...Team Project Unilever: HRM Strategies Unilever HR Team Fengho Natalya Raul Acsenda School of Management Professor: Pomponia Martinez, M.A.M. BHRM490: HRM STRATEGIES AND WORKPLACE DEVELOPMENT April 28, 2015 Table of Contents Introduction………………………………………………………………………………3 Strategic Directions and Priorities………………………………………………………4 Strategic Action Plans……………………………………………………………………5 Forecasting and SWOT Analysis…………………………………………………………5 Alternative 1 (hire more employees)………………………………………………7 Alternative 2 (create Green technology inspires innovative products)…………….8 Alternative 3 (new techniques to help increase its productivity)…………………..8 Alternative 4 (technological advancement “Automation and Robotics”)………….9 Recruitment………………………………………………………………….………….…10 Training and Development……………………………………………………………….11 Sustainable living plan ………………………………………………………………….15 Performance Management…………………………………………………………………17 Recommendation …………...……………………………………………………………18 Conclusion………………………………………………………………………………….19 References………………………………………………………………………………….19 Introduction Unilever is a multinational company, headquartered in London and Rotterdam. Its products include cleaning agents, personal care, food and beverages. Among their brand are Dove, Axe, Rexona, Magnum and other. The company operates in more than 190 countries and is used by over 2 billion people every day. Their main competitors are Nestlé, Procter & Gamble, L’Oréal, Danone. Unilever is publicly traded...
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...finance modernisation and internal infrastructure projects such as railway building. In the later years of the 20th century HSBC moved from an important regional bank to one of the world's leading financial services organisations. In the 21st century, HSBC has renewed its focus on its birthplace, growing its business in China both organically and through a series of strategic partnerships. Nowadays, HSBC's international network comprises more than 6,200 offices in 74 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa,. ranks first in the Forbes 400 Top UK based companies in spite of its root from Asian, with deversified products and services, including advisory, financing, trading, sales, transaction banking, research and analysis. Unilever is an Anglo–Dutch multinational consumer goods company co-headquartered in London, England and Rotterdam, The Netherlands. Its products include food, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2012 revenue, after Procter & Gamble and Nestlé, and the world's largest producer of food spreads, such as margarine. One of the oldest multinational companies, its products are available in around 190 countries. Unilever celebrated its 85th anniversary year of business in 2014. 2.1 The purposes of different types of organisations Type | Description | Purpose of Organization/ Example | By number of owners | Sole...
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...[pic] | | |Introduction | |Organizational Study | | | |About the Company | |History | |Company Profile | |Objective of the Company | | | |Mission and Vision | | ...
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...Unilever�s growth strategy Critical Analysis of the Performance of Unilever since 2006 In 1999, Unilever implemented what they considered to be an ambitious strategy named 'Path to Growth' which they believed achieved a lot in terms of 'brand focus, global buying, operating margins and capital efficiency' (Cescau & Rivers, 2007b). However, according to the then Group Chief Executive Patrick Cescau, the 'strategy failed to transform growth performance' (Cescau & Rivers, 2007b, 1). Consequently, adjustments were made to the strategy between 2005 and 2006, aimed at reorganizing and streamlining Unilever's organization and to increase awareness of the Unilever brand (Johnson & Scholes, 2006). The changes improved Unilever overall between 2006 and 2009 despite the economic downturn which was to occur during the course of the strategy implementation. Between this time period Unilever primarily focused on four areas: innovation, disciplined execution of strategy, focused cost cutting and driving a performance culture (Unilever, 2009a). In terms of innovation, Unilever delivered 'bigger and better innovations, rolled out faster and to more markets' (Unilever, 2009, 5). The tremendous success in fast and effective rollout of innovations was enhanced greatly by the one organizational structure (One Unilever) introduced into the business as a result of the adjustments made to Path to Growth (Unilever, 2009a). For example, the Dove Minimising Deodorant has been rolled out across...
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...|2. |Productivity Improv |( | |3. |Discipline: Why & How |( |22. |Ever-green |( | |-ement & My Role | | |4. |Ladders of Your |( | |Personality | |3. |Wastage Control and My Role |( | | |Success | |23. |Improving Personal |( | | | | |5. |Good Work Habits |( | |Productivity | |4. |Quality Improvement |( | |6. |Let us move ahead |( |24. |Behavioural Skills |( | |& My Role...
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...PESTEL ANALYSIS: A REPORT ON UNILEVER Uhomhoabhi Fredrick Albert Codewit Publications, Helsinki, Finland, http://www.publications.codewit.com May 14, 2008 INTRODUCTION TO THE COMPANY The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially, the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers become more critical about attaching themselves to a particular brand. They will also like to buy less expensive product due to current economic tide. Unilever is one of the biggest Fast Moving Consumer Good (FMCG) companies in the world. I have always been inquisitive about Unilever’s operations because I use some of its products, even right from childhood. This together with the current environmental challenges being faced by FMCG manufacturers motivated me to find out about Unilever’s operations and the current challenges it faces in the volatile business environment. Unilever was founded in 1930 through merger by the British, Lever Brother; and the Dutch, Margarine Unie; now Unilever PLC in London, U.K and Unilever N.V in Rotterdam, Netherlands respectively. In 1872 before the merger, Jurgens and Van den Bergh, the Dutch, built factory in Netherlands for the production of Margarine made from milk and fact. In 1927, they formed Margarine Unie (margarine Union) together with two European Businesses...
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... 22 Marketing Budget 24 Monitoring and Control-Balance Score Card 26 Bibliography 28 EXECUTIVE SUMMARY We are the XYZ Group and our aim is to develop a Global Strategic Marketing Plan for three years for Unilever Company.Unilever is the British/Dutch jointly owned multinational consumer goods manufacturer. The Mission statement is deduced from the case study and stated to give a clear picture and guide to the global marketing plan for Unilever. The paper will assess the changes taking place in the company’s environment and how these changes will affect Company. To do this we will examine the Macro-environment, Microenvironment. SWOT analysis and financial analysis will be carried out on the company’s external and internal environment. Corporate Objectives will also be stated to indicate the future of Unilever Company. Marketing Audit, Internal analysis, Critical success factors, Segmentation, Targeting will be...
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...Attempt Only 4 Case Study CASE – 1 MANAGING HINDUSTAN UNILEVER STRATEGICALLY Unilever is one of the world’s oldest multinational companies. Its origin goes back to the 19th century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004, the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good, and get more out of life’. The corporate strategy is of focusing on bore businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of € 39.6 billion and net profit of € 3.685 billion in 2006 and derives 41 per cent of its income from the developing and emerging economies around the world. It has 179,000 employees and is a culturally-diverse organisation with its top management coming from 24 nations. Internationalisation is based on the principle of local roots with global scale aimed at becoming a ‘multi-local multinational’. The genesis of Hindustan Unilever (HUL) in India, goes back to 1888 when Unilever exported Sunlight soap to India. Three Indian, subsidiaries came into existence in the period 1931-1935...
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...MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons, sauces and dressings, noodles, complete meals, margarine and spreads, olive oil, and tea, as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing, deodorants, and antiperspirants for personal care market. It offers its products under Close Up, Axe, Dove, Rexona, Sunsilk, Wheel, Rafhan, Surf Excel, Comfort, Lux, Pond’s, Lifebuoy, Lipton, Brooke Bond, Energile, Knorr, Pearl Dust, and Supreme brands. The company was founded in 1872 and is based in Karachi, Pakistan. Unilever Pakistan Limited operates as a subsidiary of Unilever Overseas Holdings Limited. KEY TO SUCCESS: To build customer value, satisfaction and hardcore loyalty with the brand. Surf Excel Surf Excel is the oldest detergent brand to be present in Pakistan since 1960. It might sound strange for a leading laundry brand like Surf Excel to say that dirt is good, but healthy activities involving dirt are essential to development. It's how kids learn express their creativity and it bolsters their immune systems. Dominating the washing powders markets in Pakistan for four decades; Surf has continued to change according to consumer needs. Being a pioneer, Surf had...
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...MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons, sauces and dressings, noodles, complete meals, margarine and spreads, olive oil, and tea, as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing, deodorants, and antiperspirants for personal care market. It offers its products under Close Up, Axe, Dove, Rexona, Sunsilk, Wheel, Rafhan, Surf Excel, Comfort, Lux, Pond’s, Lifebuoy, Lipton, Brooke Bond, Energile, Knorr, Pearl Dust, and Supreme brands. The company was founded in 1872 and is based in Karachi, Pakistan. Unilever Pakistan Limited operates as a subsidiary of Unilever Overseas Holdings Limited. KEY TO SUCCESS: To build customer value, satisfaction and hardcore loyalty with the brand. Surf Excel Surf Excel is the oldest detergent brand to be present in Pakistan since 1960. It might sound strange for a leading laundry brand like Surf Excel to say that dirt is good, but healthy activities involving dirt are essential to development. It's how kids learn express their creativity and it bolsters their immune systems. Dominating the washing powders markets in Pakistan for four decades; Surf has continued to change according to consumer needs. Being a pioneer, Surf had...
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...ACKNOLDGEMENT First we would like to thank our Almighty Allah Rabbul Alamin that his blessings were always with us so that we are able to do complete this work. We owe debt of gratitude to all those who helped us with this study. First we must thank the almighty the beneficent, the merciful. We thank our course teacher Dr. Md. Zakir Hossain Bhuiyan who provided support to construct the conceptual frame work of the study. We would like to thank all newspaper publishers for giving us some important data based on Unilever’s product Surf Excel at Bangladesh. We also would like to thank those website developers who develop those sites. Our class mates were really frank & cooperative to share their ideas as well as write the report about the “Marketing Plan of Surf Excel”. TABLE OF CONTENTS |Serial |Item |Page | |1. |EXECUTIVE SUMMARY |3 | |2. |CURRENT MARKET SITUATION |4 | |3. |SWOT ANALYSIS |7 | |4. |OBJECTIVES AND ISSUES ...
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...moving consumer goods (FMCG) sector is evidently extremely competitive and as such requires a meticulous execution of strategic management process within its business environment. A business must be able to analyze its environment and make informed decisions that will not only guarantee its survival but profit. The fast moving consumer goods (FMCG) sector in Nigeria basically involves the manufacture as well as the marketing of soaps, detergents, home and personal care products, and electrical goods. This also includes food and nutritional products. The sector comprises of four major consumer companies - PZ, Unilever, Procter and Gamble (P&G) and Reckitt Benckiser (RB). These four are the market leaders and pacesetter where this sector is concerned. Competition also includes other fringe players. It’s imperative to state here that of all; only PZ and Unilever are listed on the Nigerian stock exchange. PZ Cussons Nigeria Plc. Understands the dynamics of the market and is...
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...on............... (Unilever)". For collection of data i have investigated the relevant newspapers, information from related institutions. In my study, i have found a lot of information about the forming of Environment for Business & Social Responsibilities. I was provided necessary supports from my university and related authorities. Surely this study will enhance my knowledge and experience and work as an important source of information for future work on this topic. Finally, i would like to request you to accept my paper. Thank you in advance for your assistance and advice in this connection. Sincerely yours, |Name | |Signature | | |Reg. No. | | |Imran Hasan Kibria | | | | |071-12-451 | | (i) Acknowledgement This report has been prepared for Md. Shahnur Islam, Course Instructor, Faculty of business, ASAUB. i would like to thank you sir for guiding me with your superior knowledge, experience and care. I would like to thank all the people whom we interviewed at Unilever Bangladesh, for giving...
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...“Coping strategies Adopted by unilever In Pakistan to Overcome the World wide Economic crisis in International Business.” Letter of Authorization This research report on “Coping strategies adopted by unilever in Pakistan to overcome the world wide economic crisis in International Business.” was assigned by international business analysis course instructor, Sir Arshad Husain. The matter presented for reader in this report is authorized by our course instructor. Letter of transmittal We would like to request to our course instructor Mr. Arshad Husain to kindly accept this report and take into consideration to research work that we have accomplished according to course requirement of preparing a term report on “Coping strategies adopted by unilever in Pakistan to overcome the world wide economic crisis in International Business.” in order to have a better understanding of the practical implications of international business analysis ACKNOWLEDGEMENTS: This report has contributed a major accumulation to our knowledge of the topic. We are Thankful to Allah for making it possible for us, and to our course instructor who supported us throughout this research We are also thankful to the management of Lever Brothers Pakistan Limited, RF, especially Mr. Shahzeb Mehmood who provided useful guidance and information for understanding the practical work of the organization to understand the global presence of Unilever Company. TABLE OF CONTENTS EXECUTIVE SUMMARY CHAPTER...
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...1) MEANING OF CSR Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that. Promoting the uptake of CSR amongst SMEs requires approaches that fit the respective needs and capacities of these businesses, and do not adversely affect their economic viability. UNIDO based its CSR programme on the Triple Bottom Line (TBL) Approach, which has proven to be a successful tool for SMEs in the developing countries to assist them in meeting social and environmental standards without compromising their competitiveness. The TBL approach is used as a framework for measuring and reporting corporate performance against economic, social and environmental performance. It is an attempt to align private enterprises to the goal of sustainable global development...
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