...Definition Essay: Final Draft Kristopher Kirkpatrick September 19, 2011 English 002 Kris Kirkpatrick Definition Essay Where would the African-American community be today if they were all still living in the south? America would not be the country that it is today if people did not immigrate here from their respective countries, or migrate here from their respective areas. Due to immigration and migration, the culture in heavily populated cities, such as Harlem, Cleveland, Chicago, and Philadelphia, has given African-Americans, and European-Americans an identity and sense of belonging in the United States. Immigration is defined as the action to come to a country of which one is not a native, usually for permanent residency. Migration is defined as the action to move from a country, place, or locality to another. Why do Economist and Politicians seem to define blacks moving from the south to the north immigration? Certain groups of people still called the action of blacks moving from one part of the country to another immigration, instead of migration, because they didn’t see African-Americans as United States citizens. Economist believes migration has turned out to be a great strategy for the poor to make their lives a little better. African-Americans have migrated to the North for better opportunities, and the economy has boomed because of them. Economist can view the Great Migration and say that it resembles immigration in many ways. When foreigners immigrated...
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...Under Armour Report Andres Romero MAN4720 Dr. Marifé Méndez To: Kevin Plank, CEO, Under Armour From: Re: UnderArmour Report and Recommendations Date: February 18, 2014 In keeping with UnderArmour’s never ending pursuit to success, it is highly indispensable that necessary steps are to be taken in order to achieve a stronger position than existing competitors. Through the years, the company is rapidly emerging as a competitive sports brand. Now almost at par with Nike and Adidas in terms of sponsorships, innovations, inter alia, some sports fans and the youth are being influenced by this new brand that gives them the equal athletic and durable feel they had with brands they previously patronized. The future is looking bright for Under Armour in this regard considering the fact that there are unlimited avenues and still unchartered waters waiting to be explored for the company to grow. Verily, premises considered, respectfully indicated herein are three top priority issues that the Under Armour management needs to address. Included also are the recommended actions under each priority issue, viz: Aggressive and Expansive Marketing UnderArmour is a globally emerging brand that can now be seen just about anywhere, most especially in the US. Starting with its appealing logo, customers more often than not find the whole idea behind the brand attractive because of its aggressive but somewhat quaint looks that appeals directly to the masses. The fact that each product...
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...CompanyAnalysis Group 14_Jonathan Hayes_Clint Halim Jonathan Hayes Fin201*02 Fundamentals of Financial Mgt. 12/17/15 Nike Inc. NKE $126.30 Dec. 13th Close 2. Nike Incorporated is the worlds largest producer of exclusively branded footwear, clothing and sports apparel such as cleats, shoes, socks, shirts, pants, etcetera. The logo for Nike was created back in 1971 around the start of the business. By the late 70’s Nike was evaluated at 210 million dollars. As of today Nike has surpassed revenues of over 30.6 billion dollars and continues to grow. Approximately 77 percent of Nike’s sales in the past year has been wholesale, with 23 percent accounting for direct selling to customers through the Nike webpage, as well as affiliate outlets. Around 64% of Nikes revenues are generated from sales of shoes. As you will see in the analysis Nike is steadily growing in the high single digit growth in revenues and earnings per share. Nike Inc. has 6 notable regions of distribution: North America (48% 2015 revenues), Western Europe (20%), Central & Eastern Europe (5%), Greater China (11%), Japan (3%), and emerging markets (14%). As far as retail distribution locations are concerned, Nike has 33 factory overstock outlets around the United States and 73 abroad employing 185 different operations factory stores in the United States, and 512 internationally. American labor by number of factory outlets account for 26.5% of the total production of goods. In the five...
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...Table of Contents Introduction 3 Nike, Inc. 3 Under Armour 4 Porter’s five forces analysis 5 Nike, Inc. and Under Armour innovation strategies comparison 7 Conclusion 9 References 10 Introduction Nowadays, more and more people become concerned about health; they develop special diet that include vitamins and advanced nutrition supplements, and of course they do sports. Any kind of sports demand at least basic sports outfit: a T-shirt, shorts or pants, and a pair of shoes. Industry of sports apparel and footwear is an important part of today’s global business, where big companies have to compete for a customer. It is rather hard to differentiate on this market, because all the goods have to fulfill only one goal: make a person feel comfortable during a workout. Thus, companies have to work harder to develop new innovative products to gain market share advantage. The market of sports apparel is now dominated by several big companies: Nike, Inc., Adidas group (which includes Adidas and Reebok), and Puma. But there is also a new fast-growing and very promising player - Under Armour that managed to enter this saturated market. The key success factor for Under Armour was their innovative approach in creating sports apparel. Observing Under Armour’s success Nike has reconsidered their strategy and made innovation the core part of their mission, and in 2013 Nike was announced a #1 innovative company by fastcompany.com. So now there are two key innovators on the market...
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...Strategic Planning Part I: Conceptualizing a Business BUS/475 Strategic Planning Part I: Conceptualizing a Business Proper strategic planning is important to the future of a business. Strategic planning is the organizations process of defining who they are, what they do, who they do it for, and how they do it. It provides a strategy and direction for molding company policies, products and services. The strategic planning process focus on understanding the organizations relationship to its stakeholders using four main concepts: Vision, Mission, Values, and Strategy. This project will focus on the strategic design of Under Armour, Inc. The Purpose of Under Armour The Under Armour sports gear and equipment was born in 1996 by a University of Maryland football captain named Kevin Plank who is still chairman and CEO of the company (Google Finance UA, 2013). The first plan was to create a superior t-shirt that would provide compression and keep perspiration off of the skin as opposed to absorbing it. His plan was to create a shirt that would work with the body and regulate the body’s temperature as well as enhancing the athlete’s performance. Kevin created tight fitting sportswear that is made in base layers. The gear was designed for contact sports. The company uses ArmorGrip technology that is designed to hold the clothes in place and prevents movement of the clothes on the body. The sportswear is made with a thin material designed to be easy to put on and to fit...
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...Nitendo Situation: Under Armour is an innovative company that makes performance athletic gear, ranging from underwear to camouflage hunting wear. The majority of Under Armour apparel is made of the company’s moisture-wicking and heat dispersing fabrics, which help keep moisture away from the athlete during athletic training, exercise, and performance. Under Armour products are available through internet sales, catalog sales, and retail stores both nationwide and internationally. Under Armour is the leading “compression”sports apparel brand. Under Armour is currently trying to increase their competitive advantage through innovation and introducing new products that will keep faithful customers coming back to their brand and attract new ones as well. Newproduct lines include “Charged Cotton” (Barrie,2011) and “Cold Black” (Walter, 2011) Complication: Currently, the primary challenge for Under Armour is the ability to maintain a focused-differentiated marketing strategy in a saturated market with huge competitors such as Nike and Adidas. Bothof these competitors have the resources and capital to counter Under Armour with comparable products at lower consumer prices. Under Armour’s lack of intellectual property(patents) are a weakness for the company. Currently, Under Armour does not own any patents on their products. This has opened up the market to larger competitors, such as Nike and Adidas. The company also relies heavily on third-party...
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...like it because football is most popular in North America but soccer is the most popular sport in the world. My perspective is that if there were more soccer stadiums, more federations, and more soccer associations in the United States it might be more popular than football is in North America. Soccer is probably very popular because it is the first team sport a kid will probably play in their life because football and baseball are for kids a little older as they are more dangerous sports. Because soccer is as popular as it is all other brands are trying to get in on the sales of shin-guards, cleats, socks, and soccer balls. Adidas was originally the first major brand for soccer, now Nike is trying to get a piece of the sales, and also Underarmour is starting to make its way into soccer merchandise. Soccer is a very easily understood and exciting sport. A soccer game can change in a matter of 30 seconds. When in a football game it can take some time. Soccer is an easily likable sport and it is easily understood. Soccer is more exciting than any other sport as there are no boundaries on what you could do. The only boundary is fouling and that you can’t use your hands. Soccer is an attention-grabbing sport and it can be easily played. All you need are shoes and a soccer ball. Other sports you would need a hoop or a field and soccer is more easily played. There are hundreds of soccer stadiums in Europe and other nations of the world. This year 204 countries tried to get into...
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...Unit 1 Case Study - NIKE Samantha Eubanks Columbia Southern University Abstract The following case study will focus on the global brand of Nike. First, we will take a look at how Nike was created, and the foundation they have based their brand. The study will then delve into how Nike’s marketing strategy has proven successful, had a negative impact, and may have proven risky for the company. Lastly, the study will delve into how Adidas may improve their competitive value against Nike. Unit 1 Case Study - NIKE Over the years, there have been many companies that have ventured into the business of dealing in sporting equipment to include athletic shoes, athletic clothing, and athletic equipment. Nike has emerged as one of the leading brands of athletic products since the creation of the brand in 1962. At the time of its inception, Nike was first known as Blue Ribbon Sports and the main focus was “on providing high-quality running shoes designed for athletes by athletes” (Keller & Kotler, 2012, p. 29). A product that began with the creation of “lighter and better” running shoes has transformed into an international brand that is known by the simple image of a “swoosh” (Sanusi et al, 2014). The following sections will answer a series of questions in regards to the brand, and how a rival company may be able to better compete with the marketing campaign of this globally renowned name. What are the pros, cons, and risks associated with Nike’s core marketing strategy...
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...BlackBerry is a line of mobile e-mail and smartphone devices developed and designed by Canadian company Research In Motion (RIM) since 1999. [2] BlackBerry functions as a personal digital assistant with address book, calendar, memopad and task list capabilities. It also functions as a portable media player with support for music and video playback and camera and video capabilities. BlackBerry is primarily known for its ability to send and receive (push) Internet e-mail wherever mobile network service coverage is present, or through Wi-Fi connectivity. BlackBerry is mainly a messaging phone with the largest array of messaging features in a smartphone today, including auto-text, auto-correct, text prediction, support for many languages, keyboard shortcuts, text emoticons, push email, push Facebook, Twitter and Myspace notifications, push Ebay notifications, push instant messaging with BlackBerry Messenger, Google Talk, ICQ, Windows Live Messenger, AOL Instant Messanger and Yahoo Messenger; threaded text messaging and a customizable indicator light near the top right of all Blackberry devices. All notifications and conversations from applications are shown in a unified messaging application which third party applications can access also. Many of these applications would have to be running in the background of other phones to be used. BlackBerry's push gives BlackBerry devices their renowned battery life. All data on the phone is compressed through BlackBerry Internet Service (BIS)...
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...Saiful Chowdhury 9/27/2015 Global Operations and Policy Under Armour’s Strategy in 2014 1. Describe the major components of the company’s strategy in the following areas: a. Product Line - Under Armour’s product line consists of apparel, footwear, accessories, and licensing. Under the apparel section, the company designed three lines of apparel gear: HeatGear, ColdGear, and AllSeasonGear. HeatGear was designed to be worn under equipment in warm to hot temperatures. It was engineered to make the body stay cool, dry and light. To satisfy all consumers, Under Armour offered their HeatGear in a variety of tops and bottoms as well as in a variety of colors. To satisfy those consumers who participate in sports or recreational activity in cold weather, Under Armour designed ColdGear. ColdGear provided warmth and dryness to the body while wicking away moisture. ColdGear could be worn under a uniform or jersey, and it could also be worn as an outerwear. Lastly, Under Armour designed the AllSeasonGear for those who play in changing temperatures. AllSeasonGear kept the wearer cool and dry in warmer temperature while keeping them warm in colder temperature. In 2006, Under Armour began marketing footwear products to men, women, and youth. They offered footwear for sports such as football, basketball, soccer, lacrosse, softball, and many more. Their footwear was designed to provide cushion, stabilization, comfort, control, and moisture management. In 2013, Under...
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...Table of Contents Brief History………………………………………………………………………P.3-4 Current Status……………………………………………………………………..P.5 SWOT Analysis……………………………………………………………………P.6-7 Direct Competitors…………………………………………………………………P.7 Genral Trends………………………………………………………………………P.8 External Influences………………………………………………………………….P.8-9 Global Issues………………………………………………………………………..P.9 Problems…………………………………………………………………………….P.10 Income Statements………………………………………………………………….P.11 Ration Analysis……………………………………………………………………..P.12-16 Work Cited…………………………………………………………………………P.17 Conclusion………………………………………………………………………….P.18 Worked Cited………………………………………………………………………P.19 Brief History One of the biggest name in American sports clothing and accessories is Under Armour. This company focuses on providing hi-tech sportswear for professional athletes, but they also have a large range of sportswear and casual apparel for others. Kevin Plank founder and CEO of Under Armour, he first carne up with the ideas for Under Armour in 1995. Plank was the special teams' captain on the University of Maryland football team. He noticed after every game him and his teammate cotton T-shirt were heavily soaked in sweat. He told himself "there has to be something better". He also noticed that his synthetic fabric short in wore in practice stay dry. After graduation from Maryland, Plank set out to corne with a product that sports have never seen before. On a trip to New York City famous garment district for fabric...
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...Cameron Walburg Evan Zamora Jeff Dean Juliet LaChappell Nicole Skubic Tyler Cramer Tyler Ford A Contents I. Executive Summary..................................................................................................................... 1 II. Columbia’s Past and Current Strategies..................................................................................... 2 Past Strategies.......................................................................................................................... 2 Current Mission and Vision Statement.................................................................................... 2 New Mission and Vision Statement ........................................................................................ 3 III. SWOT and Environmental Analysis......................................................................................... 3 Columbia SWOT Analysis ...................................................................................................... 3 Columbia SWOT Matrix ......................................................................................................... 4 Cabela's SWOT Matrix............................................................................................................ 4 Patagonia SWOT Matrix ......................................................................................................... 5 Lululemon SWOT Matrix ..........
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...“We are one team” – H&M Executive Summary Sitting on top as the 3rd largest fast fashion producer in the world, H&M has enjoyed a spectacular 10% growth in the last five years. With its 600 million garments produced every year, H&M is a large player in the race to becoming a sustainable fashion house. After embracing sustainability at large in the last decade, H&M has made significant changes internally towards adopting and embedding sustainability into all their operations and value chain – but it’s still a work in progress. H&M’s CSR initiatives have a strong track record and involve various stages and stakeholders of its value chain, including their design team, suppliers of raw materials and fibers, as well as customers. Some of these renowned initiatives include the Better Cotton Initiative, the Conscious Collection, the Fashion Against AIDS collection and the Garment Collecting Initiative to name a few. All which have in common the involvement of different stakeholders, from suppliers to customers and designers. In this context, our challenge was to find what more can H&M do? Where and how should value be created, and which opportunity would create the most value for H&M and its stakeholder, all while increasing the company’s triple bottom line. The company’s core values, its strong customer focus and its business vision to provide customers with “fashion and quality at the best price in a sustainable way”, has driven many of H&M’s...
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...The Little Book of Valuation Aswath Damodaran Stern School of Business 44 West Fourth Street, 9-‐96 New York, NY 10012 Email: adamodar@stern.nyu.edu Phone: 212-‐998-‐0340 First draft: October 14, 2010 Preface Knowing the value of an asset may not be a prerequisite for investing or a guarantee for success, but it does help us make more informed judgments. For most investors, though, valuing an asset seems to be a task that is far too complex and complicated for their skill sets. Consequently, they either depend upon those that they regard as professionals (equity research analysts, appraisers) for their valuations or ignore value entirely when investing. In this book, I hope to show that valuation, at its core, is simple and that anyone who is willing to spend some time collecting information and analyzing it, can ...
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