...Question 1 IOI markets its products to firms such as Procter and & Gamble and Unilever, which buy such products to produce other consumer products. What are the differences between marketing to organizational customers such as Unilever and marketing to end consumers and households? Answer: There are some characteristics that differentiate between marketing to organizational customers and marketing to end consumers and households. The differences are in term of demand characteristics, size of the order or purchase, number of potential buyers, organizational buying objectives, organizational buying criteria, buyer-seller relationship and supply partnerships. a. Demand Characteristics Organizational demand is based on derived demand which means that the demand for industrial products and services is derived from demand for consumer products and services. For example, here the IOI Company sell palm oil or raw material to Unilever where Unilever needs the raw material from IOI company in order to be able to produce the consumer products such as soaps, detergents, skin care products, etc. While end consumers and households demand for products or services is affected by their price and availability and by consumer’s personal taste and discretionary income. IOI Company will sell the finished goods to ending consumers or household such as cooking oil. b. Size of the order or purchase The size purchase that is done by organizational customers is much larger than the ending...
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...application for Unilever, you’ll need to have done this essential preparation: * Checked Unilever’s application timetable * Researched Unilever’s internships and graduate schemes * Reviewed Unilever’s graduate competencies Key thing to remember if you want a graduate job at Unilever: Unilever’s graduate programme is specifically designed to train graduates as managers, the idea being that they will be ready to take on a management role after two years. If your career goals don’t include management, then this may not be the scheme for you. If you’re sure the scheme is right for you, it’s important to keep this in mind throughout the application process. Make sure you learn Unilever’s key competencies (tellingly called ‘standards of leadership’) and take every opportunity to demonstrate your leadership potential in your application form and at interview. Answering questions on Unilever’s graduate application form Each competency and motivation question on Unilever’s graduate application form must be answered within a maximum of 250 words. For each of the questions, Unilever helpfully provides a list of additional questions you should address in your answer. It’s important to look carefully at these, because this is extra information that Unilever recruiters want from you, and which any good candidate would provide. Question one: ‘What attracted you to apply for the Unilever Future Leaders Programme? What attracted you to your chosen function within Unilever?' * What...
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...Word count: 2145 Contents BACKGROUND OF THE COMPANY 4 Introduction 4 Their cause towards the society 4 Business fact and figures 5 PERFORMANCE MANAGEMENT SYSTEM 5 Importance of performance management 5 Unilever Performance management and performance appraisal 6 Performance management: Scorecard Approach 6 Performance appraisal: Performance Development Planning 7 Unilever reward strategy 7 Evaluation 9 Recommendation 11 Conclusion 11 References 12 BACKGROUND OF THE COMPANY Introduction Unilever has been in the business since the early 1880’s, their unique heritage shapes the way they do business today. The company’s corporate vision is for people to look good, feel better and get the best out of their lives. William Hesketh lever, the founder of Unilever had revolutionary ideas for new products which revolutionized hygiene and cleanliness in Victorian England in the late 1800’s, and today in the 21st century Unilever has over 400 brands focused on health and wellbeing of people. Some of world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave come from the house of Unilever. Their cause towards the society Unilever works on sustainable growth model to show its responsibility for the 7 billion people in our planet. The company supports the agricultural industry to support their cause of sustainable growth and living....
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...Who we are“No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Every day, around the world, people reach for Unilever products.” Contact UsRegistered Office: Unilever house, Springfield drive, leatherhead Surrey KT22 7GR, UK Email: help@unilever.comWeb: www.unilever.co,uk | | Unilever.Registered Office: Unilever house, Springfield drive, leatherhead Surrey KT22 7GR, UK | | | | | | ------------------------------------------------- We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. ------------------------------------------------- We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. | | Unilever.[Subtitle] | | Overview of Programs 1Getting Started 2What to Include 2Focus on What You Do Best 2Don’t Forget the Mission 3Make It Your Own 4Customize in Almost No Time 4Make It Picture Perfect 4Our Products and Services 5 | | | Influence of SProduct or Service 1 | | Wondering why the page number on this page is 5? This is the inside back cover. This booklet is setup to make it easy to print a two-sided, eight-page booklet. The tips on this page will help you get that done. | Product or Service 2 | | The bottom of inside pages is setup for you to manually add page numbers, so it’s...
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...STRATEGIC MANAGEMENT GROUP PROJECT UNILEVER MALAYSIA PREPARED FOR : PREPARED BY : GUNAVATHY A/P NADARAJAN 808473 AHMAD FAISAL BIN ABDULLAH 808465 NORZILA BT MOHD HAIDZIR 805494 JAYAUDIN BIN JAMAUDIN 808481 SUBMISSION DATE : Table of Contents 1. Introduction 2. Company Background 3. Industry Background 4. SWOT Analysis 5. TOWS Matrix 6. Strategies and Recommendation * INTRODUCTION The Unilever brand, establish in customer goods in millions of homes across 150 countries, is a trusted brand in nutrition, hygiene and personal care. During its record, Unilever has been adding verve to the lives of customers, creating products that help people feel good, look good and get more out of life. In Malaysia, the Unilever story began in 1947 with the opening of the first Lever Brothers soap and margarine manufacturing plant in Bangsar. Costing RM 12 million, it was reputed to be the largest factory in the country, with machines that could wrap 124 bars of soap a minute.Manufacturing capabilities expanded as the portfolio of products grew, making Lever Brothers a significant employer of the time. With a presence in Malaysia spanning over 60 years, Lever Brothers, who adopted the global Unilever name in 1994, has played a unique role in bearing witness to the country’s economic, social and political development. Unilever Malaysia is a private limited company that is 70% owned by Unilever PLC (UK), 23% by Pemodalan Nasional Berhad...
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...strategy of Unilever Bangladesh Ltd. “We meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life” Since Unilever was established in the 1000s brand with a social mission have been of the core of their business and new corporate responsibility underpins their strategy. * Unilever Bangladesh: Over the last four decades Unilever Bangladesh has been constantly bringing news world class products of the Bangladesh people to remove the daily Budgetary of life. UNILEVER AT A GLANCE Introduction to Unilever Bangladesh Unilever Bangladesh (UBL) is the leading Fast Moving Consumer Goods Company in Bangladesh with a heritage of 50 years and products that are present in 98% of Bangladeshi households. UBL started its journey in Bangladesh with the production of soaps in its factory in Kalurghat, Chittagong. Over the years the company introduced many affordable brands which won the hearts of consumers across the country. Today, our brands are present in almost every household in the country. UBL is the market leader in 7 of the 8 categories it operates in, with 20 brands spanning across Home Care, Personal Care and Foods. Its operations provide employment to over 10,000 people directly and indirectly through its dedicated suppliers, distributors and service providers. 99.8% of UBL employees are locals with a large number of local UBL employees now working abroad in other Unilever companies...
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... PREFACE This report focuses on unilever marketing strategies its environment, its competitive strategies product and marketing factors. We designed a report to provide a brief description about its marketing mix and its major competitors in Pakistan. In addition to these we add a research survey base on unilever. We all have tried to our level best to fulfill all the requirements mentioned to us and now it is up to the reader to read carefully and understand what we want to communicate. This report provides a brief knowledge about unilever. Acknowledgment My first foremost humble and gratitude thanks to ALLAH the almighty for giving me the velour to remain dedicate to make this report. This underlying form term report is based on the analysis of different marketing mix function of unilever applied on sunsilk. In making this report we collect data from publication, internet, magazines and official person. Executive summary The summery of this report is that in this report we describes the history , mission , vision, purpose, their total brand in Pakistan and how company manage these brands for segmentation, targeting , and positioning. This report tells us that how company selects their segmentation, targeting and positioning strategy for a specific product Sunsilk shampoo. This report tells that what are the pricing, promotion, and packaging strategy of sunsilk shampoo. It also mentions that what are the version of sunsilk shampoo launch...
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...Welcome to the Unilever Future Leaders Programme Application The most important question The Unilever Graduate Programme is highly competitive. It is crucial that your application form is an accurate and compelling representation of your interest and suitability. If the questions are difficult to answer based on lack of relevant examples you may want to reconsider applying to this programme. Make a good impression Fill out your application carefully as this is your first opportunity to make a good impression. Allow yourself plenty of time to complete it, and make sure you answer all of the questions. If selected to move forward, your answers will serve as the basis for your interview, so, keep a copy of your form and be prepared to talk in depth about the points you raise. If you get through to the Selection Day, senior managers from our business will see your form - so make sure it’s accurate and that you spell check it. What we are looking for Throughout our recruitment process we assess applicants against our leadership competencies, so it's worth familiarising yourself with these and determining how your skills and experience relate to each one. Our recruitment process is rigorous, so if you don't fulfil these criteria it's best to realise this before investing the time in applying. Growth mindset This is competitive leadership. Taking the lead in the market place versus following. It's a positive attitude about the company's future — glass half-full — but...
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...Team Project Unilever: HRM Strategies Unilever HR Team Fengho Natalya Raul Acsenda School of Management Professor: Pomponia Martinez, M.A.M. BHRM490: HRM STRATEGIES AND WORKPLACE DEVELOPMENT April 28, 2015 Table of Contents Introduction………………………………………………………………………………3 Strategic Directions and Priorities………………………………………………………4 Strategic Action Plans……………………………………………………………………5 Forecasting and SWOT Analysis…………………………………………………………5 Alternative 1 (hire more employees)………………………………………………7 Alternative 2 (create Green technology inspires innovative products)…………….8 Alternative 3 (new techniques to help increase its productivity)…………………..8 Alternative 4 (technological advancement “Automation and Robotics”)………….9 Recruitment………………………………………………………………….………….…10 Training and Development……………………………………………………………….11 Sustainable living plan ………………………………………………………………….15 Performance Management…………………………………………………………………17 Recommendation …………...……………………………………………………………18 Conclusion………………………………………………………………………………….19 References………………………………………………………………………………….19 Introduction Unilever is a multinational company, headquartered in London and Rotterdam. Its products include cleaning agents, personal care, food and beverages. Among their brand are Dove, Axe, Rexona, Magnum and other. The company operates in more than 190 countries and is used by over 2 billion people every day. Their main competitors are Nestlé, Procter & Gamble, L’Oréal, Danone. Unilever is publicly traded...
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...Analysis of Unilever Bangladesh: Introducing Unilever: 150 million times a day, someone somewhere chooses a Unilever product. From feeding your family to keeping your home clean and fresh, our brands are part of everyday life. Life partner: With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people’s lives in so many different ways. Its brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favorites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave. From comforting soups to warm a winter’s day, to sensuous soaps that make you feel fabulous, our products help people get more out of life. We’re constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products. Continuous development: Consumer research plays a vital role in our brands’ development. We’re constantly developing new products and developing tried and tested brands to meet changing tastes, lifestyles and expectations. And our strong roots in local markets also mean we can respond to consumers at a local level. By helping improve people’s diets and daily lives, we can help them keep healthier for longer, look good and give their children the best start in...
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...the Campaign for a Commercial Free Childhood (CCFC), a respected Boston-based activist group, said “yes” if that company was Unilever. Citing differences in how two major Unilever brands positioned themselves, the CCFC claimed it was unfair for Dove to capitalize on the success of its “Campaign for Real Beauty” while Axe, another of Unilever’s brands, ran campaigns focusing on how its products increased the sexual appeal of young men, especially among physically attractive, suggestively dressed young women. While the CCFC initially called only for an online letter-writing campaign to Unilever’s CEO, its discontent was publicized quickly through blogs and traditional media, raising awareness of the issue. Eventually, some activists, bloggers, and journalists alike were questioning the ethics of one company using what they deemed to be conflicting messages that exploited stereotypes for profit. Since the Campaign for Real Beauty’s message went beyond product promotion to social responsibility, working to improve the ways women evaluated their self-esteem and self-worth, the objectification of women in the Axe ads only fueled their complaints. Critics also noted both brands’ use of viral tactics, suggesting this reliance on the consumer to generate publicity only furthered the accusations of hypocrisy. 1 Unilever and Its Commitment to Customers Unilever manages over 400 brands representing 14 categories of home, food and personal care products. Established in 1930 with the merger...
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...efforts of Dove shampoo in this regard and at that time they started gaining popularity among beauty brands. And nowadays it is being considered as the World’s top brand in cleansing products and a lot of research has been done on its product innovation and marketing strategies. BACKGROUND Unilever is an Anglo-Dutch company, with a history of colonial exploitation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care products. Unilever employs more than 247,000 people and had worldwide revenue of €48760 million in 2002. Unilever has two parent companies: Unilever NV in Rotterdam, Netherlands, and Unilever PLC in London, United Kingdom. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Antony Burgmans, while Patrick Cescau is Group Chief Executive. Unilever's major competitors include Nestlé and Procter & Gamble. Unilever Bangladesh Ltd Unilever Bangladesh Ltd is one of the world’s most successful fast moving consumer goods manufacturing companies with local manufacturing...
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...“Coping strategies Adopted by unilever In Pakistan to Overcome the World wide Economic crisis in International Business.” Letter of Authorization This research report on “Coping strategies adopted by unilever in Pakistan to overcome the world wide economic crisis in International Business.” was assigned by international business analysis course instructor, Sir Arshad Husain. The matter presented for reader in this report is authorized by our course instructor. Letter of transmittal We would like to request to our course instructor Mr. Arshad Husain to kindly accept this report and take into consideration to research work that we have accomplished according to course requirement of preparing a term report on “Coping strategies adopted by unilever in Pakistan to overcome the world wide economic crisis in International Business.” in order to have a better understanding of the practical implications of international business analysis ACKNOWLEDGEMENTS: This report has contributed a major accumulation to our knowledge of the topic. We are Thankful to Allah for making it possible for us, and to our course instructor who supported us throughout this research We are also thankful to the management of Lever Brothers Pakistan Limited, RF, especially Mr. Shahzeb Mehmood who provided useful guidance and information for understanding the practical work of the organization to understand the global presence of Unilever Company. TABLE OF CONTENTS EXECUTIVE SUMMARY CHAPTER...
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...Table of contents Sl No. Details Page 1. Introduction 2 2. Company Background 3 3. Organizational structure of Unilever 4 4. Stakeholder Analysis of Unilever 5 5. Stakeholder and their influence on Unilever and Oxfam 6 6. SBMP of Unilever for 21th Century 7 7. Comparison between Unilever and Oxfam: An overview of SBMP 8 8. Analysis of the SBMP of the two organizations 10 9. Conclusion 10 10. Reference i Introduction Unilever: “Creating a better future every day.” With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways. Unilever’s brand portfolio has made the company leaders in every field in which it work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave. From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, its products help people get more out of life. The company constantly enhancing company’s brands to deliver more intense, rewarding product experiences. It invests nearly €1 billion every year in cutting-edge research and development, and has five laboratories around the world that explore new thinking and techniques to help develop its products. (www.unilever.com) Oxfam: Oxfam GB is a leading international NGO with a worldwide reputation for excellence in the delivery of aid and development work. Its purpose...
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...Proctor & Gamble vs. Unilever Dominic Williamson BUS. 508 Prof. Garabedian 11/3/2013 Determine how each corporate culture differs from the other. The consumer goods market has been historically dominated by Unilever and Procter & Gamble (P&G). Both companies boast of strong brands. Unilever has brands such as Dove, Axe, Vaseline, Comfort, and Lipton. P&G is equipped with brands such as Head & Shoulder, Olay, Pantene, Gillette, Crest, Oral-B, Duracell, Gain, Tide and Pampers. Each company has a lot of similarities which have helped them be successful in the industry. Along with those similarities come vast differences which allow them to successfully compete with one another. Unilever is one of the world's largest and fastest growing consumer goods companies in the world. The company is headquartered in the UK and the Netherlands (Unilever, (n.d). Unilever Plc). With headquarters in London and Rotterdam, Unilever was one of the few companies to focus on emerging markets. Their culture focuses on “What we believe in and how we act collectively.” They believe in targeting emerging markets to contribute to their total sales. Unilever expects emerging markets to account for 70% of total sales by the end of the decade (Procter & Gamble Vs. Unilever: Comparing 2 Consumer Staples Giants, 2013). They also believe in a high standard of corporate behavior and ethical standards for both people and the environment. Unilever executives provide ethical...
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