...CHAPTER-1 INTRODUCTION The ultimate aim of every organization is to sell the products, which the company manufactures and to make profit. A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. Today’s world is full of competition. And manufacturing the product is not enough, the same product needs to be communicated or the consumers should be made known about the availability of the product. Also it becomes essentially important to propagate the additional features about the product. Promotion plays an extremely important role in communications as if the public doesn't know your item is for sale it will not sell. In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include: • Brand Co-creation. • Promotional strategy (push, pull, etc.) • Advertising • Personal selling & sales force • Sales promotions • Public relations & publicity • Marketing communications budget The main objective of the project was to promote the offer to the customers and to study the effective product promotional tariff as well as the sales. Promotion is aimed at ...
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...ranks include Verizon established in 1983, Vodafone, also considered as among the top 3 companies listed in the London Stock Exchange, America Movil (based in Mexico), Telefonica, Telstra, NTT group, Deutshe Telekom and finally Softbank which is a Japanese Network. In India, the telecom sector operates a little differently. None of the Indian operators make it to the list of the top 10 telecom companies even in market share, despite operating in the second most populous country in the world. However, Vodafone that operates in India makes it to the list at number four. The following are the Key players in the telecom sector in India: AIRTEL | VODAFONE | RELIANCE COMMUNICATIONS | IDEA CELLULAR | TATA TELESERVICES | AIRCEL | UNINOR | MTS | MTNL | LOOP MOBILEFormerly BPL | Airtel Bharti Airtel or simply Airtel is India’s largest telecom company, headquartered in New Delhi, India. In the year 1986, Sunil Mittal incorportated Bharthi Telecom Limited and his company became the first in India to offer Push – button telephones. 20 years down the road, Airtel started operations outside India. In 2010, Airtel acquired Zain Telecom, a Kuwait based operator. It also acquired Telecom Seychelles in 2010. Airtel invested US$10 million in its fixed and mobile telecoms network in Seychelles. Airtel currently has a presence in 20 countries such as Bangladesh,...
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...PREFERENCES OF MOBILE NETWORK CUSTOMERS: - A CASE STUDY Project submitted to the Mahatma Gandhi University in partial fulfillment of the requirements for the award of the Degree of Bachelor of Arts in Economics Submitted by Jithin Thomas [Reg. No. SAAD10158223] Under the Supervision of Prof. Mr. Johnson K Joyce. MA, Assistant Professor Department of Economics, St. Berchmans College, Changanacheery DEPARTMENT OF ECONOMICS St. Berchmans College NAAC Reaccredited A+ College with potential for Excellence (Mahatma Gandhi University) Changanacherry 2010 - 2013 | St Berchmans CollegeNAAC Reaccredited A+ College with potential for Excellence | Changanacherry, Kottayam, Kerala, India – 686 101Tel: 0481 2420025, 2411121Fax: 91 481 2401472 | CERTIFICATE This is to certify that Jithin Thomas, is Sixth Semester BA Economics students (2010-2013) of this college and is submitted to Mahatma Gandhi University, Kottayam, in partial fulfillment of the requirement for the Degree of Bachelor of Arts in Economics and that this project has not been submitted earlier for the award of any degree, diploma, associateship, title or any recognition. Rev. Dr. Tomy Joseph Padinjareveetti, MA, Phd Principal St. Berchmans College Changanacherry Changanacherry Date: 12-04-2013 CERTIFICATE This is to certify that Jithin Thomas, is Sixth Semester BA Economics students (2010-2013) of this college and is submitted to Mahatma Gandhi University, Kottayam, in partial...
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...Unitech Group. Now it offers services under Uninor brand holding 22 pan India licences. * Operates under brand name Videocon Telecommunications Limited- 21 2G licenses * Loop telecom-21 2G licenses * Shyam Telelink Limited & Shyani Telelink Limited operate together with their combined 21 licenses. During late 2008 Russia based group Sistema bought majority stake in the telecom company and now they operate under brand name MTS India * In 2008, Swan Telecom (15 2g licence) merged itself with Allianz Infratech (P) Ltd. During late 2008 Abu Dhabi's Etisalat bought about 45 percent of the company and renamed it to Etisalat DB Telecom. * Idea Cellular bought Spice Communications Ltd. in 2008 for an amount of 2,700 crore (US$488.7 million). So out of 122 spectrum licenses sold in 2008 Idea Cellular owns 13 licenses. However of the 13 licenses, only 7 of the licenses are in use by the company and the rest are overlapping licenses. * In January 2009, Bahrain Telecommunications signed a deal with S Tel to buy 49% shares in S Tel for $225 million. C Sivasankaran owns the remaining (51%) share. In May 2009, Sahara Group bought 11.7% stake in S Tel. * In late 2008 promoters of Tata Teleservices sold 26% equity stake to a Japanese telecom giant NTT Docomo for about 13,070 crore (US$2.37 billion) or an enterprise value of 50,269 crore (US$9.1 billion). Name of company | Parent group | Number of licenses cancelled | Uninor | Joint venture between Unitech Group...
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...1. Quiz – 3-08-13 Who was sworn-in as Malaysia’s prime minister for the second time in May 2013? A] Muhyiddin Yassin B] Mahathir Mohamad C] Najib Razak D] Anwar Ibrahim Who won his fifth world snooker title held in May 2013 to become the first player in 17 years to make a successful defence of the World Championship? A] Ronnie O’Sullivan B] Judd Trump C] Barry Hawkins D] Ricky Walden Who has been appointed as the next director-general of the World Trade Organization (WTO) in May 2013? A] Pascal Lamy B] Herminio Blanco C] Roberto Azevedo D] None of These Norwegian telecom giant Telenor’s Indian arm Uninor has appointed whom as the firm’s Chief Executive Officer (CEO) in May 2013? A] Yogesh Malik B] Sunil Lalvani C] Sunil Dutt D] Mittu Chandilya Which global tech company acquired cloud software firm Enstratius in May 2013? A] Dell B] Microsoft C] IBM D] Oracle Manchester United coach and manager Alex Ferguson has retired after how many years of coaching in May 2013? A] 29 years B] 27 years C] 31 years D] 25 years RBI has cut reverse repo rate by 25 bps to _______ during its monetary policy review meet on 3rd May 2013. A] 7.5% B] 7.25% C] 6.5% D] 6.25% What is the rank of India’s famous shuttlers Saina Nehwal in the Badminton World Federation (BWF) female’s singles rankings published in May 2013? B] 2nd A] 3rd C] 4th D] 5th “World Asthma Day” is observed on __________. A] First Tuesday of May B] C] First Sunday of May D] 2. 3. 4. 5. 6. 7. 8. 9. First...
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...Questionnaire NAME- ___________________ MOBILE NO- _________________ AGE- _______ OCCUPATION-_________________ LOCALITY- ________________ Q1:- Which mobile connection do you have? a) Airtel b) Vodafone c) Idea d) Bsnl/Mtnl e)Aircel f)Reliance g)Uninor Q2:- What kind of service you have a) Pre-paid b) Post-paid Q3:- Overall, how would you rate your service provider? a) Excellent b) Good c) Average d) Poor e) Terrible f) Not Sure Q4:- Rank the following factors which influenced you to buy the service of your choice? a) Price b) Network Service c) Brand Image d) Value Added Services (Caller tunes, Free night GPRS, Free after 11PM) Q5- Rank the following VAS which attracted you the most to buy or retain the mobile service: a) SMS pack 1 2 3 4 5 b) Concession Call Rates 1 2 3 4 5 c) Internet Service 1 2 3 4 5 d) Full Talk Time 1 2 3 4 5 Q6:- How long have you used the service of that company? a) Less than one month b) 1 to 6 months c) 6 months to a year d) 1 to 3 years e) Over 3 years Q7:- Overall, how satisfied are you, with network service of your company? a) Very satisfied b) Satisfied c) Neutral d) Dissatisfied e) Very dissatisfied Q8:- How would you rate the service's value for money? a) Excellent b) Good c) Fair d) Poor...
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...Lorem Ipsum | Lorem Ipsum Dolor Sit Amet [Insert Date] | Corporate Level Strategy Corporate Strategy Airtel is the single largest player, both in terms of revenue and customers in the Wireless segment and in the Airtel Business segment in India. It is the largest private player in the Telemedia services – Broadband and Fixed Line services. It also is one of the leading players in the other SBU’s – Digital TV services, and passive infrastructure services. As the market leader, Airtel is making efforts to expand the total market, as well as defend its market share. Airtel has played a key role in the introduction of 4G/LTE services and in the Digital TV space in the country. It has also penetrated the rural market, which now boasts of a much better ARPU than before. As the market leader, Airtel’s strategy has been 4 fold – * High Usage, High Price: Airtel has focused on higher usage and higher price in India. Airtel started with low pricing, which helped it augment its subscriber base (largest in the country), and then steadily increased the prices. However, with the entry of newer firms like Docomo and Aircel, this strategy has not played off very well, with Airtel losing market share, from over 30% 4 years ago to just over 20% currently. * Marketing and Branding: Airtel has, over the years, laid strong emphasis on marketing and branding. The Brand ‘Airtel’ is one of the most recognizable brands in the country, let alone telecom. It has engaged in mass spending...
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...PALLAVI KARANDE BATCH 84 ROLL NUMBER 26 ITM SION SMBA CASE STUDY FOR ITC ENTERING INTO TELECOM SECTOR ITC: ITC has a diversified presence in FMCG, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, and Information Technology. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and AgriExports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery. TELECOM SECTOR INTRODUCTION: The Indian telecom industry is the fastest growing industry with an addition of 9- 10 million monthly subscribers. The Indian telecommunications network with over 995.9 Million subscribers is second largest network in the world after China. Major players in this sector are BSNL, MTNL, Airtel, Vodafone, BPL, Tata, Idea, etc. Buyer power and threat of rivalry is very high in Indian Telecom Sector. Telecom Industry Sectors From holistic point of view telecom industry can be divided to four sub-sets. The major forces in Indian telecom industry are Service providers. All major telecom equipment suppliers have their R&D centres in India. In last 5 years, global giants in mobile devices have set up their manufacturing facitilities in India EXISTING RIVALRY IN INDIAN TELECOM INDUSTRY There are three types of players in telecom services: • • • State owned companies (BSNL and MTNL) Private Indian owned companies (Reliance Infocomm, Tata Teleservices...
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...Business and economy 1. Which of the following is the slogancan be associated with the World Wildlife Fund (WWF)? a. Earth and nature b. Nature is life c. For a living planet d. Life and planet 2. Pulsar, Discover and Ninja , are names of bike models that you would associate with … a. TVS Motors Ltd b. Bajaj Auto Ltd c. Hero Honda Motors Ltd d. Honda Motors Ltd 3. Servo brand of industrial oil belongs to the stable of … a. HPCL b. Indian Oil Corporation c. BPCL d. ONGC 4. Which company is a joint venture between Norway’s leading Telecom operator Telenorand India’s leading reality major, Unitech, and has recently launched the mobile phone services in India? a. Peninor b. Uninor c. Teletech d. None of these 5. Real GDP growth rate in the second quarter of 2009-10 was? a. 6.1 per cent b. 6.7 per cent c. 7.1 per cent d. 7.9 per cent 6. The Union Minister for Corporate Affairs is ... a. SK Shinde b. Salman Khursheed c. Veerappa Moily d. None of these 7. What is the percentage stake acquired by Arcelor Mittal in Uttam Galva Steel in a deal worth 422 crores recently? a. 21 per cent b. 23 per cent c. 25 per cent d. 29 per cent 8. The amount invested by the Venture Capital fi rms in around 92 deals in India by the end of 2009 is? a. $345 million b. $475 million c. $550 million d. $640 million 9. Subir Raha who passed away recently, was an outstanding public service executive and headed one of the major oil companies of India. Identify the name...
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...Broadband India Latest on Indian Internet, Mobile, Telecom, Startups and Web 2.0 ------------------------------------------------- Top of Form Bottom of Form Internet Mobile Telecom Startups Web 2.0 / Software Forum Search this Site ------------------------------------------------- Top of Form Bottom of Form Recent Entries * Current State of 3G – Roadmap + Factors Influencing the Choice of 3G in India * How Indians Choose Mobile Operator / Handset – An Insight * Tariff Hike – Focus on Revenue – What is the Strategy ? * Samsung Galaxy S2 vs HTC Sensation * Tariffs Set to Rise + Retailer Commission Falls * Large Appetite for Entertainment + Measured Advertising * Wireless Revenue Market Share – Airtel Lost 1% * Top News + Travel + Sports Sites * Facts about Indian Internet – Beginning of Revolution ? * 3G Data Vs EVDO Based Services [Photon, Reliance NetConnect, etc] Last 2 Year Archives * August 2011 * July 2011 * June 2011 * May 2011 * April 2011 * March 2011 * February 2011 * January 2011 * December 2010 * November 2010 * September 2010 * August 2010 * July 2010 * June 2010 * May 2010 * April 2010 * March 2010 * February 2010 * January 2010 * December 2009 * November 2009 * October 2009 * September 2009 * August 2009 « End of Web 2.0 – Beginning of Third Wave Naukri.Com CEO – Naukri.Com journey so far...
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...b) Plus Two c) Graduation d) Post Graduation e) PhD 4) Your monthly income range? a) <5000 b)>5000 c)>10000 d) >20000 5) Which type of mobile connection do you use? a) Prepaid b) Post paid 6) Which kind of mobile network do you use? a) CDMA b) 2G c) 3G 7) Which connections you presently own? a) Aircel b) Airtel c) BSNL d) Docomo e) Idea f) Reliance g) Uninor h) Vodafone i) Tata Indicom 8) Which scheme you using? a) Life time b) Students pack c) Normal monthly plan d) All India pay per second plan 9) From how long you are availing the services of your present service provider? a) <1 year b) 2 years c) 3 years d) >4 years 10) Are you using more than one SIM at a time? a) Yes, of different providers b) Yes, of same provider c) No 11) Reasons for choosing your service provider.. ...
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...MKTG 603 Major Assignments SECTION 1 VALS is a psychographic segmentation. VALS survey is a tool to predict consumer behavior . It helps to identify, segment and find the target customer . According to the VALS survey taken by me, it concluded that i was an Experiencer and my secondary type is Achiever. Though my achiever profile wasn't that accurate. The primary VALS type represents the dominant profile of the individual and the secondary type shows the person secondary image . Experiencer are motivated by self expression. Young, enthusiastic, and impulsive consumers. I am sometimes motivated with self expression. I often spend money on new products and experiences. It is the new experience which matters than having the same daily routines. Example.Travel fairs are a major attraction to me and in order to use my energy i am regularly visiting the gym Achievers are consumers who have goal oriented lifestyles and a deep commitment to career and family. Their social lives are basically structured around their social values. They don't respond to changes well as they are conservative and lives conventional lives.I do like to have durable products. As an example in order to achieve my goal i have structured my whole study career. Section 2 Dell company uses a lot of social media to engage with its customers online and market their product. Dell uses its community page from where consumers can access to a range of blogs reflecting its business segments...
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...Sushmita Sharma Email:sushmita_sharma03@yahoo.com 112 Riverview Apartments Mobile: +27846483531 Rivonia, Johannesburg Project Executive ● Network Architect ●Technical Writer ➢ 4.6 years of professional experience. ➢ Experienced into Network Management, configuration, troubleshooting and implementation network designs for Cisco and Avaya products ➢ Hands-on experience into various Cisco data and Voice Products like Routers, Gateways, Switches, Hubs, IPCC, Call Managers, HP Servers. ➢ Working experience with Hardware like storage, server and virtualization architecture with knowledge of TCP/IP and WAN and LAN concepts ➢ Documentation and knowledge management strategy and implementation (PER, Reports, Execution Status, Delivery status report) ➢ Hand-on experience with hardware configuration and troubleshooting worked with many vendors and coordination with many engineers ➢ Worked closely with client team and conduct training for the users ➢ Hands on experience in user documentation (user manual, help documents, tutorials, instruction manual and FAQ) ➢ Worked as a trainer for the juniors and provide training on Networking related subjects and soft skills training ➢ Worked closely with development and functional team for initial documentation of complex enterprise software. ➢ Outstanding interpersonal and communication skills. Ability to analyze technically complex situations and to develop & execute solutions. ➢ Excellent skills in MS Word,...
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...INDIAN INSTITUTE OF MANAGEMENT BANGALORE COMPETITION AND STRATEGY Final Project Report Submitted to: Prof. S Chandrasekhar Submitted on March 16, 2012 by AKASH SINGH 1111003 Section – A CHANDER PRAKASH 1111018 Section – A PRABHA KUMARI 1111048 Section – A SHIVASHEESH 1111064 Section – A KARAN KUCHINAD 1111033 Section – A Table of Contents 1. 2. INTRODUCTION ................................................................................................................................. 3 ANALYSIS OF FIRM'S COMPETITIVE STRATEGY ................................................................................. 4 2.1. BCG Matrix .................................................................................................................................... 4 2.2. Multidimensional Analysis ........................................................................................................... 5 2.3. ANSOFF Matrix ............................................................................................................................. 5 3. SUSTAINABILITY OF AIRTEL'S STRATEGY ........................................................................................... 6 3.1. Strong Supplier relationship.......................................................................................................... 6 3.2. Strong Distribution Channel .......................................................................................................... 6 3.3. Regular...
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...“A STUDY ON THE SUBSCRIBERS SHOWING FLUCTUATING USAGE BEHAVIOUR” (A Report Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration in Dibrugarh University) Submitted by: Mr. Siddhartha Neog Roll No: 103/12 MBA (Marketing and HR) NERIM NORTH EASTERN REGIONAL INSTITUTE OF MANAGEMENT Padma Nath Sarmah Bhawan Joyanagar, Khanapara, Guwahati-781022 (2013) DECLARATION I SIDDHARTHA NEOG hereby declare that this project entitled ‗A STUDY ON SUBSCRIBERS SHOWING FLUCTUATIING USAGE BEHAVIOR‘ was prepared by me during the year 2012 – 14 and was submitted in partial fulfillment of requirement for the award of degree in Master in Business Administration (MBA) of Dibrugarh University. This project report has not been submitted earlier for the award of any other Degree Diploma from Dibrugarh University or any other university. Date: Place: Guwahati Signature (SIDDHARTHA NEOG) CERTIFICATE FROM THE GUIDE This is to Certify that this project titled, a study on ―A STUDY ON THE SUBSCRIBERS SHOWING FLUCTUATING USAGE BEHAVIOUR‖ based on an original project study conducted by SIDDHARTHA NEOG of III Semester Master in Business Administration (MBA) under my guidance. He has attended the required guidance sessions held. This project has not formed the basis for the award of any Degree/Diploma by Dibrugarh University or any other university. Date: Place: Guwahati Signature (Name of the Guide) ACKNOWLEDGEMENT I would...
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