...SECTION A 1. What are the capabilities of the XO laptop (especially the latest version, XO-3)? How well-suited is this machine for developing countries? The One laptop per child organization (herein referred to as OLPC) was started by MIT’s Nicholas Negroponte in 2005. And the mission statement of the organisation is as follows: “To create educational opportunities for the world's poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create, and collaborate. They become connected to each other, to the world and to a brighter future” Their aim was to provide this laptop at a cost of $100 and Mary Lou Jepson, as chief technical officer of OLPC had to consider a range of environmental factors for the design to be tailored to the particular needs of the developing world (Buchele, 2009:1). These challenges included electricity availability, extreme temperatures and the rugged physical environments of these countries (Brown, 2009:8). After several years of research and development, the result was the XO laptop featuring hardware innovation in power supply, display, durability and networking. The first model XO1 was launched in November 2007 at a cost of $188, failing at the initial goal price of $100 but it revolutionized the PC industry to be motivated...
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...General Code of Conduct The company expects the employees to exercise sound judgement and safeguard the interest of every individual working under the organisation. The comrades are expected to maintain a healthy, cooperative, positive and sound working environment to increase the productivity of the work. These standards apply while working for the company whether inside the premises or at some offset location or any other company event. The company is committed to work ethically and maintain the safety and protection measures for the employees. Every employee is expected to follow the code of conduct and respect others religious and emotional sentiments. In case of any violation of the code, the decision of the chief regional officer shall be binding and the jurisdiction of the area shall be binding. The employees are expected to follow the chain of command as listed down in the company’s circular provided to each employee at the time of joining. Anyone not doing so shall be held liable for wrong doings and will be prosecuted for disregarding the interest of the company. Hierarchies should be followed along with cross-departmental communication for efficient working and synergy should be maintained while doing so. Some other ethics to be followed by the members, employees, directors and anyone associated with the working of the company are: Honest and Ethical Conduct The company expects its employees to be honest and maintain their moral values at all the times working...
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...CLA-1 Marketing Management BUS 510 Professor: University Abstract This paper describes the elements of the Marketing Mix of Apple computers. This paper provide details found during research of these elements including Product, Price, Place and Promotion as they relate to manufacturing, marketing, sales and distribution of the products available at company. MACINTOSH (Apple Computer) Marketing Mix Analysis: Macintosh (Apple computers) This paper will introduce the Marketing Mix for Apple Computers. We have researched the this company and will describe the way they approach the marketing of their product. Apple is more attractive to the world of graphic design. There is some overlap due to the fact that Apple is found in educational environments covering classroom activities . Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development of the “Apple I in the early 1970s. The Apple I was a step ahead of most computers of the time featuring a use of aTV as a display system and a cassette interface for recording programs. After obtaining financing for the development of Apple II, the Apple Computer Company was formed in 1970.As the growth of home computer use grew, Apple grew with it. In 1980 the company issued its initial public offering of investment stock. Target Market Target markets for Apple include environments where graphic design, video and audio editing are in demand. The price...
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...the following evidence and information about: - How the strategy is based on the principles of marketing. - How sources of primary and secondary marketing information will be used in relation to the product. - An analysis of how the impact of the external environment will affect the marketing decisions of the product to be launched. - An analysis of the marketing context and decision on an appropriate strategy. - A developed coherent mix of strategies to meet consumer needs. - An evaluation of the reliability of the different marketing models used. I have chosen to base this marketing strategy on a new laptop. I have decided to launch a new laptop (The PowerBook 4000), which will feature a computer chip for wireless networking and longer battery life. The company developing this new laptop will be Apple Macintosh and it will be a revolutionized development of the PowerBook G4. The Principles of Marketing Marketing is the process of learning about your customers and competitors, so that you can provide the right products at the right price in the right place, promoted in the right way to achieve your business’s objectives. Therefore, in order for Apple’s marketing strategies to be successful, its market knowledge must consist of the following elements: - To understand customer needs. - To understand and keep ahead of competition. - To communicate effectively with its customers to satisfy...
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...the main point of this is because i have had little practise in writing essays and incoporating case studies in them. so what im asking is have i correctly and effectively answered the question, and is the way i incoporate my case study right? How does an understanding of the influences on operations contribute to business success? Influences on operations management have a dual effect on the businesses.. They can cause the business to undergo change and to adjust to external factors, as responsiveness to change is a constant issue. The second effect is the threats and opportunities influences present. An understanding of these external influences can help a business be able to manage and respond to them in an efficient manner by implementing various strategies. As such, this will contribute to the success of the business. Influences on operations management include: Globalisation, quality expectations, actions of competitors, technology, government policies, legal regulations and environment sustainability. One of the main influences on operations management is globalisation. Globalisation refers to the removal of trade barriers between nations, and is defined as the integration and interdependence of national economies forming a global economy. Integration means joining together through trade, deregulation and technology. The reasons for this are that businesses can drive costs down and exploit the competitive advantage each region has to offer. Apple recognised early...
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...The Analysis of PlayStation of SONY Corporation NAME: Mei Zhang Yixuan Yao Zhaorui Liu Yong Zhang In this case we choose the SONY Corporation. SONY Corporation (NYSE: SNE), commonly referred to as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues. SONY is one of the leading manufacturers of electronics products for the consumer and professional markets. The Game is an important industry, SONY launches "PS3" in the middle of 2006, and it also strengthens self-developed video games software. We focus on the PlayStation of SONY Corporation to analysis the market structure and the competitors (XBOX of Microsoft, WII of Nintendo) A. Nature of demand 1. The buyers currently go about buying existing products of SONY considering the number of stores shopped, the consumers will feel that the more stores sell one item, the more popular the product is. For example, there are many different types of SONY Digital Single Lens Reflex Camera, but most stores only sell α35,α390, buyers may propensity to buy this two types. Buyer will buy SONY`s products when they are sold in different stores. The buyers also consider the industrial sources, as a consumer, we all want to the best raw material, intermediate material and final material, thus the industrial sources is the key factor. The display screen...
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...Essay on Lenovo Contents Introduction 2 Competitiveness 2 Competitive advantage 2 International market challenges 3 SWOT 3 PESTEL 3 Competitive profile matrix 4 Porter’s Five Forces Model 4 Four risks of international business 5 References 6 Introduction The brand Lenovo has made its reputation as one of the famous and preferred personal computers in the world. Lenovo is striving to be the leader of the market and the market share of Lenovo is also very high. It was in 2004 when Lenovo purchased the global brand “Think Pad”. This is when the presence of Lenovo has been marked in the global competitive world. Lenovo has a packaging plant in 7 countries and distribution contact in many countries sin the world. The statics of ZhongYikag company states that Lenovo’s share in domestic market has somewhere around 21% market share. The company is enjoying monopoly in Chinese market. It is far ahead than that of its competitors in China. Competitiveness Lenovo is a very competitive brand that always tries to be the best in the market in which it is serving. This is due to the strategies that are framed by top level management of the company. A company needs to make strategic policies to remain competitive in a market Boughton (1964). Lenovo is following the same trend. It is far beyond its competitors in its domestic market that is china. If talked about this brand in a global context it is also mentioned that the market share of this brand is increasing gradually...
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...customers rather than through intermediaries. Dell believed so called “middlemen” added little to no value to the end product and that their associated fees were essentially unnecessary mark-ups for customers. By completely cutting out intermediaries, Dell not only reduced its customers’ costs, but also enabled the company to customize computers and focus on meeting customers’ needs and providing superior customer service. So doing ultimately helped Dell establish itself as one of the most customer-centric information technology companies in operation. When it came to product development technology, Dell did not aspire to be the industry pioneer. Instead, Dell left product innovation to its competitors and relied on its unique marketing distribution formula to generate sales. The intuition of Dell’s top management, especially Dell’s namesake and CEO, Michael Dell, contributed significantly to the effectiveness of this formula. As noted in the case, Dell had the “uncanny ability to reach out into the market and identify the next high-margin technology product that could be driven to scale with lower priced products driven by its direct model.” This foresight basically eliminated Dell’s need for its own R&D efforts and allowed Dell to pass the corresponding cost savings onto its customers. Dell management also exercised good judgment with respect to the launch of new products: if new products were unpopular, Dell immediately purged them from its offerings. Finally, by being aware...
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... The revolution is just beginning E-Commerce: Use of Internet and web to transact business securely and privately. Commerce * Commerce is the exchange of items of value between persons or companies * Any exchange of money for a product, service or information is considered a transaction of commerce * Commerce is the branch of business. It is concerned with the exchange of goods & services. It includes all those activities, which directly or indirectly facilitate that exchange. E-Business Digital enablement of transaction and processes system within a firm, involving information system under firm’s control. Functions of Business Research & Development, HRM, Sales & Distribution and Marketing. Difference Between E-Commerce and E-Business E-Commerce E-Business 1. E-Commerce covers outward facing E-Commerce covers internal processes such process that touch customers, suppliers as Production, inventory management, and external partners. product development, risk management, finance, knowledge management and human ...
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...studies or literatures to demonstrate the value and feasibility of high staff turnover and low morale were conducted. The results is focused on the decrease of staff turnover rate by fostering good relationships among co-workers and distributing workload evenly, and thus improving staff morale in the long run. Recommendations of Employee-Manager relationship management plan will be given. In conclusion, the employee turnover rate and low morale in ECS will improve with complete strategies and plans of employee relationship management and moderate workload distribution. Introduction Elitegroup Computer Systems Co.(ECS) is a Taiwan-based electronics firm. It is the fifth largest PC motherboard manufacturer in the world. Many of these motherboards have been produced for OEM customers such as Acer and Dell. The company has since concentrated on broadening its product range by making its mark in the design and manufacture of laptops. The Channel Sales and Marketing Department in ECS has become increasingly important compared with other OEM departments as it in charge of ECS’s private brand which enhances company's reputation dramatically throughout...
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...@ STRATEGY IMPLEMENTATION MDP 111M GROUP ASSIGNMENT 01 Due Date: Aug-2011 ANALYSING THE EXTERNAL AND INTERNAL ENVIRONMENT OF “DELL” Inc By Group DRIVE (Delegate, Research, Interview, Verify, Execute) |Group members |Student numbers | |1 |HYLTON LUDWIG |73014699 | |2 |GERT LABUSCHAGNE |73030074 | |3 |SAM BALOYI |73019909 | |4 |AVINAASH SINGH |73030090 | |5 |VICTOR MTHOMBENI |71914161 | |6 |SHAWN GORMAN |73026700 | |7 |JACO BIERMAN |73051764 | Contents 1. INTRODUCTION 1 2. ANALYSIS OF THE EXTERNAL ENVIRONMENT USING PESTLE 2 2.1 Political 2 2.2 Economical 2 2.3 Social 3 2.4 Technological 4 2.5 Legal 5 2.6 Environmental 5 3. ANALYSIS OF THE EXTERNAL ENVIRONMENT USING PORTERS 5 FORCES 6 3.1 Threat of New Entrants 6 3.2 Bargaining Power of Customers. 7 3.3 The Threat of Substitute Products 8 3.4 The Bargaining Power of Suppliers...
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...contents of the video game frames. Economic: Places such as U.S and Japan are largely dominated by the video game business. Therefore contributing towards the GDP of their countries. Interest rates have not much impact on the video game business as they manufacture their own units. The disposable income of the consumers in the video game industry has an effect on their buying behaviour. For example people who fall under a low income range may not afford to buy a video game of a high price. Nintendo’s low manufacturing cost was also one of the reasons for it to sell its games at a nominal price, therefore increasing its sales. Social: The social factors that influence the video game industry are population demographics, income distribution, lifestyle...
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...COURSE SYLLABUS BMGT 230 - BUSINESS STATISTICS Summer Session 0301 - 2014 Instructor Information Professor: Frank B. Alt (falt@rhsmith.umd.edu ) Office: 4323 Van Munching Hall (VMH) Office Hours: After all teaching days (2:00-3:00 p.m.) and by appointment Office Phone: 301-405-2231 Course Assistant Mr. Daniel Klein Office Hours: After all class days (except 6/19) from 3:00pm – 4:30pm Office: 4308 Email: dklein99@terpmail.umd.edu Class Information Classroom: Van Munching Hall, Room 1330 Meeting Times: 10:00 a.m. - 1:10 p.m. Meeting Dates: June 2 - 5 (Monday – Thursday) June 9 - 12 (Monday – Thursday) June 16 – 19 (Monday – Thursday) Information regarding official university closings and delays can be found at the campus website or by calling the weather emergency phone line (301-405-7669). If a class is cancelled, the dates on the Course Outline will be changed to reflect this. Students will be notified of such changes by an email from me. Please refer to the inclement weather policy on page 3. Required Course Materials Text: Basic Statistical Ideas for Managers, 2nd ed, D. Hildebrand, R. Ott and J. Gray, Duxbury Press (Thompson-Brooks/Cole), 2005, ISBN 0-534-37805-6. The text comes with a CD-ROM containing an Excel Add-in and Data Sets. If your text does not have the CD, that is okay since I can post the data sets and we will not...
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...| Marketing Mix Analysis | Apple Computers vs. Dell Computers | | Jeremy Milliorn - ProductWill Moss - Price Peggy Harris - PlaceNader Khader - Promotion | | This paper describes the elements of the Marketing Mix of Dell Computers and Apple Computers. We will provide details found during research of these elements including Product, Price, Place and Promotion as they relate to manufacturing, marketing, sales and distribution of the products available at each company. | Table of Contents Introduction 3 Target Market 3 Competitors 4 Product 6 Price 10 Place 14 Promotion 17 Table of Figures 21 Works Cited 22 Introduction This paper will introduce the Marketing Mix for Dell and Apple Computers. We have researched the two companies and will describe both similarities and differences in the way they approach the marketing of their products. Both companies offer computers and laptops. Dell offers computers that are designed handle day to day operations of a business or home user while Apple is more attractive to the world of graphic design. There is some overlap due to the fact that Apple is found in educational environments covering classroom activities while the offices of the same campuses might employ Dell. Target Market Dell Computers marketing efforts are aimed at work oriented and business friendly users. Prior to a re-structuring, it focused on individuals and families. Television commercials and promotional literature often displayed...
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...York University Schulich School of Business Marketing Department MKTG 2030 – Winter 2014 – Marketing Management – Sections R, S, T Instructor: Linda Reeser (lreeser@schulich.yorku.ca) Section R: Tuesday 8.30-11.30am – N107 Office: N304. Section S: Tuesday 2.30-5.30pm – N107 Office hours: Tuesday 12-2 or by appointment Section T: Thursday, 2.30-5.30pm – N107 Description Marketing involves satisfying consumer needs and desires with the right product/service, priced at the right level, promoted to the right customers in ways that motivate purchase, and making them available through the right distribution channel. This course represents an introduction to the field of marketing and will focus on the key marketing issues faced by typical consumer-focused companies Objectives 1. To introduce the concepts, analyses and activities that comprise marketing. 2. To provide methods and exercises in assessing and solving marketing problems 3. To reinforce and develop skills critical for business practice. While learning to plan and conduct analyses, and write formal reports to management, students also have the opportunity to work with each other in groups to solve business problems. 4. To communicate your creative ideas effectively, in both written and oral contexts. Required 1. Text: Marketing, Real People, Real Decisions, by Solomon, Marshall, Stuart, Smith, Charlebois, Shah, 4th Canadian edition (Pearson Prentice-Hall, ISBN 978-0-13-262631-6)...
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