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Undergraduate Marketing Plan for Trojan

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Submitted By ifyofodile
Words 1906
Pages 8
Company History
Trojan is owned by Church & Dwight Company, Incorporated, also known as, Arm & Hammer. The company is headquartered in Princeton, New Jersey and employed about 3,700 people as of December 2008. Church & Dwight Co., Inc., founded in 1846, is the leading U.S. producer of sodium bicarbonate, popularly known as baking soda. Church & Dwight's consumer products business is organized into two segments: Consumer Domestic, which encompasses both household and personal care products, and Consumer International, which primarily consists of personal care products such as condoms and home pregnancy tests
Trojan Brand
Trojan® Brand Condoms are America's #1 condom and have been trusted for over 90 years. Trojan® Brand Condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted diseases.
Each condom is electronically tested to help ensure reliability. There are over 30 varieties of Trojan® Brand Condoms. More Americans trust the Trojan® Brand than any other condom.
Trojan condoms such as the Ultra Ribbed, ENZ, Magnum XL and Warm Sensations account for a big share or more than 70 percent of condom sales in the entire United States of America. This huge market share is primarily attributed to the brand's longevity having been introduced in the market way back in 1920.
The Trojan brand carries different types of condoms including the Magnum and Ultra Thin. The Magnum type is similar to Trojan's basic condom called ENZ which has a reservoir tip and water-based lubricant. The only difference is the size because Magnum is larger. While the regular condom measures 7 ¼ inches long and 1 3/8 inches wide, Magnum is 8 inches in length and 1 ½ inches in width.
These large Magnum condoms are especially meant for the gifted males. In fact, there is a much larger version known as Magnum XL that is 30