...decrease in prices and addition of certain features will increase its market in coming years. The success of Apple Company In Future lies on its skill to enter the Chinese mobile market. In this market due to economic, social and cultural differences Apple didn’t get the favorable outcomes. Apple is not feeling comfy with the Chinese Government. This Government is known for having absolute sovereignty over their customers as well as their business. Following is the report that throws light on market position, strength and weaknesses of Apple, when they entered Chinese market. Then at the end a plan is made that would clear Apple’s status in the market. Introduction Market’s personal computers, digital music players and mobile communication devices are designed and manufactured by Apple Inc. and it also sells assortments of related software and networking solutions. IPod has been a remarkable product of Apple; it has sold for more than 163 million units to date. As the market of digital music players has filled completely, Apple made a new smart phone that is known as iPhone. A person who is deliberate for style and would like to enjoy the entertainment, browse internet, iPhone is the best option for them. IPod, web browsing, email and personal computer all are combining in single, stylish and easy to use devise, in iPhone. Many people thought that Apple would not be able to...
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...More Effort Needed to Develop Application Stores in China SKU: IN0904397CWW Analyst: James Lei James.lei@instat.com.cn +1.8610.66422042 January 2010 Executive Summary An application store is a service platform for a specific mobile device through which providers integrate the value chain and other resources to provide mobile applications to consumers via the Internet, Wi-Fi, and cellular networks. Application stores developed alongside Web 2.0 and began with Apple’s App Store. The store’s huge success has since attracted other players to the market. As of October 2009, the App store has earned over US$ 2.4 billion for Apple and the independent developers the store uses. Over 93,000 applications are currently available, and over 2 billion downloads were made. There are two kinds of application store depending on the type of platform provider used. . Handset and OS vendors: Currently, most top smartphone vendors have launched their own application stores. Examples include Nokia’s Ovi Store, RIM’s BlackBerry App World, Palm’s App Catalog, Google’s Android Market, Microsoft Windows Marketplace for Mobile (WMM), and Samsung’s Mobile Innovator. Mobile carriers: Examples include China Mobile’s Mobile Market, China Telecom’s AppMarket, and Shanghai Unicom’s Wo-Store HIGHLIGHTS Most smartphone and OS vendors are becoming involved in the application store market because of the huge success of the App Store. Most platform providers use the 30/70 revenue share model, under which...
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...in 2000 to China Mobile (Hong Kong). China mobile has its head office in Hong Kong and is a subsidiary company of China Mobile Communications. All senior level management and board members have around 30 years experience in the telecommunications industry. All hold Masters and Doctoral degrees in a business related discipline. Global Outlook Despite the economic gloom, emerging market growth and the development of mobile data services will continue to power this sector to even greater heights. Emerging markets and data will drive mobile growth until the foreseeable future. China Mobile is about to land a new carrier deal with Apple in which they will also be a seller of the iPhone. Apple’s revenue surged an incredible 139% in the Asia-Pacific region driven by strong sales in China that will continue to grow. This deal with Apple should further fuel international growth. Chinese Economy No matter how the world economy is doing, the Chinese economy never seems to stop growing. The...
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...attention when new products released. Gained fans loyalty.Cost-effectiveness mobile phone, priced from 500-2000Miui: xiaomi phones’ operational system/ mChat/ Xiaomi phones5. Lower marketing cost than other mobile brands. Launch events and microblog marketing. 6. Cultivating brand loyalty with fans groups, online flash sales, glitzy apple-style launch events and high-specification products sold at low pricesLow stocking cost8. Cooperate with China Unicom and China TeleCom to create new sim card, which is much cheaper than other sim card brand.9.Sells model: consumers book and pay for the phone first, so that XIAOMI has enough finance to purchase inventory.----zero inventory. lower stocking cost. Good cash flow.Weakness:Service cannot meet customers' satisfication。 。No self PlantsDistribution channel is easy to be copied by competitors4. Xiaomi has relatively few patents and little R&D spending, sourcing most of its components commercially.Many company claimed that xiaomi copied their products. Therefore if xiaomi enter into oversea market, it will face very high patent fees.The fans groups, business mode(online flash sales, glitzy apple-style launch events) is difficult to be used in oversea marketThe pre-installment app is vancle, UC web etc. products which are belongs to Leijun, Xiaomi company cannot earn profits from the pre-installment. For xiaomi such a low-profit products, this make the company lose more profits.The cash flow is not sufficient enough to...
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...technology that really caught everyones attention was apple. Apple was created by steve jobs. There are many reason why it can be good and why it can be bad. This are some of the reason why it can either be bad or good. Technology is something that grows very rapidly and keeps the organizations such as Apple always on their feet striving to develop newer products to compete in the fast competition. Apple having launched their product in Europe saw that the mobile phone industry in Europe was much more advanced than the U.S. People in Europe want their phones to do much more than just make calls and iPhone only capable of running on GSM technology lacked the potential to dominate and further acquire the market share. Thus Apple came up with the newer model of its product, iPhone 3GS to meet the needs of the consumers and stats show that the move helped Apple maintain its growing user base. In the future too Apple needs to lay a lot of focus on working on it's tradition of bringing out something new. Another challenge that Apple faces is the grey market that appears in iPhone, although it has been a successful product still people not having been able to switch to its high cost have the phone unlocked on to the other networks which costs apple. The contract between Apple and the network providers says that network providers will only pay Apple if the phone remains on the same network thus it loses Apple a lot of money. What Apple needs to do now is to develop network locks and codes...
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...Apple Inc. Examining A Multinational Company Apple Inc. previously known as Apple Computer Inc. was founded in 1976. The American Multinational Corporation is known for dominating the technology industry with market savvy products. Apple’s success is attributed to the company’s ability to design and produce products with highly valued customer benefits and unique benefits for which customers pay premium prices. Although the company has a large presence in various segments of the technology market their focus is on four major products. Mac computers, iPod music players, iPhones, and iPads are primary products produced by the company. Apple also designs, manufacturers, and markets operating systems, developer tools, networking solutions, and database software. Historically, Apple has focused its efforts in the United States and Europe. One major contributor to the company’s success was the decision to become a multinational organization. Presently, North American sales account for half of Apple’s revenue. Twenty-five percent of sales are earned in Europe, fifteen percent in Japan, seven percent in Asia and Pacific regions, and the remaining five percent of sales are from the rest of the world. Apple, a now multinational billion dollar company has come a long way from being the company founded with $1300. In 1980, Apple became publicly traded. On the day Apple went public their stock rose 32% making approximately 40 employees instant millionaires. Not only...
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...business strategy International Business Strategy 6/16/2014 Student ID: 13038597 Word Count-- 3558 Question 1 Man Won Jung, CEO of SK Telecom faces challenges of low profits since 2005 because the company is facing economic stagnation. SK Telecom has sought to expand the international market, but not dramatically. Not only has the international marketed, but the country also. SK Telecom had problems; existing competitor KT Corporation SK Telecom was before. The global financial crisis has also been one of the main challenges faced by Jung in 2008, Man Won Jung had to develop a strategy and a plan for all of these global strategic business challenges faced. Other carriers were far from SK Telecom ahead with technological improvements and new technologies has been a major threat to Jung. Customer Value Proposition SK Telecom should be worked first focus on target customers, what is the problem that led to competitors and to increase the market share of competitors in the same territory of how these needs customers demand. SK Telecom does not have to make profitable decisions for the international market and the credit crisis in 2008 was not very helpful. There was global financial crisis that began in mid-2007, focusing on SK Telecom, one of the largest telecommunications providers in South Korea, the above strategies SK Telecom were better than those that exist and SK Telecom already has faced over the period 2008-2009. Other companies in other countries around...
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...Huawei is a global leader in information and communications technology. They were established 23 years ago, in 1988, by Ren Zhengfei. Their headquarters are currently located in Shenzhen, China. They are surprisingly a privately owned Chinese company. They began as a small distributor of imported PBX products without any telecommunication knowledge. They later made a huge breakthrough by effectively taking advantage of the technology diffusions from Shanghai Bell. This enabled them to enter the technological world. After that, Huawei began supplying gear to China’s three largest operators: China Mobile, China Telecom, and China Unicom. Huawei is currently ranked 285th on the Global Fortune 500 based on its revenue of 2013. Since then they reached a revenue of approximately 46.5 billion dollars. Their equipment is used in over 170 different countries and regions. They are well known for investing approximately 10% of their annual sales revenue into research and development and about 45% of their employees are engaged in such a sector. In order to analyse Huawei’s institutional environment we must first understand what it is. An institutional environment consists of a country’s rules, policies and enforcement processes. This in turn influences the behaviour of the individuals and organisations that operate within the country. The institutional environment can be split up into four major categories which are the economic development, the political legal...
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...Case 1: Blackberry Benjamin Lieu Kari Morrison Jaskaran Sanghara Vivian Ou Calvin Sawyer Gloria Wong JK and the Implementers From Set 1K Buddy FMGT 1K MKTG 1102 Instructor: Jeff Collier 10/19/2009 INTRODUCTION In 1992, Research In Motion (RIM) introduced a two-way pager as their first product. Since then, RIM has released numerous devices, none more popular than their Blackberry product line. The Blackberry line boasted all-in-one capabilities. Partnered with voice and data transmissions, it became the mobile device that could do it all. However, existing mobile device companies are still in direct competition and RIM will need to continue developing their technology to win dominance in the Smartphone market. PROBLEM How can RIM develop Blackberry to overtake its competitors in terms of sales and market shares? KEY FINDINGS The first Blackberry was introduced in 1998 as a wireless hand held computer. In 1999, Blackberry's lines of products were equipped with voice and data transmission. This led to an explosive demand. RIM's employees grew from 1250 in 2001 to 7000 in 2009. They have a new and expanded target market. ASSUMPTIONS A prevalent assumption we’ve made is that RIM will continue to have enough capital and resources necessary to pursue new technologies and innovations. This is important because research and development requires large amounts of investments. Another is that existing RIM customers will continue to be loyal to the Blackberry...
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...Lost in Translation', The plummeting economy persuaded Apple to decrease the price of it's product as global recession was hitting it's peak by the time Apple launched it's product in the European market. The market although dense & vast still couldn't afford the price of the product so Apple had to work on the problem enumerate the decision factors and the best alternative it had according to the situation was lowering the price. This was the right step as buying power of the western world was getting affected by the economic downturn and job security was affected so a high price item would not have attracted the consumers. The economic growth in south Asia has tempted Apple to enter the Asian market where India and China are home to about 25% of the world's population for firms to aim their products at together and emerging markets even during the economic downturn coupled with cheap labour and the lower costs in these countries are not to be ignored. How Apple wants to be aware of the effects of this factor in the macro environment is that product exclusivity might not be favourable in the Asian markets as people will never want to and be able to pay the high costs of switching. It has worked in the western world but not in the Asian countries although in certain places people have a lot of spare cash yet the psyche of a credit shopping spree or big monthly mobile bills doesn't prevail. To meet those standards Apple will have to subsidise...
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...APPLE ANALYSIS REPORT TESLA GROUP Table of Contents PART I: Introduction .............................................................................................................3 PECTS analysis........................................................................................................3-4 Strategy (Step-segmentation, targeting, positioning) analysis) ...............................4-5 Competitor Analysis.................................................................................................5-6 SWOT Analysis........................................................................................................6-8 Product Analysis.......................................................................................................8 Promotion/advertising Analysis................................................................................8-9 Pricing Analysis........................................................................................................9 PART II: Recommendation I: Focus On Product Quality......................................................10-11 Recommendation II: Expand International Trade Market......................................11-12 Recommendation III: Design and Innovation.........................................................12 Work cited...............................................................................................................13...
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...Tele-Ventures received certificate for commencement of business on January 18, 1996. The Company was initially formed as a wholly-owned subsidiary of Bharti Telecom Limited. Bharti Airtel Ltd is one of the world's leading providers of telecommunication. Airtel has GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's third largest mobile telecommunications company with over 261 million subscribers across 150 countries as of August 2012. It is the largest cellular service provider in India, with 183.61 million subscribers as of November 2012.[5] Airtel is the third largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. The chronology of events since Bharti Tele-Ventures was incorporated in 1995 is as follows: Calendar year & Events 1995 - Bharti Cellular launched cellular services 'AirTel' in Delhi 1996 - Bharti Telenet launched cellular services in Himachal Pradesh 1997 - British Telecom acquired a 21.05% equity interest in Bharti Cellular - Bharti Telenet obtained a license for providing fixed-line services in Madhya Pradesh circle 1998 - First Indian private fixed-line services launched in Indore in the Madhya Pradesh circle on June 4, 1998 by Bharti Telenet thereby ending fixed-line services monopoly of DoT (now BSNL) 2000 - Bharti Tele-Ventures acquired an effective equity interest of 40.5% in Bharti Mobinet (formerly Skycell Communications)...
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...Marketing Strategy Project: A New Product for Happiness And Its Marketing Strategy iPhone Love-A Phone Designed for Seniors Hanxi Zhao Hanxi Zhao Dr. Boonghee Yoo MKT 203 December. 6 2014 Dr. Boonghee Yoo MKT 203 December. 6 2014 Table of Contents 1. Definition of Happiness……………………………………………………………....2 2. Survey results………………………………………………………………………………2 3. Social Background Introduction…………………………………………………..3 4. Incorporation of Happiness to New product Idea………………………..3 5. Product Description and features………………………………………………..4 6. Core target market and its size……………………………………..…………….5 7. Rival products…………………………………………………………………..…………6 8. Product positioning……………………………………………………………..….....8 9. Distribution Strategy………………………………………………………………….10 10. Service Strategy……………………………………………………………………….11 11. Pricing Strategy………………………………………………………………………..11 12. Advertising Strategy…………………………………………………………………12 13. Sales Promotion Strategy………………………………………………………...12 14. Sales Strategy…………………………………………………………………………..13 15. SWOT Analysis………………………………………………………………………….13 16. Estimation of Revenues. ………………………………………………………….14 17. References……………………………………………………………………………….15 ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Definition of Happiness Every people want to be happy in his or her life...
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... | |Day: | |Time: | |Room: | Table of Contents: Assessment Brief and Questions 3 Censorship: Gulf states put the squeeze on BlackBerry: UAE and Saudi Arabia cite security to justify ban Blackout on device will extend to visitors 5 BLACKBERRY LOOKS TO UNCERTAIN FUTURE 6 Students power BlackBerry growth 9 Evolution of the mobile 10 Google issues challenge to Apple with new mobile: Nexus One launched as latest rival to iPhone: Internet search giant looks for phone...
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...| | | |1 |Executive Summary |3 | | | | | |2 |Introduction |4 | | | | | |3 |MIS used in Apple |5 | | | | | |4 |Wireless Revolution |7 | | | | | |5 |Revenues and Earnings |9 | | |...
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