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ADITYA BIRLA CEMENTS
OVERVIEW
The Aditya Birla Group is a multinational conglomerate corporation headquartered in Mumbai, India with operations in 25 countries .It is US$ 29 billion conglomerate which gets 60 %% of its revenues from outside India.The group is a major player in all the industry sectors it operates in. The Group consists of four main companies, which operate in various industry sectors through subsidiaries, joint ventures, etc. These are Hindalco, Grasim, Aditya Birla Nuvo, and UltraTech Cement. The Groups cement business was earlier under both Grasim industries and UltraTech cement. The two entities are now merged into UltraTech cement to form India s largest cement company. UltraTech cement was originally the cement business of L&T which was acquired by Aditya Birla Group in 2004.
UltraTech Cement Limited is among the world’s top 10 cement companies. The company has an annual capacity of 48.8 million tonnes, and manufactures and markets ordinary portland cement, portland blast furnace slag cement and portland pozzalana cement. It also manufactures ready mix concrete. The company has eleven integrated plants, one white cement plant, twelve grinding units and five terminals — four in India and one in Sri Lanka. UltraTech Cement is the country’s largest exporter of cement clinker. The export markets span countries around the Indian Ocean, Africa, Europe and the Middle East. The company's subsidiaries are Dakshin Cements Limited, Harish Cements Limited, UltraTech Ceylinco (P) Limited and UltraTech Cement Middle East Investments Limited.
POLITICAL ENVIRONMENT
The price of cement is primarily controlled by the coal rates, power tariffs, railway tariffs, freight, royalty and on limestone. Interestingly, government controls all of these prices. Government

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