...and teamed up with Apple. This allows runners to sink their shoes with their IPods and it will allow them to see how far they have run, how many calories they have burned and also keeps time for them. Nike has also done this with their basketball shoes which allow players to link up through their IPods again. However this new design helps measure a player's vertical, quickness, and other aspects of their game. Nikes products keep improving with the time and there is no end in sight to what Nike can do with their products. Nike has many competitors in their industry. These companies include but are not limited to Puma, Underarmor and Addidas. These competitors drive Nike to strive for new innovations every day. Nike competes with Addidas in the basketball market. Nike owns over 80% of U.S. basketball market to as where Addidas owns only about 14%. Nike and Underarmor are major competitors in the work out clothing industry but Nike has the overall competitive...
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...Phil Knight with a mission to bring innovation and inspiration to every athlete in the world. The company started out as an American based footware distributor and evolved globally overtime to include not only footwear, but also apparel and equipment. Nike is one of the most recognized brands in the world and many are extremely familiar with their tag line “Just Do It”. Nike has capitalized on first mover advantage over the years and led the market in innovation. Nike competes in a saturated market with many traditional and potential competitors. To maintain future success Nike needs to focus on new strategies. Nike, who also owns Hurley, Converse, Bauer, and Umbro has several traditional competitors including Reebok, Adidas, UnderArmor, New Balance and Puma. Any company that produces athletic footwear or athletic apparel is a competitor to Nike. Nike also sells sunglasses and fitness equipment. Nike also faces potential competition with other shoe or apparel manufacturers. Sketchers had traditionally produced more fashionable everyday footware but has been extremely focused in the last few years on athletic footware. Their Shaper brand is now widely popular for consumers who like to walk for exercise and their cross-training and running shoes are gaining popularity. It takes little effort for a current shoe manufacturer to change designs and molds to make new types of shoes. The same applies to current apparel manufacturers. Athletic apparel accounted for 13% of...
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...Marketing Management 11/25/13 Personal Marketing Plan Executive Summary: Growing up playing sports has been the biggest passion of my life as well as most knowledgeable. I am familiar with the different types of sports as well as the products used and needed by athletes to succeed. Being a product tester for Men’s basketball shoes at Nike allows me to help give my insight into their decisions about what works and what needs to be changed in order to make a better product. With Nike headquarters being based out of Beaverton Oregon, and having such an extensive background in sports and input into current products for Nike, working there seems like the most logical and ideal choice for me. Situational Analysis: Customer: Nike is the largest distributor or sports attire and is located all around the world. For a long time, Nike was known for only the most popular sports, but as of recently they have been breaking into every sport out there. More and more people want to wear athletic clothes even if they are not doing something active, and the trends continue to change with Nike matching pace with it. They have careers all around the world, ranging in anything one could think of from marketing and advertising, management, retail associates to even accounting. Being a company founded by a CEO who went to the University of Oregon, attending the same school in one good way to try and get into the company. Nike is always in need of good young intelligent people...
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...I. OVERVIEW OF FERRIS STATE ATHLETICS a. Internal Environment Ferris State Athletics currently has fifteen different sports teams with seven being male teams and eight female varsity sports teams. The male sports are ice hockey, football, basketball, cross-country, track and field, tennis, and golf. The women’s sports are basketball, cross-country, golf, soccer, softball, tennis, track and field, and volleyball. All the teams except the hockey team are Division II teams playing in the Great Lakes Intercollegiate Athletic Conference (GLIAC). The hockey team currently plays in the Western Collegiate Hockey Association (WCHA) of NCAA Division I. There is a home venue for all Ferris’ sports teams in Big Rapids for example Top Taggart Field, Jim Wink Arena, Ewigleben Ice/Sports Arena, FSU Soccer Field, Katke Golf Course, FSU Racquet Center, and FSU Softball Field. The Ferris State Athletics logo is a bulldog with the school colors Crimson ("Ferris Red") and Gold ("Ferris Gold"). The Athletic Department is led by Athletic Director, Perk Weisenburger a Michigan native and previous Associate Athletics Director for External Operations at University of Nevada. Weisenburger is assisted in his duties by Associate Athletic Director, John Coles. Coles hired in 2008, is also a Michigan native and was previously employed by Big Rapids High School as the Activities and Athletics Director/Assistant Principal. (Staff) The athletic department is located in Ewigleben Sports Complex...
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...market share (IMS/ABI) Flexible configuration • Central/Peripheral role switching • Combo Roles • Over-the-air SW update • Boot Image Manager (BMI) Support • www.ti.com/ble • Most active BLE community (www.ti.com/ble-forum) • All information publicly available High Performance Powerful • >1 year battery life with CR2032 • 97dB link budget Ultra-low power • Very low-power sleep modes • Short transition times between operating modes • Ref.design with dc-dc (TPS62730) Quick software development • SW examples for all adopted profiles • iOS App source code TI Bluetooth low energy enabled Products Kensington Proximity tag Nokia Precious Tag Lifesense Blood Pressure Monitor Ruwido/Swisscom Remote Control UnderArmor Heart Rate Monitor Kwikset Smart door lock Schneider Notebook protector TI Bluetooth low energy enabled Products Smartbiotics Smart LED Bulbs Misfit Wearable's Shine – Activity Monitor KEEO Smart Key TI Bluetooth low energy enabled Products Kinetek LifeTrak TetherCell UniKey Parrot BACTrack TI Bluetooth low energy enabled Products Murata Polar ZOMM Schneider Bluetrek Recon Ace Sensor TI Bluetooth low energy enabled Products Blast Motion IDT Griffin Citizen MonBaby SoundOfMotion Tom Tom TI track record July 2010 Bluetooth 4.0 standard adopted by Bluetooth SIG Aug 2011 TI BLE stack 1.1 released, including support for all profiles released to date Feb 2012 CC2541...
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