...Understanding Business Research Terms and Concepts: Part 1 RES/351 May 31, 2015 Understanding Business Research Terms and Concepts: Part 1 To comprehend business research specifications and hypotheses there must be an informative awareness of by what means to differentiate among qualitative and quantitative approaches of research. To set apart the research and utilize the qualitative approaches it provides the framework opposed to completely identifying with the results and findings that are found in quantitative approach. Clark (2010) “Engaging with qualitative research as a participant, respondent, subject, or informant is non-compulsory” (para. 2). The research captures what individuals allow to express in their own words and communicate his or her involvements and experiences profundity. Qualitative information offers the quality of genuine existence in addition to its differences; the data provides an insight partial to the rational and the emotional state that stimulates individuals to take action. To be concise, the quantitative approaches are reliable, standardized, logically acquiring to the point replications from numerous credible clients. Often clarifying sound and significant qualitative research strategies and quantitative research proposals taking part in particular organization circumstances it requires informative research types that could be dependable or conceptual. Informative research focuses on what is the motive and purpose. For instance...
Words: 776 - Pages: 4
...Understanding Business Research Terms and Concepts: Part 1 Business research is the key to understanding how to promote sales and increase company efficiency. It helps managers to be successful, and prepares them to make smart business decisions to help the business grow. Companies may choose from a variety of approaches to conduct their research. Both qualitative and quantitative research methods are reliable in aiding to achieve success. But, no matter the approach or method of research taken, there will always be key points to look out for when doing business research. Such as, the importance in learning what makes your product or service stand out against other competitors in the industry and how to market it in that manner to consumers. Brands and Consumer Behavior Marketing to the appropriate target is the goal in which to be achieved for almost every business. When a business puts its focus on the needs and wants of their proposed consumers, the chances of reaching that consumer is more likely. In this research, a questionnaire was developed to explore the correlation of brand image and brand equity with consumer purchase intention. Meenaghan (1995) defines brand image as product knowledge that enables consumers to identify a specific brand. Blackwell, Miniard, and Engel (2005) describe how brand image has both tangible and intangible associations for consumers. Bhat and Reddy (1998) define brand image as an information prompt. When it comes to brand equity;...
Words: 810 - Pages: 4
...Understanding Business Research Terms and Concepts: Part 1 RES/351 April 13, 2015 The methodology used in a business study depends on the type of business research being conducted. Business researchers utilize numerous approaches to obtain information and decipher data. Two popular approaches used in business research are the qualitative research approach and the quantitative research approach. Both of these approaches to business research can be beneficial or may cause inconclusive results because of unforeseen variables. Qualitative Approach The qualitative approach or interpretive research approach main purpose is to build a theory or gain an understanding of the issue that is researched (Cooper, 2014). Using the qualitative approach can require the researcher to have debt involved with the research process typically as a participant in the study (Cooper, 2014). The qualitative approach draws data are many sources such as; people, organizations and institutions, settings or environment, published text, objects, and events (Cooper, 2014). This approach has a small sample size (Cooper, 2014). This methodology has less planning; therefore, the results may vary (Cooper, 2014). Research studies using this method are not always consistent and may be modified during the study (Cooper, 2014). An advantage to the qualitative approach is the small sample sizes because of the small sizes; the time for data analysis can also be shortened (Cooper, 2014). According to Vaivio...
Words: 726 - Pages: 3
...Understanding Business Research Terms & Concepts: Part 1 RES 351 By To some extent all research may be approached either quantitatively or qualitatively. Everything is determined by the researcher’s primary aim. Are they fascinated in a methodical strategy, as a way to generate similar, generalized information, or do they desire to make a narrative of a special instance/scenario/circumstance? Each choice requires various kinds of preparation, which might best be accompanied by a special research design. However, mixture or mixed strategy approaches show to be very helpful in many scenarios, and appear to fix several of the difficulties, which appear from embracing an individual methodological strategy. According to Cooper & Schindler (2014), “Managers basically do business research to understand how and why things happen. If the manager needs to know only what happened, or how often things happened, quantitative research methodologies would serve the purpose. But to understand the different meanings that people place on their experiences often requires research techniques that delve more deeply into people’s hidden interpretations, understandings, and motivations. Qualitative research is designed to tell the researcher how (process) and why (meaning) things happen as they do (Ch. 7, pg 144)”. Strengths and Weaknesses Qualitative techniques are usually rich in story and description, and rather of supplying a result they have a tendency to discuss the procedure...
Words: 560 - Pages: 3
...|[pic] |Syllabus | | |School of Business | | |RES/351 Version 1 | | |Business Research | Copyright © 2011 by University of Phoenix. All rights reserved. Course Description This course evaluates the process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning...
Words: 1594 - Pages: 7
...process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation. Week 1 - Topic 1: Recognizing the Situation Objectives Recognize a situation, problem, issue, or opportunity that needs addressing. Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, problem, issue, or opportunity. Identify ethical issues involved in business research. Describe the business research process. Materials Week One Student Guide Sample Examination to prepare for Final Examination EBOOK COLLECTION: Business Research Methods, Ch. 1 EBOOK COLLECTION: Business Research Methods, Ch. 2 EBOOK COLLECTION: Business Research Methods, Ch. 3 EBOOK COLLECTION: Business Research Methods, Ch. 4 ARTICLE: Week One Topic Searches Assessment Individual Assigment: Current Events in Business Research Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines. Please see the instructor's syllabus for this week's assignments. Week 2 - Topic 1: The Purpose of Business Research Objectives State...
Words: 669 - Pages: 3
...Understanding Business Research Terms and Concepts: Par RES/351 2/1/2016 University of Phoenix Understanding Business Research Terms and Concepts: Part 1 How can we embrace understanding business research terms and concepts by comparing Lender evaluations of start-up business prospects and understanding the effect of a web-based tutorial on problem formulation ability by using qualitative and quantitative research designs? The business of rental cars can benefit from both quantitative and qualitative research designs by combining both designs for maximum effect. Lender evaluations of start-up business prospects The study was collected in 2003 and 2005 from the data bases in Finnvera, a state-owned financial institution. The data collected allows the qualitative ways authors can examine the information based on personal history and firm-specific characteristics of business prospects, and market position impact firm performance. The weakness of using the qualitative design for lender evaluations is the understanding parts of the data because it can be misunderstood because of personal opinions of the researchers. By using the quantitative design, the researchers can begin to explain the data results and come to a more itemized way of using the data. Lenders struggle with the data results as stated Iselin (1988), “Some studies state that inconsistency in previous findings could result from improper measurement of information loads as well as failure to rule...
Words: 577 - Pages: 3
...Understanding Business Research Terms and Concepts: Part 1 RES/351 Business Research August 13, 2014 Understanding Business Research Terms and Concepts: Part 1 It is important to understand business research terms and concepts when conducting research. Having an unclear understanding of the terms and concepts could lead to ineffective research results. Having good measurement tools in place can be used as an indicator for measuring accuracy. Tools that are put in place to measure accuracy are evaluated using three key criteria, validity, reliability, and practicality. Validity is the main concern of the research. Reliability deals with the quality of measurement. Practicality is concerned with factors of economy, interpretability and convenience. In this paper, I have chosen two articles and will identify, compare, and contrast the two approaches, qualitative and quantitative, used by the researcher. In the first article titled, “Research in the News: Practicality trumps desirability in gift giving”, the researchers use a qualitative approach. The strength of this approach was that the studies were conducted face to face in a classroom which allowed the study capture the actual emotions, feelings, and opinions of the individuals being surveyed. Using a combined approach in this study would enhance the results by adding in statistical measures, which will be obtained through the quantitative design. The appropriate method for this research study was the qualitative...
Words: 468 - Pages: 2
...process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation. Week 1 - Topic 1: Recognizing the Situation Objectives Recognize a situation, problem, issue, or opportunity that needs addressing. Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, problem, issue, or opportunity. Identify ethical issues involved in business research. Describe the business research process. Materials Week One Student Guide Sample Examination to prepare for Final Examination EBOOK COLLECTION: Business Research Methods, Ch. 1 EBOOK COLLECTION: Business Research Methods, Ch. 2 EBOOK COLLECTION: Business Research Methods, Ch. 3 EBOOK COLLECTION: Business Research Methods, Ch. 4 ARTICLE: Week One Topic Searches Assessment Individual Assigment: Current Events in Business Research Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines. Please see the instructor's syllabus for this week's assignments. Week 2 - Topic 1: The Purpose of Business Research Objectives State...
Words: 825 - Pages: 4
...JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL JÖNKÖPING UNIVERSITY St r at egi c Under standi ng A Qualitative Study on Similarities and Differences in Perceptions of Strategy Bachelor Thesis within Business Administration Author: Florance Batamuriza Tobias Berg Tony Hatami Tutor: Jönköping Jens Hultman & Anna Jenkins June 2006 Strategic Understanding - A Qualitative Study On Similarities and Differences in Perceptions of Strategy A Bachelor Thesis in Business Administration by Batamuriza, Berg & Hatami - JIBS 2006 Acknowledgements Since the begging of the year of 2006 we have worked hard to complete this paper. It has been both fun and challenging. We would not have reached this far without the help of our tutors, Jens Hultman and Anna Jenkins, therefore we want to give them a special thanks for helping and guiding us through this struggle. At the same time we would also like to thank the other groups for their constructive criticism and ideas for improvements. In connection to this, another thanks to our anonymous proofreaders without whom this thesis would not look anything like it does. We also want to give big thanks to the company that offered their time, effort and their thoughts during the interviews; without it this paper would have been impossible to complete and for this we will be ever grateful. Last but certainly not least, we would like to thank our families and friends that put up with our never ending discussions about the paper, and for your ever lasting...
Words: 28447 - Pages: 114
...Understanding Business Research Terms and Concepts: Part 1 & 2 Misty Lesesne-Vasdev RES/351 July 30, 2014 Michael Gemignani Understanding Business Research Terms and Concepts: Part 1 * Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement? An independent variable is one that can be manipulated. Independent variables are observed to see if it affects any other variables. A celebrity endorsement can be manipulated by making the celebrity appear to love a product. That is just one example of manipulation. Therefore because the variable can be manipulated, a celebrity endorsement is an independent variable. * In an experiment, this variable is expected to be affected by the manipulation. When in an experiment an independent variable can be manipulated to affect the dependent variable. Most of the time the researcher has control over the independent variable which has a direct effect on the dependent variable. Usually the dependent variable is a response to the independent variable. In fact a dependent variable is called a dependent variable because it depends on another variable usually an independent variable. For example, a researcher wants to show the effects of alcohol on the liver the independent variable would be the alcohol and the dependent variable would be the functions of the liver after the alcohol. * Criterion variable is synonymous with this term. Criterion...
Words: 616 - Pages: 3
...JOURNAL OF BUSINESS LOGISTICS, Vol.22, No. 2, 2001 1 DEFINING SUPPLY CHAIN MANAGEMENT by John T. Mentzer The University of Tennessee William DeWitt The University of Maryland James S. Keebler St. Cloud State University Soonhong Min Georgia Southern University Nancy W. Nix Texas Christian University Carlo D. Smith The University of San Diego and Zach G. Zacharia Texas Christian University “Management is on the verge of a major breakthrough in understanding how industrial company success depends on the interactions between the flows of information, materials, money, manpower, and capital equipment. The way these five flow systems interlock to amplify one another and to cause change and fluctuation will form the basis for anticipating the effects of decisions, policies, organizational forms, and investment choices.” (Forrester 1958, p. 37) Forrester introduced a theory of distribution management that recognized the integrated nature of organizational relationships. Because organizations are so intertwined, he argued that system dynamics can influence the performance of functions such as research, engineering, sales, and promotion. 2 MENTZER, DeWITT, KEEBLER, MIN, NIX, SMITH, AND ZACHARIA He illustrated this phenomena utilizing a computer simulation of order information flow and its influence on production and distribution performance for each supply chain member, as well as the entire supply chain system. More recent replications of this phenomenon include the “Beer...
Words: 1750 - Pages: 7
...UNIVERSITY OF WALES: TRINITY SAINT DAVID PRIFYSGOL CYMRU: Y DRINDOD DEWI SANT School of Business, Finance and Management Ysgol Busnes, Cyllid a Rheolaeth Business Ethics and Social Responsibility SBUS6003 October 2015 – Term 5 February 2016 – Term 6 SBUS6003 Business Ethics and Social Responsibility MODULE CODE: TITLE: DATED: SBUS6003 Business Ethics and Social Responsibility 02/06/2011 LEVEL: CREDITS: 6 20 TEACHING METHODS: Lectures Workshops Independent Study JACS CODE: N200 8% 16% 76% AIM(S) • To introduce students to the particular problems and opportunities experienced in adopting or ignoring corporate social responsibility. • To develop students’ understanding of the relationship between business ethics and management decision making • To develop students understanding of sustainable business issues and how they can be managed, promoted and developed in a business context. LEARNING OUTCOMES By the end of this module students should be able to: • critically evaluate the tipple bottom line of sustainability as a key goal for business ethics; • critically evaluate the role of ethical theory in decision making in business. • critically appraise stakeholder expectation and its relationship with corporate governance and social responsibility; • research and critically analyse ethical challenges in different organisations; • investigate and critically evaluate an organisation’s management of corporate...
Words: 4128 - Pages: 17
...Understanding Business Research Terms and Concepts: Part 2 Statistical procedures can be divided into two major categories: descriptive statistics and inferential statistics. When it comes to statistical analysis, there are two classifications: descriptive statistics and inferential statistics. In a nutshell, descriptive statistics intend to describe a big hunk of data with summary charts and tables, but do not attempt to draw conclusions about the population from which the sample was taken. Descriptive statistics are very important because if we simply presented our raw data it would be hard to visualize what the data was showing, especially if there was a lot of it. Descriptive statistics therefore enables us to present the data in a more meaningful way, which allows simpler interpretation of the data. Descriptive statistics includes statistical procedures that we use to describe the population we are studying. The data could be collected from either a sample or a population, but the results help us organize and describe data. Descriptive statistics can only be used to describe the group that is being studying. On the other hand inferential statistics allows us to draw conclusions from data that might not be immediately obvious. In most cases an inferential statistic is used to test some hypothesis. Inferential statistics is concerned with making predictions or inferences about a population from observations and analyses of a sample. I was able to come across two article...
Words: 749 - Pages: 3
...PROGRAMS 2010 The information contained in this Course and Subject Guide: • • is current only at the date it is published and Melbourne Business School is under no obligation to update the information or correct any inaccuracy which may become apparent at a later date; and is not intended to provide or make recommendation on which you should rely. Melbourne Business School reserves the right to change course content, lecturers, course time, examination procedures and other course details. To the extent permitted by law, Melbourne Business School specifically excludes any liability for any error or inaccuracy in, or omissions from, the information in this Guide and any loss or damage which you or any person may suffer. Last updated: 12 March 2010 1 2 MELBOURNE BUSINESS SCHOOL 2010 ACADEMIC CALENDAR ___________________________________________________________________ TERM 1 Thursday Monday Tuesday 14 January 18 January 26 January Orientation Evening – Weekend Mode and Standard Part Time World of Management Weekend Mode and Part Time (until Friday 22 January) Australia Day Academic School Holiday Carlton Campus on Sunday operations Monday Thursday Friday Monday Thursday Friday Friday Thursday Friday Sunday 9 February 18 February 26 February 8 March 18 March 19 March 2 April 15 April 16 April 25 April Commencement Term 1 Teaching (standard 12-week format subjects) Weekend Mode – Module 1a (until Monday 22 February) Elective Weekend Mode – Module 1a (until...
Words: 31716 - Pages: 127
