...para la Infancia (UNICEF), es un programa que forma parte de la ONU, su principal objetivo es ayuda humanitaria y de desarrollo a niños y madres solteras en los países en vías de desarrollo, la cual tiene acceso en todo el mundo y siempre buscando la prioridad en el menor para así defender y proteger sus derechos. “UNICEF México es la representación del Fondo de las Naciones Unidas para la Infancia en el país. Nuestra tarea es unir voluntades y articular esfuerzos para cumplir con una misión central: promover el cumplimiento de los derechos de los niños, niñas y adolescentes en todo el territorio nacional. La cooperación de UNICEF en México comenzó el 20 de mayo de 1954, cuando la organización firmó el primer acuerdo de colaboración con el Gobierno de los Estados Unidos Mexicanos y se establecieron las bases de cooperación con el propósito de beneficiar a “los niños y adolescentes, mujeres embarazadas y madres lactantes” del país.” (UNICEF, 2014) Desarrollo México es uno de los principales países que han alcanzado sus metas propuestas, por otro lado dicho organismo todavía tiene grandes obstáculos, uno de ellos son la mortalidad. Sus principales objetivos son: ODM 1. Erradicar la pobreza extrema y el hambre ODM 2. Lograr la educación primaria universal ODM 3. Promover la equidad de género y la autonomía de las mujeres ODM 4. Reducir la mortalidad de los niños menores de 5 años ODM 5. Mejorar la salud materna ODM 6. Combatir el VIH/SIDA ¿Qué hace UNICEF en México? Con...
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...their reality is something different. They don’t have a family to support them. In fact, many don’t even know the meaning of “family”. I know all of you in this room have seen these children on the street. Do you ever think about what they go through on a daily basis? Today, I want to convince you to help street children who are homeless. Here are a few reasons you should help and support these street kids. First, they belong to families that have many problems. Second, they are members of society. And finally, they have dreams of their own. Many of you might think that these children live and work on the street because their families send them to do so, but this isn’t always the case. According to the United Nations Children’s Fund (UNICEF) Most street children are under 18 years old. Some of these children do not have a family or a house; others come from families where their parents have problems, which is one of the reasons that they decide to live in the street. Some parents are drug addicts, alcoholics or are without jobs. In addition, these children suffer domestic violence from their parents, or they have been abandoned. Now, how do you view their reality? It’s hard to imagine, right? But it’s true. Let me show you some statistics about how this sad reality affects us. According to Agencia Nacional de Bienestar Social (FONIF) There are over 6,000 children living on the streets. 69.3% of street children from Nicaragua live in Managua. Of this 69.3%, 41.9% of these...
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...Title: An Ethnographic Study about the Homeless Youth in the Philippines Target Group: Street Children ETHNOGRAPHIC STUDY A requirement in Society and Culture GAMALIEL VALENCIA Submitted by: Belarmino, Mary Grace S. INTRODUCTION: I chose to study the life and behaviors of the street children on the busy road of Balibago Complex at Sta. Rosa Laguna, to gain a better understanding of their conditions. The main purpose of this study is to discover how they manage to live in a very dangerous condition, as well as the perception of trust, hostility, and aggression among peers and the authority. It also aims to find out their lives regarding their families, if they have one and why they decided to run away from them. Why do they usually choose to stay on the street and run away from the local authorities that will give them shelter, food and everything they need? How can they manage to find a place for sleeping every cold evening, and mostly with an empty stomach? Seeing street children is very common for us that we can say that it is already part of everyone’s day, especially if you’re living around the urban places. It is heartbreaking to see them and think that, these kids should be in school studying, not struggling to work under the scorching heat. In Balibago; one of the busiest town in our place, you can see a lot of these kids roaming around nudging people, mostly around the mall asking for money or food. Some of them are always on the run catching jeepneys...
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...JW to enable The challenge Globally, there are tens of millions of children living or working on the streets. Some are born there. Others just end up there. And many don’t want to be found. It’s a complex and diverse problem – and one that some people don’t even acknowledge exists. But whatever their story, Aviva believes in standing up for these street children. That’s why, over the last four years, we’ve helped more than half a million of them through our Street to School initiative. Our response To explore how we can work with others to do even more for street children, we held a roundtable discussion in South east Asia on 10–11 December 2013. The event was attended by 32 different organisations including the United Nations, UNICEF, Save the Children and the Consortium for Street Children, as well as representatives from governments and global business. To build momentum before and during the event, Aviva businesses around the world united behind the hashtag #togetherforstreetkids on social media. This encourages like-minded organisations, celebrities and roundtable attendees to promote the campaign and contribute to the discussion. Aviva also partnered with Adidas Group, HSBC, the Body Shop, Kuoni, Microsoft and CSR Asia to report on how businesses in Asia are helping to protect the rights of vulnerable children – see Joining the dialogue: Vulnerable children and business (PDF 7.9 MB) . The impact Over a million people were following and supporting the first-ever...
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...UNICEF Wages Guerrilla Warfare CS 4-1. Do you think UNICEF’s campaigns will be affective? Why or Why not? I think UNICEF’s campaign will not be really effective. By setting a brightly colored vending machine at Manhattan’s Union Square, a place always crowded with many people, UNICEF makes a good choice on location where they have high potential to catch the attention of more people. However, they will have to compete against the thousands of ads for glamorous things around the Square that distract people which will be a big challenge to UNICEF. UNICEF may also have to confront with other water vending machines from the other competitors who offer various flavors from the brands that people are familiar with. The bottle design with “special flavors” labeled make those bottles of water seem become catchy than ever, people can take a picture with the vending machine and share it through social media channels like YouTube, Facebook, Instagram, Twitter and so on just because of the strange and abnormal design of the bottle, not many of them will really care about the information on the machine. New Yorkers are known as busy and rushed people, they will not have time to stop by and read the whole information and message that UNICEF is trying to pass to them. The labels of flavors on the bottles are attention catching, but people would not be willing to spend money on them. It’s simple that the words “malaria, cholera, typhoid, dengue, hepatitis, dysentery, salmonella, and yellow...
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...Summary Integrated marketing communication is being practiced by almost all companies now. The purpose of this report is to focus on the communication tools that will be used by Hewlett Packard (HP) and UNICEF to communicate their message to their target audience. Furthermore the objectives of each company will be analyzed in detail as well as the measure they will be using to measure their IMC outcome. Lastly we will be analyzing the differences between both companies based on their IMC tools and how they differ from each other in terms of objectives. This report will give both companies a glimpse of how they can enhance their brand equity by effectively using the appropriate IMC tools and how the IMC tools will benefit them. Table of content A. Background of Hewlett Packard Company 4 1.0 HP’s Target Audience 4 1.2 Integrated Marketing Communication objectives of HP 6 2.0 The Integrated Marketing Communication Mix of Hewlett Packard 7 2.1.1 Advertising 7 2.1.2 Online Marketing 8 2.1.3 Personal Selling 8 2.1.4 Sponsorship 8 2.1.5 Public Relation 9 3.0 Measuring IMC outcomes 9 B. UNICEF 12 1.0 Target Audience of UNICEF 12 1.1 Market Segmentation 13 1.2 Integrated Marketing Objectives of UNICEF 13 2.0 The Integrated Marketing Communication Mix of UNICEF 14 2.1.1 Social Media 14 2.1.2 Sponsorship 14 2.1.3 Online marketing 15 2.1.4 Events 15 2.1.5 Public Relation 15 3.0 Measuring IMC outcomes 16 4.0 Analysis of IMC practices between the...
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...HISTORICAL BACKGROUND AND OVERVIEW OF UNICEF. UNICEF is one of the biggest names in international aid and humanitarian work in the world today. It has won the noble prize as an award to first organisation and not an individual. Despite UNICEF’s awareness, fundraising, relief work and research, very few people know much about its origin. UNICEF was founded in 1946 commencing with a mission of proving emergency food and health care to the children in the countries that had been destroyed in world war II. Its original name was United Nations International Children’s Emergency Fund. It was later changed to United Nations Children’s Fund in 1954 after being officially adopted as a permanent branch in UN. In 1959, UNICEF being a permanent member of the UN, the UN General Assembly adopts the declaration of the Rights of the Child, which defines children’s rights to protection, education, health care, shelter and good nutrition. In 1961, UNICEF decides to not only focus on the health issues of the child but also focus on the needs of the child as whole beginning with education by providing teacher training and classroom equipment in newly independent countries. In 1982, UNICEF came up with Child Survival and Development Revolution where it takes responsibility to save millions of children each year. The revolution includes four aspects; growth monitoring, oral rehydration therapy, breast feeding and immunisation. In 1989, there’s a convention on the rights of the child and comes into...
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...“Often, after she left, even battle hardened men had tears in their eyes.” (Jacobs 95). Alyssa Milano has decided to step down from her spokesperson position at UNICEF an organization whose main goal is to help children who need it . She has narrowed her choices for a successor down to the top two people Eleanor Roosevelt and Malcolm X. Many people think Malcolm X would be the best choice for unicef spokesperson with his background in public speaking but, Eleanor Roosevelt would be a better choice because of her background with the UN, her work with the WTUL, and her being the wife of the president and working with his team of advisors allowing her to be in the public eye for many years before and after he passed. Eleanor Roosevelt’s work with the UN makes her be the best choice for unicef spokesperson because it taught her where people are in need and when they need it. “In a passionate speech defending the rights of refugees she declared, ‘We [must] consider first the the rights of man and what makes men more free not governments, but man”’(Jacobs 96). This proves that Eleanor’s work with the UN will better her ability as UNICEF spokesperson because it shows that she cares...
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...Nelson Mandela once said, "Education is the most powerful weapon which you can use to change the world." Nelson Mandela means the power of education is the most effective way to make a positive impact in the world. In UNICEF, members focus on children equality, children protection, and children education. Angelina Jolie is the ambassador for UNICEF but she is stepping down from her positions to work and help refugees. UNICEF needs a well-known, committed ambassador who will give their organization attention and money to fight the problems, such as discrimination and prejudice. Nelson Mandela would be a great replacement and spokesman due to his committed actions through his life, his integrity, and his value of inclusivity. Nelson Mandela’s...
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...2002). Within the Maasai community the male spouses are likely to be a few years older than the girls; some may be more than twice their age, and most of them are wealthy. Parents who make such marital choices look upon marriage as an economic arrangement. Within the Kuria community the tradition is practiced because of interests in acquiring wealth. There are rampant cattle rustling incidences in the area because of poverty. Some parents find it safe to marry off their daughters to compensate for their stolen herd since early marriages are done in exchange for livestock The poverty stricken families also see early marriage as a way to take off their shoulders the responsibility of bringing up girls (Hinshelwood, 2001; Jens, 2003; UNICEF, 2000; UNICEF, 2002). In the event that the parents of the girl child have been given some money or material wealth and the girl has refused to join her husband to be, men from her husband’s side will abduct her. During abduction, the girl will be beaten to make her submissive. If she cries out aloud, her mouth will be closed forcefully. Some of the girls who have been abducted have ended up dying during the struggle (Ondiwo, 2002). Early marriage problem can be caused by disobeying our parents and not listening to elder’s advice. Certain teenagers focus on their peers and partners than to their studies. Some people especially teenagers are not basically aware on sex education. A person who...
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...Nakita Davis Walden University Final Project: Ethics and Social Justice Non-Profit organization A non-profit organization is an organization that generally has the aim of serving the interests of the public. A nonprofit organization is a charitable organization that legally does not declare its profit but rather, it goes ahead and utilizes the revenue they have accumulated after their normal operating expenses in their services to the public interest. Therefore, the organization uses the surplus revenues to achieve their mission and purpose rather than dividing the income among the directors as dividends or profits. Recently, in many countries all over the world, many nonprofit organizations have been exempted from income tax, as well as other taxes because they apply for tax-exempt status. Hence, this adds an advantage to them because many of these nonprofit organizations can have more revenues because of the fewer deductions that they have. Despite all these, the many nonprofit organizations do face many challenges for a number of reasons. Therefore, their management is always in touch so as to keep these organizations moving towards their targets for the common benefit of its beneficiaries across the globe. Also, nonprofit organizations comprise of both paid and volunteer staff. A nonprofit organization can have clients, it can as well offer products and services, which will need revenue, should make itself known through marketing, and must be critically concerned...
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...Child Survival in Bangladesh KEY STATISTICS Under-five mortality rate (deaths per 1000 live births) Infant mortality rate (deaths per 1000 live births) Neonatal mortality rate (deaths per 1000 live births) Percentage of child deaths between age 1 and 17 due to injury Infants fully vaccinated by 12 months (%) All data from the Bangladesh Demographic and Health Survey, 2007, except: * Bangladesh Health and Injury Survey 2003 ** EPI Coverage Evaluation Survey 2009 65 52 37 38* 75** BACKGROUND Bangladesh has made significant progress in improving the health of its children. It is one of the few countries in the developing world that is on track to achieve Millennium Development Goal 4: reducing the under-five mortality rate by two thirds by 2015. Bangladesh is among only six countries in the world that have reduced by half or more their child mortality rate since 1990 (from 151/1000 in 1990 to 65 in 2007). The infant mortality rate has also significantly declined to reach 52 deaths per 1000 live births in 2007 from 117 deaths/1000 in 1990. Despite these inroads, challenges remain. While the mortality rates have improved overall, major inequalities among the population need to be addressed. The under-five mortality rate is 86/1000 for the poorest quintile while the richest quintile records only 43/10001. The recent Multiple Indicator Cluster Survey conducted in 2009 also shows huge geographical disparities with the least performing district, Sherpur, recording 102 deaths...
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...| | Sports Direct PLCPurpose: Sports retailerExample: Sports direct sell clothes and footwear specialised for leisure activitiesObjectives: 1. Maximum profit 2. Sales growth 3. Increasing market shares 4. Gain monopolyScale: InternationalSize: LargeSports Direct is an international public limited company founded in 1982 by Mike Ashley, it specialises in sports retail. It owns brands such as: Donnay, Slazenger, Firetrap, Dunlop, Everlast, Kangol, Karimor and Lonsdale. Unfortunately it sold Umbro to Nike in 2007 Sports direct, operates in Ireland, France, Holland, Belgium, Estonia, Luxembourg and Hungary. It has 500 stores in Europe (470 in the UK) and has 24,000 employees.The market strategies used by Sports Direct These strategies help with a company’s growth they are: * Market penetration- This is when a business focuses on selling products in an existing market. For example Sports Direct will focus on selling footballs in the football market as football is one of the most popular sports on the planet * Market development-This is when you sell your products in a new market. For example Sports Direct could sell basketball jerseys in the fashion market * Product development- Designing new products to accommodate customers. For example Sports Direct could design a better Kangol jumper that has improved insulation to make you feel warmer in the winter * Branding-It when you create a unique name and image for...
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...Marketing Strategies in two organisations Amazon Amazon used growth strategies to have a wider range of products for different markets. For example, you can find anything you like on amazon, which is why it is one of the most popular retailing website. Amazon is becoming bigger and bigger in the world, and it’s becoming more popular because when people visit the website, the products that they are looking for will certainly be there. Amazon and E-bay can offer the same products but you can find that some amazon’s products are cheaper and maybe better quality because the product that you have chosen is going to be well treated when is packaged and sent to the customer. Amazon cares about its customer and it wants to make sure that the products they sell won’t come back with any issues. Amazon made its website more approachable by adding apps and be able to download music. They also make its own product which is the kindle which is digital book reader and is the most cheap book reader you can find and the quality of it is excellent and this will make the customer think that Amazon is a great company to spend with. I think that amazon is doing a great job and I think that they will survive for ever. Maybe it was quite hard when they have started because not a lot people knew and there weren’t any adverts to say that they were there. But now you can find amazon in different countries and why not one day it will become a global company making a lot of profit by selling products...
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...Companies that operate in a socially responsible way strengthen their reputations. In business, reputation is everything. It determines the extent to which customers want to buy from you, partners are willing to work with you and your standing in the community. The company Amway is one of the world's largest direct salesorganisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories worldwide. It is a family-owned business with a strong emphasis on family values. Its IBOs are often couples. Many of these are raising families. They therefore have a strong bond with children. These families are more than happy to partner with Amway, who, as part of its Corporate Social Responsibility strategy, works with UNICEF, the United Nations Children's Fund. As a family company, Amway is committed to playing a part in improving the lives of children in need across the globe. In this way, the company is able to show its commitment to the support of global causes. Amway defines a global cause as 'a social issue affecting many people around the world engaged in a struggle or plight that warrants a charitable response'. This case study shows how Amway is a business that does more than provide customers with good quality products. It shows the practical realities of Amway's global commitment and how it plays a key role in the communities in which it operates. Page 2: Growth and responsibility An understanding of how Amway operates as an organisation gives a clearer...
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