Unique Shoetique Boutique is a women's shoe store in New York, NY. New York City is one of the capitals of fashion. Currently, women of all age groups are demanding more and higher end shoes do to their uniqueness. And that’s where we come in…UNIQUE SHOETIQUE BOUTIQUE!
Unique Shoetique Boutique will have an unmatched, extensive selection of unique shoes. Generally, the size of Unique Shoetique Boutique' selection is cost prohibitive due to all the different sizes that must be stocked per style. Unique Shoetique Boutique has a unique business model that allows them to have an extensive selection at the cost of only stocking two of each size per style. This is accomplished through a special relationship with the wholesaler so Unique Shoetique Boutique can receive a customer's needed size within two days. Rush overnight shipping is available at additional cost. While some people might not like a store where an abundant number of one sizes is kept in stock, the uniqueness of our shoes will keep our customers stopping by daily. Profitability will be reached by the tenth month and $336,000 will be generated in revenue in year three
Situation Analysis
Unique Shoetique Boutique is entering their first year of operation. A comprehensive marketing plan is required to reach profitability and ensure future success. Unique Shoetique Boutique offers an unprecedented selection of Italian/European fashions.
Unique Shoetique Boutique has captured good information regarding their market and knows a great deal about the common attributes of the most prized customers. Unique Shoetique Boutique will leverage this information to better understand who should be served, their specific needs, and how Unique Shoetique Boutique can better communicate with them.
