...market change. According to The New York Times, Mark Bittman stated fast food chains have improved their menu to be healthier (Durisin, 2013). McDonalds has done a good job at pleasing their customers for decades. As customers are trying harder to be more nutrition-minded for themselves and their families, McDonalds listened. McDonalds has made extreme efforts to improve their menu to meet customer nutrition needs. They have gone great lengths to help customers make informed nutrition choices about the food that they eat by advertising the nutrition information in each product ("Nutrition Choices", 2013). Since being more health conscious is in the best interest for our customers we have introduced the veggie burger to the North America region. We have added the veggie burger to our “Favorites Under 400” menu, which still gives you that great taste under 400 calories. If you love a healthy treat, then you’re going to love our veggie burger sandwich. It comes with a crisp veggie patty, with organic lettuce, tomato, and light mayo. All of this nutrition served on a whole wheat bun. The veggie burger has 13 grams of protein and only 0.1 grams of Trans fat. There is 517 kCal and 59 grams of carbohydrates, which is a great source of energy (“Veggie Burger”, 2013). Now we have a great choice for all of our vegetarian lovers who want to indulge in a great tasting healthy burger. It is very important we create awareness to our nutrition minded...
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...INDIVIDUAL ASSIGNMENT Name: Tran Dieu Linh BA60111 Class: BA0662 I. Background 1. History 2. Mission and vision 3. Business objectives II. S.W.O.T analysis III. Ads/disadvantages of Mc. Donald franchise IV. Investment decision V. Reference list I. Background: 1. History: The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered is located in the United States. The company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. However, in 1948, they reorganized their restaurant stand using production line principles. Then Ray Kroc who is businessperson joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. 2. Mission and Vision: Mission: McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience. Vision: McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant...
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...NHÂN…BA60117…BA0664 Lecture: Mr. NhanDTBA60117 | Entrepreneurial Small Business Dddd [Type the company address] Page 1 Content: I. 1. 2. 3. Background: History Mision and Vision Business objectives II. III. IV. V. VI. SWOT Analysis: Advantages and Disadvantages of Mc Donald franchise: Investment decision: Summary: Reference List: I. About the MC Donald: 1. History: ( From : wikipedia.org/wiki/McDonald's) The McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 69 million customers daily in 119 countries. Headquartered in the United States. The company began in 1940s. In 1955, Ray Kroc joined the company as a franchise agent. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion. McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors McDonald's Corporation Restaurants, Food Worldwide U.S. Don Thompson $ 27.56 billion (2012) $ 5.46 billion...
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...Introduction One of the largest and most popular fast food restaurant in the world, McDonald’s, has stores located all over the world that are found in 118 countries and operate over 35,000 restaurants worldwide. It is compressed of both company-owned and franchised restaurants that all operate maintaining a tight grasp on operations, cost, quality and control. The relationship between McDonald’s and its independent franchises is of fundamental importance to overall performance and to the McDonald’s brand. Being this large of a company, every decision that it makes is crucial for the survival of the company and any wrong moves can make a huge impact on them on a much larger scale. The company is always undergoing changes and every decision that McDonald’s makes needs to be greatly evaluated to make sure it doesn’t lead them towards failure. There’s a lot of competition in the fast food industry and competitors are always competing against each other when it comes to price, quality, advertising, deals, new items and more. There’s a lot of opportunity that has been made and still to be made in the fast food industry and all falls back on the decisions that these companies make and in this paper we will be conducting multiple strategical analysis on McDonald’s and evaluating it. One of the most challenging things looking at the fast food industry is that it is not an attractive market for new entrants, competing against the costs of existing companies is very difficult but they...
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...being said, I believe McDonalds does uphold the basic rights of consumers. Currently, McDonalds displays nutrition facts on all of there food items. That was not always the case. Prior to the movie super size me, and the ensuing lawsuits, McDonalds would offer consumers the option to upgrade their already unhealthy meals to a even larger potion known as super size. This ignored consumer rights because the establishment did not warn customers that they would be consuming nearly half of there daily calories just by having fries. Appropriately, McDonalds no longer tries to gear people towards the unhealthy option of super size and displays nutrition information on all of its products. Therefore it is fitting to state that the major rights of consumers have not always been upheld at McDonalds, but they are taking steps in the right directions. At present, they are making phenomenal strides toward a healthier menu. McDonald's started giving customers the option of choosing apple slices and milk as part of the Happy Meal package. They also began packaging 100-calorie versions of Oreos, Wheat Thins and other healthy treats. Also McDonalds is currently working on removing trans fats from their food. More and more McDonalds is taking gradual steps to making the American consumer more responsible for what they put in their own mouths. Soon, it is very likely that people will no longer be able to blame corporations like McDonalds for obesity because there will be healthy options and people...
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... McDonald's is been in business since 1940. Dick and Mac McDonald open the first McDonald's as a BBQ restaurant in San Bernardino, California. "It was a typical drive-in with a large menu and car hop service." McDonald's mission statement states: "McDonald's brand mission is to be our customers' favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience." (http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html) II. Organizational Strengths and Weaknesses (40 points) A. First Organizational Strength 1. According to the website Ezine Articles, McDonald's has a strong global presence and is considered as a market leader in both the domestic as well as the international markets. 2. "It is a global brand that owns 31,000 restaurants serving in 120 countries. Of these 31,000 restaurants at least14,000 restaurants are situated in the US." (http://ezinearticles.com/?McDonalds-Business-Analysis&id=687438) B. Second Organizational Strength 1. According to the website Wordpress, McDonald's uses economies of scale for reducing the cost, as its huge expansion diversifies "the overall risk involved with the economic performance." 2. McDonalds is an affordable meal for everyone. It adapts to the cultural...
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...advertisements. The fast food industry excels at this strategy. They have identified their target customers as children, and they know how to construct advertisements to directly cater to their wants. Toys and colorful characters, like Ronald McDonald, make the unhealthy products that this industry is selling look attractive to children; the message is not what it purports to be. Due to the naive minds of children, advertising towards children has become a big problem for our nation. There is no doubt that the fast food industry has played a big part in our nation’s growing obesity epidemic, which will continue to grow if these companies are allowed to continue their successful strategies. These companies have been impugned. Through the inventions of the Internet and cell phones, there will only be more ways for fast food companies to reach out to children. The government should push to censor more minutes of fast food advertisements on kids’ television networks, regulate the number of advertisements that appear online on kids’ websites, and stop companies from targeting low class minorities who may not have a parent available to teach them healthy eating habits. Also, parents who are able to should take responsibility and show their children healthy eating habits, and limit time spent watching television. Obesity is a danger to children, due to the fact that it will be referenced many times when the topic of fast food advertising towards children is discussed. The amount of fast...
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...McDonald's vision McDonald's vision is to become its customers’ favourite place and way to eat and drink McDonald's Missions to grow market share by achieving its three global priorities. 1. Optimising menu: Maintain popular core products and continually introducing new innovative localised products Differentiating its brand, for example, as a beverage destination by growing McCafe Develop healthy and balanced meal options to enhance its food image and to satisfy customers’ needs 2. Modernising our customer experience: Achieving operational excellence through technological innovation Reimaging shop look by remodelling restaurants with new designs 3. Broadening accessibility: Making it more available in the term of price, location and operation hours. To strengthening brand recognition by going over economic performance and pursuing commitment to sustainable business practices of all aspects of business and community Be the best employer for our people in each community around the world * Deliver operational excellence to our customers...
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...Threats 8 Corporate-Level and Business-Level Strategies 10 Significant Product Failures 10 Prognosis 10 Sales 10 Profits 11 Key Metrics 11 Position in the Industry 11 Conclusion 11 Works Cited 12 Appendix 13 Appendix A 13 Appendix B 13 Appendix C 14 Appendix D 14 Appendix E 15 Overview McDonald’s Corporation is the world’s largest fast food restaurant chain. I have done hours of extensive research on McDonald’s and the limited-service restaurant industry and have been eating McDonald’s for over 20 years. I will discuss McDonald’s past performance versus the industry and provide a prognosis for the future. There is a rich history behind McDonald’s, starting in 1948 with the McDonald brothers. Ray Kroc started franchising McDonald’s in 1955 and from there built a corporation. Most missions and values still used today are those Kroc implemented. McDonald’s is structured as a multifunctional form. It is mainly organized by geographical area. There are four main geographical areas and those are then it is broken up even further. McDonald’s has had steady revenues over the last ten years and I believe these revenues will continue to increase over the next decade. Its net income has been increasing, but in the coming years it will start to decline due to increasing meat prices and labor costs. Two metrics specific to the fast food industry include labor cost and food cost. McDonald’s is average in food cost and better than average in labor cost. I...
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...why this has been on the rise in recent years, and who is to blame for this. Obesity and over-weight adults, as well as children, has become increasingly common, as well as seen. With over 1 billion overweight adults with 400 million of them being obese, and with 155 million children being over-weight worldwide (Cateora, Gilly, Graham, 2013), this issue needed to be addressed. With that said, the big question is, how do we stop this rise as a whole. An ongoing issue and example to today’s obesity is fast food chains i.e. McDonald’s, and how they advertise. And though McDonald’s is one of the leading companies in the fast-food chain industry across the globe, people have been outraged with their marketing and campaigns to eat their unhealthy menu items. Thankfully, even with the bad publicity McDonald’s had and has received on numerous occasions, they are still able to have a constant growth within their company. Question #1: When it comes to fast-food industries, marketing and advertising is the key to their success. They typically use the 4P’s of marketing which are, product, price, place, and promotion. “Having accurate research is essential in creating the right marketing” (Business Case Studies, 2008). This, as well as their SWOT analysis, helps McDonald’s be able to see where they are doing well, where they lack to which they can make an opportunity out of it, and how and where they can do even better. Overall, McDonald’s has done a good job at advertising all...
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...2. Microenvironment 1. Competition 2. Suppliers 3. Customers 4. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats 5. Marketing Objectives 1. Strategic Thrusts 2. Strategic Objectives 6. Core Strategy 1. Target Marketing 1. Segmentation 2. Targeting 3. Positioning 2. Competitor Targets 3. Competitive Advantage 7. Marketing Mix Decisions 8. Organisation and Implementation 9. Control 10. References 11. Bibliography 12. Appendices 1. Introduction This report will provide you, as McDonalds, with a full marketing plan identifying the key issues. In this plan we will critically analyse each stage of the marketing planning process, and suggest possible strategy changes which you may wish to consider. We will set examples with theories throughout the plan and compare existing marketing decisions with our recommendations and the importance in building and maintaining your competitive advantage. 2. Mission Statement “McDonald's brand mission is to be our customers' favourite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which centre on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to...
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...to children’s like something tasty and yummy. Also, there is an increase of food sizes like in McDonald’s the average size of their French fries was tripled. To address this kind of problem, some countries ban advertises unhealthy foods implementing rather new strategies like promoting an active lifestyle. McDonald’s as one of the biggest food and successful company in the world broke a U.K campaign called “Changes” by not following their rules to cope up with this problem they launched an ad campaign about eating right and stay active. Food companies are testing ways to address the obesity issue. Finding a better solution of the problem will help the world reduced the number of the growing issues. Statement of the Problem How will McDonalds as one of the biggest fast food company in the world maintained their image despite of the increased number of obesity issues in a particular country? Objectives: delumpa’s part dagdagan mo pa ito. The objective of this case is to find out what strategies or move should McDonalds’ do in order for them to maintain their image . SWOT Analysis- Strength * Largest fast food market share in the world * Children Targeting Weaknesses * Negative Publicity due to obesity allegations. * Unhealthy food menu Opportunities * Rapid growth demand for healthier food * Changing customer habits Threats * Local fast food chains...
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...resolution for the initial dilemma (Cooper & Schindler, 2011, p. 116). Management has taken notice of recent discussions and debates concerning the quality of McDonald’s menu. The focus of these discussions was on the freshness of the ingredients and how the food is prepared. This paper will give an overview of McDonald’s business research that evaluates its strengths and weaknesses while placing particular importance on how their customers view McDonald’s food choices. The problem that the McDonald’s corporation is facing is the overall appearance that the nutritional value of their menu is lacking when compared to other organizations. Currently the impression that is perceived by many customers is that flash-frozen food is not fresh and is associated with an unhealthy diet. This image is what the company is working to overcome. By providing customers with supporting information the McDonald’s corporation will be able to show the value that the company provides in its meals. The significance if this research is vital to the success of the McDonald’s corporation. Since the nutritional value of their food is in question McDonald’s is considering making changes to their menu to provide a healthier menu choice to customers. As a result of identifying this issue and in an effort to establish changes by providing a healthier menu McDonald’s has implemented a plan of research to help define their strategy....
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...SWOT Analysis of McDonalds Restaurants Organization History McDonalds started out as a small restaurant business by two bothers Dick and Mac McDonald in San Bernardino, California in 1948. But if faith did not occur in 1954 with Ray Kroc who is a traveling milk shake mixer salesman the franchise of McDonalds restaurants would possibly never had happen. Kroc noticed how the effectiveness of the two brothers operation worked with a limited menu, concentrating on a few items of just hamburgers, French fries, and beverages which allowed them to focus on quality at every step. This gave Kroc an idea, and so with his keen sense of what American consumers were looking for in eating out, Kroc suggested that the brothers expand their presence and offered his services as their agent. The first restaurant opened in 1955 in Illinois as the organization became the McDonald's Corporation. Six years later Ray bought out the founding brothers (mcdonald, 2012). That is how the little white and red restaurants with the bright yellow arches began. Since then McDonald’s restaurants has been a worldwide fast food franchise preferred by every age group. The McDonalds mission statement is "McDonald's brand mission is to be our customers' favorite place and way to eat"(Farfan, 2012). This is defined by the McDonald's Values, which reflects the experience that customers can expect when walking into a McDonald's fast food restaurant no matter where...
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...The local fast food restaurant of choice for a healthy meal is McDonalds. The items I have chosen for the meal include a premium caesar salad with grilled chicken, a fruit and yogurt parfait, bottled Dasani water, and a strawberry banana smoothie for dessert. Each food item from the menu contains healthy nutrients that will contribute to the one’s health. The premium Caesar salad contains proteins, and it also provides the body with an adequate amount of vitamin A. A fruit yogurt parfait provides carbohydrates, vitamin a, c, and d. The bottle of Dasani water gives the body the fluids it needs, and a strawberry banana smoothie is dessert yet nutritious. It gives the body a good amount of sugar and vitamin c that it needs. This meal from McDonalds in quite healthy in comparison to all the food choices they provide. I feel this is a good food choice because it is something that people wouldn’t regularly choose when going to a fast food restaurant. I feel that each food item is vital in providing a nutritious meal intake. The body is not introduced to too much sugar and fat, which in turn puts individuals at high risk of diabetes. These fats also open the doors for people have high cholesterol and be at risk for stroke or heart attack. All vitamins A-D as well as some calcium are provided in this meal which the body needs for strong bones and for the prevention of osteoporosis. Calcium strengthens the bone, and osteoporosis can cause the bones to deteriorate over time. After...
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