...Under Armour Case Study Source: Hogan, 2013 Table of contents Detailed Timeline 3 Business and Corporate Level Planning 4 Brief Summary of the Company Situation in their Competitive Environment, Issues they Face and Clear Problem Statement to Analyze 6 Key Leadership 8 Types of innovation and Evidence of Entrepreneurship 10 Global Presence and Effects 11 Ethics - Examples of Social Consciousness/Corporate Social Responsibility 12 Responsible Wealth Creation 14 Engagement and Plan Alignment & Corporate Culture 15 Wild Card 16 Internal Analysis 17 External Analysis 20 SWOT Analysis 24 Recommendation 27 Bibliography 33 Appendix 37 Team Member Roles 46 Detailed Timeline It all started in 1995 when Kevin Plank, the special teams captain on the University of Maryland football team, noticed that the cotton T-shirts he and his teammates wore underneath their pads were always soaked and filled with sweat (Under Armour, 2012). “There has to be something better,” he believed (Under Armour, 2012). That statement soon launched the performance apparel industry (Under Armour, 2012). That statement also became Under Armour’s generic strategy, which was to develop a better product than there was in the market. While Plank was perfecting his t-shirt after he graduated, he needed funds to launch his apparel line, so he maxed out his credit cards to the tune of $40,000 and set up a company in his grandmother’s basement in Washington, DC (Under Armour, 2012). In...
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...Every since the creation of the well known body wear Under Armour in 1996, Kevin Plank's formal University of Maryland football player. The band has under gone rapid expansion and popularity throughout the world today being that it all started in a basement. It has taken over the performance workout apparel market in the United States and worldwide, over the years it has began to outsell another well known sporting apparel such as Nike and Addidas. Under Armour Inc. has even expanded its market way beyond performance apparel line and brings products such as footwear and casual wear also workout wear. The company has prided itself on maintaining a competitive advantage by always having top-notch products and adopting new ideas to outcompete...
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...Nitendo Situation: Under Armour is an innovative company that makes performance athletic gear, ranging from underwear to camouflage hunting wear. The majority of Under Armour apparel is made of the company’s moisture-wicking and heat dispersing fabrics, which help keep moisture away from the athlete during athletic training, exercise, and performance. Under Armour products are available through internet sales, catalog sales, and retail stores both nationwide and internationally. Under Armour is the leading “compression”sports apparel brand. Under Armour is currently trying to increase their competitive advantage through innovation and introducing new products that will keep faithful customers coming back to their brand and attract new ones as well. Newproduct lines include “Charged Cotton” (Barrie,2011) and “Cold Black” (Walter, 2011) Complication: Currently, the primary challenge for Under Armour is the ability to maintain a focused-differentiated marketing strategy in a saturated market with huge competitors such as Nike and Adidas. Bothof these competitors have the resources and capital to counter Under Armour with comparable products at lower consumer prices. Under Armour’s lack of intellectual property(patents) are a weakness for the company. Currently, Under Armour does not own any patents on their products. This has opened up the market to larger competitors, such as Nike and Adidas. The company also relies heavily on third-party...
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...Under Armour 1 Under Armour Case Study Jason Miller West Virginia University Under Armour 2 Executive Summary: The beginning of 2009 meant a new beginning for Under Armour. This new beginning brought the Under Armour product line full circle with the addition of a line of running shoes. “We're dead set on becoming the world's No. 1 performance brand and running is a part of that," said Steve Battista, senior vice president of brand at Under Amour (A.P., 2009). Under Armour had the following to say in a press release dated December 8, 2008: “UA Run footwear launches at retail on January 31, 2009 and includes four road shoes: the UA Apparition™, UA Illusion™, UA Revenant™, and UA Spectre™, and two trail shoes: the UA Chimera™ and UA Mirage™. Each shoe is specifically engineered to maximize the performance of today's generation of professional, collegiate, high school and amateur athletes who are running as a sport or incorporating running as an essential component in their training regimen” (uabiz.com, 2008). Under Armour wants to provide a superior running shoe for all athletes that aligns with the current brand positioning of UAs other products which is performance and authenticity. “The foundation of Under Armour's first-ever running footwear collection is the company's new proprietary technology called Cartilage™. “The independent suspension system serves as the "connective tissue" between a runner and his environment to enhance performance and provide an exceptionally...
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...QA Concept Introducing LoadRunner • Why should you automate performance testing? • What are the LoadRunner components? • Understanding LoadRunner Terminology • What is the load testing process? • Getting Familiar with HP Web Tours • Application Requirements The Power of LoadRunner • Creating the Load Test • Running the Load Test • Monitoring the Load Test • Analyzing Results Building Scripts • Introducing the Virtual User Generator (VuGen) • How do I start recording user activities? • Using VuGen’s Wizard mode • How do I record a business process to create a script? • How do I view the script? Playing Back Your Script • How do I set the run-time behavior? • How do I watch my script running in real time? • Where can I view information about the replay? • How do I know if my test passed? • How do I search or filter the results? Solving Common Playback Problems • Preparing HP Web tours for playback errors • How do I work with unique server values? Preparing a Script for Load Testing • How do I measure business processes? • How do I emulate multiple users? • How do I verify Web page content? • How can I produce debugging information? • Did my test succeed? Creating a Load Testing Scenario • Introducing the LoadRunner Controller • How do I start the Controller? • The Controller window at a glance • How do I modify the script details? • How do I generate a heavy load? • How do I emulate real load...
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... g. h. i. j. k. I. and whenever an event is to be performed by a particular date or a period ends on a particular date, and the date in question falls on a day which is not a business day, the event ., shall be performed or the period shall end on the next succeeding business day. Qualifications. Subcontractor shall make all filings and take all actions required to qualify under the applicable law to perform the services contemplated under this Agreement. Whenever required by applicable law or prudent solar practices, Subcontractor agrees to maintain and comply with all licenses required for Subcontractor and to employ licensed and qualified personnel to perform engineering, design, architectural, or other professional services in performance of all work under this Agreement No Deceptive Practices. Each party to this Agreement shall avoid deceptive, misleading, or unethical representations or practices with respect to the other party. Compliance with Applicable Laws. Subcontractor shall comply with all applicable laws in connection with the performance of Subcontractor's obligations under this Agreement. Survival. The following provisions shall survive the expiration of this Agreement: (Payments), (Warranty), (Survival), (Relationship of the Parties), together with all other provisions of this Agreement necessary to give effect to the foregoing provisions. Relationship of the Parties. Subcontractor is and shall be an independent contractor of Contractor. No employee of...
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...Case Study Analysis of Under Armour Module: Lecturer: Submission Date: Word Count: Matriculation number: Contemporary Issues in Strategic Management Maurice Brunet 15th November 2013 2990 (max. 3.000) 40131612 1 Introduction Under Armour, founded in 1996 by former University of Maryland football player Kevin Plank, is an American sports apparel company with headquarter in Maryland, US. Kevin Plank had the idea of making a t-shirt that is able to enhance athletes’ performance by controlling the body’s temperature and acting like a second skin. In only 14 years, Plank has succeeded in building Under Armour into a worldwide operating company that offers a wide range of premium priced sport articles including performance apparel, footwear and accessories. As of 2010, Under Armour was able to generate sales revenue of $1.06 billion of which the majority comes from Canada and the United States. Under Armour’s vision is to become the world’s leading performance athletic apparel by pursuing the mission of making “… athletes better through passion, science, and the relentless pursuit of innovation” (Ireland et al., 2013, p.378). The following report provides an analysis of the company Under Armour based on information from Ireland et al. (2013) in Management of Strategy. The paper is divided in the following three parts: 1. Five Forces analysis of the sportswear industry 2. Value chain analysis of Under Armour 3. Under Armour’s generic strategy. 1 2 Five Forces Analysis...
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...Under Armour’s Strategy Case Analysis 1. How strong are the competitive forces confronting Under Armour, Nike, and The Adidas Group? Provide a five-forces analysis to support your answer. The competitive forces confronting Under Armour, Nike, and the Adidas Group are very strong. There are many other companies who offer similar sportswear and gear lie these three groups. A consumer has a wide variety of merchandise available to choose from, and the price to pick one brand over another costs the customer very little. All the competitors have allowed the market to be saturated with similar merchandise without much differentiation in products. The companies have an equal economic capability and economy of scale as Under Armour, Nike, and Adidas Group which allows them to remain equally competitive. The competitive pressure coming from new entrants into the sportswear apparel industry is relatively high. Active lifestyles are promoted heavily and customer demand for athletic products are high which means newcomers can expect to earn exponential profits. If a company has the resources to enter the market, then they could become a formidable competitor. The competitive pressure coming from firms offering substitute products is very high. Substitutes are often attractive to consumers because they are readily available for a nice price. Consumers often become used to buying substitutes because they suffer very low cost when switching products. Competitive pressure...
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...like the best. People of all ages listen to music. Everyone knows someone who likes to listen to some music while they work. it’s a widely held popular belief that listening to music while working can serve as a concentration aid, and if you walk into a public library or a café these days it’s hard not to notice a sea of white ear-buds and other headphones. Some find the music relaxing, others energizing, while others simply find it pleasurable. But does listening to music while working really improve focus? It seems like a counterintuitive belief–we know that the brain has inherently limited cognitive resources, including attentional capacity, and it seems natural that trying to perform two tasks simultaneously would cause decreased performance on both. Music can affect us in many different ways.Several students listen to music while studying. Music can affect our moods as well as our ability to concentrate depending on how often we listen to music and the type of personality we have, according to some of the research. One factor that may affect studying with music is the complexity of the music that is listened to. Kiger (n.d) as cited in by Lee (year)performed a study testing reading comprehension with one of three conditions. One was no sound, second was low information-load music and the third was high information-load. He characterized the information-load as the amount of loudness, variety, complexity, and tonal range of the music. The results of his study showed participants...
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...the empolyees by take care of them and their needs but since 1964 according from the observers the generation after that are not as as same as their parents because their already live richer and more modern than their parents beside that also the influence from the western ideas . the potential influence from this side is the company changed the pay scheme for the manager or the workers , before they give the bonuses base on seniority but since 2000 matsushita and company changed to see the performance method , it’s mean who give the best performance get the better and higher bonus and also the performance of the managers and the workes would be transparent by shown the ranking of the performance . at that time become the first step of revolution in human resource pratices since that time all companies use that method , the manager who gives the best performance earn more and get more bonus although they are still young . but after put that into the perfomance still many of employee under 1990 lack of experience and can’t adapt with the new system that make the perfomance become poor which cause Mathushita have to close 30 factories include 13.000 jobs and 1.000 management and sell huge amount of assets ....
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...At the beginning of this month, I attended the Season Finale of the Faculty Artist Concert Series, held in the Christel DeHaan Fine Arts Center here at the University of Indianapolis. Lasting a little less than two hours, this particular concert took the audience on a tour through the eighteenth to twenty-first centuries of music, featuring artists all the way from the classical era to the modern jazz era. Because of the variety that was showcased in the music, this performance was definitely my favorite of the events I have watched thus far. A very unique part of this concert in particular was its performers. Unlike the other shows I have gone to on campus, this performance consisted of faculty players rather than students, most of which I recognized from simply walking through the halls of Christel DeHaan during my school weeks. Most of the thirteen staff players were older, which added a sense of finesse to their performances; the years of experience that they had under their belts was very evident since the performers were highly skilled and exhibited such emotion in playing their ornate pieces....
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...Performance Management at Vitality Health Enterprises, Inc. 1.) Who should evaluate employee’s performance? What should leaders do when (individual, team, organization) performance is lacking? Every leader in an organization should evaluate employee’s performances, whoever a leader in an organization has it’s own sub-ordinates; their sub-ordinates’ performances should be evaluated. Once an individual, team or organization performances are lacking, leaders should either motivate or penalize the lack of performances. In real world, I think both works. Through a good rewarding system, one should be motivated for gaining a bigger paycheck or recognition form their senior. Everyone gets pay for their services, under a good rewarding systems, one who performed better than required can get a better pay or promotion always work in a real business world. Vise versa, one who didn’t pay less or layoff sounds fair. Employee evaluations can always be a positive, encouraging, and a good outline on how they are doing in the many categories of their job responsibilities. On the other hand, it can also be considered a waste of time and doesn’t work if neither leader nor their sub-ordinates take it seriously and just go through the motions. 2.) Should the new performance review system at Vitality Health be revised? What changes would you recommend to the new performance management system? How should the changes be implemented? Carefully consider the consequences of your recommendations...
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...Stress can cause many health issues and academic performance can be poor as a result of that. It is very important to take some kind of action in order to reduce stress. For example, several yogic case studies demonstrated that there is an improvement in academic performance and alertness when practicing yoga exercises. “Effect of Yoga on Academic Performance in Relation to Stress” study by Amit Kauts and Neelam Sharma concentrated on the effect of yoga on academic performance in relation to stress. The study was based on 800 adolescent students, where 159 were high-stress students and 142 low-stress students. Experimental and control groups completed several tests and yoga module consisted of yoga asanas, meditation, orientation programs and such for seven weeks. Their results concluded that students who practices yoga performed better in academics post experiment. It also further explained that “low-stress students performed better than high-stress students, meaning thereby that stress effects the students’ performance”. The study reflects that through yoga techniques of meditation and practices of yoga yields a positive effect in the management of stress in adolescents. After four weeks yogasanas and meditations lowers aggression behavior, improves memory and focus. It also clearly demonstrates that excessive stress is extremely harmful to academic performance and may result in bad greats that later will lead to dropping out. (are we citing APA or MLA style?) Effect of...
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...On Friday, October 30, 2015, I attended the Dance TCU Concert that was held on the campus of TCU in Ed Landreth Hall. All of the performers for this recital were students of the TCU School for Classical and Contemporary Dance. The recital was comprised of six modern, contemporary, and ballet dances that included very unique styles of dances movements. Overall, the recital had a light-hearted theatrical feel that was innovative, unorthodox, and detailed-oriented. For the purpose of this critique, I will discuss the various elements in four particular dances: they are Giselle Act II, Olivers and Kefi, Murmuration of Stars, and Tychtrip. The previous dances collectively represent the overall message the recital was trying to portray that allows...
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...Psychological report on the influence of a mantra Abstract: This study is to investigate whether performance of horse and rider will change when using a mantra. This study is being performed because I believe mantras are necessary throughout life and this study will help to prove or disprove this. There will be 100 random horse riders at level 2 showjumping, completing a 12 jump course in a indoor arena. They will be placed in two groups according to them using a mantra or not(50 in each). A stop watch will be used to assess the independent design groups and then they will be ranked in order of time. Overall the findings showed that the use of a mantra greatly increases performance because there was 26 more riders that completed the course in under a minute in the mantra group. Overall I believe this study will help improve people's performance throughout life with the use of mantras. I also believe this study is very reliable because there is a major increase in performance and there are also other studies that support the use of mantras. Hypothesis/aim: I will be investigating the effects on performance in horse riders when using a mantra or not. The independent variable is the mantra and the dependant variable is performance of the rider Null hypothesis: there will be no significant difference in the performance of the riders when using a mantra. Any difference will be due to chance. Experimental hypothesis:. Riders will perform significantly better when using a...
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