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Unfinished Social Media Essay

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Social Media
Using three quantified examples, define and explain what is meant by the term social media.
Social media is a variety of websites and applications that give people the opportunity to create and share images, videos and messages, which can be sent to people all over the world. Businesses are given the opportunity to increase brand awareness, make new contacts, create new ideas and strengthen existing products. Social media easily gives any business interaction with their chosen target market, including answering customer’s questions, and carrying out market research.
Instagram is an application that allows people to create a profile where they can share images and videos online, to anyone in the world. This multimedia-sharing app is used widely for businesses such as retailers and restaurants, and it is becoming more vital for a business to use Instagram for advertising and promoting themselves. From September 2015, Instagram currently has over 400 million users, and 80 million posts on average are made every day. One of the main and most important features of Instagram is the hashtag. When someone makes a post on Instagram they can use hashtags to dramatically increase how many people are viewing their post, which will lead to masses of people liking photos and then letting their friends (or followers) see as well. Businesses can use hashtags to promote their products/services through simple keywords, and at the same time potential customers can search for exactly what they want within any market. Hashtags can also be used by a business as a method of market research as they can easily see what competitors in the same market are offering, and can work out what they have to do to make their products/services better, so that they can appeal to customers even further.
“Hello Cupcakes” is a small Indonesian company that uses Instagram to promote their

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