reach mainstream consumers until the company’s products appeared in the 1999 film Any Given Sunday. It has continued to appear in other movies and television shows, and it has gained many athletic stars as spokespeople of the brand. Under Armour launched its first television advertisement, featuring football player Eric Ogbogu, in 2003. These marketing efforts have done well to expand consumer recognition of the brand’s initial product. Sweat-wicking shirts are now commonly known as “Under Armour” similar to the way tissues are now often just called “Kleenex.” With its evolving brand image, Under Armour has been able to expand beyond the athletic performance apparel market, which it dominated at 75% of market share in 2005. Following its initial public offering in 2005, which raised over $100 million...
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...Chapter 15 Operational Performance Measurement: Indirect-Cost Variances and Resource- Capacity Management Cases 15-1 Berkshire Toy Company (Source: Dean Crawford and Eleanor G. Henry, “Budgeting and Performance Evaluation at the Berkshire Toy Company,” Issues in Accounting Education, 15 (2) (May 2000), pp. 283-309.) 15-2 The Mesa Corporation (Source: Robert Capettini, C. W. Chow, and J. E. Williamson, “Instructional case: the Proper Use of Feedback Information,” Issues in Accounting Education, 7 (1) (Spring 1992) pp. 48-56.) Readings 15-1: “Using Enhanced Cost Models in Variance Analysis for Better Control and Decision Making,” by Kennard T. Wing, Management Accounting Quarterly (Winter 2000), pp. 1-9. This article points out that oversimplifications of fixed and variable costs can result in the standard costing system not being used or, if used, can lead to bad decisions. That is, misclassifications of cost behavior patterns make variance analyses “paper tigers.” For variance reporting to be useful, financial managers need to develop cost models that reflect how costs actually behave. Discussion Questions: 1. Describe the implications for variance analysis of analyzing a semi-variable cost as either a variable or fixed cost. 2. Describe the implications for variance analysis of analyzing a step-fixed cost as either a variable or fixed cost. 3. Describe the implications on operating decisions of analyzing an operation with mixed costs...
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...Capstone Project Ford Motor Company Submitted By Anurag Vats Ford Motor Company Company Information and Core Activities Ford Motor Company (Ford), incorporated in 1919, is a producer of cars and trucks. The Company and its subsidiaries also engage in other businesses, including financing vehicles. The Company operates in two sectors: Automotive and Financial Services. Its Automotive Sector includes Ford North America, Ford South America, Ford Europe and Ford Asia Pacific Africa. Financial Services includes Ford Motor Credit Company and Other Financial Services. Ford North America includes the sale of Ford- and Lincoln-brand vehicles and related service parts in North America (the United States, Canada and Mexico), together with the associated costs to develop, manufacture, distribute and service these vehicles and parts. Ford South America includes the sale of Ford-brand vehicles and related service parts in South America, together with the associated costs to develop, manufacture, distribute and service these vehicles and parts. Ford Europe includes the sale of Ford-brand vehicles and related service parts in Europe, Turkey and Russia, together with the associated costs to develop, manufacture, distribute and service these vehicles and parts. Ford Asia Pacific Africa includes the sale of Ford-brand vehicles and related service parts in the Asia Pacific region and South Africa, together with the associated costs to develop, manufacture, distribute and service these vehicles...
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...Competition……………………………………………………………..17 Legal Implementation Appendix References EXECUTIVE SUMMARY Invacare Home Heath Equipment and Supply is a promising venture to take into consideration for the St. Petersburg, Russia area. It will provide high-quality health equipment and service to its customers. Invacare will provide a wide array of equipment such as wheelchairs (manual and battery powered), beds (basic-electrically operated beds), respiratory equipment (oxygen, nebulizers), bedside commodes, walkers, and canes. After analyzing the demographics and opportunities in the St. Petersburg areas, it was determined that there is a need for a local healthcare provider. St. Petersburg, through much research, has been determined to be in need of better healthcare accessories. The handicaps of St. Petersburg seem to be overlooked and not giving accessibility to most local venders. By strategically placing Invacare in St. Petersburg, the healthcare and handicap concerns may be eliminated. This venture has great potential, can be profitable, and offer a better lifestyle for the disabled in St. Petersburg and the surrounding areas. Many areas have been researched and provided information throughout this marketing plan in order to help make the most informed decision when pondering...
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